The document outlines a website plan for the business department of The Howard School. The website aims to provide information for staff, students, and parents, publish required legal information, and serve as an electronic learning platform. It also seeks to raise the profile of the business department, advertise courses, and allow for easy communication between parents and staff. The target audience includes students aged 14-18, staff, and parents. Key functions include an upload area, user area, and sections for students and parents. Students would need to register to access course information. The proposed budget is £500 and planned launch date is March 2013.

1. Unit 34 P4
Lewis Appleton 1 Mr McColgan
Howard School Business Department
Website Plan
Client Name Mr McColgan
Business Name The Howard School
Type of Business Education Sector
Purpose of the Website Website for the Business department
Business Objectives
Provide information for staff, students and parents
Publish legal information that the school are obliged to
publish
Electronic platform for learning
Promote school
Information for staff (E-portal, email, Room booking,
homework online)
Marketing Objectives
Raise profile of the business department
Advertise specific courses
Provide information on the department
Allow parents and carers to easily communicate with staff
Learning platform for the purpose of online learning
Typical Customer Profile
(age, gender, lifestyle)
Students: 14-18, All boys, Business studies students
Staff: Various ages, Business studies staff, school admin
Parents/Carers: Various age and gender
User expertise level Basic functions so students, parents and staff can access
Competitors Websites
Which do you like? Why?
Which do you dislike?
Why?
Rainham Mark: Website looks clean, organized, news feed
clearly visible
Rainham school for girls (Sixth form section): Website
colors attractive to specific group, slightly disorientated
Functions required Upload area, User area, Student and parent section
Do users need to register Yes, students should register to access courses taken
Do you need payment
facilities No
Background functions

2. Unit 34 P4
Lewis Appleton 2 Mr McColgan
None required
Personalization needed? Basic functions, website will not be personalized to each
individual user
Resources currently
owned
Web domain, learning platform
Own hosting / ISP School has own hosting
Domain name registered www.thehowardschool.co.uk
Proposed Budget £500
Planned launch date March 2013