Miley Cyrus is promoted as a flirty, boundary-pushing artist in order to attract and maintain audience interest in her career. She has drastically changed her image over time from an innocent teen to a more controversial figure, doing so to break from her Disney image and broaden her audience. This controversial image also makes her music videos and herself more commercially appealing and sellable by catching viewers' attention and interest in what she will do next. Artists must invent their image over time in order to stay fresh and appealing to audiences, analyzing what look will attract their target demographics.

1. Assignment:11
Promotion Of The Artist

2. Miley Cyrus
How is she promoted? Why?
Miley Cyrus is currently promoted to be this flirty girl who likes to push
the boundaries and break the rules. She does this in order to keep her
audience interested in her career and to attract new audiences as well.
This is because if she make her image as controversial as possible
people like to know what is going on so they will keep on watching
her music videos and want to be kept informed.

3. Change over time
Miley Cyrus’ image has changed drastically over time as she
has gone from an innocent teen pop star image to a more
flirty controversial figure. Miley Cyrus has done this to break
the image of her being a teen Disney pop star and to create
her own image which will broaden her audience and keep
people interested as it is a new questionable image.
Commercial Imperative?
The artist is now sellable to her audience as she is seen as trendy and
controversial making her a topic of interest there people are interested in
her career. This also makes he music videos sellable as they feature her so
people will be interested in what she is doing in this music video and she
is know for having bold counter-typical music videos which catch the
audiences eye. Therefore, leading to more views or purchases of her
music.

4. Artists: Ready-made or Invented?
I believe Artists images are invented as the artist cant tell how their
career is going to go therefore it would be invented as if they see their
style or image isn’t going well anymore they can invent a new image to
catch the eye of their existing or new audience. This turn keeps them
fresh to the audience and through inventing a new image on the spot
means the can analyse their current demographics and see what look
will appeal to the current audience they are aiming for.