This document analyzes the digipak for Justin Bieber's album "Believe". The digipak shows Justin reinventing himself as a singer-songwriter. It uses warm colors like red, yellow, and orange to appeal to teenage girls, though some sides use darker blues and blacks. The digipak prominently features the "Believe" brand logo three times and the album title to promote the brand. Information on the back provides the song list and details about producers and labels to further publicity.
I have looked into the layout and composition of magazine adverts for some digipak front covers, some digipak front covers and screenshots of some music videos.
I have looked into the layout and composition of magazine adverts for some digipak front covers, some digipak front covers and screenshots of some music videos.
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1. In the digipak we see Justin posing as a sort of
singer/songwriter, almost as if he's trying to
reinvent himself from the singer and dancer we all
know. In the two photos on the left there are
photos of Justin showing two different sides of
him.
This is a Digipak analysis for Justin Bieber’s album ‘Believe’
The back cover of the digipak
contains all of the information about
the album, including the song list,
information about the producers,
the label as well as displaying all the
web links related to Justin in order to
gain more publicity.
The colours on the digipak are
mainly warm colours such as red
yellow and orange, these colours are
used in order to appeal to the target
audience of teenage girls. However
these colours are contradicted on
the last couple of sides by some
darker tones of black and blue.
The digipak is also creating and publicising his
brand ‘Believe’. In the digipak we see the brand
logo 3 times; once on the cover, again on one of
the middle images and it is also seen on his
guitar case on the back cover.
On the front cover of the digipak we
see the artists face lit by warm colours
portraying a positive image to anyone
who sees the cover.
The name of the album is
written in bold in a banner
across the front of the cover
as well, the banner is in a
colour which stands out from
the rest of the cover ensuring
that the title is seen in order
to promote the brand.
The artists name is written
across the top of the cover
in capital letters which
allows it to be seen by
anyone who looks at the
cover helping promote the
album.
