Ed Sheeran has had three world concert tours to promote his albums and is known for genres like pop, acoustic, and folk music. His website promotes his tours, updates about himself, and social media accounts where he has over 15 million Instagram followers. He has won 45 awards from 110 nominations, and his most popular song is "Thinking Out Loud". Through marketing merchandise on his website, he promotes himself and his work.

1. He’s been on 3 of his own tours within his
career. The ‘÷’ Tour is his most recent and third
worldconcerttour. He isplannedon performing
202 shows worldwide, with 80 just in Europe.
Genres that Ed Sheeran is known for are
Pop, AcousticandContemporaryfolkmusic.
Some of hisiconography andeasily recognisable
symbols include his album covers: ‘+’, ‘÷’, ‘x’.
Ed Sheeran’s website has his upcoming tour
dates and ticket information as the very first
page to promote his tour. His website also
includes a number of latest updates and news
about himself in order to keep his fans updated
with his persona.
He has done a number of shoots and is on the
cover of many magazines. Some examples
include: GQ, Vanity, and the music magazines;
RollingstonesandBillboard.All of whichinclude
close-ups or mid- shots him.
On hismultiple socialmediaaccounts, he is able
to furtherupdate hisaudience.He has a number
of followerson Twitter, Facebook, YouTube and
his Instagram followers total to approximately
15.9 million.
According to Dyers star theory, a star is
constructed through the media; examples
include musicvideos,magazines,advertising.
Ed Sheeran can be related to this as all that
we as audiences see is what he chooses to
put out there and his persona.
Ed Sheeran has won a total of 45 awards out of
110 nominations. His most recent award
involves Artist of the year – 2017 at the MTV
music awards.
His most popular song is ‘Thinking out loud’
released in 2014.
Through marketing, Ed is able to
further promote himself and his work.
His merchandise (hoodies/ t-
shirts/wristbands etc.) is available for
purchase on his website.

2. She’s been on a number of tours within her
career. The Anti World Tour (2016) was her 7th
concert tour for her eighth studio album Anti.
She had a total of 67 shows. 41 of which were in
North America.
Genres that Rihanna is known for are Pop,
Hip Hop and Contemporary R&B music.
Her iconographyandeasilyrecognisable symbol
includes her letter ‘R’.
Rihanna’swebsite’sfirstpage includesmostlyall
her merchandise that she is selling as well as
images of herself and her greatest
achievements. Some of her merchandise
includes shoes; her fragrances and her make-up
line.
She is on the cover of many magazines. Some
examplesinclude:Vogue,Cosmopolitan,Elle and
Vanity Fair. In mostly all of them she is
presented in a very sexual way which is
highlighted through her costume which is fairly
minimal.
Rihanna is extremely popular on her social
media networks with her extensive amount of
followers. On Instagram alone, she has 57.6
million followers.
According to Goodwin, record companies
ensure to use lots of close ups of the artists
in music videos as a way of promoting their
‘star image’ and overall appearance to sell
albums and records. This is evident in
Rihanna’smusicvideos where there is a high
use of close ups. An example is in her music
video for ‘Umbrella’.
Rihanna has won a total of 159 awards out of
556 nominations. One of her recent awards
includes Best Global Track for "This Is What You
Came For" ft. Calvin Harris at the WDMRadio
Awards.
Her most popular song is ‘Umbrella’ released in
2007.
Through marketing, she is able to
promote herself andher product lines.
In September 2017, she released her
ownmake-upline: ‘Fenty Beauty’. She
launched it “so that women
everywhere would be included,”
focusing on a wide range of
traditionallyhard-to-match skin tones.

3. She’s had a number of tours within her career.
The Pinkprint Tour was her third for her third
studioalbum,The Pinkprint(2014). It was a total
of 50 shows including 26 in Europe.
Genres that Nicki Minaj is known for are
Pop, Hip Hop and Electronic Dance music.
Her iconographyandeasilyrecognisable symbol
isherself.Her‘crazy’hairand outfitmake up her
style which is recognised globally.
Nicki Minaj’s website promotes her
appearances on TV shows, talk shows and also
keepsherfans updated through her latest news
section. Her social media is also promoted on
her website with her retweets on Twitter.
She ison the coverof multiple magazines. Some
examples include: Vogue, Cosmopolitan, Time
and Rolling Stones. She is also presented in a
sexual way as her costume and style are very
revealing.
Nicki Minaj’s social media networks are filled a
huge amountof followers.OnInstagram she has
83.7 million followersand21.2 million followers
on Twitter.
According to Laura Mulvey’s theory of the ‘Male Gaze’, the female body is
objectified in order to provide erotic pleasure for males. This theory can be
linkedtoNicki Minaj andhowshe is sexualised toattracta male audience. This
is shown through the mise-en-scene of costume especially. It is often very
revealing and she shows of a lot of her cleavage which can be seen as a
negative representationforherasa role model.The uses of close-ups can also
furtherportray thissexual representation; for example in her music video for
‘Anaconda’, there are a range of shots which focus primarily on her body.
Nicki Minaj has won a total of 97 awards out of
277 nominations.One of hermostrecentawards
includes Best Feature Verse for "Rake It Up"
(featuring Yo Gotti) at the BET Hip-Hop Awards.
Her mostpopularsongis ‘Anaconda’ released in
2014.

4. They put out two albums which were self-
released, ‘Twenty One Pilots’ in 2009 and
Regional at Best in 2011, before being signed by
Fueled by Ramen in 2012. Their album
‘Blurryface’ (2015), produced their two
successful singles "Stressed Out" and "Ride”.
They released the single "Heathens", for the
soundtrack of the film Suicide Squad.
Genres that TWENTY ØNE PILØTS is known
for are Pop Rock,Electropop andAlternative
Hip-Hop.
TWENTY ØNE PILØTS website promotes their
social media accounts as well as their songs on
Spotify andApple Music.Italsoincludesa link to
their webstore where they sell their
merchandise.
The duo is on multiple magazine covers such as:
Kerrang, Billboard and AP.
TWENTY ØNE PILØTS social media networks are
popularof followers.OnInstagram theyhave 6.8
million followers and 3.54 million followers on
Twitter.TWENTY ØNE PILØTS have won a total of 22
awardsout of 88 nominations.One of theirmost
recent awards includes Top Duo/Group at the
Billboard Music Awards.
Their most popular song is ‘Stressed Out’
released in 2015.
Through marketing, they are able to
promote themselves and create their
star persona. Some of their
merchandise includes;hoodies, t shirts
and theirlogopatch.Theiriconography
is their logo.