Nicki Minaj uses music videos and social media promotion to extend her income from music in several ways. She promotes her perfumes, makeup and clothing lines through social media posts and appearances. Her YouTube channel and live performances promote her music to a wide audience. Partnering with other companies allows her to create synergy through products like her Kmart clothing line. Record label Cash Money Records helps promote Nicki and other artists through collaboration on songs and videos.

1. Music VideoPurposesAnalysis
Comment on the following aspectsin relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanationin relationto benefits
(promotion,extensionofincome & outlets,
synergy opportunitiesandstrategiesused by
producers to benefitlabel andartist)
Provide any research evidence youcan findthat supportsexplanationsof
benefitsforartist, record label and audience
Promotional Nicki Minaj not onlypromoteshermusicbut
she has herown perfume brands“PinkFriday”,
“Minajesty”,“Minajesty:ExoticEdition”and
“Onika”.Also,she collaborated withMAC
Makeupand createdherown lipstickcalled
“VivaGlam”.As well asthisshe alsocreateda
six-piece nail polishcollectionforOPIProducts
withthe coloursnamedaftersome of her
songs.She partneredwithBeatsElectronicsand
introducedher“PinkPill”speakersinApril
2013. InDecember2014, Nicki wasannounced
as the newface of RobertoCavalli’s
spring/summer2015 campaign.
She appearsto promote hermusic/musicvideos
by postingpostsorphotoson social media
websitessuchasTwitterandInstagram.She
alsostars inmany musicvideoswithother
singers/rappers asshe ispart of CashMoney
recordswhohave record dealswithmany
rapperssuch as Drake and Lil Wayne.Cash
MoneyRecordsis an Americanrecordlabel
foundedbybrotherBryanWilliamsandRonald
Williams,andwasfoundedin1991.
Nicki Minaj’snetworthoverall isestimatedat
$54 million.
Above showsone of Nicki Minaj’sadvertsforher
fragrance “Onika”.

2. Music VideoPurposesAnalysis
Extensionof income Nicki Minaj usesTwitter,Instagramand
Facebook.She usesthese social networking
websitesregularlyandpostspictures,videos,
tour dates,aboutproductsshe has made such
as the “MYX Fusions”drink,andwhatnumber
hersongs are at inthe charts. She has 19.1
millionfollowerson Twitter;herFacebookpage
has 42 millionlikesand20.1 millionfollowers
on Instagram.
She has an official websitewhere she posts
newsandevents.She alsohasan online store
whichsellsmerchandise suchasheralbums,t-
shirtsand hoodiesandsignedmemorabilia.
These twoimagesshow
Nicki’sofficial website
and online shopping
website.

3. Music VideoPurposesAnalysis
Extensionof outlets On YouTube, Nicki Minaj has a “Vevo” channel
which posts her music videos and live
performances. The account has 8,222,091
subscribers and an overall 2,955,776,946 views.
Nicki Minaj has done many live performances,
such as her own concerts, performing at other
singer’s concerts and making appearances at
festivals.
She has also got her own documentary
programme called “My Time Again” which
showcases the singer at her most raw and
uninhibitedasshe preparestorealise heralbum
“The Pinkprint”.The documentaryfollows Nicki
in places such as where she grew up in
Southside Jamaica,Queensinaone bedroomed
apartment with her family. The documentary
alsoshowsherworking in the recording studio,
her highs and her lows of stardom, and her
friends and family.
Synergy Nicki Minaj has starredintwo films,“The Other
Woman” and“Ice Age:Continental Drift”.
She has alsocreateda clothingrange for
“Kmart” whichisan American chainof discount
departmentstores.She hasalsomade herown
2015 springcollection.
Nicki Minaj stars inall her musicvideos,
whetherit’sanarrative basedmusicvideo,
performance basedmusicvideooraconcept
basedmusicvideo.

4. Music VideoPurposesAnalysis
Producers strategies Nicki Minaj stars inmany otherrapperssongs
whichhelpedhertobecome famous.Nicki
shareshernewsongsby justaudioand no
video,whichgetsheraudience andfansexcited
to see the musicvideo.

5. Music VideoPurposesAnalysis