The document provides information about Starbucks' marketing strategy and segmentation. It discusses how Starbucks targets different demographic, geographic, psychographic, and behavioral segments. It then details Starbucks' marketing mix, known as the "four Ps" - product, price, place, and promotion. Starbucks offers premium coffee and merchandise. It uses a premium pricing strategy and has a global presence with its stores. The company actively promotes on social media, offers loyalty programs, and engages customers through innovative campaigns like #TweetACoffee and #TheRedCupContest. Starbucks' goal is to be a "Third Place" for customers outside the home and work.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
Presentation on Starbucks Marketing StrategySuman Kumari
Explore the intricacies of Starbucks' innovative marketing strategy in this captivating presentation. Discover how Starbucks leverages branding, digital marketing, customer engagement, and sustainable practices to maintain its position as a global leader in the coffee industry. Gain valuable insights into their successful campaigns and strategic initiatives that continue to drive growth and consumer loyalty. Dive into the world of Starbucks and uncover the secrets behind their unparalleled marketing success.
This slide is the solution to the Starbucks Case. The case is available in Google Docs. the solutions are well discussed , in case you have doubts check in the footnotes.
It is known for its good quality, pleasant service, and free Wi-Fi. The brand has customer loyalty which is rewarded through different rewards programs and ways to make the experience easier and quicker for those in a hurry. Its many locations are picked to be easily spotted by many people; which is also the reason many people choose Starbucks to meet with friends and colleagues. Because of its brand, Starbucks has an advantage over its competition. People know what to expect, it is easily recognizable and fits a variety of needs, like getting a bite to eat or having a quiet place to work. Due to its high customer loyalty, its sales keep growing and they keep expanding their number of stores and locations like their recent opening of a store in Panama
Developed a campaign for Starbucks, with a new strategy in mind. Emphasizing that Starbucks only offers high-quality coffee, and ingredients. "Only the Best".
Running head STARBUCKS BUSINESS AND CORPORATE LEVEL STRATEGIES1.docxjeanettehully
Running head: STARBUCKS BUSINESS AND CORPORATE LEVEL STRATEGIES 1
STARBUCKS BUSINESS AND CORPORATE LEVEL STRATEGIES 2
Starbucks Business and Corporate Level Strategies
ASSIGNMENT #3
Introduction
Starbucks tends to be one of the most recognized brands in the coffee industry and due to this the company has been able to attain a global recognition due to its quality coffee products and other related services. The organization first opened its first outlet store in the year 1971 and since then it has continued to provide quality products and services that meet the needs of their clients. (4). In addition, Starbucks is categorized as one of the largest coffee companies around the globe as it operates in about 70 countries around the world (7). The organization is also popular for the various products it offers such as the lunch items, cold and hot beverages as well as other related food choices. The company also produces and sells its own merchandise like the coffee cups as well as coffee mugs. Additionally besides promoting their brand through coffee mugs as wel as cups the organization also has ventured into the grocery as a way of promoting their brand. For example, the company sells bottled Frappuccino drinks, tea as well as their coffee K-cups. Starbucks has incoporated significant business strategies as well as corporate strategies to develop a robust brand which gurantees the success of the organization. The paper will focus on analyzing Starbucks business level strategies, corporate level strategies, competitive environment and how the choices of Starbucks may differ in a slow-cycle market or a fast-cycle market. Starbucks ensures that it continually meets and satisfys the needs of its consumers in order to remain competitive in the market.
Starbucks Business Level Startegy
To be able to remain competitive in the coffee industry Starbucks has always implemented the differentiation business level strategy. Differentiation approach often focuses on the integration of the set of action taken in oder to effciently and effectively produce quality products and services that the clients perceive to be different in a manner that is essential to them. Therefore, in my opinion for Starbucks to continue providing its diverse client population with quality products as well as services using the differentiation approach is the right track to follow in order to achieve its organizational goals and objectives. Additionally, through the implementation of the differentiation strategy Starbucks has had the ability to continually produce unique products as well as provides its clients with quality experience at an equivalent price. Mainly, Starbucks often focuses on selling more than just coffee to its clients and it goes an extra mile of selling the ‘Starbucks Experience’ by transforming their coffee shops to a social place where customers can be able to relax, hold meetings as well as chat with friends (2). Generally, Starbuck ...
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Presentation on Starbucks Marketing StrategySuman Kumari
Explore the intricacies of Starbucks' innovative marketing strategy in this captivating presentation. Discover how Starbucks leverages branding, digital marketing, customer engagement, and sustainable practices to maintain its position as a global leader in the coffee industry. Gain valuable insights into their successful campaigns and strategic initiatives that continue to drive growth and consumer loyalty. Dive into the world of Starbucks and uncover the secrets behind their unparalleled marketing success.
This slide is the solution to the Starbucks Case. The case is available in Google Docs. the solutions are well discussed , in case you have doubts check in the footnotes.
It is known for its good quality, pleasant service, and free Wi-Fi. The brand has customer loyalty which is rewarded through different rewards programs and ways to make the experience easier and quicker for those in a hurry. Its many locations are picked to be easily spotted by many people; which is also the reason many people choose Starbucks to meet with friends and colleagues. Because of its brand, Starbucks has an advantage over its competition. People know what to expect, it is easily recognizable and fits a variety of needs, like getting a bite to eat or having a quiet place to work. Due to its high customer loyalty, its sales keep growing and they keep expanding their number of stores and locations like their recent opening of a store in Panama
Developed a campaign for Starbucks, with a new strategy in mind. Emphasizing that Starbucks only offers high-quality coffee, and ingredients. "Only the Best".
Running head STARBUCKS BUSINESS AND CORPORATE LEVEL STRATEGIES1.docxjeanettehully
Running head: STARBUCKS BUSINESS AND CORPORATE LEVEL STRATEGIES 1
STARBUCKS BUSINESS AND CORPORATE LEVEL STRATEGIES 2
Starbucks Business and Corporate Level Strategies
ASSIGNMENT #3
Introduction
Starbucks tends to be one of the most recognized brands in the coffee industry and due to this the company has been able to attain a global recognition due to its quality coffee products and other related services. The organization first opened its first outlet store in the year 1971 and since then it has continued to provide quality products and services that meet the needs of their clients. (4). In addition, Starbucks is categorized as one of the largest coffee companies around the globe as it operates in about 70 countries around the world (7). The organization is also popular for the various products it offers such as the lunch items, cold and hot beverages as well as other related food choices. The company also produces and sells its own merchandise like the coffee cups as well as coffee mugs. Additionally besides promoting their brand through coffee mugs as wel as cups the organization also has ventured into the grocery as a way of promoting their brand. For example, the company sells bottled Frappuccino drinks, tea as well as their coffee K-cups. Starbucks has incoporated significant business strategies as well as corporate strategies to develop a robust brand which gurantees the success of the organization. The paper will focus on analyzing Starbucks business level strategies, corporate level strategies, competitive environment and how the choices of Starbucks may differ in a slow-cycle market or a fast-cycle market. Starbucks ensures that it continually meets and satisfys the needs of its consumers in order to remain competitive in the market.
Starbucks Business Level Startegy
To be able to remain competitive in the coffee industry Starbucks has always implemented the differentiation business level strategy. Differentiation approach often focuses on the integration of the set of action taken in oder to effciently and effectively produce quality products and services that the clients perceive to be different in a manner that is essential to them. Therefore, in my opinion for Starbucks to continue providing its diverse client population with quality products as well as services using the differentiation approach is the right track to follow in order to achieve its organizational goals and objectives. Additionally, through the implementation of the differentiation strategy Starbucks has had the ability to continually produce unique products as well as provides its clients with quality experience at an equivalent price. Mainly, Starbucks often focuses on selling more than just coffee to its clients and it goes an extra mile of selling the ‘Starbucks Experience’ by transforming their coffee shops to a social place where customers can be able to relax, hold meetings as well as chat with friends (2). Generally, Starbuck ...
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In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
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1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
3. MARKETING STRATEGY
•A marketing strategy is a business’s game plan for reaching
prospective consumers and turning them into customers of their
products or services.
•Marketing strategies revolve around a company’s value
proposition.
•The ultimate goal of a marketing strategy is to achieve and
communicate a sustainable competitive advantage over rival
companies.
•A thorough marketing strategy covers the four Ps of marketing:
product, price, place, and promotion.
•The ultimate goal of a marketing strategy is to achieve and
4. ABOUT STARBUCKS
Starbucks Corporation is an American global chain of coffeehouse and
roastery reserves headquartered in Seattle, Washington. It is the
world’s largest coffeehouse chain. The company has over 33,833 stores
in 80 countries and is expected to maintain its robust growth
momentum. Starbucks ranks 114th on the Fortune 500 companies and
288th on the Forbes Global 2000.
The brand, which was founded in 1971, has changed the way people
drink coffee outside of their homes and workplaces.
The company sells a variety of premium coffees, handcrafted
beverages, tea, and other products through both companies operated
and licensed stores.
Tata Starbucks, which launched in India in 2012, is a joint venture
between Starbucks and India’s Tata Consumer Products. Both partners
have driven Tata Starbucks to be far more aggressive in terms of store
openings, new formats, and expansion into new cities. The company
operates nearly 252 Starbucks stores in 26 cities across India.
Starbucks has invested a significant amount of time and resources in
marketing and consumer loyalty over the years and innovation in
coffee, advanced food options, and innovation in premium craft iced
teas.
5. MARKET SEGMENTATION OF
STARBUCKS
DEMOGRAPHIC
GEOGRAPHIC
PSYCHOGRAPHIC
BEHAVIOURAL
AGE 22-60YRS OLD
GENDER MALE AND FEMALE
OCCUPATION PROFESSIONAL EMPLOYEE AND STUDENT
REGION USA ,CANADA,MIDDLE EAST,ASIA,AFRICA AND
PACIFIC REGIONS
DENSITY URBAN
SOCIAL CLASS UPPER MIDDLE AND UPPER CLASS
LIFESTYLE EXPLORER MAINSTREAMER ASPIRER
BENEFITS SOUGHT
DEGREE OF LOYALTY HARD CORE LOYALTY
PLACE CONDUSIVE FOR WORK,FORMAL
AND IMFORMAL MEETING
ENJOY A PRREMIUM QUALITY COFFEE
WOTH A RELAXING AMBIANCE
6. STARBUCKS MARKETING MIX
The successful marketing strategies of Starbucks
address all four Ps of the marketing mix: product,
price, place, and promotion. It strengthens
Starbucks’ position as the world’s leading
coffeehouse chain. Let’s See how these four Ps
contribute to Starbucks’ success.
7. Starbucks has established itself as the go-to spot for premium coffee.
Starbucks offers an unmatchable and unrivaled experience for its
various products. They guarantee that every time they craft a high-
quality premium cup; it will be perfect, which will keep customers
coming back. In addition to its beverages, Starbucks is known for its
branded merchandise.
Starbucks distinguishes itself from other coffee chains by selling
beautiful lifestyle products. Their merchandise is almost as well-
known as their coffee. It is most likely the only coffee chain with such
a diverse selection of lifestyle products.
8. Starbucks has implemented a premium pricing strategy. The
price is justified by the high-end technology and variety it
provides, as well as the best customer experience. Many
customers believe that high-quality products come at a high
cost. Premium pricing helps them keep their quality promise
and cater directly to their ideal customer’s lifestyle preferences.
Their brand strategy is built around two main pillars: customer
experience and quality. Starbucks has increased the perceived
value of its brand by providing a unique, consistent “Starbucks
experience.” As a result, customers are willing to pay a higher
price for a cup of Starbucks coffee.
9. The success of Starbucks chain
stores is largely due to its
omnipresence. Customers can
access the brand almost
anywhere thanks to the brand’s
extensive global presence. Do
you require a coffee , Starbucks
is just around. Each store has a fantastic ambiance. Starbucks “Third Place” positioning
strategy has led to people seeing it as another essential place to visit after their home and
office.
People don’t have to limit themselves to its stores to get their drinks and snacks. People can
also find their products through other channels. The new online service has resulted in yet
another breakthrough for the brand.
10. Starbucks actively promotes its products on social media
platforms such as Facebook and Instagram, in addition to paid
advertisements such as TV commercials and print ads. It’s the
combination of marketing media that makes their brand
recognizable, and the consistent message that comes across
every time that distinguishes them.
Starbucks also offers reward programs to existing customers to
encourage them to stay loyal to the brand. It employs a multi-
channel promotional strategy and is active on all social media
platforms through contests, hashtags, and other promotions.
This brand brings its seasonal offers and menus to every
occasion. Starbucks never misses an opportunity to engage its
customers in innovative ways.
PROMOTION
11. Starbucks goal is to become the Third Place in our
daily lives. (i.e. Home, Work and
Starbucks) “They want to provide all the comforts
of home and office. one can sit in a nice chair, talk
on phone, look out the window, surf the web, and
drink coffee too.”
New Starbucks locations in China are welcoming
customers to bring along their pets for a cup of
coffee. Located in the cities of Guangzhou and
Chengdu, these paw-friendly cafes feature the
standard Starbucks menu, as well as have a menu
specially designed for pets.
The brand started to provide free WIFI
in all its stores in 2002, encouraging
customers to stay for longer periods
after their purchases, and satisfying
buyer preferences for continued
connectivity.
12. Starbucks has successfully established a social media culture that any marketing team
would be proud of. Every brand’s lifeblood is defined by its content. Starbucks’
content demonstrates the company’s commitment to consistency and innovation.
Starbucks creates a lot of content, Depending on the type of user, each social media
platform has different content. In its Tweets, Starbucks shares everything exciting that
is going on at the company, from new products to insider stories.
Customers are encouraged to photograph and share photos of their Starbucks coffee
cups and locations on social media. These are reposted and used in campaigns by the
brand. This allows them to share information about referrals, special offers, and other
Starbucks-related events.
13. The Tweet-a-coffee campaign allowed customers to pay a
coffee for anyone on Twitter by tweeting @tweetacoffee and
a friend’s handle. By doing this and linking their Starbucks
account to their Twitter account, a $5 gift card would be
given.
More than 27,000 users tweeted a coffee. This burst of
activity brought in more than $180,000 in sales in just a
couple of months.
#THEREDCUPCONTEST
Starbucks red cups became a tradition, a sign for Christmas. In
2014 and 2015, they started a holiday #theredcupcontest on
Instagram. Users need to share, tag photos of their red cups,
include the #theredcupcontest hashtag for an opportunity to
win one of the five prizes. In 2015, every 14 seconds in the first
two days, there was a photo shared on Instagram, collecting a
total of 40,000 entries over the course of the contest.