This album advertisement portrays Rihanna in a dark, dangerous style through its black and white photograph and imagery of danger like a scar. The font colors and words also signify danger and a rough image. The target audience seems to be older teenagers and young adults, as the label aims for a more mature sound, and both female and male fans could find appeal in Rihanna's blend of feminine and masculine traits in the photo.

1. The main image of this album cover is of the artist Rihanna and the photograph
is in black and white. Black and white could be suggesting the image of being
dangerous and daring. There is an “R” on the top right side of the album is as if
its a scar or a cut which shows danger which reveals that Rihanna is trying to
show a dangerous image of herself through the album.
The colour of the font used on "Russian Hard Roulette" is in red which signifies
danger. The use of the word "Hard" also gives the artist a rough image and
portrays her as an idol as she has made it although she also had rough times.
The institution for this advertisement is Island Def Jam, Rihanna's record label.
This particular record label is known for signing R'n'B artistes' in particular such
as Rihanna.
The audience for this particular album advertisement is between the ages of
about 17-25, as the record company have attempted to give the artist a more
adult appeal, as it has a parental advisory warning on it.
The target audience is mainly female however can also appeal to less feminine
females as she shows a quiet masculine image having the short hair and dark
clothing, on the other hand she's make up on so it is portrayed so that it can
appeal to more than just one gender. Her image also looks very serious as she is
not smiling and as she has dark lipstick on it gives her a rather gothic look which
also shows her non feminine side.
Representation: As well as being portrayed as dangerous, she also portrays a
very gothic image through the mise en scene with the use of dark
clothing, heavy make up and jewllery. However she also portrays the
stereotypical female R'n'B artist image, as it is typical for female R'n'B artists to
be wearing a lot of jewllery, particularly rings. By wearing the rings she is
representing the stereotypical 'bad girl' gangster image, and this is possibly a
reflection on the songs featured on the tracklist. The songs on this album are
also generally darker with more adult content than Rihanna's previous albums.

2. Language: This album advertisement is laid out in the format of a playing
card, which is unconventional for an album advertisement. The name of the album
is Empire, and the albums name is shown on a red ribbon and the word empire is
associated with royalty, and red is one of the royal colours.
The layout is quite traditional as the font at the bottom is basic, however in the
middle where it says the band's name, the font stands out as it is large and bold.
This has been done to attract the attention of it’s the reader.
Ideology: It is interesting that the band doesn't actually feature on this
advertisement. It is conventional for bands of the indie genre to do this, as their
looks are generally used to promote their music or albums like other genres.
Institution: The institution producing this advertisement is Columbia records.
Audience: The target audience for this magazine advert is a mainstream
one, predominately male and in their late teens to mid 20s. The band Kasabian are
regularly featured in mainstream indie music magazines like NME and Q, therefore
are likely to have the same target audience as these magazines, which are young
adult males. It is likely to appeal to people who have a high interest in music, and
to people who have an indie sense of style.
Representation: The comments and ratings at the bottom give some picture as to
the way this magazine advert is represented. The fact it has been given good
ratings shows it is being represented in a positive light, which also encourages the
target audience to buy it.

3. Language: The first thing that stands out in this text is the artist as she is seen to be
royalty. This is done with the use of the gold background, the fact she is dressed in
white and she has lots of bling. The colour of the font is also gold to match the
theme, and the font itself is the typically old fashioned and associated with royalty.
This particular media text is unusual because its outlandish, but this is because the
artist Gwen Stefani has a particularly unique streak. However it is conventional in
the way that in the lower left hand corner it has a picture of the actual album
cover, showing the audience what to look for when they go to buy it in shops. This
also keeps the theme consistent, as it is important to do this in order to sell the
album.
Institution: The institution producing this media text is Gwen's record label
Universal. This also indicates this advert is aimed at a mainstream audience as
universal is one of the big four, which are the four biggest record labels in the
world.
Ideology: The fact that an unconventional theme of royalty has been used shows
the institution are trying to present the artist as being unique, to uphold her media
image. It also says at the bottom "Love.Angel.Music.Baby" which is the title of the
album. The fact that she is sitting on a throne with lots of bling shows that she is
being presented in a way which shows she is supposed to be there, and showing
she is worth alot. It is also typical that pop-stars are shown with lots of
bling, especially very successful ones who appeal to mainstream audiences.
Audience: The target audience for this album is young women, between the ages of
about 18-24. It is particularly aimed at those who have a unique sense of style, are
interested in fashion and like to stand out from the crowd. The artist Gwen Stefani
also released her own clothing line around the time this album was released, this
shows that her fans are interested in fashion unique style.
Representation: The artist is represented in a way which shows her as being well off
and spoilt, due to the way she is sitting on the throne. She also has lots of bling
with shows she is worth a lot of money, and perhaps causes her fans to look up to
her.