New Venture Strategies
Business Model Canvas
Lean Startup
Lean Strategy
Agile Development
Marketing Funnels
Content, Conversions, SM
Technology
Gamification, VR, 3D Printing, Cloud, AI,
Rigorous strategic analysis can distinguish markets that promise enduring success from those that offer only the illusion of substantial, if immediate, returns.
Archetypal example is a business with low barriers to entry
Ability to build a sustainable competitive advantage
Another misstep is entering a large and growing market without analyzing whether the firm will be able to build a sustainable competitive advantage in it. Best Buy, Mattel’s line of Barbie dolls, eBay, and a slew of others entered China thinking that anyone could make money there—only to fail. It may be much wiser to pursue several smaller, less risky opportunities that together could create a successful long-term business.
Tesco diversity and equal empoyement case studyIsrat Jahan
Tesco supports various diversity networks and organizations to help make it more competitive. It partners with Stonewall to promote LGBTQ equality, Employers Forum on Disability to improve opportunities for people with disabilities, and Opportunity Now to advance gender equality. Tesco works with these groups to create a diverse workforce that reflects its customer base and attracts top talent. This diversity and inclusion strategy helps Tesco provide better service than rivals in a competitive market.
Trend Setters is a new full-service beauty salon opening in MyTown, Texas. It will offer hair, nail, skin, and massage services. The owners have experience in the industry and plan to leverage their reputation to attract new clients. Trend Setters will differentiate itself by being conveniently located and offering multiple services under one roof. The owners have secured a prime location and are seeking a loan to fund build-out costs and initial inventory. Financial projections estimate growing sales over three years through marketing primarily by word-of-mouth and a focus on customer satisfaction.
Retail Image refers to how a retailer is perceived by customers and others.To succeed, a retailer must communicate a distinctive, clear, and consistent image.
This short document expresses gratitude but does not provide any other context or information to summarize. It contains only the words "Thank You" and no other details.
The document is a business plan for a proposed cake bakery called KultaKakku in Helsinki, Finland. It was created as the thesis project of two students. The plan includes sections on the company description, target market, marketing plan, operations plan, and financial plan. It aims to demonstrate that the cake bakery business idea is viable and could obtain necessary financial resources. The business plan was reviewed by an external business advisor who found it to contain sufficient information for applying for a loan. The founders envision expanding the bakery's offerings and potentially opening additional locations in Helsinki over the next five years.
New Venture Strategies
Business Model Canvas
Lean Startup
Lean Strategy
Agile Development
Marketing Funnels
Content, Conversions, SM
Technology
Gamification, VR, 3D Printing, Cloud, AI,
Rigorous strategic analysis can distinguish markets that promise enduring success from those that offer only the illusion of substantial, if immediate, returns.
Archetypal example is a business with low barriers to entry
Ability to build a sustainable competitive advantage
Another misstep is entering a large and growing market without analyzing whether the firm will be able to build a sustainable competitive advantage in it. Best Buy, Mattel’s line of Barbie dolls, eBay, and a slew of others entered China thinking that anyone could make money there—only to fail. It may be much wiser to pursue several smaller, less risky opportunities that together could create a successful long-term business.
Tesco diversity and equal empoyement case studyIsrat Jahan
Tesco supports various diversity networks and organizations to help make it more competitive. It partners with Stonewall to promote LGBTQ equality, Employers Forum on Disability to improve opportunities for people with disabilities, and Opportunity Now to advance gender equality. Tesco works with these groups to create a diverse workforce that reflects its customer base and attracts top talent. This diversity and inclusion strategy helps Tesco provide better service than rivals in a competitive market.
Trend Setters is a new full-service beauty salon opening in MyTown, Texas. It will offer hair, nail, skin, and massage services. The owners have experience in the industry and plan to leverage their reputation to attract new clients. Trend Setters will differentiate itself by being conveniently located and offering multiple services under one roof. The owners have secured a prime location and are seeking a loan to fund build-out costs and initial inventory. Financial projections estimate growing sales over three years through marketing primarily by word-of-mouth and a focus on customer satisfaction.
Retail Image refers to how a retailer is perceived by customers and others.To succeed, a retailer must communicate a distinctive, clear, and consistent image.
This short document expresses gratitude but does not provide any other context or information to summarize. It contains only the words "Thank You" and no other details.
The document is a business plan for a proposed cake bakery called KultaKakku in Helsinki, Finland. It was created as the thesis project of two students. The plan includes sections on the company description, target market, marketing plan, operations plan, and financial plan. It aims to demonstrate that the cake bakery business idea is viable and could obtain necessary financial resources. The business plan was reviewed by an external business advisor who found it to contain sufficient information for applying for a loan. The founders envision expanding the bakery's offerings and potentially opening additional locations in Helsinki over the next five years.
The document provides details about Angel Boutique, a startup boutique business. The mission is to encourage creativity and individualism through affordable fashion. The vision is to provide quality, fashionable t-shirts to teenagers and young adults at affordable prices while growing into a household brand name. Objectives include providing elegant clothing and accessories, identifying trends, and helping customers find styles that suit them. The target market is customers aged 17 to 30 from middle-income backgrounds. Financial projections estimate 3 months of sales will generate a profit of over 2 million pesos.
Presentation deals with store based classification of retail. It covers Independent Stores ,Chain stores, Franchise stores , Licensed Dealership, Leased Departmental store , Vertical Marketing system and Consume Cooperatives
This document discusses types of entrepreneurs and portfolio entrepreneurship. It defines portfolio entrepreneurs as individuals who own minority or majority stakes in two or more independent businesses simultaneously. The document notes that portfolio entrepreneurs ideally delegate tasks and leverage partnerships to manage multiple businesses. It discusses factors like families and networks that enable portfolio entrepreneurship. Finally, it provides an example of a portfolio entrepreneur, Christopher Fogg, and concludes that portfolio entrepreneurship is important for rural economic growth.
Read complete sample report on Entrepreneurship and Acquiring a Business written by the expert writers of Instant Assignment Help. In this report we analyses different concepts related to be a successful entrepreneurship and give recommendations based on evaluation.
The document discusses Hemas Holdings PLC's corporate social responsibility initiatives related to the environment. It provides details on Hemas' efforts toward pollution control, environmental conservation, energy conservation, and waste management. These include a food waste management program, beach cleanups, reducing vehicle emissions, paper recycling, and treating all waste water from facilities. The company also has received ISO 9000 certification and environmental awards for its sustainability efforts.
Bio-Valley Day Spa is opening a new spa in Melaka, Malaysia. The business plan outlines the company background, services offered, management team, and location. Four partners are establishing the spa as a partnership company, with the goal of providing natural health and beauty treatments to customers. The plan provides details on the services, staffing, location, and financial projections to support the new spa business.
This document outlines the business plan for a proposed tea shop called Infinitea in Mumbai, India. The shop aims to serve tea and snacks to the Indian middle class while providing amenities like books, games, and karaoke. It will be located in a prime area near many offices to target both youth and professionals. The two-floor shop layout includes separate spaces for different activities. Marketing will focus on students and working professionals through various channels. Pricing of tea and snacks aims to be slightly lower than competitors while still earning good margins. Promotions will utilize both online and offline tactics to build awareness among target audiences.
The document provides an executive summary and details of a proposed laundry service called SPINZONE.
The key points are:
1) SPINZONE aims to offer affordable, high-quality dry cleaning and laundry services to individuals and families.
2) The service will focus on cleaning clothes with care and using eco-friendly practices.
3) An analysis of the market opportunity is provided, including a 5C framework and SWOT analysis. Segmentation and targeting strategies are also outlined.
Retail Promotional Strategy discusses elements of a retailer's promotional mix including advertising, sales promotions, store atmosphere, websites, personal selling, and publicity. It emphasizes that a retailer's promotional efforts must fit their overall strategy. The document outlines objectives for promotions such as increasing sales and traffic. It also discusses guidelines for promotions including utilizing promotions consistent with store image. Elements of the promotional mix like advertising, public relations, and personal selling are described along with their advantages and disadvantages.
Drink & Think plans to open a premium coffee bar near the Maharashtra Institute of Technology campus to target students and faculty. The 2,300 square foot coffee bar will offer high-quality coffee, tea, snacks and a relaxing environment. Drink & Think has secured a prime location with a three-year lease and obtained financing of Rs. 4.4 million from owners and bank loans to cover the Rs. 6.67 million in startup expenses and asset costs. The owners project sales to grow from Rs. 6 lakh in year 1 to Rs. 16.33 lakh in year 3, with net profits of Rs. 4.5-6 lakh annually by maintaining high margins and reasonable operating expenses.
The document discusses entrepreneurship and intrapreneurship. It defines entrepreneurship as seeking opportunities to create new things and exploiting those opportunities to start new businesses. Intrapreneurship refers to behaving entrepreneurially within an existing company. The document outlines key activities of entrepreneurs like identifying opportunities and exploiting them. It provides examples of successful entrepreneurs like Tony Tan Caktiong of Jollibee and Bill Gates of Microsoft. It also discusses how companies can foster intrapreneurship through policies like allocating resources and time for innovative projects. Overall, the document compares entrepreneurs and intrapreneurs while outlining strategies for organizations to promote entrepreneurial behavior.
new Venture development and venture capitalVinay Kumar
New venture development refers to the early stages in a business's lifecycle when a new business is being evaluated and created. It involves several stages from formulation of the new venture through growth, stabilization, and either innovation or decline. Successful new ventures require sound market analysis, sufficient financing, finding a niche, and a workable marketing plan. However, they also face risks of failure from issues like insufficient capital, poor planning, competition, and legal problems. Despite challenges, new ventures can provide benefits like independence, financial opportunities, job creation, and innovation. Venture capital provides an alternative source of funding for entrepreneurs who need support to grow but lack sufficient money or access to public funding.
The document provides guidance on writing a business plan for a catering business. It explains that a business plan lays out the goals, structure, and financial projections of the business. The business plan should include an executive summary, business objectives, company mission, ownership structure, startup costs, market analysis, marketing strategy, management structure, employee information, and 3-4 year financial projections. Creating a thorough business plan is crucial for starting a new business and obtaining financing.
Supply Chain Management of Nestle CompanyAsad Rehman
Nestle Pakistan operates an extensive supply chain network to efficiently distribute milk and dairy products across Pakistan. The supply chain involves milk collection centers, factories for processing and packaging, warehouses for storage, and distribution centers that deliver products to retailers through a network of distributors. Nestle aims to optimize resources through this supply chain to provide high quality dairy products at low cost while maintaining high customer satisfaction.
About Nestle - sector, leadership
Organization culture - unique characteristics
Appraisal system - Performance Evaluation
Type of organization structure
Managing workforce diversity
Training, Learning and development practices
Employee friendly practices
Cross cultural training if any
Other relevant details about the company.
The document discusses the key elements of entrepreneurship. It defines an entrepreneur as an individual who creates a new business and takes on most of the risks and rewards. The document outlines 11 elements that are important for entrepreneurship, including creativity, a business idea, business plan, products/services, vision, motivation, innovation, ambition, self-confidence, risk-taking ability, and entrepreneurial knowledge. Examples of innovative entrepreneurs like Tilak Mehta and John Grade are provided.
This document provides a marketing plan for Grab, a leading transportation company in Southeast Asia. It includes a situational analysis using PEST, Porter's Five Forces, and SWOT frameworks. The analysis finds Grab has a strong brand but faces high competition and bargaining suppliers. The plan proposes introducing a new service tailored to consumer needs. Financial forecasts predict a 25% profit increase by 2018. Key details include an analysis of the macroenvironment, industry competition, Grab's strengths and weaknesses, and objectives to launch an innovative new product and service.
42591723 chinese-restaurant-marketing-plan-1Sarath K
This document provides a marketing plan for a new Chinese restaurant. It outlines the market needs and opportunities in Karachi for authentic Chinese cuisine. The owner, Mr. Chen, has significant experience in Chinese cooking. The plan details the restaurant's mission, menu offerings, target markets, and positioning as a family-oriented establishment focusing on quality and healthy food. Financial projections estimate it will take 6.4 years and 54,000 customers to break even on the Rs. 4 million investment. The marketing mix and strategy focus on word-of-mouth promotion due to a limited budget.
Nestlé operates in the highly competitive global food industry. The document analyzes Nestlé's external and internal environment through various frameworks. Externally, it finds opportunities through demographic trends but also threats from intense industry competition and substitute products. Internally, it examines Nestlé's resources, capabilities, core competencies and value chain, identifying strengths in R&D and a global network, but also weaknesses to address. Overall, the analysis informs Nestlé's current and future strategies to strengthen its strategic competitiveness.
The document discusses various topics related to entrepreneurship including definitions of key terms, characteristics of successful entrepreneurs, factors influencing entrepreneurial growth, theories of motivation and achievement. Specifically, it defines an entrepreneur as someone who starts a new business and bears the risks involved. It describes the characteristics of successful entrepreneurs as including a need for achievement, risk-taking ability, analytical skills, perseverance, and vision. The document also outlines various political, economic, social, technological, cultural, and educational factors that can influence entrepreneurial growth rates.
In this assignment I am going to describe the impressions that the political, legal and social factors have on my selected organisations and the stakeholders within.
Political, legal and social factors (further)Lewis Appleton
Tesco is affected by several political, legal, and social factors. Taxation reduces Tesco's profits, requiring lower employee pay and higher product prices. Competition law prevents Tesco from dominating markets or copying competitors, restricting growth strategies. Demographic changes like a rising population increase demand for Tesco's products and the available workforce.
The British Red Cross relies on government grants and tax relief for funding, without which it could not operate. It is mainly affected by contract law to protect volunteers. A rising and aging population creates both more need for assistance and more potential volunteers, though high needs could outpace capacity without more support.
The document provides details about Angel Boutique, a startup boutique business. The mission is to encourage creativity and individualism through affordable fashion. The vision is to provide quality, fashionable t-shirts to teenagers and young adults at affordable prices while growing into a household brand name. Objectives include providing elegant clothing and accessories, identifying trends, and helping customers find styles that suit them. The target market is customers aged 17 to 30 from middle-income backgrounds. Financial projections estimate 3 months of sales will generate a profit of over 2 million pesos.
Presentation deals with store based classification of retail. It covers Independent Stores ,Chain stores, Franchise stores , Licensed Dealership, Leased Departmental store , Vertical Marketing system and Consume Cooperatives
This document discusses types of entrepreneurs and portfolio entrepreneurship. It defines portfolio entrepreneurs as individuals who own minority or majority stakes in two or more independent businesses simultaneously. The document notes that portfolio entrepreneurs ideally delegate tasks and leverage partnerships to manage multiple businesses. It discusses factors like families and networks that enable portfolio entrepreneurship. Finally, it provides an example of a portfolio entrepreneur, Christopher Fogg, and concludes that portfolio entrepreneurship is important for rural economic growth.
Read complete sample report on Entrepreneurship and Acquiring a Business written by the expert writers of Instant Assignment Help. In this report we analyses different concepts related to be a successful entrepreneurship and give recommendations based on evaluation.
The document discusses Hemas Holdings PLC's corporate social responsibility initiatives related to the environment. It provides details on Hemas' efforts toward pollution control, environmental conservation, energy conservation, and waste management. These include a food waste management program, beach cleanups, reducing vehicle emissions, paper recycling, and treating all waste water from facilities. The company also has received ISO 9000 certification and environmental awards for its sustainability efforts.
Bio-Valley Day Spa is opening a new spa in Melaka, Malaysia. The business plan outlines the company background, services offered, management team, and location. Four partners are establishing the spa as a partnership company, with the goal of providing natural health and beauty treatments to customers. The plan provides details on the services, staffing, location, and financial projections to support the new spa business.
This document outlines the business plan for a proposed tea shop called Infinitea in Mumbai, India. The shop aims to serve tea and snacks to the Indian middle class while providing amenities like books, games, and karaoke. It will be located in a prime area near many offices to target both youth and professionals. The two-floor shop layout includes separate spaces for different activities. Marketing will focus on students and working professionals through various channels. Pricing of tea and snacks aims to be slightly lower than competitors while still earning good margins. Promotions will utilize both online and offline tactics to build awareness among target audiences.
The document provides an executive summary and details of a proposed laundry service called SPINZONE.
The key points are:
1) SPINZONE aims to offer affordable, high-quality dry cleaning and laundry services to individuals and families.
2) The service will focus on cleaning clothes with care and using eco-friendly practices.
3) An analysis of the market opportunity is provided, including a 5C framework and SWOT analysis. Segmentation and targeting strategies are also outlined.
Retail Promotional Strategy discusses elements of a retailer's promotional mix including advertising, sales promotions, store atmosphere, websites, personal selling, and publicity. It emphasizes that a retailer's promotional efforts must fit their overall strategy. The document outlines objectives for promotions such as increasing sales and traffic. It also discusses guidelines for promotions including utilizing promotions consistent with store image. Elements of the promotional mix like advertising, public relations, and personal selling are described along with their advantages and disadvantages.
Drink & Think plans to open a premium coffee bar near the Maharashtra Institute of Technology campus to target students and faculty. The 2,300 square foot coffee bar will offer high-quality coffee, tea, snacks and a relaxing environment. Drink & Think has secured a prime location with a three-year lease and obtained financing of Rs. 4.4 million from owners and bank loans to cover the Rs. 6.67 million in startup expenses and asset costs. The owners project sales to grow from Rs. 6 lakh in year 1 to Rs. 16.33 lakh in year 3, with net profits of Rs. 4.5-6 lakh annually by maintaining high margins and reasonable operating expenses.
The document discusses entrepreneurship and intrapreneurship. It defines entrepreneurship as seeking opportunities to create new things and exploiting those opportunities to start new businesses. Intrapreneurship refers to behaving entrepreneurially within an existing company. The document outlines key activities of entrepreneurs like identifying opportunities and exploiting them. It provides examples of successful entrepreneurs like Tony Tan Caktiong of Jollibee and Bill Gates of Microsoft. It also discusses how companies can foster intrapreneurship through policies like allocating resources and time for innovative projects. Overall, the document compares entrepreneurs and intrapreneurs while outlining strategies for organizations to promote entrepreneurial behavior.
new Venture development and venture capitalVinay Kumar
New venture development refers to the early stages in a business's lifecycle when a new business is being evaluated and created. It involves several stages from formulation of the new venture through growth, stabilization, and either innovation or decline. Successful new ventures require sound market analysis, sufficient financing, finding a niche, and a workable marketing plan. However, they also face risks of failure from issues like insufficient capital, poor planning, competition, and legal problems. Despite challenges, new ventures can provide benefits like independence, financial opportunities, job creation, and innovation. Venture capital provides an alternative source of funding for entrepreneurs who need support to grow but lack sufficient money or access to public funding.
The document provides guidance on writing a business plan for a catering business. It explains that a business plan lays out the goals, structure, and financial projections of the business. The business plan should include an executive summary, business objectives, company mission, ownership structure, startup costs, market analysis, marketing strategy, management structure, employee information, and 3-4 year financial projections. Creating a thorough business plan is crucial for starting a new business and obtaining financing.
Supply Chain Management of Nestle CompanyAsad Rehman
Nestle Pakistan operates an extensive supply chain network to efficiently distribute milk and dairy products across Pakistan. The supply chain involves milk collection centers, factories for processing and packaging, warehouses for storage, and distribution centers that deliver products to retailers through a network of distributors. Nestle aims to optimize resources through this supply chain to provide high quality dairy products at low cost while maintaining high customer satisfaction.
About Nestle - sector, leadership
Organization culture - unique characteristics
Appraisal system - Performance Evaluation
Type of organization structure
Managing workforce diversity
Training, Learning and development practices
Employee friendly practices
Cross cultural training if any
Other relevant details about the company.
The document discusses the key elements of entrepreneurship. It defines an entrepreneur as an individual who creates a new business and takes on most of the risks and rewards. The document outlines 11 elements that are important for entrepreneurship, including creativity, a business idea, business plan, products/services, vision, motivation, innovation, ambition, self-confidence, risk-taking ability, and entrepreneurial knowledge. Examples of innovative entrepreneurs like Tilak Mehta and John Grade are provided.
This document provides a marketing plan for Grab, a leading transportation company in Southeast Asia. It includes a situational analysis using PEST, Porter's Five Forces, and SWOT frameworks. The analysis finds Grab has a strong brand but faces high competition and bargaining suppliers. The plan proposes introducing a new service tailored to consumer needs. Financial forecasts predict a 25% profit increase by 2018. Key details include an analysis of the macroenvironment, industry competition, Grab's strengths and weaknesses, and objectives to launch an innovative new product and service.
42591723 chinese-restaurant-marketing-plan-1Sarath K
This document provides a marketing plan for a new Chinese restaurant. It outlines the market needs and opportunities in Karachi for authentic Chinese cuisine. The owner, Mr. Chen, has significant experience in Chinese cooking. The plan details the restaurant's mission, menu offerings, target markets, and positioning as a family-oriented establishment focusing on quality and healthy food. Financial projections estimate it will take 6.4 years and 54,000 customers to break even on the Rs. 4 million investment. The marketing mix and strategy focus on word-of-mouth promotion due to a limited budget.
Nestlé operates in the highly competitive global food industry. The document analyzes Nestlé's external and internal environment through various frameworks. Externally, it finds opportunities through demographic trends but also threats from intense industry competition and substitute products. Internally, it examines Nestlé's resources, capabilities, core competencies and value chain, identifying strengths in R&D and a global network, but also weaknesses to address. Overall, the analysis informs Nestlé's current and future strategies to strengthen its strategic competitiveness.
The document discusses various topics related to entrepreneurship including definitions of key terms, characteristics of successful entrepreneurs, factors influencing entrepreneurial growth, theories of motivation and achievement. Specifically, it defines an entrepreneur as someone who starts a new business and bears the risks involved. It describes the characteristics of successful entrepreneurs as including a need for achievement, risk-taking ability, analytical skills, perseverance, and vision. The document also outlines various political, economic, social, technological, cultural, and educational factors that can influence entrepreneurial growth rates.
In this assignment I am going to describe the impressions that the political, legal and social factors have on my selected organisations and the stakeholders within.
Political, legal and social factors (further)Lewis Appleton
Tesco is affected by several political, legal, and social factors. Taxation reduces Tesco's profits, requiring lower employee pay and higher product prices. Competition law prevents Tesco from dominating markets or copying competitors, restricting growth strategies. Demographic changes like a rising population increase demand for Tesco's products and the available workforce.
The British Red Cross relies on government grants and tax relief for funding, without which it could not operate. It is mainly affected by contract law to protect volunteers. A rising and aging population creates both more need for assistance and more potential volunteers, though high needs could outpace capacity without more support.
Sainsbury is a major UK retailer founded in 1869 operating over 1000 stores. A SWOT analysis was conducted using secondary data sources to evaluate Sainsbury's strengths, weaknesses, opportunities, and threats. Key strengths included a strong brand reputation in the UK and increasing profits and market share in recent years. Weaknesses included a smaller market share than competitor Tesco and lack of international expansion. Opportunities existed in marketing campaigns, selling digital goods, and gaining customers from competitors' issues. Threats included price matching from competitors reducing benefits and diminishing loyalty program value.
This document contains financial statements for Freedom Fashion Ltd for the year ended 30 April 2010, including a profit and loss account and balance sheet. The profit and loss account shows sales of £411,529 and a net profit before tax of £41,246. The balance sheet lists current assets of £56,130 and fixed assets of £189,120, financed by capital of £60,000 and retained profits of £126,682, for total capital employed of £186,682. The document also provides explanations of key accounting concepts such as gross profit, expenses, net assets, working capital, and various financial ratios.
The document discusses the perspectives of various stakeholders on the opening of a new Tesco store. It presents a diagram showing different stakeholder groups' levels of interest and influence. Customers are interested but have low influence. Staff influence and interest varies depending on their role. Suppliers and owners have high interest and influence. The community and government have differing views. The scenarios then discusses the views of specific stakeholders, including the Tesco managing director, a head teacher, community warden, single mom, and small store owner, who have differing opinions on the potential impacts and benefits of the new store. Finally, it discusses how some stakeholders may work together or have conflicting views.
I am going to describe the influence that contrasting economic environments have on the activities that a business carries out. I will explain the different types of economy, economic indicators, what the government can do to change the economy Including the Fiscal and Monetary Policy. I will explain what these terms mean and give examples. I will compare the difference between the economies of China with the economy of Britain. I will explain the economic cycle, state of demand, level of inflation, CPI of the countries, the GDP and the changes in condition of supply. I will then compare the information and the operations. Finally I will explain what the most important factor is when operating.
Tesco is a large supermarket chain in the UK that was founded in 1919. It recruits staff through various methods like job advertisements, descriptions, application forms, and person specifications. It is important for applicants and employees to have suitable qualifications, relevant experience, and knowledge of Tesco's products and services to be effective and efficient in their roles. This ensures Tesco can select qualified candidates and retain staff who can perform well and help the business succeed.
In my assignment I am going to give a description of how certain techniques in marketing are used to list products on the market in two organisations. I have chosen to investigate Tesco PLC and Coca Cola Ltd. Such marketing techniques I will be describing are the use of branding; brand awareness, brand influences, brand building and brand extension, and the use of relationship marketing.
I am going to give an explanation on what physical and technological resources are and how they are applied to businesses; I will be explaining in detail what these types of resources are and the main types of them and how they are going to be used.
The document discusses different methods of communication and sharing information, including meetings, written communication, on-screen information, multimedia, and web-based information. For each method, it outlines how it can be used to update knowledge, inform future developments, and provide strategic direction. It also provides a SWOT analysis of the strengths, weaknesses, opportunities, and threats of each method. The document serves to analyze different communication tools and how they can be effectively used to share information within an organization like a school.
I am going to describe the various limitations and constraints that marketers operate under, to give evidence to my explanations I will be listing various examples.
This document provides an overview of internal and external financial solutions available to businesses, using Tesco as an example. It discusses internal sources like owner's savings and reinvesting profits. It also examines external sources such as loans, overdrafts, hire purchase, leasing, and issuing shares. Tesco could take out loans for expansions, use overdrafts for temporary cash shortages, and issue shares to gain investment and improve profits over time. A variety of financial options are available both within and outside businesses to support operations and growth.
Verbal communication such as meetings is best for getting feedback from various stakeholders like staff, teachers, and governors on how to improve the school. However, telephone or letters could also be used in some cases. Whole school meetings provide staff with information on new policies, training sessions, and important issues to address. Written communication is best for informing large groups, like parents, but is not as effective if feedback is needed. Letters are used to notify students and teachers of predicted grades and targets, which help guide students and allow teachers to plan workloads. Copies of letters are kept on file for record keeping.
The document provides an evaluation of the badge/logo, prospectus, website, and newsletter of the Howard School and compares them to the Robert Napier School.
The evaluator finds that the Howard School badge lacks visual appeal and clarity. The prospectus has an unattractive layout with messy overlapping images and lacks visuals of the school itself. The website has a clear structure but could better organize exam dates. The newsletter provides important dates upfront but lacks interesting content.
In comparison, the Robert Napier School prospectus and website have neater layouts while the newsletter uses varied design elements but places important dates at the back. Overall, the evaluator finds room for improvement across Howard School's marketing materials.
I have been asked to write a report on my investigation into two contrasting types of business organisation from different sectors. One from the voluntary sector and the other being part of the private sector, the two contrasting businesses I have decided to choose and research on are Tesco PLC and The British Red Cross. In my research I am going to write about, how first of all businesses operate and also which sector they are in. I will then go on to write about the purposes that businesses have and their types of ownership. After that I will write about the two businesses I have chosen and the way they operate, sector, purposes and compare the way the types of ownership are in terms of advantage and disadvantage.
I am going to develop a coherent marketing mix for a new product. To do this I will explain what the marketing mix is, the importance of each element, and the detail of the product, the price, the place and the promotion. I will also create my own chocolate bar using the marketing objectives and the laws.
Accounting is used in businesses to keep a financial record of expenditure and income generated from the business. It is used to manage, track and report these incomes as they are a legal requirement for a business to have.
I am going to describe the organisation that businesses have while investigating the organisational structure of Tesco and British Red Cross, and how this structure helps to achieve their aims and objectives.
The role of the finance department in service delivery is to:
1) Deliver timely, insightful business intelligence that contributes to competitive advantage by understanding and aligning with stakeholders' requirements.
2) Interpret, explain, and drive performance while advising on business planning and influencing decisions through analysis and insights.
3) Assess business performance using accounts to help stakeholders judge how well the organization is performing and meeting their needs.
This document provides summaries of projects completed by a marketing and communications company called ICE Creates. It describes work done with various government and nonprofit clients, including helping councils achieve savings, boosting NHS efficiency, developing tourism campaigns, and creating branding and materials for housing and property developers. It also lists projects in education, emergency services, energy/transport, and healthcare to improve outcomes for students, engage the public, and support organizations in their work.
This document discusses various marketing and public relations techniques. It explains that understanding customers is key to success and companies should get feedback to meet customer needs. Marketing techniques like surveys, SWOT analysis, audience profiling and the 4 Ps (product, price, place, promotion) are discussed. Public relations tools like press releases, media packs, briefings and conferences are explained. The document also covers sponsorship, endorsements, events, merchandising and handouts. Understanding techniques like these can help companies effectively market and manage public relations.
1. The microenvironment consists of people and groups that directly interact with and influence a business, including distributors, employees, customers, stakeholders, competitors, suppliers, shareholders, marketing intermediaries, media, and investors.
2. Distributors are intermediaries between manufacturers and consumers that participate in marketing and distribution. Employees drive customer satisfaction and embody the marketing concept. Customers are vital and the focus is shifting to customer orientation and lifetime value.
3. Other microenvironment groups that influence businesses are stakeholders like local communities, competitors who may launch new products, suppliers that provide raw materials and services, shareholders that invest and want returns, and marketing intermediaries, media, and investors that help promote and fund businesses.
Millennialization. Transitioning Brands Through Emotional ConnectionsSvetlana Ratnikova
RTG Group offers strategic solutions to help companies improve performance and engagement by connecting employees to social causes. Their program assesses company culture and has employees participate in challenges to provide hundreds of thousands of meals to those in need. This improves employee morale, loyalty, and productivity while also enhancing the company's reputation. The program is designed around Millennial values of social good and uses mobile technology, gamification and transparency to maximize participation and impact. It aims to create a "new way of giving" that benefits all stakeholders.
Marketing provides several benefits to organizations and society. For organizations, marketing helps increase sales and brand awareness by informing potential customers about new products. It also improves company reputation and encourages healthy competition. For society, marketing educates consumers, manages expectations, drives economic growth by promoting consumer spending, and models consumer behavior to advance research. Marketing also raises living standards by bringing new goods to market and creating employment opportunities while connecting consumers to producers.
Are you feeling overwhelmed with the number of grant proposals that you are writing or the hours that you are logging planning yet another special event? Have you ever wondered about a better way? Non-profits outside the US have relied on “social enterprise” or earned income for years. In fact, very little of their funding comes from grants, special events, or traditional philanthropy.
The concept of earning your own income provides non-profits with three advantages – a solid strategic business plan for operations, a sustainable source of revenue, and unrestricted funds. This presentation covers the basics of social enterprise.
The document discusses strategies for upscaling a brand from the middle market segment to the premium segment. It notes that simply extending an existing brand name may not be successful if customers in the premium segment do not want to associate with a brand from a lower segment. It suggests using sub-brands or a new brand name to avoid this issue. Other recommendations include leveraging social media analytics to understand target audiences, developing personal relationships to build trust, focusing on the local community to build credibility, partnering with influencers, and delegating tasks through clear responsibilities to allow the business owner to focus on strategy during the upscaling process.
This document provides an overview of corporate philanthropy and fundraising. It discusses establishing value propositions, preparing by identifying and researching potential corporate partners, developing a strategy, and integrating efforts. Specific tips are provided around preparing prospect lists, researching companies, documenting strategies, and balancing engagement of corporations through board/committee involvement, volunteering, and smaller donations. Benchmarking progress is also mentioned.
Customer Experience Strategy: The 12 Experience Values That Matter Most to Cu...Laura Seargeant Richardson
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A Key Account Manager (KAM) at Teva would make several key contributions:
1) KAMs play an integral role in generating long-lasting sales relationships and increasing the company's access and positioning of products locally.
2) They identify stakeholders' needs, provide solutions by understanding requirements, and collaborate internally to work towards common objectives.
3) KAMs are responsible for creating account-specific plans that consider short and long-term product goals and developing relationships with key players to guide company initiatives targeting particular accounts.
The document outlines a business plan for a solar panel manufacturing company. The company aims to drive sustainable development through increased use of renewable energy. Over the next three years, the plan is to maximize solar panel usage in both public and private sectors through partnerships with governments and corporations. The business will target mid-large organizations and private investors as customers. Revenue will come from installation fees and ongoing monitoring/service fees, while costs include equipment, installation, and acquiring investors. Major challenges are competing with already established companies and convincing new partners and investors.
Overview of building a customer / member engagement strategy. Move from "getting things done" to "making things happen" by designing programs that engage constituents in your mission and achieving your goals.
Expository Essay Statement Of Intention. Online assignment writing service.Amy Colantuoni
The document outlines three key components of a successful political campaign: 1) Building name recognition to inform voters about the candidate since many are not well informed. 2) Voter mobilization through get-out-the-vote efforts like door-to-door campaigning, phone banks, and emails to ensure supporters actually vote. 3) Decreasing the opponent's chances by reducing support and turnout for the rival candidate.
Change Round-Up is a for-profit company that provides a virtual "spare change" donation service at checkout to generate donations for charity while building customer loyalty and sales for merchants. The service asks customers if they want to round up their purchase total and donate the change to listed charities. Charities pay Change Round-Up 10-14% of donations as a fee for the service, which is free for merchants. Initial results show over 23% donation rates on average, with some women's sites seeing 65-70% of customers donating.
This document discusses managing services for business markets. It begins by outlining the value of systematically monitoring the customer experience and the central role services assume in customer solutions. It then discusses how understanding touchpoints in the customer experience can provide insights and how mapping the customer lifecycle is an important first step. The document advocates shifting from a product-focused to a solution-centered approach that involves understanding customer problems and co-creating value. It also discusses how adding services to product offerings can improve competitiveness by enhancing differentiation, growth opportunities, and customer loyalty. Finally, it covers developing hybrid offerings that combine products and services to deliver greater customer value.
This assessment is for a customer service course and requires the student to answer questions about understanding organizations, employee rights and responsibilities, and organizational procedures. The student chose to focus their answers on Sainsbury, a large UK supermarket. They provided descriptions of commercial, public and third sector organizations' products and services. They also described differences in customer service approaches between these sectors. For Sainsbury specifically, the student outlined the important role customer service plays and identified major competitors. Finally, the student answered questions about employment law, health and safety procedures, equality and diversity at Sainsbury.
The accruals and going concern concepts are regarded as fundamental in the preparation of financial statements. Discuss the advantages and disadvantages of these concepts, explaining the reasons why these concepts may be difficult to apply or may be inconsistent with other concepts.
Benefits of credit for the economy and SME'sLewis Appleton
Credit is essential for both consumers and businesses in the UK economy. It allows individuals to access goods and services before fully paying for them, and provides opportunities for people to pursue that may not otherwise be possible without credit. However, there are also risks if credit is mismanaged, as seen in cases like Northern Rock bank crisis in 2007. While small businesses benefit greatly from access to loans that allow them to get started, there are risks of not being able to repay large business loans. Overall, the advantages of access to credit for consumers, small businesses and medium enterprises outweigh the disadvantages if managed responsibly.
Economists study many issues, but all of them stem from the central economic problem of scarcity. This is my report on the problem of scarcity, both physical and artificial and the impact on the economy.
The document outlines plans for launching and maintaining a new school website. It discusses promoting the website before launch through posters and letters to generate interest. It will offer an initial 20% discount to encourage visitors to return. The website will have a preview system for testing changes, private registration for security, backup hosting, and a ticket system for user feedback. It will be hosted on the school's secure servers for faster loading and independence rather than an external host.
The document outlines the testing plan for a new website. It discusses conducting acceptance testing with end users to ensure the website is usable and all links work properly. It also describes testing the website on different technical environments and browsers to ensure compatibility, as well as optimizing page loading speeds and connectivity. User feedback will be gathered during accessibility testing to check all pages and links function correctly for various users. The evaluation identifies advantages like compatibility across devices but notes images being used for text is a limitation. Future improvements include a mobile-friendly version and scripts to enable live updates and interactivity.
The document outlines a website plan for the business department of The Howard School. The website aims to provide information for staff, students, and parents, publish required legal information, and serve as an electronic learning platform. It also seeks to raise the profile of the business department, advertise courses, and allow for easy communication between parents and staff. The target audience includes students aged 14-18, staff, and parents. Key functions include an upload area, user area, and sections for students and parents. Students would need to register to access course information. The proposed budget is £500 and planned launch date is March 2013.
The document discusses the design elements of several websites, including their use of color schemes, fonts, graphics, layouts, and consistency across pages. The Howard School website uses a blue and white color scheme. Tesco also uses consistent colors (red, blue, white) throughout their site. They work for you uses a simple grayscale scheme. All sites strive for consistency in navigation, fonts, and styles while tailoring content and layout to different page purposes.
The document discusses several key factors that affect the usability of websites, including navigation, language, efficiency, speed of response, respect for privacy, design of web pages, accessibility, and visual appeal. It analyzes how these factors are implemented on the websites of Tesco, TheyWorkForYou.com, and The Howard School. Specific examples discussed include Tesco's use of drop-down menus, rollover images, and storing customer shopping data in cookies to improve usability.
This risk assessment identifies hazards in a classroom environment and evaluates the probable risks. It notes that emergency signage is clear, the alarm system is tested regularly, and escape routes are well-labeled and kept clear. However, it finds that emergency lighting has not been tested and firefighting equipment availability could be improved. Overall controls are in place but some hazards like evacuation of disabled persons or lack of portable equipment testing require further assessment.
The document identifies several areas for improvement at the school. First, building work should be done during breaks instead of school hours to minimize disruption and safety risks. Second, trailing wires and use of extension cords should be reduced, such as installing sockets on the stage instead of cords in the hall. Third, the school needs to improve disabled access by installing lifts and widening doorways to comply with discrimination laws. Fourth, fire extinguishers should be relocated to central areas rather than by doors. Fifth, visitor badges should be more obvious to easily distinguish visitors from students. Sixth, teachers should take the register immediately at the start of lessons to track attendance and identify truancy or missing students. Seventh, more signs with rules should be
The document outlines various safety procedures and rules at The Howard School. It discusses visitor procedures, missing children procedures, student identification, fire drills, security lockdown procedures, building rules, activity rules, and risk assessment procedures. It provides details on how risk assessments are conducted, including the format, content, identified hazards, and best practices. Recommendations are made to improve safety in the hall, sixth form canteen, business room, and ELC based on risk assessments of those locations.
The principal is responsible for overseeing day-to-day school operations and ensuring compliance with health and safety regulations. This includes keeping risk assessments updated, maintaining asbestos and substance control programs, and ensuring safe vehicle access, security, first aid resources, and off-site visits. The principal also leads by example, staffs the school appropriately, supervises staff, and communicates with parents.
The health and safety officer develops, monitors, and implements the health and safety policy to reduce hazards and accidents in compliance with laws. This involves inspections, drills, investigations, and record keeping.
Department heads such as for art and design are responsible for updating safe work systems, ensuring staff and students follow safety
This document summarizes several key health and safety acts and regulations that The Howard School must comply with, including: the Management of Health and Safety at Work Regulations 1999, which require risk assessments and safety measures; the Health and Safety at Work, etc Act 1974, which provides a framework to ensure staff and student safety; the Workplace Regulations 1992, which concern building standards; and regulations regarding accident reporting, hazardous substances, electricity safety, display screen equipment, and manual handling. The acts and regulations require risk assessments, safety controls, staff training, and other measures to protect health and safety.
This document discusses three different teams: a basketball team, a sales team at Tesco, and a charity management team.
For the basketball team, members had allocated roles and would discuss tactics before and during matches. Communication and teamwork helped encourage improvement. One issue was that tactics could not be discussed during loud games.
The sales team at Tesco would work on big tasks together rather than individually. This allowed them to quickly accomplish required work and show collective skills. However, it may have been faster if people specialized in certain tasks.
The charity management team organized an ongoing online tournament to raise funds. They coached participating teams with guidelines rather than extra knowledge. Members focused on different roles but still collaborated on ideas
1. Developing as a team, especially for permanent teams, allows members to become better at their jobs and work more effectively together over time. Temporary teams should still develop team skills for future use.
2. Building a team is important for organizational success. The team leader plays a key role in the team's performance. Individual team members should have their own skills to contribute and collaborate effectively.
3. Recruitment should focus on both bringing in new talent and retaining current employees to allow the team to build experience and knowledge together over time through developing skills like leadership.
The document outlines the roles and responsibilities of team members for a project. It identifies 8 key roles: Chair, Shaper, Plant, Monitor-Evaluator, Resource-Investigator, Company Worker, Team Worker, and Finisher. For each role, it provides a brief description of the person assigned to that role and their main responsibilities. The Chair, Anthony, acts as the team leader and manages resources and time. Lewis B is the Shaper who decides objectives and guides the team. Jack, the Plant, focuses on research and new ideas. Aaron, the Monitor-Evaluator, analyzes team statistics and progress. Lewis A investigates resources as the Resource-Investigator. Manny takes on practical work as the Company Worker.
The three circles approach has three parts: 1) Achieving the task by listening to instructions, explaining roles clearly, and reporting progress. 2) Team management by forming communication, setting the approach, avoiding conflict, and giving feedback. 3) Management of team members by treating them as individuals, assisting with work, setting goals, giving freedom but not too much, and providing training. The approach is important for effective teamwork and leadership.
The team was overall effective in meeting its objectives for the event. They completed documents swiftly according to standards but could have better utilized team members' strengths. Sales were very successful, making a £500 profit, but the small space of the tuck shop became crowded. Feedback noted the noise level and small space as downfalls. Customers rated the event highly but provided criticism to improve availability and space for the next event.
The incident log recorded events from April 29th to May 6th, including missing documents that were reprinted, an attempted theft stopped and item retrieved, a scheduling disagreement resolved by checking documents, a scheduled person not arriving so backup called in, and a disagreement over profit that was resolved with assistance.
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
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• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Stakeholder influence
1. Unit 1 M1
Lewis Appleton Miss Johnston
Business1
Tesco
What are theytryingto achieve from
influencingthe organisations?
What impacthave theyhad inshapingthe
aimsand objectivesof the organisation?
Suppliers The suppliersare tryingtomake a
profitregularlyfromthe businessand
wantto deliverthe productsinbulk
supplyforthe business,thiswaythey
will make substantialprofitbecauseof
the business. Theywantregular
orders.
Theysupplyproductstothe businesswhich
thenallowsthe businesstosell the products
to customersandconsumers;thistherefore
makesprofitforboththe suppliersandthe
business,the suppliersare essential forthe
businesstooperate.
Customers The customersare interestedin
purchasingproductsandservicesfrom
the businessthatbenefitthem; an
example of thisisfood.The customer
expectstobe treatedfairlyandhave
the abilitytochoose froma varietyof
productsand services. Customersalso
expecttobe servedfora reasonable
price.
The customersprovide aprofitto the
businesswhichallowsthemtonotonlypay
staff wagesbutalso creatingchancesto
introduce more productsintothe market,
have highersuppliesof the productsand
have storesinmore areas withthe profit
that theygain.
Government The governmentisinterestedinthe
businessbecause of the opportunities
it providesforjobpositionsandthe
otheropportunitytocharge more
taxeswhichwill create more moneyin
the government.
The governmentmayhave to ignore the
public’sinteresttointervene withthe
business,this wayensuringthatthere are a
wide varietyof jobpositionsavailable tothe
communityandmore tax opportunities.
Owners/
Shareholders
The ownersare interestedinthe
businessbecause theiraimistomake
a profit;the profittheygetcan be
invested intonewideasandservices
whichwill be of interesttothe local
communityandregularcustomers.
The ownersaffectthe businessbecausethey
have to control how the businessruns,the
staff that are recruitedthroughselective
qualities,the products thatare providedto
the public’sinterestsandthe customer
service providedtohave highquality.
Employees The employeesare interestedinthe
businessbecause itprovidesjob
positionsandopportunitiesforthe
community,allowingemployeesto
gainwagesand workingexperience
fromthe business. The employeesalso
wantpromotionsanda secure job
position.
The employeesaffectthe businessby
providingaservice tothe customersforthe
businesswhichgivesthe businessagood
reputation,the employeesaffectthe
businessbyhelpingthe businessbecome
more recognisedinthe community.
2. Unit 1 M1
Lewis Appleton Miss Johnston
Local
Community
The communityare interestedinthe
businessbecause of the jobpositions
that are providedandthe abilityto
become customersforthe business,
the businessprovidesservicesand
productsof whichare intereststothe
community’sneeds.
The communityaffectthe businessbyletting
the businessknow theirviewsonthe
businessandhow itsrunning,the
communitycanalsobe customersand
consumersforthe business.
Business2
British Red
Cross
What are theytryingto achieve from
influencingthe organisations?
What impacthave theyhad inshapingthe
aimsand objectivesof the organisation?
Donators Donatorsgive donationstothe charity
so that the BritishRedCrosscan afford
to be able to carry out theirprojects.
The customersmay decide todonate inthe
future because of the helptheyhave been
providedandbecause theywanttohelpthe
business provideaservice tothe community.
Government The governmentare tryingto achieve
recognitionintermsof positive
publicitybycontributingtothe
organisationthathelpsthemto
provide aservice. The government
givesfundingtohelpthe charitywith
theirprojects.
The governmenthave hadan impact on the
organisation bycontributingtowardscosts
for suppliesandalsotowardsthe running
costs that the organisationhastouse to pay
itsemployees,suppliersandpartnersandto
complete projectsandraise funds.
Trustees Trusteesmanage the charity and carry
out projectsandfundraising.They
give suppliersrequestsforwhatis
requiredanduse donationsforuse
that helpwithefficiencyforthe
service provided.
The trustees have tomake the mainimpact
on the organisation.The trusteesaffect how
it isrun and whattheydo to succeedat
providingaservice tothe public.The
trustees have tochoose the correct groupof
trusteestoensure thatthe charity isrunning
efficientlyandprovidingthe service thatit
promisesto.
Volunteers The volunteers are expectedtohelp
the charity runefficientlyandprovide
the service thatit promisesto. The
trusteesare tryingto create potential
for the businesseswaysof operating
by beingavailabletohelpachievethe
goals. Volunteers workbecause they
are doinga gooddeedto the
community,doingthishelpsthem
The volunteers are whatgive the business
the helpneededtoprovide itsservice,
withoutthe volunteers the businesswill not
be able to save livesacrossthe worldandit
wouldnotbe as recognisedasit is.The
trusteesare whatdevelopthe business;
makingsufficientfundsthatallow the
businesstobe runand dedicatingtime and
efforttoachievingagood reputationfrom
3. Unit 1 M1
Lewis Appleton Miss Johnston
become a respectedcitizen. the business.
Local
Community
The local communityare interestedin
providinghelptothe businessallowing
the businesstobecome more efficient
inthe wayit runs.The community
wantthe businesstobe able tohelp
whereveritisneeded andwheneverit
isneeded,theyalsowantthe business
to be able to provide the service ina
waythat is honest andnot misleading.
The local communitydedicatestime intothe
businessbydonating funds;thisgives
sufficientrunningcoststothe businessand
helpsthemprovide theirservice backtothe
community.The communityiswhatallows
the businesstooperate inthe bestpossible
wayallowingmore fundingtobe putinto
the business.