Beyoncé rose to fame in the late 1990s as the lead singer of Destiny's Child. Her debut solo album established her as a worldwide solo artist. Throughout her career, her image has evolved from a strong, confident leader of Destiny's Child aware of her sexuality to a more elegant and glamorous queen confident in showing her body through dance and live performances as she has matured. Her music videos portray her as sexy but also as a normal girl having fun with friends.

1. Star Image and
development
BY NATALIA DANG

2. Beyoncé
Beyoncé Giselle Knowles-Carter (born
September 4, 1981) is an American
singer-songwriter, and actress. Born and
raised in Houston, Texas, she performed
in various singing and dancing
competitions as a child, and rose to fame
in the late 1990s as lead singer
of R&B girl-group Destiny's Child.
Managed by her father Mathew Knowles,
the group became one of the
world's best-selling girl groups of all time.
Their hiatus saw the release of Beyoncé's
debut album, Dangerously in
Love (2003), which established her as a
solo artist worldwide; it sold 12 million
copies, earned five Grammy Awards and
featured the Billboard Hot 100 number-
one singles "Crazy in Love" and "Baby
Boy".

3. Characteristic feature Textual Examples- videos,
key scenes/elements
How it is demonstrated or
developed
Beyonce with Destiny's
Child
Bootylicious A women desperately
loving a men
Beyonce as a women
depended from a men
''Crazy in love'' A women desperately
loving a men
Beyonce as a hurt women ’If I were a boy’’ Hurt Women trying to
understand a men
Beyonce as normal girl "7/11" A girl with many girl
friends having fun with
them at home as well as
on her own
Beyonce with Nicky Minaj
as powerful women
"Feeling Myself“ Figure of desire in charge
of own sexuality

4. Earliest videos
 The earliest videos of Beyonce were from the band she use to be, called
Destiny Child’s. I think at that time, her image was rather as a strong,
confident women, which was aware of her own sexuality as a leader of very
famous band and the she started her solo carrer from one of her most
successful songs called ''Crazy in Love'', which didn't change her image
much, she just became more independent

5. Later Career
 With years of being on the top of the list, Beyoncé started to be calling
Queen B. Her Image still shows a confident women aware of her own
sexuality but now she show it with more elegant and glamourous way.She
also became much more mature, poised and toned. In her latest music
videos you can see her confident showing body and sexy dance as well as
in her live performances.

6. Close-ups
''Bootylicious''- Tight, small covering, colourful outfits matching with background, Beyonce
usually on the front.
''Crazy in Love'' - Basic style(white top, jeans shorts and red heels) with hair down.
Confident walking, sexy dance, always in the middle of the dancers. Makes her looking sexy
and unforgettable.
'' Single Ladies'' - Black and white music video, Black Bodysuit, white background. Beyonce
and 2 dancers dancing for all the video. Not reffering to the lyrics accpted from the parts of
choreography where she shows a hand while she's sings ''put a ring on it'. Althought She
looks very womenly and elegant
''7/11''- Boyfrind bluze. pijamas, home clothes, funny matched clothes (e.g. a big fur and
pijama in apartment, weird caps, big gold chains), tousled hair. The character she's playing
is an ordinary girl who is having pijama party with her girl friends and doing funny things like
girls doing when they alone at home. It makes her look nice and friendly. Her female
listeners can also feel like she's just like one of them, which can make them like her even
more.
''Feeling Myself''- The music video isn't available bacause there was some problems with
copy right but I found on some website. Bodysuits and fur in the pool, houseparty, big
blouses and standing on the road, lying on the back of the truck, eating burgers with Nicky
Minaj with their arms intertwinted. Basically is shows Beyonce and NIcky hanging out
together can do everything and there are so funny and almost like queens.

7. Camerawork and Editing
 ''Bootylicious''
 ''Crazy in Love''
 '' Single Ladies''
 ''7/11'' so many cuts, timing backward/forward, once a
shot looking like Beyonce records it herself on the selfie
stick while spining around
 ''Feeling Myself''

8. Conclusion
 While all of this years beyonce became very famous. She
is known as very sexy and confident women with a big
talent. She found her sexy, elegant, mature and
sophisticated style.