Justin Bieber Analysis
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The document analyzes how two Justin Bieber music videos, "Where Are Ü Now" featuring Skrillex and "What Do You Mean?", provide a platform for Justin Bieber to reinvent himself to his target audience. In "Where Are Ü Now", the video uses graphics and voyeuristic camera work to portray Bieber as a more serious artist. "What Do You Mean?" shows Bieber in ordinary situations with an adult woman to seem more mature and increase his target age range. Both videos aim to reform Bieber's image through their visual techniques, narratives, and representations of Bieber.
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PILLOWTALK- ZAYN
The music video for "Pillowtalk" by Zayn portrays the complex emotions of intimacy and passion turning to recklessness through close shots of Zayn and Gigi in red lighting. As a newly solo artist, Zayn uses Gigi's popularity to attract new fans. Throughout the video, artistic editing like kaleidoscope effects and transitions represent the complicated nature of relationships. Sexualized images and mature themes show Zayn has changed his target audience to adults and distanced himself from his teen idol image from One Direction.
Music video task 2 unit 1
Music videos are made for three main reasons: to represent the story or location in a song, to promote and sell music recordings, and to make more money. Artists and record labels use various techniques in music videos like including romantic or sexual content to attract wider audiences and increase sales. Representation through stereotypes is also used to make certain groups seem more appealing to buyers.
Task 2 Powerpoint Presentation:
- The document discusses how star images are constructed to sell music and attract audiences through advertising. It refers to Richard Dyer's theory that a star is an image, not a real person, created to make the product appealing.
- White Noise is known for their anti-racism views and involvement in the organization "Love Music Hate Racism." They attract large crowds through their energetic live performances and youthful good looks, appealing to both genders.
- The document then lists White Noise's target demographics and psychographic profiles.
Andrew goodwin’s theory
Andrew Goodwin created a theory identifying 7 key aspects that make a successful music video. These include: 1) A relationship between lyrics and visuals, 2) A narrative performance, 3) Star iconography with close-ups, 4) Voyeurism, 5) Intertextuality, 6) Technical elements, and 7) Genre conventions. Goodwin believed lyrics could illustrate, disjuncture from, amplify, or abstract from visuals. Narratives help audiences connect to artists. Iconography and close-ups make artists recognizable. Voyeurism uses intimacy and sexuality. Intertextuality references other works. Technical and genre aspects round out successful music videos.
genre analysis pop
This document discusses conventions commonly found in pop music videos. It provides examples from several pop artists' music videos to illustrate these conventions. Some conventions discussed include the presence of attractive boy bands or girl bands appealing to teenage audiences, a focus on romantic relationships, upbeat and fun sounds, high-key lighting, and lavish locations like mansions and beaches. Specific videos analyzed include Katy Perry's "Teenage Dream," One Direction's "Steal My Girl," and Taylor Swift's "Blank Space," noting how elements like costumes, lighting, locations, and relationships fit pop music conventions.
Andrew Goodwin’s Theory
1. Andrew Goodwin identified 5 key aspects of music videos that audiences should look for: thought beats, narrative and performance, the star image, the relation of visuals to song, and technical aspects.
2. Goodwin recognized that there is often a relationship between the music video's visuals and the song's lyrics, either illustrating, amplifying, or contradicting them. Visuals are also commonly edited to the song's beats or changes in pace.
3. Different music genres have distinguishing styles and icons used in their music videos to represent the genre, and artists often repeat trademark actions to make their songs recognizable.
Andrew Goodwin's Theory
The document discusses Andrew Goodwin's 6 features of music videos and analyzes how the music video for "Glad You Came" by The Wanted illustrates these features, such as showing relationships between the lyrics and visuals through scenes that match what is being sung and having visuals and editing that amplify the tone of the music. The video also demonstrates genre characteristics of a typical boy band through shots of the group and close-ups of individual members, as well as some treatment of women that promotes voyeurism. Intertextual references in the opening credits help establish the band's brand identity across their videos.
Eval 1
My music video- 'The Gospel' uses, develops, and challenges conventions of real media products. It uses basic narrative conventions seen in other music videos by telling the story of a woman's inner battle regarding her relationship and identity. It develops conventions through its outdoor locations and editing, which enhance the psychological aspects of her journey. It challenges conventions by leaving the narrative ambiguous and open to interpretation, unlike most music videos that clearly explain relationships and meanings.
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The music video for "Pillowtalk" by Zayn portrays the complex emotions of intimacy and passion turning to recklessness through close shots of Zayn and Gigi in red lighting. As a newly solo artist, Zayn uses Gigi's popularity to attract new fans. Throughout the video, artistic editing like kaleidoscope effects and transitions represent the complicated nature of relationships. Sexualized images and mature themes show Zayn has changed his target audience to adults and distanced himself from his teen idol image from One Direction.
Music video task 2 unit 1
Music videos are made for three main reasons: to represent the story or location in a song, to promote and sell music recordings, and to make more money. Artists and record labels use various techniques in music videos like including romantic or sexual content to attract wider audiences and increase sales. Representation through stereotypes is also used to make certain groups seem more appealing to buyers.
Task 2 Powerpoint Presentation:
- The document discusses how star images are constructed to sell music and attract audiences through advertising. It refers to Richard Dyer's theory that a star is an image, not a real person, created to make the product appealing.
- White Noise is known for their anti-racism views and involvement in the organization "Love Music Hate Racism." They attract large crowds through their energetic live performances and youthful good looks, appealing to both genders.
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Andrew goodwin’s theory
Andrew Goodwin created a theory identifying 7 key aspects that make a successful music video. These include: 1) A relationship between lyrics and visuals, 2) A narrative performance, 3) Star iconography with close-ups, 4) Voyeurism, 5) Intertextuality, 6) Technical elements, and 7) Genre conventions. Goodwin believed lyrics could illustrate, disjuncture from, amplify, or abstract from visuals. Narratives help audiences connect to artists. Iconography and close-ups make artists recognizable. Voyeurism uses intimacy and sexuality. Intertextuality references other works. Technical and genre aspects round out successful music videos.
genre analysis pop
This document discusses conventions commonly found in pop music videos. It provides examples from several pop artists' music videos to illustrate these conventions. Some conventions discussed include the presence of attractive boy bands or girl bands appealing to teenage audiences, a focus on romantic relationships, upbeat and fun sounds, high-key lighting, and lavish locations like mansions and beaches. Specific videos analyzed include Katy Perry's "Teenage Dream," One Direction's "Steal My Girl," and Taylor Swift's "Blank Space," noting how elements like costumes, lighting, locations, and relationships fit pop music conventions.
Andrew Goodwin’s Theory
1. Andrew Goodwin identified 5 key aspects of music videos that audiences should look for: thought beats, narrative and performance, the star image, the relation of visuals to song, and technical aspects.
2. Goodwin recognized that there is often a relationship between the music video's visuals and the song's lyrics, either illustrating, amplifying, or contradicting them. Visuals are also commonly edited to the song's beats or changes in pace.
3. Different music genres have distinguishing styles and icons used in their music videos to represent the genre, and artists often repeat trademark actions to make their songs recognizable.
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The document discusses Andrew Goodwin's 6 features of music videos and analyzes how the music video for "Glad You Came" by The Wanted illustrates these features, such as showing relationships between the lyrics and visuals through scenes that match what is being sung and having visuals and editing that amplify the tone of the music. The video also demonstrates genre characteristics of a typical boy band through shots of the group and close-ups of individual members, as well as some treatment of women that promotes voyeurism. Intertextual references in the opening credits help establish the band's brand identity across their videos.
Eval 1
My music video- 'The Gospel' uses, develops, and challenges conventions of real media products. It uses basic narrative conventions seen in other music videos by telling the story of a woman's inner battle regarding her relationship and identity. It develops conventions through its outdoor locations and editing, which enhance the psychological aspects of her journey. It challenges conventions by leaving the narrative ambiguous and open to interpretation, unlike most music videos that clearly explain relationships and meanings.
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This document discusses Goodwin's theory and how it applies to analyzing the music video for "Invincible" by Griminal. Some key points:
1) The lyrics and visuals in the video strongly reinforce each other, with the visuals emphasizing what is described in the lyrics.
2) The video exhibits characteristics of grime and R&B genres, such as depicting the artist as sexy and smooth.
3) The narrative is linear, showing a relationship between two teenagers in a simple progression from one point to the next.
4) Analyzing music videos through Goodwin's theoretical framework provides insights that can help create more effective videos by strategically incorporating different elements.
Sven e carlssen 2
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genre analysis pop
This document discusses conventions commonly found in pop music videos. It notes that pop music videos often feature attractive boy bands or girl bands to appeal to teenage audiences. Love interests and relationships are also frequently depicted. In terms of production elements, pop music videos usually have upbeat sounds, high key lighting, fashionable clothing worn by artists, and glamorous locations like mansions and beaches. The document then analyzes clips from several pop music videos like Katy Perry's "Teenage Dream" and Taylor Swift's "Blank Space", pointing out how they employ conventions like lighting, locations, costumes, and narratives focused on relationships.
Digipaks
1) The document discusses the identities, genres, and target audiences conveyed by the album covers of various artists including One Direction, The Killers, Katy Perry, and Robbie Williams.
2) Key details that communicate identity on album covers include poses, lighting, locations, and clothing. Genres are suggested through visual cues like filters, fonts, and settings.
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The document analyzes three pop music videos according to several theories about how audiences interpret media. It discusses how the music videos represent age and gender and adhere to stereotypes about the pop genre described by Andrew Goodwin. Specifically, it analyzes how the music videos feature dance routines and stage performances that engage audiences. The document also discusses how the music videos allow audiences to escape and be distracted from their own lives according to uses and gratifications theory. However, it notes two videos did not clearly link their audio and visual elements as another theory predicted. Finally, it analyzes how the videos appeal to the "male gaze" in their representation of the female artists.
Genres and conventions
The document discusses conventions and stereotypes in different music genres that are portrayed in music videos. It summarizes features of pop, indie, hip-hop/rap, and rock music videos. Pop videos typically feature bright, colorful locations and focus on the attractive star image of the singer. Indie videos emphasize social realism narratives and casual appearances. Hip-hop videos showcase luxury items, expensive locations, and objectified women. Rock videos portray aggressive, live performances and dark, grungy aesthetics.
genre analysis pop
This document discusses conventions commonly found in pop music videos. It provides examples from several pop music videos to illustrate these conventions. Specifically, it notes that pop music videos often feature attractive boy bands or girl bands appealing to teenage audiences, include a love interest or relationship storyline, use high-key lighting and take place in luxurious locations like mansions or beaches. The document analyzes screenshots from videos by artists like Katy Perry, One Direction and Taylor Swift to show how they employ conventions like romantic narratives, fashionable clothing, scenic outdoor locations and lighting that enhances joyful moods.
Types of music videos
There are three main types of music videos:
1) Performance-based videos feature the artist(s) performing the song, typically on stage or in a studio. These allow the artist to showcase their talents and are common for pop singers.
2) Narrative-based videos tell a story or follow plot/characters, either acted by the artist or other actors. They can appear as short films with music. Taylor Swift's "We Are Never Ever Getting Back Together" is an example.
3) Conceptual-based videos are based on an unusual or obscure idea that may not relate to the song's meaning, appealing to niche audiences. The Vaccines' "Handsome" uses aliens and explosions in a
Applying Key Concepts to Music Video
The document provides an introduction to key concepts for analyzing music videos, including six features identified by Andrew Goodwin and discussing genre, audience, narrative, and representation. Students are instructed to choose a music video, analyze it using these concepts in a blog post, and may include images and embed their slideshare analysis. The concepts are genre characteristics and their relationship to music and visuals, the demands of record labels, references to looking, and intertextuality. Students should discuss the music video's genre, intended audience, narrative elements like time and any enigmas, and how any stereotypes or the star image are represented.
Andrew goodwin’s music video theory
Andrew Goodwin identified 6 key aspects that are often featured in music videos: 1) A relationship between the lyrics and visuals, 2) Seeing the sound through beats and editing, 3) Genre-related style and imagery, 4) Close-ups to promote the artist's star persona, 5) Voyeurism especially in representing female artists, and 6) Intertextual references to other media. Music videos can anchor the meaning of a song for viewers and promote the artist, but they also risk objectifying artists, especially women.
Music Theories
The document discusses several theories about key elements in music videos:
1. Andrew Goodwin's theory identifies six elements including relationships between lyrics/music and visuals, narrative/performance, use of close-ups to promote the artist's image, and technical aspects.
2. Sven Carlsson proposes two categories - performance clips focusing on staged performances and conceptual clips with exaggerated settings beyond the artist.
3. Richard Dyer's theory discusses how stars are constructed commercially, how audiences relate through admiration/imitation, and how this increases the star's appeal.
Music Video Style
The document discusses several technical codes and elements used in popular music videos, including camerawork, editing, visual effects, and how they construct representations and meanings. It also covers how music videos contribute to constructing and maintaining artists' star images through narrative, voyeurism, and intertextuality. Music videos frequently reference cinema, television, art, fashion and more to spark recognition and pleasure in audiences through familiar visual references.
Textual analysis 3
1) The music video for "Dusk Till Dawn" by Zayn ft. Sia was released in September 2017 and was directed by Marc Webb.
2) While most pop music videos feature bright colors and high-key lighting during performances, this video uses low-key blue and green lighting during narrative scenes like an interrogation in a warehouse.
3) The video challenges pop music conventions through its crime film narrative involving gangsters but still features Zayn in a suit with a colorful shirt, conforming to typical pop star costuming.
Genre analysis
The document analyzes the music video for the song "Reality" by Lost Frequencies. It summarizes that the music video takes a narrative approach, telling a story of a couple going on a treasure hunt, rather than just being a performance-based video. This narrative style makes it stand out compared to typical deep house music videos. Symbols and locations in the video convey a message about the importance of love and relationships. While some conventions like handheld camerawork are used, overall the video counters stereotypes of the deep house genre through its focus on a calm, loving couple rather than partying.
Lyrics Analysis
The song "Price Tag" by Jessie J criticizes the commercialization and materialism of the music industry. It encourages people to make music because they enjoy it rather than just for money and sales. The song features collaborators "Coconut Man", "Moonhead", and "Pea". Through her lyrics and performance, Jessie J conveys that music should be about bringing people together and making them happy rather than prioritizing money.
Ahaha music video task 2 new upload
Music videos serve several purposes: to promote the sale of music, tell the story or meaning of a song, and attract audiences. They have evolved over time from black and white to colorful videos. Now, many videos use sex, money, and stereotypes to interest viewers and increase profits. Artists also use synergy by expanding their brand across different media like films, books, and games to become more well-known.
Star theory
Dyer's star theory proposes that stars are constructed images made of various promotional materials rather than real people. He describes stars as constructions, and how the industry and audience shape them. Justin Bieber is a great example of a constructed star, as he was discovered on YouTube and guided by his managers to appeal to his target audience of young girls through his music, persona, and image. His "streetwise" look was arguably developed artificially to counter claims of him looking too young and boost his popularity on social media.
David Fincher - Director Case STUDY
David Fincher is an American film director known for films like The Social Network and The Girl with the Dragon Tattoo. He started making movies at age 8 and worked in television commercials and music videos before becoming a successful director. Fincher is known for his fluid camera work, use of shadows and silhouettes, and color temperature changes to set atmospheres. His music video for "Suit & Tie" by Justin Timberlake and Jay-Z features the artists in a recording studio and performances that highlight their musical styles through camera work and scene elements.
A2 media evalution. question 1
The document discusses the music video created by the author and their group for their artist. It analyzes some of the shots in the video and how they did or did not follow typical codes and conventions of music videos in the POP/soul genre. It references research done on genre conventions and a music video by Justin Bieber. The author explains creative choices made for shots and costumes to both adhere to and challenge genre expectations through the use of flashbacks, hidden identities, and subtle styling differences.
Presentation 5
Justin Bieber's new album "Purpose" promotes a more mature image through a minimal black and white album cover showing his face and body art. The album's songs discuss love, heartbreak, and owning up to past mistakes. This narrative is continued in the black and white music video that features intimate scenes with various women. Bieber's website complements the album with its similar black and white coloring and prominent display of the "Purpose" name. Together, these products present a cohesive message that Bieber has a new purpose in life found through love while still appealing to his core audience.
Summer assignment
The document provides an analysis of several music videos. It summarizes each video in 1-2 paragraphs, describing elements like genre, themes, imagery, and how the video relates to the song. Key points analyzed include how the videos represent the artists' images and messages, use of costumes, lighting, locations, and references to other works. The document examines videos for songs by KSI, Fame on Fire, and Yellow Claw featuring themes of isolation, partying, and not conforming to others' expectations.
Star imagekkkk
Justin Bieber released his debut EP "My World" in 2009 featuring his breakout single. His early music videos featured a forward bangs hairstyle and incorporated pop and R&B styles focused on teen romance. His second studio album "My World 2.0" continued this style. His third album "Under the Mistletoe" was his first Christmas album and showed a darker, more mature style. His fourth album "Believe" marked a change to spikier hair and more mature, black and white imagery, signifying Bieber's transition from teen pop to a more grown-up sound and image.
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Goodwin’s Theory
This document discusses Goodwin's theory and how it applies to analyzing the music video for "Invincible" by Griminal. Some key points:
1) The lyrics and visuals in the video strongly reinforce each other, with the visuals emphasizing what is described in the lyrics.
2) The video exhibits characteristics of grime and R&B genres, such as depicting the artist as sexy and smooth.
3) The narrative is linear, showing a relationship between two teenagers in a simple progression from one point to the next.
4) Analyzing music videos through Goodwin's theoretical framework provides insights that can help create more effective videos by strategically incorporating different elements.
Sven e carlssen 2
Sven E Carlsson proposed that music videos can typically be analyzed by splitting them into binary opposites. He believes there are two main categories of music videos: Performance videos that focus on showing the artist, and Conceptual videos that emphasize artistic elements over the narrative. Performance videos can showcase the artist through dance, singing, or playing instruments, essentially advertising the performer. Conceptual videos may include the artist only briefly and prioritize artistic environments and backdrops over the story.
genre analysis pop
This document discusses conventions commonly found in pop music videos. It notes that pop music videos often feature attractive boy bands or girl bands to appeal to teenage audiences. Love interests and relationships are also frequently depicted. In terms of production elements, pop music videos usually have upbeat sounds, high key lighting, fashionable clothing worn by artists, and glamorous locations like mansions and beaches. The document then analyzes clips from several pop music videos like Katy Perry's "Teenage Dream" and Taylor Swift's "Blank Space", pointing out how they employ conventions like lighting, locations, costumes, and narratives focused on relationships.
Digipaks
1) The document discusses the identities, genres, and target audiences conveyed by the album covers of various artists including One Direction, The Killers, Katy Perry, and Robbie Williams.
2) Key details that communicate identity on album covers include poses, lighting, locations, and clothing. Genres are suggested through visual cues like filters, fonts, and settings.
3) Target audiences are inferred based on the use of bright colors, images instead of text, degree of sexualization, and appeal to gender stereotypes for things like strength and attractiveness.
Music Consumption and Audience Research
The document analyzes three pop music videos according to several theories about how audiences interpret media. It discusses how the music videos represent age and gender and adhere to stereotypes about the pop genre described by Andrew Goodwin. Specifically, it analyzes how the music videos feature dance routines and stage performances that engage audiences. The document also discusses how the music videos allow audiences to escape and be distracted from their own lives according to uses and gratifications theory. However, it notes two videos did not clearly link their audio and visual elements as another theory predicted. Finally, it analyzes how the videos appeal to the "male gaze" in their representation of the female artists.
Genres and conventions
The document discusses conventions and stereotypes in different music genres that are portrayed in music videos. It summarizes features of pop, indie, hip-hop/rap, and rock music videos. Pop videos typically feature bright, colorful locations and focus on the attractive star image of the singer. Indie videos emphasize social realism narratives and casual appearances. Hip-hop videos showcase luxury items, expensive locations, and objectified women. Rock videos portray aggressive, live performances and dark, grungy aesthetics.
genre analysis pop
This document discusses conventions commonly found in pop music videos. It provides examples from several pop music videos to illustrate these conventions. Specifically, it notes that pop music videos often feature attractive boy bands or girl bands appealing to teenage audiences, include a love interest or relationship storyline, use high-key lighting and take place in luxurious locations like mansions or beaches. The document analyzes screenshots from videos by artists like Katy Perry, One Direction and Taylor Swift to show how they employ conventions like romantic narratives, fashionable clothing, scenic outdoor locations and lighting that enhances joyful moods.
Types of music videos
There are three main types of music videos:
1) Performance-based videos feature the artist(s) performing the song, typically on stage or in a studio. These allow the artist to showcase their talents and are common for pop singers.
2) Narrative-based videos tell a story or follow plot/characters, either acted by the artist or other actors. They can appear as short films with music. Taylor Swift's "We Are Never Ever Getting Back Together" is an example.
3) Conceptual-based videos are based on an unusual or obscure idea that may not relate to the song's meaning, appealing to niche audiences. The Vaccines' "Handsome" uses aliens and explosions in a
Applying Key Concepts to Music Video
The document provides an introduction to key concepts for analyzing music videos, including six features identified by Andrew Goodwin and discussing genre, audience, narrative, and representation. Students are instructed to choose a music video, analyze it using these concepts in a blog post, and may include images and embed their slideshare analysis. The concepts are genre characteristics and their relationship to music and visuals, the demands of record labels, references to looking, and intertextuality. Students should discuss the music video's genre, intended audience, narrative elements like time and any enigmas, and how any stereotypes or the star image are represented.
Andrew goodwin’s music video theory
Andrew Goodwin identified 6 key aspects that are often featured in music videos: 1) A relationship between the lyrics and visuals, 2) Seeing the sound through beats and editing, 3) Genre-related style and imagery, 4) Close-ups to promote the artist's star persona, 5) Voyeurism especially in representing female artists, and 6) Intertextual references to other media. Music videos can anchor the meaning of a song for viewers and promote the artist, but they also risk objectifying artists, especially women.
Music Theories
The document discusses several theories about key elements in music videos:
1. Andrew Goodwin's theory identifies six elements including relationships between lyrics/music and visuals, narrative/performance, use of close-ups to promote the artist's image, and technical aspects.
2. Sven Carlsson proposes two categories - performance clips focusing on staged performances and conceptual clips with exaggerated settings beyond the artist.
3. Richard Dyer's theory discusses how stars are constructed commercially, how audiences relate through admiration/imitation, and how this increases the star's appeal.
Music Video Style
The document discusses several technical codes and elements used in popular music videos, including camerawork, editing, visual effects, and how they construct representations and meanings. It also covers how music videos contribute to constructing and maintaining artists' star images through narrative, voyeurism, and intertextuality. Music videos frequently reference cinema, television, art, fashion and more to spark recognition and pleasure in audiences through familiar visual references.
Textual analysis 3
1) The music video for "Dusk Till Dawn" by Zayn ft. Sia was released in September 2017 and was directed by Marc Webb.
2) While most pop music videos feature bright colors and high-key lighting during performances, this video uses low-key blue and green lighting during narrative scenes like an interrogation in a warehouse.
3) The video challenges pop music conventions through its crime film narrative involving gangsters but still features Zayn in a suit with a colorful shirt, conforming to typical pop star costuming.
Genre analysis
The document analyzes the music video for the song "Reality" by Lost Frequencies. It summarizes that the music video takes a narrative approach, telling a story of a couple going on a treasure hunt, rather than just being a performance-based video. This narrative style makes it stand out compared to typical deep house music videos. Symbols and locations in the video convey a message about the importance of love and relationships. While some conventions like handheld camerawork are used, overall the video counters stereotypes of the deep house genre through its focus on a calm, loving couple rather than partying.
Lyrics Analysis
The song "Price Tag" by Jessie J criticizes the commercialization and materialism of the music industry. It encourages people to make music because they enjoy it rather than just for money and sales. The song features collaborators "Coconut Man", "Moonhead", and "Pea". Through her lyrics and performance, Jessie J conveys that music should be about bringing people together and making them happy rather than prioritizing money.
Ahaha music video task 2 new upload
Music videos serve several purposes: to promote the sale of music, tell the story or meaning of a song, and attract audiences. They have evolved over time from black and white to colorful videos. Now, many videos use sex, money, and stereotypes to interest viewers and increase profits. Artists also use synergy by expanding their brand across different media like films, books, and games to become more well-known.
Star theory
Dyer's star theory proposes that stars are constructed images made of various promotional materials rather than real people. He describes stars as constructions, and how the industry and audience shape them. Justin Bieber is a great example of a constructed star, as he was discovered on YouTube and guided by his managers to appeal to his target audience of young girls through his music, persona, and image. His "streetwise" look was arguably developed artificially to counter claims of him looking too young and boost his popularity on social media.
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David Fincher - Director Case STUDY
David Fincher is an American film director known for films like The Social Network and The Girl with the Dragon Tattoo. He started making movies at age 8 and worked in television commercials and music videos before becoming a successful director. Fincher is known for his fluid camera work, use of shadows and silhouettes, and color temperature changes to set atmospheres. His music video for "Suit & Tie" by Justin Timberlake and Jay-Z features the artists in a recording studio and performances that highlight their musical styles through camera work and scene elements.
A2 media evalution. question 1
The document discusses the music video created by the author and their group for their artist. It analyzes some of the shots in the video and how they did or did not follow typical codes and conventions of music videos in the POP/soul genre. It references research done on genre conventions and a music video by Justin Bieber. The author explains creative choices made for shots and costumes to both adhere to and challenge genre expectations through the use of flashbacks, hidden identities, and subtle styling differences.
Presentation 5
Justin Bieber's new album "Purpose" promotes a more mature image through a minimal black and white album cover showing his face and body art. The album's songs discuss love, heartbreak, and owning up to past mistakes. This narrative is continued in the black and white music video that features intimate scenes with various women. Bieber's website complements the album with its similar black and white coloring and prominent display of the "Purpose" name. Together, these products present a cohesive message that Bieber has a new purpose in life found through love while still appealing to his core audience.
Summer assignment
The document provides an analysis of several music videos. It summarizes each video in 1-2 paragraphs, describing elements like genre, themes, imagery, and how the video relates to the song. Key points analyzed include how the videos represent the artists' images and messages, use of costumes, lighting, locations, and references to other works. The document examines videos for songs by KSI, Fame on Fire, and Yellow Claw featuring themes of isolation, partying, and not conforming to others' expectations.
Star imagekkkk
Justin Bieber released his debut EP "My World" in 2009 featuring his breakout single. His early music videos featured a forward bangs hairstyle and incorporated pop and R&B styles focused on teen romance. His second studio album "My World 2.0" continued this style. His third album "Under the Mistletoe" was his first Christmas album and showed a darker, more mature style. His fourth album "Believe" marked a change to spikier hair and more mature, black and white imagery, signifying Bieber's transition from teen pop to a more grown-up sound and image.
Analysis Of 3 Music Videos Goodwin’S Terminology
The document analyzes three music videos using Goodwin's terminology:
1. Paramore's "Misery Business" features brightly colored outfits contrasted with a black and white performance set, with many close-ups of lead singer Hayley Williams that exaggerate her image and lyrics about a "mean girl" that are literal in the video.
2. Jay-Z's "Run This Town" features a dark, underground hip hop setting and spotlights with lyrics about gangs and fire shown through imagery of Jay-Z, Rihanna, and Kanye West, establishing their star personas.
3. Lily Allen's "22" uses everyday settings compared to the others, with close
Star image
Justin Bieber released his debut EP "My World" in 2009 featuring his first hit single. His early music videos featured a similar style with forward bangs and bright colors as he sang about teen romance. His second studio album "My World 2.0" continued this theme. Bieber's later albums showed a matured style, like his Christmas album "Under the Mistletoe" featuring nighttime outdoor shots and darker colors. His third album "Believe" marked a change with a black and white cover and spikier hair, signifying Bieber's transition from teen pop to a more mature sound and image.
Evaluation - Question 1
This document summarizes how the media product uses, develops and challenges conventions of real media forms.
It discusses how shots from the music video illustrate concepts through mise-en-scene, lighting, camera angles and intertextual references to other artists' work. Conventionally, music videos aim to sell the artist through close-ups and positioning them as the focus. However, some shots separate or contrast the male and female artists to reflect the narrative.
Conventions of album packaging, like bold font and band imagery, are employed but developed through additional effects. Inspiration is drawn from The 1975's simplistic yet effective style. Magazine adverts employ typical promotional techniques and inclusion of social media to engage target audiences
Music promo video research 1
The document provides an analysis of two music videos and discusses Andrew Goodwin's theory of common features in music videos. It finds that the "Suit & Tie" video by Justin Timberlake establishes the artist through many close-ups and references old musical styles through its black-and-white aesthetic. The "Route 94" video takes place in a nightclub and focuses on notions of drug/alcohol use and sexuality through dim lighting and close-ups of individuals. It also references Michael Jackson's seminal and narrative-driven "Billie Jean" video which prominently features the artist and relates its visuals and detective storyline to the song's lyrics.
Star image
Justin Bieber is a Canadian singer and songwriter who was discovered on YouTube in 2008 by his manager Scooter Braun. His debut EP My World was released in 2009 and included his first hit single "Baby". His second studio album Under the Mistletowe was his first Christmas album. Bieber's third album Believe represented a more mature sound and image, with spiky hair and a black and white album cover depicting his transition from teen pop to mainstream pop.
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The document provides an overview of different types of pop music videos and analyzes examples of each type. It discusses the conventions of conceptual, narrative, and performance music videos and analyzes Billie Eilish's "Hostage", Justin Bieber's "What Do You Mean?", and Ariana Grande's "7 Rings" videos respectively. Key conventions discussed include portrayals of happiness, relationships, dancing, partying, and sexualization of the artist. The target audiences are also identified.
Musicvideoanalysis lauren
The document provides an overview of different types of pop music videos and analyzes examples of each type. It discusses the conventions of conceptual, narrative, and performance music videos and analyzes Billie Eilish's "Hostage", Justin Bieber's "What Do You Mean?", and Ariana Grande's "7 Rings" as examples. Key conventions discussed include portrayals of happiness, relationships, dancing, partying, and sexualization of the artist. The target audiences are also identified.
Styles of music videos
This document discusses different styles of music videos. It describes several genres of music that are commonly featured in music videos like pop, R&B, rock, and rap. It also analyzes specific types of music videos including animated videos, interpretative videos that explore the meaning of lyrics, narrative videos that tell a story, and parody videos that humorously modify existing songs. The document then provides a detailed analysis of the music video for Miley Cyrus's song "We Can't Stop" and Eminem's "Fast Lane" to illustrate conventions of pop/R&B and rap music video styles.
Alternative
The document discusses conventions of indie music videos. It is conventional for indie music videos to have a casual dress code, low production value, a mix of narrative and performance elements, and some odd or symbolic shots. Key features that could be used in an indie music video include natural lighting, diverse locations, surreal elements, and a focus on the artist themselves through close-ups. Common themes across analyzed indie music videos are the use of lighting, symmetry, and a dark, minimal aesthetic.
Music video analysis
The document analyzes and summarizes three music videos based on common characteristics of music videos. It discusses the relationship between lyrics and visuals, music and visuals, the focus on the artist, references to female bodies, recurring motifs, and intertextual references in the videos for songs by Justin Bieber featuring Diplo and Skrillex, Red Hot Chili Peppers, and The Weeknd. Key details analyzed include the amplification of lyrics and mood through the visuals, illustrations of the lyrics, close-ups of the artists, and references to other media in the videos.
Music anyasis
The document provides an analysis of the music video for Miley Cyrus' song "Wrecking Ball". The video depicts Miley singing emotionally while naked on a wrecking ball. It heavily features close-ups of her body. The visuals are used to depict her heartbreak over a relationship ending and correlate with the lyrics. The only product placement is her Dr. Marten boots. The video was meant to showcase Miley's vulnerable side and selling her as an artist, moving away from her innocent child star image.
The document also analyzes Beyoncé's "Run the World" music video. The video features Beyoncé wearing outfits meant to depict strength and leadership. It portrays
Summer assignment2
The document provides an analysis of the music video for "Lean On" by Major Lazer. It finds some relationships between the lyrics and visuals but also instances where they do not match. It notes that the video cuts to the beat of the music. The artist is portrayed sexually to appeal to younger audiences, and girls in the video are dressed provocatively and dance in a sexualized manner. While there are no references to other works, the video is similar to Major Lazer's other videos in its focus on dance and use of girls. The video is deemed more conceptual than narrative-based due to its random dancing without a story.
Theories and Analysis of Music Videos
This music video for the song "Strong" by London Grammar features a narrative-driven story rather than focusing on the band as performers. It shows a man transforming himself into a human fireworks display for the enjoyment of his daughter. Though the artist is present, they are not the main subject. The slow, calm song is represented through longer shots and fewer cuts compared to faster songs. The video leaves room for interpretation but possibly illustrates the theme of parental sacrifice and love. Technical elements like lighting, effects and setting are used to create atmosphere and emphasize the relationship between the man and his daughter.
'The Killers' Video Analysis
The video for "For Reasons Unknown" by The Killers uses lighting, props, location, and costumes to match the sad and depressing mood of the song. It is shot in black and white at night in a desert to convey feelings of being alone and deserted. Props like a dead goat and the singer's head on a chicken suggest loss of reality and being made a fool. The location and costumes continue this theme of isolation and disconnect from normal life. The video enhances the meaning and message of the song to help connect with the audience.
Andrew Goodwin’s Theory & Analysis of Music Videos
This document outlines Andrew Goodwin's theory for analyzing music videos based on codes and conventions. It discusses several elements:
1) Seeing the sounds - how the visuals in a video relate to the music through illustration, amplification, or contradiction. Faster songs typically use quicker cuts while slower songs use longer shots.
2) Narrative and performance - videos tell a story and feature artist performance to engage viewers. Artists are usually the main subject.
3) Star image - videos promote the artist and their development. Artists have signature styles of representation.
4) Relation of visuals to song - visuals can disjuncture, amplify, or illustrate the song's meaning.
5)
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
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SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
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一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
AU毕业证文凭证书【微信95270640】《英国阿伯丁大学毕业证书原版制作AU成绩单》【Q微信95270640】《仿制AU毕业证成绩单英国阿伯丁大学学位证书pdf电子图》，A.为什么留学生需要操作留信认证?
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B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径，但认证只是个体行为，不是所有留学生都操作，所以没有办理认证的留学生的学历在国内也是查询不到的，他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单，就有了使用价值。
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A.为什么留学生需要操作留信认证?
留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。却也灵机一动立马仰起头双手拢在嘴边朝楼上大喊：“爸爸爸——有人找——那人一听朝山娃尴尬地笑笑悻悻地走了山娃立马“嘭的一声将铁门锁死心却咚咚地乱跳当山娃跟父亲说起这事时父亲很吃惊抚摸着山娃的头说还好醒得及时要不家早被人掏空了到时连电视也没得看啰不过父亲还是夸山娃能临危不乱随机应变有胆有谋山娃笑笑说那都是书上学的看童话和小说时学的不管如何父亲再也不许山娃敞开门坐到门口了父亲递给山娃钥匙说一出门就将门山
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HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(Hull毕业证书)赫尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
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On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
Iconic Logix | Best Digital Marketing Agency For Iconic Success
Grow your business with Iconic Logix, the one-stop solution for SEO, PPC, social media, web design, and more. Elevate your brand now!
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
学校原件一模一样【微信：741003700 】《(worcester毕业证书)伍斯特大学毕业证PDF成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Justin Bieber Analysis
- 1. HOW DOES A MUSIC VIDEO PROVIDE A PLATFORM FOR AN ARTIST TO REINVENT HIMSELF/HERSELF TO A TARGET AUDIENCE?
- 2. Institution and Audience The role the record label play in promoting the new Justin Bieber is that they are reforming him to be seen as an adult. Within his music video with Skrillex, inspiration seems to be taken from the artist Sam Taylor Wood as lots of colours are used over his face and around him whilst he is on a dark background. This shows that he wants to be seen as more professional as this music video has connotations with art.
- 3. Genre and Narrative Skrillex and Diplo - "Where Are Ü Now" with Justin Bieber Goodwin's theory states that the relationship between lyrics and visuals is either illustrative, amplified or disjunctive. In this music video, the relationship between lyrics and visuals is disjunctive. It shows him with multiple graphics drawn around him which doesn’t relate to him asking where someone is when he needs them. This shows that this music video was created with a purpose of reforming his star image. The idea of notion of looking is also used within this music video. He is shown on the stills in the art gallery and then it shows him in the stills. This therefore means the audience see him in two different media. Voyeurism is also a key feature within this music video as the audience are constantly looking at Justin Bieber. This shows that this music video is conventional of Goodwin’s theory.
- 4. Justin Bieber - What Do You Mean? Dyer’s theory states that there are 2 key paradoxes. The first paradox is that the singer is simultaneously ordinary yet extraordinary. This can be seen in this music video as he is in ordinary places such as a bedroom and a skate park, however he is still extraordinary due to the events going on and how he manages to escape them. The second paradox is that the singer is simultaneously present yet absent. This is not shown within this music video as he is constantly the focus of the shots. This shows that this music video is based around reforming him into a different person as to what people already see him as. Todorov’s theory states that every narrative starts with an equilibrium. The equilibrium in this music video is Justin Bieber with his girlfriend in the bedroom. This equilibrium then gets disrupted by a conflict which creates the disequilibrium. In this music video, the disequilibrium is created by the men in the masks kidnapping Justin and his girlfriend. However this all gets resolved at the end when there is a new equilibrium of them having fun in the skate park with their friends. This shows that this music video is conforms to Todorov’s theory.
- 5. Media Language Skrillex and Diplo - "Where Are Ü Now" with Justin Bieber Justin Bieber - What Do You Mean? • The purpose of this video is to relate Justin to art. This is so he is taken more seriously as an artist as a way of reforming his image. • The visual techniques used to do this are a lot of graphics that have been done in post- production. • The editing shows why these effects have been included. It shows each frame of his music video in a gallery and different members of the public are allowed to draw around it. This further reinforces his connection to art. • Within the camera work there are lots of close ups. When the graphics are around him, the camera work is very simplistic and doesn’t cut very often as the focus of the video is the graphics and Justin Bieber. • The purpose of this video was to show Justin as more of an adult. It includes adult content which shows he’s trying to increase the age of his target audience. • The mise-en-scene of the music video is effective in making him seem like more of an adult. He is shown with a woman who’s costume is her underwear in the beginning part of the music video. This therefore puts him in an adult situation which automatically will increase the age of his audience for this music video. His costume, again, is very simplistic and ordinary with just a white t-shirt and sometimes a black hoodie. This makes him more relatable to his target audience.
- 6. • The mise-en-scene is also quite simplistic. His costume is a white t- shirt with an unbuttoned shirt over the top. This makes him seem quite ordinary but also makes him quite appealing for girls. It also isn’t set on location. It does done in a studio with a black background. The only other location shown is the art gallery to show him more as art. • In the start of the music video he has props of lots of money and a lighter. These are associated with more adult activities so further reinforce him as an adult. • This music video is edited so it has continuity. It is a narrative based music video so needs continuity to make sense. • The camera work often does close ups of his face to show the music video is based around him and his transformation.
- 7. Representation Skrillex and Diplo - "Where Are Ü Now" with Justin Bieber • Justin Bieber is presented as an artist to have a star image as he is the meta narrative of this video; starring in the majority of shots. • The artist is wearing ordinary, casual clothes making him relatable which is evident in video Dyer’s theory • The ideological discourse of the is that age is represented negatively as a number of graffiti like shots are placed over the video of Justin. However, this could also be seen in a negotiated reading that youth are creative and artistic due to the imaginative collage seen. As Justin is the only person featuring in the video, the only group represented is young male. It represents him as a creative individual who has independence. Justin Bieber - What Do You Mean? • The artist is represented in this video to be a youth who is negatively represented as at the beginning of the video he is standing on a street corner, handing over money to an older man. This looks suspiciously like a drug deal. • Dyer’s star persona for the artist is not created, and he is made to look like an ordinary, male youth. • The ideological discourse for the video is created through Toderov’s equilibrium theory. The video has a heteronormative discourse and does not challenge traditional stereotypes. • The artist is also feautured lip synching infront of a graffiti covered wall, defining him as contemporary, trendy artist.