Sainsbury is a major UK retailer founded in 1869 operating over 1000 stores. A SWOT analysis was conducted using secondary data sources to evaluate Sainsbury's strengths, weaknesses, opportunities, and threats. Key strengths included a strong brand reputation in the UK and increasing profits and market share in recent years. Weaknesses included a smaller market share than competitor Tesco and lack of international expansion. Opportunities existed in marketing campaigns, selling digital goods, and gaining customers from competitors' issues. Threats included price matching from competitors reducing benefits and diminishing loyalty program value.
Domino's Pizza is the largest pizza chain worldwide with over 10,000 stores. This document discusses Domino's service marketing mix, including their wide product range of pizzas, sides, and desserts. It describes Domino's pricing strategy, numerous store locations globally, and extensive promotional activities. The people dimension covers rewarding employees and satisfying stakeholders and customers. Key processes include online and phone ordering and 30-minute delivery guarantees. Physical evidence discusses Domino's clean stores and packaging. Productivity measures include cost reduction, speed of service, and efficiency.
Subway conducted a SWOT analysis to evaluate its business. Some key strengths included its large global presence with over 44,000 locations worldwide, and offering a range of healthier food options. Weaknesses included inconsistent customer satisfaction and a lack of dessert options. Opportunities existed in revising ingredients and expanding menus to attract more customers. Threats included increased competition from other restaurants emphasizing higher quality, natural ingredients and lower prices. The analysis concluded Subway has grown significantly but needs to implement SWOT analyses more regularly to address weaknesses and threats in order to continue its success.
This document contains information about a project submitted to Sir Asad Ali on 24-08-2006 by 4 students: Ammara Rasheed, Sumbal Javed, Aamna Yousaf, and Uffaq Imtiaz. It includes an acknowledgements section thanking various people, a preface introducing the report topics on Pizza Hut's management, and a synopsis stating the research methodology used. The main body of the report covers Pizza Hut's history, products, planning processes, external environment, social responsibilities, and ethical responsibilities.
A presentation on world's number 1 fast food chain "SUBWAY". Here we have covered all the aspects of Total Quality Management including dimensions of quality, problems and rewards. Hope you will find it helpful.
Pizza Hut was founded in 1958 in Wichita, Kansas by brothers Dan and Frank Carney. They opened the first Pizza Hut restaurant that year. By 1959, Pizza Hut had opened its first franchise location and entered the international market by opening an outlet in Canada. Pizza Hut has since grown to over 30,000 restaurant locations worldwide, employing over 300,000 people. It remains one of the largest pizza chains globally and is now owned by the parent company YUM! Brands.
This document summarizes a study on the fast food (QSR) industry in India. It finds that the major fast food chains in India include KFC, McDonald's, Pizza Hut, Dominos, Café Coffee Day, Haldiram's, Dunkin Donuts and Costa Coffee. The study also finds that most customers visit fast food stores weekly and are willing to spend Rs. 200-500. Customers prefer stores that are easily accessible. It suggests that stores offer weekly deals, display calorie contents, and improve their advertising and location strategies.
The document provides an overview of what should be included in a marketing plan, such as the business rationale, differentiation strategy, marketing strategy, and costing of advertising and promotion activities. It also discusses approaches to market research, including identifying main competitors, customer needs and preferences, optimal market positioning, target customer profiles, and promotion strategies. The second document sample is an excerpt from a KFC marketing plan, covering KFC's industry background, corporate structure, brand and store details, cultural values, resources, and key stakeholders.
Domino's Pizza, Inc. (simply known as Domino's) is an American pizza restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park (the campus being owned by Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan.Founded in 1960, Domino's is the second-largest franchised pizza chain in the United States (after Pizza Hut) and the largest worldwide, with 12,530 locations, in 81 countries.
Domino's Pizza is the largest pizza chain worldwide with over 10,000 stores. This document discusses Domino's service marketing mix, including their wide product range of pizzas, sides, and desserts. It describes Domino's pricing strategy, numerous store locations globally, and extensive promotional activities. The people dimension covers rewarding employees and satisfying stakeholders and customers. Key processes include online and phone ordering and 30-minute delivery guarantees. Physical evidence discusses Domino's clean stores and packaging. Productivity measures include cost reduction, speed of service, and efficiency.
Subway conducted a SWOT analysis to evaluate its business. Some key strengths included its large global presence with over 44,000 locations worldwide, and offering a range of healthier food options. Weaknesses included inconsistent customer satisfaction and a lack of dessert options. Opportunities existed in revising ingredients and expanding menus to attract more customers. Threats included increased competition from other restaurants emphasizing higher quality, natural ingredients and lower prices. The analysis concluded Subway has grown significantly but needs to implement SWOT analyses more regularly to address weaknesses and threats in order to continue its success.
This document contains information about a project submitted to Sir Asad Ali on 24-08-2006 by 4 students: Ammara Rasheed, Sumbal Javed, Aamna Yousaf, and Uffaq Imtiaz. It includes an acknowledgements section thanking various people, a preface introducing the report topics on Pizza Hut's management, and a synopsis stating the research methodology used. The main body of the report covers Pizza Hut's history, products, planning processes, external environment, social responsibilities, and ethical responsibilities.
A presentation on world's number 1 fast food chain "SUBWAY". Here we have covered all the aspects of Total Quality Management including dimensions of quality, problems and rewards. Hope you will find it helpful.
Pizza Hut was founded in 1958 in Wichita, Kansas by brothers Dan and Frank Carney. They opened the first Pizza Hut restaurant that year. By 1959, Pizza Hut had opened its first franchise location and entered the international market by opening an outlet in Canada. Pizza Hut has since grown to over 30,000 restaurant locations worldwide, employing over 300,000 people. It remains one of the largest pizza chains globally and is now owned by the parent company YUM! Brands.
This document summarizes a study on the fast food (QSR) industry in India. It finds that the major fast food chains in India include KFC, McDonald's, Pizza Hut, Dominos, Café Coffee Day, Haldiram's, Dunkin Donuts and Costa Coffee. The study also finds that most customers visit fast food stores weekly and are willing to spend Rs. 200-500. Customers prefer stores that are easily accessible. It suggests that stores offer weekly deals, display calorie contents, and improve their advertising and location strategies.
The document provides an overview of what should be included in a marketing plan, such as the business rationale, differentiation strategy, marketing strategy, and costing of advertising and promotion activities. It also discusses approaches to market research, including identifying main competitors, customer needs and preferences, optimal market positioning, target customer profiles, and promotion strategies. The second document sample is an excerpt from a KFC marketing plan, covering KFC's industry background, corporate structure, brand and store details, cultural values, resources, and key stakeholders.
Domino's Pizza, Inc. (simply known as Domino's) is an American pizza restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park (the campus being owned by Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan.Founded in 1960, Domino's is the second-largest franchised pizza chain in the United States (after Pizza Hut) and the largest worldwide, with 12,530 locations, in 81 countries.
Domino's Pizza is the world's largest pizza chain with over 9,000 corporate and franchised stores across 60 nations. The presentation provides an overview of Domino's business including its products, revenues, employees, growth in India. It discusses Domino's supply chain, ordering processes, marketing strategies including the 7Ps, SWOT analysis, strategic analysis using segmentation, targeting and positioning. Domino's differentiation and success are attributed to continuous product upgrades, effective marketing campaigns, and international expansion to remain the dominant player in the pizza industry.
Pizza hut description and HR policies | project report of pizza hutMian Muhammad Zafar
Its a final report on the topic Pizza Hut.
The file contains a brief description about thee organization and it also contains the mission and vision statement as well as objectives of the organization.
The main content of the report is about the HR policies of the organization.
it don't have any unrelated description and it is very easy and just to the point so u can enjoy this report and it is very helpful for your study carrier
Growth Of Fast Food Industries In India Vinu Arpitha
The fast food industry is ubiquitous and has adapted to changing consumer tastes. It is also known as quick service restaurants that focus on consistency, affordability, and speed. Fast food originated from street vendors in ancient times and emerged in India in the 1990s. Major players like Domino's, McDonald's, and KFC now dominate the Indian market which is growing rapidly. While fast food is cheap and convenient, it is also unhealthy; however, restaurants are responding by offering healthier options and improving operations.
This document discusses a proposed variable pricing model for Subway restaurants. It suggests allowing customers to choose the specific quantities of vegetables for their subs and paying based on the total weight. This would address issues like some customers not wanting to pay extra for small amounts of vegetables or for specific vegetable mixes. The proposal describes a process where customers select their bread and vegetables at separate counters before paying at a weighing counter based on the sub's total weight. It provides an example pricing structure and discusses benefits like an improved customer experience through an interactive process and reduced wait times.
This document provides information about Cheezles Bakery, including:
1) The group members and company background such as name, address, products, start date, and initial funding.
2) The purpose of the business plan is to manage the venture, fulfill demand and supply, and apply for financial aid.
3) Growth strategies include teamwork, sharing ideas, incentives for employees, and training courses.
4) The target market is event hosts, with higher demand during festive seasons, and they also cater to smaller stores.
5) Financial information includes the sources of funds, start up costs, operational budget, and 3-year cash flow statement.
This document provides an overview of KFC's supply chain operations in India. It discusses KFC's strategic goals and segmentation, targeting, and positioning strategies. It then describes key aspects of KFC's supply chain, including suppliers, logistics, facilities, warehousing, inventory management, and sourcing. The document analyzes several of KFC's performance metrics like return on equity and inventory turnover ratio. It aims to understand how KFC's supply chain aligns with and supports its strategic objectives.
Britannia aims to dominate India's food and beverage market with tasty yet healthy products, making every Indian a Britannia consumer. Its vision is operational effectiveness through consolidating operations and reducing waste to build new capabilities and innovation. Its strategic objectives are to enter the ready-to-eat food category within a year and focus on increasing consumption frequency and base. Financially, it aims for 20% market share in ready-to-eat foods within two years of launch.
Comprehensive analysis of marketing strategies of domino'sSahiba Khurana
The presentation is based on the study and analysis of marketing strategies of a well known pizza chain-Domino's.
It also gives short term recommendations.
A Comparative Study on Pizza Hut and Domino's; An innovative Health Restaurant.Rajalaxmi Prakash
This document provides a comparative analysis of Pizza Hut and Domino's Pizza in India. It summarizes the history, key facts and figures, franchise requirements, training programs, financing options, and obligations of both companies. It also analyzes their marketing strategies over time, positioning, similarities and differences. A SWOT analysis is given for each brand. The document concludes with proposals for new healthy restaurant concepts focusing on fresh, organic ingredients with customized healthy options and promotions to target health-conscious customers.
This document provides an executive summary and background information about a marketing research project on customer satisfaction with Domino's Pizza in Hubli City, India. It discusses the objectives and scope of the study, which uses surveys and questionnaires to collect primary data from 50 respondents on their attitudes towards Domino's Pizza. Secondary data is also collected from sources like journals and websites. The document provides background on Domino's Pizza as an international franchise founded in 1960 in the US that is now the second largest pizza chain in the country. It also gives an overview of trends in the fast food industry in India.
KFC (Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken. It was founded in the 1930s in Kentucky by Harland Sanders and has since expanded to over 18,000 locations worldwide, making it the second largest fast food chain globally. The document provides an overview of KFC's history, products, and operations in India specifically. It details KFC's introduction and challenges in India in the 1990s due to protests, but then expansion across India in the 2000s through localization of menus and introduction of vegetarian options. Key facts are that KFC opened its first Indian location in 1995 in Bangalore and now has over 300 locations across India.
This document discusses Frito-Lay's production process for making chips. It begins with a brief history of Frito-Lay and then outlines the six main steps in their production process: peeling and rejecting potatoes, slicing, washing, frying, separating, and packaging. Key details provided include producing 150 million pounds of chips per year using 21500 pounds of potatoes per hour. The document also mentions Frito-Lay's focus on sustainability through initiatives to reduce water usage and manage waste.
This document summarizes the human resource management practices of Pizza Hut. It discusses Pizza Hut's history and operations globally and in Pakistan. It then describes Pizza Hut's HR activities like recruitment, training, performance appraisal, incentives, and benefits. It provides details on Pizza Hut's recruitment process, types of training, and performance review system. The document concludes with recommendations to further improve Pizza Hut's HR management and business operations in Pakistan.
Group 1 presented on McDonald's international marketing. The group included 7 members: Shubham Nagar, Hemant Gupta, Sai Jayanth Pydimarry, David Chakraborty, Shubham Gupta, Kajol Rameshbhai Bhimani, and Rohit Sunil Rao. The presentation discussed McDonald's geocentric orientation and why they use this approach to achieve company objectives of public acceptance and profitability. Key points included thinking globally and acting locally, catering to all types of people, and increasing demand for fast food worldwide.
This document provides an overview of retailing as an introduction to the subject. It discusses the meaning and functions of retailing, as well as its economic significance and key trends. Retailing involves buying goods in bulk and selling them in smaller quantities to final consumers. The functions of retailers include providing assortment, breaking bulk, inventory holding, and services. Retailing is a large and growing segment of the economy that provides employment and business opportunities. Major trends in retail include greater diversity of retailers, industry concentration, globalization, and the use of multiple channels to interact with customers.
Domino's Pizza has a complex global supply chain and logistics network to deliver over 1 million pizzas per day worldwide. In India, Domino's uses a hub-and-spoke model with 4 regional commissaries that receive raw materials from various domestic and international suppliers and distribute them to over 1,000 stores across the country via refrigerated trucks. The stores are replenished every 4 days and utilize a point-of-sale system to monitor inventory levels. A key part of Domino's strategy in India is its promise to deliver orders within 30 minutes or provide them for free, which requires efficient operations and route planning.
McDonald's has a global supply chain to provide consistent food products to its over 31,000 restaurants in more than 100 countries. In India, McDonald's implemented a "Cold Chain" supply chain using temperature-controlled distribution to source and deliver fresh ingredients from local suppliers. Key aspects of McDonald's India cold chain include 38 long-term local suppliers, refrigerated transportation of ingredients, and small storage windows to minimize waste and ensure product freshness.
Marketing Plan. Domino's Pizza New Distribution Strategy: Slice of The DayAzimmiRedzuan
We are EMBA UITMPP students doing a class project for academic purpose on proposed marketing plan for Domino's Pizza Malaysia. With current situation on food waste, COVID19 outbreak and impact towards business organization, we came up with this proposed marketing plan.
This document discusses ITC and its Sunfeast biscuits brand. It notes that ITC is a reputable $18 billion company that launched Sunfeast in 2003, which has seen 53% growth and over $1 billion in turnover. It then covers Sunfeast's product categories and competitors. The document outlines ITC's organizational structure, recruitment process, distribution channels, and key factors like credits, margins and promotions. It describes ITC's FIFO distribution system and support provided to retailers. Finally, it discusses observations like food products requiring daily availability and supply, and companies differentiating distribution to gain advantage.
A project report on analysis on customer of big bazaarBabasab Patil
The document analyzes customers of Big Bazaar in Hubli to understand how to increase customer walk-ins. It finds that customers prefer visiting during offers and for the variety of products. Most are satisfied with quality, service, and offers but expect more good offers. To increase footfall, the report recommends providing transportation during offers, increasing awareness of deals, and focusing advertising on TV, hoardings, and radio. In conclusion, customers are satisfied by Big Bazaar's understanding of their expectations and fulfillment through offers and products, but the retailer needs to continue unique promotional activities to attract more customers.
1) IKEA is cutting office jobs but opening more stores, creating net new jobs. Retail must adapt to changing consumer preferences and technology.
2) Successful retailers like Amazon and Alibaba put consumers first and move quickly, forcing others to focus on value, selection, and convenience.
3) Retail will be more integrated across digital and physical channels to provide seamless shopping experiences, but physical stores will still be important. The divide between large and small retailers will also increase.
Domino's Pizza is the world's largest pizza chain with over 9,000 corporate and franchised stores across 60 nations. The presentation provides an overview of Domino's business including its products, revenues, employees, growth in India. It discusses Domino's supply chain, ordering processes, marketing strategies including the 7Ps, SWOT analysis, strategic analysis using segmentation, targeting and positioning. Domino's differentiation and success are attributed to continuous product upgrades, effective marketing campaigns, and international expansion to remain the dominant player in the pizza industry.
Pizza hut description and HR policies | project report of pizza hutMian Muhammad Zafar
Its a final report on the topic Pizza Hut.
The file contains a brief description about thee organization and it also contains the mission and vision statement as well as objectives of the organization.
The main content of the report is about the HR policies of the organization.
it don't have any unrelated description and it is very easy and just to the point so u can enjoy this report and it is very helpful for your study carrier
Growth Of Fast Food Industries In India Vinu Arpitha
The fast food industry is ubiquitous and has adapted to changing consumer tastes. It is also known as quick service restaurants that focus on consistency, affordability, and speed. Fast food originated from street vendors in ancient times and emerged in India in the 1990s. Major players like Domino's, McDonald's, and KFC now dominate the Indian market which is growing rapidly. While fast food is cheap and convenient, it is also unhealthy; however, restaurants are responding by offering healthier options and improving operations.
This document discusses a proposed variable pricing model for Subway restaurants. It suggests allowing customers to choose the specific quantities of vegetables for their subs and paying based on the total weight. This would address issues like some customers not wanting to pay extra for small amounts of vegetables or for specific vegetable mixes. The proposal describes a process where customers select their bread and vegetables at separate counters before paying at a weighing counter based on the sub's total weight. It provides an example pricing structure and discusses benefits like an improved customer experience through an interactive process and reduced wait times.
This document provides information about Cheezles Bakery, including:
1) The group members and company background such as name, address, products, start date, and initial funding.
2) The purpose of the business plan is to manage the venture, fulfill demand and supply, and apply for financial aid.
3) Growth strategies include teamwork, sharing ideas, incentives for employees, and training courses.
4) The target market is event hosts, with higher demand during festive seasons, and they also cater to smaller stores.
5) Financial information includes the sources of funds, start up costs, operational budget, and 3-year cash flow statement.
This document provides an overview of KFC's supply chain operations in India. It discusses KFC's strategic goals and segmentation, targeting, and positioning strategies. It then describes key aspects of KFC's supply chain, including suppliers, logistics, facilities, warehousing, inventory management, and sourcing. The document analyzes several of KFC's performance metrics like return on equity and inventory turnover ratio. It aims to understand how KFC's supply chain aligns with and supports its strategic objectives.
Britannia aims to dominate India's food and beverage market with tasty yet healthy products, making every Indian a Britannia consumer. Its vision is operational effectiveness through consolidating operations and reducing waste to build new capabilities and innovation. Its strategic objectives are to enter the ready-to-eat food category within a year and focus on increasing consumption frequency and base. Financially, it aims for 20% market share in ready-to-eat foods within two years of launch.
Comprehensive analysis of marketing strategies of domino'sSahiba Khurana
The presentation is based on the study and analysis of marketing strategies of a well known pizza chain-Domino's.
It also gives short term recommendations.
A Comparative Study on Pizza Hut and Domino's; An innovative Health Restaurant.Rajalaxmi Prakash
This document provides a comparative analysis of Pizza Hut and Domino's Pizza in India. It summarizes the history, key facts and figures, franchise requirements, training programs, financing options, and obligations of both companies. It also analyzes their marketing strategies over time, positioning, similarities and differences. A SWOT analysis is given for each brand. The document concludes with proposals for new healthy restaurant concepts focusing on fresh, organic ingredients with customized healthy options and promotions to target health-conscious customers.
This document provides an executive summary and background information about a marketing research project on customer satisfaction with Domino's Pizza in Hubli City, India. It discusses the objectives and scope of the study, which uses surveys and questionnaires to collect primary data from 50 respondents on their attitudes towards Domino's Pizza. Secondary data is also collected from sources like journals and websites. The document provides background on Domino's Pizza as an international franchise founded in 1960 in the US that is now the second largest pizza chain in the country. It also gives an overview of trends in the fast food industry in India.
KFC (Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken. It was founded in the 1930s in Kentucky by Harland Sanders and has since expanded to over 18,000 locations worldwide, making it the second largest fast food chain globally. The document provides an overview of KFC's history, products, and operations in India specifically. It details KFC's introduction and challenges in India in the 1990s due to protests, but then expansion across India in the 2000s through localization of menus and introduction of vegetarian options. Key facts are that KFC opened its first Indian location in 1995 in Bangalore and now has over 300 locations across India.
This document discusses Frito-Lay's production process for making chips. It begins with a brief history of Frito-Lay and then outlines the six main steps in their production process: peeling and rejecting potatoes, slicing, washing, frying, separating, and packaging. Key details provided include producing 150 million pounds of chips per year using 21500 pounds of potatoes per hour. The document also mentions Frito-Lay's focus on sustainability through initiatives to reduce water usage and manage waste.
This document summarizes the human resource management practices of Pizza Hut. It discusses Pizza Hut's history and operations globally and in Pakistan. It then describes Pizza Hut's HR activities like recruitment, training, performance appraisal, incentives, and benefits. It provides details on Pizza Hut's recruitment process, types of training, and performance review system. The document concludes with recommendations to further improve Pizza Hut's HR management and business operations in Pakistan.
Group 1 presented on McDonald's international marketing. The group included 7 members: Shubham Nagar, Hemant Gupta, Sai Jayanth Pydimarry, David Chakraborty, Shubham Gupta, Kajol Rameshbhai Bhimani, and Rohit Sunil Rao. The presentation discussed McDonald's geocentric orientation and why they use this approach to achieve company objectives of public acceptance and profitability. Key points included thinking globally and acting locally, catering to all types of people, and increasing demand for fast food worldwide.
This document provides an overview of retailing as an introduction to the subject. It discusses the meaning and functions of retailing, as well as its economic significance and key trends. Retailing involves buying goods in bulk and selling them in smaller quantities to final consumers. The functions of retailers include providing assortment, breaking bulk, inventory holding, and services. Retailing is a large and growing segment of the economy that provides employment and business opportunities. Major trends in retail include greater diversity of retailers, industry concentration, globalization, and the use of multiple channels to interact with customers.
Domino's Pizza has a complex global supply chain and logistics network to deliver over 1 million pizzas per day worldwide. In India, Domino's uses a hub-and-spoke model with 4 regional commissaries that receive raw materials from various domestic and international suppliers and distribute them to over 1,000 stores across the country via refrigerated trucks. The stores are replenished every 4 days and utilize a point-of-sale system to monitor inventory levels. A key part of Domino's strategy in India is its promise to deliver orders within 30 minutes or provide them for free, which requires efficient operations and route planning.
McDonald's has a global supply chain to provide consistent food products to its over 31,000 restaurants in more than 100 countries. In India, McDonald's implemented a "Cold Chain" supply chain using temperature-controlled distribution to source and deliver fresh ingredients from local suppliers. Key aspects of McDonald's India cold chain include 38 long-term local suppliers, refrigerated transportation of ingredients, and small storage windows to minimize waste and ensure product freshness.
Marketing Plan. Domino's Pizza New Distribution Strategy: Slice of The DayAzimmiRedzuan
We are EMBA UITMPP students doing a class project for academic purpose on proposed marketing plan for Domino's Pizza Malaysia. With current situation on food waste, COVID19 outbreak and impact towards business organization, we came up with this proposed marketing plan.
This document discusses ITC and its Sunfeast biscuits brand. It notes that ITC is a reputable $18 billion company that launched Sunfeast in 2003, which has seen 53% growth and over $1 billion in turnover. It then covers Sunfeast's product categories and competitors. The document outlines ITC's organizational structure, recruitment process, distribution channels, and key factors like credits, margins and promotions. It describes ITC's FIFO distribution system and support provided to retailers. Finally, it discusses observations like food products requiring daily availability and supply, and companies differentiating distribution to gain advantage.
A project report on analysis on customer of big bazaarBabasab Patil
The document analyzes customers of Big Bazaar in Hubli to understand how to increase customer walk-ins. It finds that customers prefer visiting during offers and for the variety of products. Most are satisfied with quality, service, and offers but expect more good offers. To increase footfall, the report recommends providing transportation during offers, increasing awareness of deals, and focusing advertising on TV, hoardings, and radio. In conclusion, customers are satisfied by Big Bazaar's understanding of their expectations and fulfillment through offers and products, but the retailer needs to continue unique promotional activities to attract more customers.
1) IKEA is cutting office jobs but opening more stores, creating net new jobs. Retail must adapt to changing consumer preferences and technology.
2) Successful retailers like Amazon and Alibaba put consumers first and move quickly, forcing others to focus on value, selection, and convenience.
3) Retail will be more integrated across digital and physical channels to provide seamless shopping experiences, but physical stores will still be important. The divide between large and small retailers will also increase.
Top 5 Trends For CPG & Retail Industry 2015ITC Infotech
With the CPG & Retail industry gaining fast grounds into an increasingly global market place, businesses are demanding a blend of Strategic Consulting, Operational Consulting and Value Realization through flawless
execution. Glocalisation – phenomenon of the modernized world – has a profound effect in the CPG & Retail industry and has created unprecedented challenges such as, maintaining consistency in customer experience, optimizing supply chains in emerging markets and devising
methods for developing new products more efficiently. We believe that in order to help the industry gear up for success and be future-ready, consulting firms will have to seamlessly blend industry & domain expertise
with management consulting skills, bringing unique capabilities to discover and resolve business concerns of the day.
Big bazaar customer relationship managementAman Bansal
This document is a project report submitted by Rishi Sharma for the degree of Bachelor of Business Administration from Noida International University. The project focuses on analyzing customer relationship management practices at Big Bazaar, a large retail chain in India. It includes an introduction to CRM and its importance. It also discusses the advantages of CRM for Big Bazaar, such as providing better customer service and increasing revenues. Some challenges in implementing CRM at Big Bazaar are inaccurate product information, lack of product knowledge among sales staff, and difficulties in updating pricing and product details. The report aims to assess how CRM influences customer satisfaction levels and the store's overall success.
- The document provides updates on various news items in the UK grocery market, including Nisa announcing strong social media presence, SPAR confirming a partnership with Holland & Barrett, and Morrisons announcing price cuts and delivering quarterly sales growth.
- Sainsbury's delivered encouraging full-year results, focusing on quality, fair prices, and convenience. However, profits fell as it invested more in these areas.
- Data from Kantar Worldpanel showed that overall UK grocery market growth stalled in April, with all major grocers except Co-op seeing sales declines. Discount retailers Aldi and Lidl continued strong double-digit growth.
- Whole Foods plans to expand price promotions and investments to address declining
- The document provides updates on various news items in the UK grocery market, including Nisa announcing strong social media presence, SPAR confirming a partnership with Holland & Barrett, and Morrisons announcing price cuts and delivering quarterly sales growth.
- Sainsbury's delivered encouraging full-year results, focusing on quality, fair prices, and convenience. However, profits fell as it invested more in these areas.
- Data from Kantar Worldpanel showed that overall UK grocery market growth stalled in April, with all major retailers except Co-op and discounters seeing sales declines. Discounters Aldi and Lidl continued strong double-digit growth.
The document is a project report submitted for a Bachelor of Business Administration degree that studies customer relationship management in the retail sector, specifically at Big Bazaar. It includes an introduction to the retail industry and Big Bazaar, an overview of CRM concepts and their advantages for Big Bazaar, and challenges faced in implementing CRM. It also discusses trends in retail marketing and focuses on customer satisfaction being a top priority at Big Bazaar.
This document provides an analysis of the wholesale club industry, specifically focusing on Costco. It discusses the competitive environment, including pressures from rivals, new entrants, substitute offerings, and buyers/suppliers. Key success factors for wholesale clubs are identified as low costs, quality merchandise selection and services. Costco's strategy and position as the industry leader is examined. The document concludes with recommendations for Costco to expand internationally and implement self-checkout technologies and mobile applications.
Poundland utilizes various publicity tactics to promote positive coverage in newspapers and magazines. By quickly responding to journalist inquiries, Poundland aims to develop fans among journalists who write for popular publications. This positive coverage in newspapers like The Mirror increases Poundland's visibility and sales around the holidays when bargain-seeking consumers are shopping. Poundland also partners with celebrities to open new stores, drawing fans to events for photos and increasing discussion on social media. Poundland runs Facebook competitions with simple prizes to rapidly gain likes and fans, spreading awareness of the brand through shared posts.
The document discusses Sainsbury's, a UK-based supermarket brand. It covers Sainsbury's business strategies, marketing approaches, and performance over time. Specifically, it discusses how Sainsbury's has adapted to challenges like the Covid-19 pandemic by becoming more digital-focused. It also summarizes Sainsbury's marketing mix, brand campaigns, and failed merger with Asda that was blocked due to competition concerns.
Consumer packaged goods companies face challenges from slow income growth and changing consumer behaviors. Consumers are shopping more frequently at a variety of stores to find bargains, and demand a wider variety of product sizes, packaging, and brands. To adapt, companies must use analytics to better understand consumer needs and simplify their product portfolios, marketing efforts, and trade terms across many new retail channels in order to cut costs while meeting demand for variety and value.
Global Retail Market Analysis, focusing on the US, the latest trends, drivers, and the Impact of Covid on the future trend. Also, the report has a brief analysis of the key players of the Industry. What has worked for them? Did a detailed analysis on Costco Wholesale
This document summarizes the key findings from a year-long social media campaign called #365Daysofgood that highlighted examples of brands doing good. Some of the top trends they identified include: brands taking action to solve problems rather than just talk about issues; allowing customers to choose which causes they support; focusing on smaller, brand-relevant issues rather than vague promises; prioritizing local communities and grassroots organizations; and repositioning corporate social responsibility efforts to engage younger generations who expect companies to consider social and environmental impacts. The document advocates that marketers can anticipate greater support for purpose-driven marketing from corporate boards and customers in the coming years.
Justin King became CEO of UK retailer J Sainsbury plc in 2004 when sales and market share were falling. He implemented a strategy of recovery through sales growth including price cuts, organizational restructuring, and bonuses for higher store standards. King also focused on increasing employee engagement to improve customer service and financial performance. Following King's changes, Sainsbury's experienced 36 consecutive months of sales growth from 2010 to 2013 and increased its market share. However, in 2014 King announced he was stepping down as CEO and soon after Sainsbury's reported its first sales decline in 9 years due to continued competition.
This document provides a mini marketing plan, marketing campaign, and proposed websites for Snuggle Ice Cream, a London-based startup ice cream company founded by five students. The plan includes an introduction, mission statement, marketing plan, competitor analysis, marketing mix analysis, SWOT analysis, goal setting, business strategy, proposed marketing campaign, and proposed social media sites. The marketing campaign aims to increase brand awareness and engagement among Generation Y through a contest on social media where customers can name the company mascot, a pug, with a prize for the winning name. The majority of the campaign will utilize free social media platforms with a £5,000 initial budget.
Market cannibalization occurs when a company's new product reduces sales of its existing products by appealing to the same customer base. In the Indian retail market, opening new stores risks cannibalizing existing store sales if customers switch to the new location. However, research on a U.S. fast food chain found that cannibalization effects were small, accounting for only 4-9% of new store sales. While potentially negative, some degree of cannibalization may be an acceptable risk if it helps a company grow its overall market and better meet customer demands.
Changing Business Models: The Shift to B2B2C and D2C SalesAshish Saxena
Times are changing, and business models are no longer limited to only B2B or B2C. We are seeing a slow
change to alternative models such as B2B2C (business-to-business-to-consumer), D2C (direct-to-consumer)
or B2E (business-to-employee) in order to better meet more specific end-consumer needs.
In this white paper, we’re delving into the trends impacting this shift away from traditional business models in
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1. Module: CB311 Lewis Appleton
J SAINSBURY PLC
A SWOT analysis on the company with
recommendations.
CB311 – BUSINESS SKILLS
2. Module: CB311 1 Lewis Appleton
Introduction
Sainsbury's is a UK based company founded in 1869, they currently operate over 1000 stores,
which are almost 50% of both supermarkets and convenience stores. The organisations focus as a
majority is retail business, this includes food and non-food products as well as a variety of services.
Sainsbury's has made an array of investments which include management of properties, energy and
banking. The organisation has been successful at creating their own branded products alongside
selling those products belonging to specific brands. The organisation has generated £25632 million
in the 2012/13 financial year, £614 million of this is profit after tax, and this being a 2.7% increase
than the previous year. Sainsbury currently have a long term “deliberately stretching” goal named
the “20x20 sustainability plan”, this contains 20 goals that Sainsbury plan to achieve by 2020.
SWOT Analysis
This report will make use of the available secondary data as part of a short report on J Sainsbury plc
in order to complete a SWOT analysis report. SWOT analysis is a tool that will be used to relate the
position of Sainsbury to the environment they operate within. The SWOT analysis will include an
evaluation of strengths, weaknesses, opportunities and threats. The annual report for Sainsbury
published on 5th June 2013. To correctly make an evaluation and analyse Sainsbury's position, non-
biased sources have been used including news articles from respected publishers.
Findings
Since established in 1869, Sainsbury have focused primarily on retail business, The Annual report
carried out in 2013 shows that underlying profit has increased 6.2% from the previous year to an
amount of £756 million. This figure has been increasing over the past 5 years, however, the rate of
this has been reducing from an increase of 19.6% to the 6.2%. Despite the diminishing increases,
the increases are still of significant value with the most recent being a difference of £44 million.
While the increases here are reducing, the market share is consistently increasing with a recent
increase changing the position of Sainsbury being the third largest supermarket to the second,
overtaking ASDA's 16.4% with a market share of 16.6%. (The Independent, 2013)
Strengths
Sainsbury is well known for their strong brand name, they have a good reputation in the market,
Sainsbury mainly operate in the UK and are therefore able to push their focus on this one area
whereas competitors such as Tesco have stores in other countries, whilst this does limit the market
to which Sainsbury can appeal to it allows them to focus on this market. This has proven to be
successful over the past few years with recent reports showing a profit increase of 9% (BBC, 2013),
this proves that the way they are operating is working especially the fact that their own branded
products are selling well, this is a benefit as there are less costs from this and therefore more profit
can be made compared to selling branded products.
Sainsbury have a large number of employees, while it is true that this means there are more costs it
also works in the respect that more work can be done simultaneously and this large number of
employees allows the organisation to work at a faster rate. Sainsbury has been able to focus on
operating within the UK and has managed to obtain a strong presence, this being shown clearly by
their 16.6% market share. Their own brand has even developed to the point that it is outperforming
many branded equivalents, their “basics” range being the second largest value brand in the market,
the Annual report (Sainsbury, 2013) highlights that they were awarded the “Own Label Brand of the
Year” in the Grocer Gold Awards.
3. Module: CB311 2 Lewis Appleton
Sainsbury have also been successful at persuading customers to use Sainsbury rather than
competitors, they have done this with a “Brand Match” scheme where if products were cheaper at a
competitors store, the customer will a receive a discount coupon for the amount, this makes
effective use of new technology as these prices are able to be compared instantly.
Sainsbury have a highly successful partnership running with Nectar in the form of the Nectar Card
scheme, this addresses loyalty and allows shoppers to accumulate credit, while at the same time
data can be used by Sainsbury for research and development, Sainsbury’s Nectar Card scheme has
12 million users, Tesco’s Clubcard only has 15 million users despite having close to double the
market share of Sainsbury, this shows Sainsbury are effectively retaining their customers, while the
actual savings for the customers are not high, the fact that they may be persuaded to shop again is a
bonus for Sainsbury.
Sainsbury previously announced their 20x20 sustainability plan in which they aim to meet 20 goals
by the year 2020, this was recently awarded with many awards such as the Sustainable Retailer of
the Year in 2012 and being commended for 2013.
Weaknesses
While Sainsbury are a part of the main competitors operating in the retail sector, Tesco appears to
be dominating the market still at a market share of 30%, close to double of Sainsbury who are in the
second position. With such a large difference it seems impractical for Sainsbury to catch up anytime
soon, this may be due to a number of reasons such as a lack of advertising or Tesco moving into
other methods of distribution.
A large weakness that Sainsbury faces is that it is limiting it’s potential by operating solely in the
UK, their largest competitor is operating Globally and this has proved to be highly successful yet
Sainsbury has made no attempt as such to enter these new markets, this may be because they do not
fully understand the current trends and operating environments compared to where it currently
operates. This can be a disappointment to potential investors as there is a lack of expansion which in
turn has a potential for high profits.
While the loyalty scheme “Nectar Card” has proven to be successful at gaining new members and
allowing them to accumulate points it hasn’t proven to show many other advantages, a recent poll
by WorldPay (WorldPay, 2013) has shown that use of loyalty cards is diminishing due to customers
feeling they don’t add value, those who do use them have also found Tesco’s Clubcard in favour,
the possible reasons for this include that it can be used in places other than Tesco itself such as the
Café Rouge at a reduced price, another who took the poll also mentioned “free cinema tickets and
free vouchers”, most likely these are money off vouchers for Tesco but regardless they are
“awarding” the loyalty more than just 1% off store purchases.
Sainsbury’s competitors have a large impact on whether customers go to them or Sainsbury, with
the recent introduction of the “Brand Match” scheme, customers have been able to save and not
have to worry about who will have cheaper prices because they can go to Sainsbury and get the
cheapest price, however with the competitors introducing their own versions of these price match
promises it is reducing the benefit to Sainsbury. The fact that the Brand Match is only available to
in-store shoppers at large stores limits who can take advantage of this, with more people now using
online shopping if somewhere else offers a brand match scheme and offers it online then they may
choose them instead, the same applies to Sainsbury’s convenience stores.
4. Module: CB311 3 Lewis Appleton
Opportunities
Sainsbury has a large consumer base and are therefore able to take advantage of this with Christmas
deals and campaigns, Sainsbury recently launched an hour long film (The Grocer, 2013) a few
weeks ago which managed to gain almost a million views, this shows that the video has been
successful, even down to celebrities sharing their interest on twitter, sharing is a highly important
part of videos, the fact that twitter accounts with millions of followers shared the video is a
significant part of the videos views, Cheryl Cole’s tweet alone got 1600 retweets, that is 1600
people sharing it once again which in turn leads to more views, this clearly shows the possible
opportunities for Sainsbury to do more similar things in the future.
Sainsbury have announced that they will stop selling physical media, while this does pose a
weakness by ignoring the demand it does create opportunities, the first being that by selling music
tracks online rather than by in physical form is that there are less costs and generally if the music
has been purchased to distribute then Sainsbury can sell all they want without need for these extra
cost, by selling other products in digital form customers are able to get what they purchase right
away and with the natural desire for things right away this could prove to be advantageous.
Sainsbury recently received an award for “Brand of the Year” (Marketing Magazine, 2013), this has
a potential for the business not only to let customers know of their success but also to attract new
customers through their success. The award may persuade current customers to buy Sainsbury’s
own branded items rather than branded goods as the award that Sainsbury’s received is a visual
example that they are operating successfully. In the same way this has potential to attract those who
shop at competitors to shop at Sainsbury.
Sainsbury’s competitors have recently had issues, the most well-known being the horse meat
scandal at Tesco and a few smaller competitors, while this had an impact on Tesco’s sales (Supply
Management, 2013) and the trust that consumers have in Tesco, sales elsewhere including in
Sainsbury will have risen, for a scandal as large as this one it may take a while for some consumers
to regain trust in Tesco and therefore there is an opportunity for Sainsbury to gain new customers
from this. This could lead to Tesco’s market share falling and if Sainsbury were to be innovative
they could make ground by raising their own market share.
Threats
Sainsbury face the same problem that most organisations do, that is, competitors, the fact that Tesco
is nearly double Sainsbury in terms of market share is a threat as Tesco most likely significantly
reduce the profitability for Sainsbury, the fact that there are a few other large competitors such as
ASDA and Morrison’s, although smaller, will also impact on the sales of Sainsbury, therefore
Sainsbury should try to be innovative and give consumers reason to pick them rather than
competitors.
With many organisations moving into online strategies there are many potential threats as a result of
using technology, one of the largest of these is cyber-attacks, this is essentially when people hack
into systems, recently Adobe were compromised and many emails and encrypted passwords on their
database were leaked, clearly if someone was able to hack into Sainsbury’s website and steal
customers details then this would need to be addressed which provides a requirement for security
which can be costly to obtain, as well as cyber-attacks running a website in general can be costly as
Sainsbury will have to pay for bandwidth and staff to manage and run their online operations.
In general the rising cost of living may force people to reduce how much they spend, as a result of
this if Sainsbury are clearly not offering the cheapest products they may find that customers will be
5. Module: CB311 4 Lewis Appleton
forced to shop elsewhere due to these rising costs. The cost of living is unlikely to fall anytime soon
so this is something that should be addressed. Recently a customer bought a cereal bar full of hairs
(Mirror, 2013), although this did not lead to masses of bad publicity it easily could have done and
the public apology that Sainsbury gave should prevent bad publicity from occurring although there
is still the threat that it can happen.
Conclusion
Although Sainsbury never managed to fully exploit its opportunities when establishing before many
competitors it has been recently successful at increasing its profit as a percentage more and more
each year, their success has been seen with their recent increase in market share placing them above
their competitor ASDA and therefore taking the spot as the second largest chain of supermarkets in
the UK. Sainsbury have been effective at improving their reputation in the UK going as far as
winning awards for best brand. The weaknesses that Sainsbury suffers from are not a loss of profits
but rather a loss of potential for more profits, the fact that they operate solely in the UK has been
successful although it does limit their potential. Opportunities have appeared as a result of a recent
Christmas film for Sainsbury to make use of social media which essentially can be free advertising,
the increase in online operations allows Sainsbury to reduce operating costs. Other than
competitors, Sainsbury do not face many threats, the main one being the risk of operating online, as
long as there is security there should be no problems.
Recommendations
Based on the findings and analysis above, there are a few recommendations that could have
potential for good to the operations of Sainsbury’s. The first of my recommendations is that
Sainsbury make more effective use of social media, if they were to have interesting content as such
to share such as the recent Christmas film then it would give reason for consumers to show interest,
this in turn could attract more consumers and essentially would be a form of free advertising, a
possible way to do this would be to offer unique offers that are only available through these social
media platforms whether it be competitions or giveaways to win free goodies or simply a money
saving offer to be used in store, this would give reason for consumers to want to use the social
media.
Sainsbury do have an effective “Brand Match” scheme that allows customers to save money if they
would have saved shopping elsewhere however it would be a more idealistic situation if the
customers didn’t have to go elsewhere to get a cheaper price, while its impractical for Sainsbury’s
to have the cheapest price they should aim to lower their prices on both their own branded products
and other branded products, if customers start to notice they could have saved at Sainsbury they will
be more inclined to do so.
Sainsbury’s Nectar Card scheme has been effective at promoting loyalty however findings from a
poll found that their competitor’s Tesco Clubcard was more favourable due to the variety of
benefits, Sainsbury’s could challenge this weakness by introducing more benefits to the Nectar Card
such as regular offers and the opportunity to enter free prize draws, this would be highly
appreciated by consumers and may also attract new members.
The last recommendation for Sainsbury is to consider expanding into other countries, whilst this
doesn’t have to mean opening a chain of stores in America it could be as simple as experimenting
with a store in another country and evaluating the progress, competitors such as the market leader
Tesco have been successful at operating in other countries and therefore it is possible that the same
will happen for Sainsbury.
6. Module: CB311 5 Lewis Appleton
Bibliography
BBC. (2013, November 13). Sainsbury's reports 9% rise in half-year profits. Retrieved from BBC
News Business: http://www.bbc.co.uk/news/business-24922971
Marketing Magazine. (2013, November 22). Sainsbury's wins Brand of the Year. Retrieved from
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wins-brand-year
Mirror. (2013, November 23). Sainsbury's offers 65p refund after customer bites into cereal bar full
of HAIR. Retrieved from Mirror News: http://www.mirror.co.uk/news/uk-news/sainsburys-
offers-65p-refund-after-2844074
Sainsbury. (2013, June 5). Sainsbury Annual Report 2012/3. Retrieved from Sainsbury:
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horse-meat-scandal
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day-film-racks-up-842000-views/352755.article
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supermarket. Retrieved from Independant:
http://www.independent.co.uk/news/business/news/sainsburys-overtakes-asda-to-become-
uks-secondbiggest-supermarket-8905239.html
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