The document discusses the music video for Ariana Grande's "Problem" and how it both conforms to and challenges conventions of pop music videos. While the video lacks bright colors and themes of partying found in typical pop videos, it includes dance routines and revealing outfits. It also familiarizes the artists but lacks a connection between the lyrics and visuals. Overall, the "Problem" video both follows and breaks conventions of the pop music video genre.

1. POP MUSIC VIDEO DECONSTRUCTIONS

2. POP GENRE CONVENTIONS
 Bright Colours (lighting, props, costume etc)
 Partying/Drinking
 Dancers/Dance routine
 Loud, Bubbly characters
 Often a theme of relationships forming/during/breaking up
 Revealing outfits

3. GOODWIN THEORY
 1. Genre Characteristics
 2.Relationship between lyrics and visuals
 3. Relationship between music and visuals
 4. Familiarisation of the Artist
 5. Frequent referencing to the notion of looking (voyeurism)
 6.Inter-textual referencing

4. ARIANA GRANDE FEATURING IGGY AZALEA - PROBLEM
 Problem is a song expressing Ariana’s feeling for an unnamed male
that if she were without, then she would have “one less problem”.
 The video itself both conforms and challenges pop music genre
conventions for different reasons.

5. PROBLEM
 Expected within a pop music video is bright colours, whether its in
costume, make up, lighting, background, however in this music
there is a lack of bright colours contrasting to conventions of the
genre. Most of the music video is in black and white, with dancers
and singers all being dressed in black and white.

6. PROBLEM
 Although the majority of the video doesn’t
involve bright colours, it doesn’t completely
challenge genre conventions as there is some
use of bright colours.

7. PROBLEM
 In the music video for problem no theme of partying or drinking is
included, challenging genre conventions.
 However, the music clip does conform to pop music genre
conventions as it includes a dance routine and has a number of
dancers. This highlights to us that although not all expected
conventions of a pop music video are met by the tracks clip, it
still definitely is pop like.

8. PROBLEM
 The idea of having a relationship theme within the conventions of pop
music is met by this song, but not in the video. The song is obviously
stating how she is better off without the unnamed man as he is just a
problem, but within the film, no link to the lyrics is made. This contrasts
to one of the ideas in goodwins theory as the idea that lyrics match
visuals is not shown in this video.

9. PROBLEM
 In this video, a typical thing to see within a pop music video is revealing
outfits and in this video there is no lack of that. By Ariana wearing a
very short dress and dancers being topless (males) or in crop tops
(females) the video conforms to genre conventions of outfits.

10. GOODWIN APPLIED TO ‘PROBLEM’
 The music video to the song ‘Problem’ doesn’t match all of Goodwin’s
theory, however it does to some such as familiarisation of artist and the
notion of looking (voyeurism).
 The audience are made very familiar of the main artist and featuring
artist as both are featured a lot through out the video and singing
when its ones turn.

11. GOODWIN APPLIED TO ‘PROBLEM’
 Often during the music video, Ariana looks into the camera as if she is
looking at you creating the voyeurism effect. This is Goodwin’s theory
being shown to be true in some aspects.