The document discusses the design elements of several websites, including their use of color schemes, fonts, graphics, layouts, and consistency across pages. The Howard School website uses a blue and white color scheme. Tesco also uses consistent colors (red, blue, white) throughout their site. They work for you uses a simple grayscale scheme. All sites strive for consistency in navigation, fonts, and styles while tailoring content and layout to different page purposes.

1. Lewis Appleton

2. A colour scheme of blue is used
on the website to try and appeal
to visitors and is used with white
to create a background. The
use of colour is darker for
headings and the menu so that
they stand out more. The school
badge in the corner also uses
white and blue for the majority
which shows the colour scheme
of the school.

3. Tesco use a consistent colour
scheme of red blue and white
even in their images, such as in
this image they use red blue
and white coloured products
which, although not everyone is
able to notice is an effective use
of their colour scheme. Tesco
has a specific use for each of
their colours, the red is often
used for the prices or offers, the
blue is used to fill a box around
the menu headings and the
white is used as a background.

4. They work for you only use a
simple colour scheme, the
majority of their website is grey
scale colours such as white and
grey.

5. The font used is very simple, it’s
a standard font that comes pre-
installed called Verdana. For the
drop down menus they just use
a standard size 12 and in the
menu headings this is slightly
larger, the font in the menu has
a shadow, this is actually saved
as an image with an
onmouseover function to swap
the image and an onmouseout
function to replace the image
when the mouse is moved
again.

6. Tesco use a standard Arial font
with a sans-serif typeface, what
this means is it eliminates lines
that are on the end of letters
such as “g” which you can see
is made to appear to join so
instead it would appear as “g”.
The reason they may use the
standard font is because it is
the default font in programs
such as Microsoft Word and
therefore it is highly
recognisable.

7. They work for you just use a
simple font, there is no variation
in different fonts

8. The badge in the corner is used
to represent the school as its
symbol. The Howard School do
not use many images on their
website except on a slideshow,
there are around 5 images that
loop. The images are preloaded
so they do not have to load
each time they change. In the
photos there are focus effects
used to give the photo more
perspective which can appeal to
viewers. As you can see here
the focus is on the students.
They also blend some photos
together which may be to save
space.

9. Tesco have managed to use
their colour scheme in their
advertisements and graphics,
even this one which appears to
be a partnership offer still
includes the red white and blue.
However the majority of Tesco’s
graphics appear to be simple,
the downside to this is it may
not be as appealing but the
positive is that it may be less
confusing the customers.

10. They work for you uses hardly
any graphics as it is mainly
information based, however on
the overview page there is an
image as well as images for
some of the MP's on the correct
page.

11. Right away as you load up the
website images are preloaded
and use a slideshow function to
transition between them, this is
effective because it makes the
website look more interesting
because it is not static or
frozen. These transitions are
also used to switch images on
the dropdown menus.

12. Tesco make really effective use
of multimedia transitions. They
make use of mouseover
functions which create an event
of a certain section changing,
however the disadvantage to
this is that the way Tesco has
done this is using JavaScript
and if the person does not have
a compatible browser it may
appear weird or distorted, and
also may not function. As you
can see another issue is that
many headings overlap the
selection box.

13. They work for you doesn’t use
any multimedia transitions but
the closest they have to the use
of these is their drop down
menu for choosing the
parliament.

14. Page transitions are fast and
the same slideshow is shown at
the top, therefore the whole top
half of the webpage is kept
loaded. Some links go to the old
version of the website which is
slow and doesn’t look as good.

15. Page transitions on the Tesco
website take up to 10 seconds,
on a modern browser, 3
seconds, which is not fast but
this may be due to the amount
of information on certain pages.
To try and avoid people getting
fed up with waiting forever to
find the right page they can also
search what they are looking for
or they can use the drop down
categorised menus.

16. When changing from one page
to the next the same menu
section is the same as well as
highlighting the current page
you are on.

17. The style used on the website is
appropriate for the homepage
however some of the other
pages are made to make the
information appear to be spread
out, this makes it look slightly
messy and it may be easier to
use less information and group
some of this information
together instead.

18. The style that Tesco uses is
appropriate and the use of it
has made the website become
well known and well used. The
fact that different styles are
used dependant on the purpose
of the page helps the visitor to
understand the section they are
looking at.

19. The style used by They work for
you is not fully appropriate, the
use of white space can certainly
be improved as there are many
sections of the website with
blank space where text could
just be inserted into side by side
columns to save space. There
are also some parts where
additional links can be added
such as on the MP page where
you cannot sort by position.

20. The Howard School are
consistent through their website
as they use the same colour
scheme, each different page still
has the same top half, some of
the pages have little content so
this makes up for the blank
space. The website is also
consistent with headings as
they are all centred the same
applies to the content. However
the site isn't consistent as its
still a work in progress and
many links lead to the old
website.

21. Tesco are consistent with the
use of their colour scheme and
what links appear on each
page, every page has a link to
information such as terms and
conditions, pages that link away
from the main Tesco site such
as Tesco realfood have a link
back and the colour schemes
used remain the same
throughout. Although to some
people this can look boring, the
majority of people will look at
this as recognisability.

22. They work for you are
consistent at keeping the same
format, colour scheme and style
throughout their pages,
although this is most likely
because of the simplicity of
what they use.

23. The Howard School has made it
so that the white space fits in
with their colour scheme, as
they have a blue and white
colour scheme, on the
homepage the top half of the
website is a blue background
whereas the bottom half is the
white. The blue background
doesn’t change when going to a
different webpage so it acts as a
header. As seen in the two
images only the bottom white
part changes.

24. Tesco make efficient use of their
white space by collating things
together rather than listing them
in just one column, this makes it
easier for the visitor to see the
products as well as not having
to scroll down.

25. They work for you do not make
efficient use of their white
space, there are pages that
have large chunks of emptiness
where it would be possible to
list more information, on the bill
committee page it would be
possible to put the information
into two columns rather than
one large column.

26. The Howard School appears to
students by highlighting certain
traits such as high grades and
the possibilities that can happen
from succeeding. By doing this
the site hopes to attract
potential hardworking students.

27. Tesco has many target groups
based on the type of products
they require this is why they
have different sections on the
website to meet this. This is a
highly efficient way to meet the
visitors needs, if they require
books then they can go to the
entertainment section, if they
require groceries they can go to
the grocery section. If the
person wants a combination
they can go to the Tesco Direct
section.

28. They work for you seems to be
a plain website which to some
people may appear to be boring
and therefore it may not fully
appeal to the target group, as
the website is a non profit
website they have to rely on
donations but it would not be
difficult just to add a few more
graphics, change the layout and
add some colour.

29. The Howard School is
consistent across their webpage
in highlighting the success that
previous students have had and
in the fact that these statistics
are improving. The website is
also consistent in using the
same colour scheme throughout
the website.

30. Tesco are consistent with the
layout of their pages and base
them off what the page is for,
the pages that list stocked items
use the same table format, the
front page uses its own layout
and informational pages use a
list format. This is effective in
meeting the needs of the
person using the website based
upon what they are looking for.

31. They work for you are
consistent with their website in
terms of information, all of the
information is relevant to one
specific group of people and
contains the latest updates. This
is good for people that just want
information however a bit more
colour may attract more
viewers.