This document discusses the importance and impact of social technologies. It notes that social technologies will have a greater impact than currently realized and that strong leadership is needed to drive organizational changes to implement social tools. It presents social media as one element of a complete digital marketing strategy and argues there is advantage for companies to learn how to utilize social tools before competitors. The document provides examples of how to find internal and external uses for social technologies, including prospecting students, customer service, classroom blogging, and acquiring knowledge.

1. David Duncan
“If you don’t like change, you are going to hate extinction.”
-­­ Ross Shaffer

2. Our Objectives

3. Technology and
Connection
eCommerce
Connected Organisations
Web 1.0
Social Tech
Connected People
Web 2.0
Pervasive
Computing
Connected Devices
Web 3.0
Augmented
Thinking
Connected Intelligences
Web 4.0

4. Digital Marketing
CMOCouncil/Accenture Survey
38% say company is prepared to
exploit digital marketing
59% blame insufficient funding for
not being ready
46% blame lack of senior
management understanding
46% Blame IT for insufficient
support

5. Underlying Costs are
Minimal
• Software applications are free, or at
most, inexpensive
• New social tech tasks can be
distributed to current staff and teams
• Employees will create part of the
value on their own time
• Scalability is irrelevant to costs
• Return on Investment is easily
measurable

6. Levels the Playing
Field
• Small companies can better compete
financially, geographically,
knowledgeably
• Any person with an internet
connection can find work by
crowdsourcing, and build connections
through social networking
• Any entity can create and distribute
content for a minimal price
• Organisations that provide poor
service will be exposed

7. Amplified Influence
A person or organisation can
connect with 2 billion people at will
Content can be broadcasted
across the world instantly - for
free
Reputations built, or destroyed
with the press of a submit button

8. Changing How We Operate

9. Social Technologies
Social Networking
Communicating
Social Media
Social Relevance
CRM
Knowledge Transfer
Reputation Value
Socially Enabled Tasks
Operational Value
Recruiting

10. Sales Person of the Future
Builds a solid online reputation that
clearly shows they are an industry
expert
Masterfully can use social
networking & communication tools
to connect
Adept at creating & delivering digital
content that provides value to customers
Can leverage socialCRM to study prospects &
customers for buying signals & information

11. Social Business Basics...
LinkedIn
Facebook
• Twitter
• Blogging
• Social media sites
(youtube, slideshare, scribd,
flickr)
• Listening/search tools
• Aggregation & Filtering

12. Choosing the Tools
Using the right tools for the job will
dramatically improve results
•
•
•
•
•
•
Identify what social concepts you are going to leverage
Match the best tools to the concepts, and make
decisions on using the free or professional versions
Create a published list of recommended tools
Provide to all employees (especially new ones)
Develop an R&D process to stay up to date on the best
options
Provide training!!

13. Technology Toolbox
Platform
Research
Engage
Measure

15. User Generated
Content
Never before in history could any individual,
or company publish content to the world for
free, instantly, and with such viral impact...

16. Citizen Journalism
Reporting is now done by anyone with
a mobile device
Everyone has a voice and distribution
is not filtered by any entity
Reporting is now almost real time
We choose what we like by sending
links to our friends
Traditional media now filters social
technologies to find or augment their
stories

17. A Technology
Perspective
First time adults must ask children for help with
something as critical to their careers as
technology
First time we can find information in seconds for
just about any question we ask
First time anyone can have a voice - worldwide,
instantly, and for free
First time we have a device that acts as an
outboard brain (augmenting what our brain does)
First time we have seen a toolbox like this one:
Powerful, addictive, growing daily...

18. Summary
Social Technologies will have
more impact on the world than
people now realise
It takes great leadership to
drive the changes necessary to
implement social tools
Social tech is one element in a
complete digital marketing
strategy
There is an advantage in
learning to utilise social tools
before your competition

19. Find Internal and External Uses
Prospecting new Students
Talk about successes and
External
improvements
Customer Service
Classroom blog controlled by
teacher
Teacher Twitter accounts
In Class Create historical Facebook
accounts
How to Leverage
Acquiring Knowledge
•

20. Apps lets students engage with content in interactive ways, find information in an
instant, access, share and manage their studies. Apps are a powerful new way to
enhance learning for students right at their fingertips. Here are 12 best apps for
students.

21. Kindle - Read Kindle books, newspapers, magazines, textbooks and PDFs on a
beautiful, easy-to-use interface. You’ll have access to over 1,000,000 books in the
Kindle Store plus hundreds of newspapers and magazines.

22. myHomework - myHomework is a student planner app for tracking homework
and classes across various devices. Students can keep up with assignments, tests
and classes in the palm of their hand.

23. Goodreads - Discover and share books you love on Goodreads. Keep track of
what you want to read, review the books you've read, and organize your reading
history by adding books to your shelves. Find new and interesting books by looking
at what your friends are reading, and comment on their reviews.

24. WordBook is a comprehensive, quick and intuitive dictionary and thesaurus of
the English language. It contains more than 220,000 definitions, 70,000 usage
samples, pronunciation guides, Browser-like definition content navigation, and the
ability to tap on any word in the content to look up its definition.

25. Bamboo Paper, provides you with the ability to create virtual notebooks for
your iPad, letting you share your ideas visually with handwritten notes, sketches or
doodles. Map out math and science equations, compose music, create arts and
crafts projects, learn proper penmanship, write non-Western language characters.

26. Evernote is an easy-to-use, free app that helps you remember everything
across all of the devices you use. Stay organized, save your ideas and improve
productivity. Evernote lets you take notes, capture photos, create to-do lists, record
voice reminders--and makes these notes completely searchable.

27. Dropbox lets you bring all your photos, docs, and videos anywhere and share
them easily. Access any file you save to your Dropbox from all your computers,
iPhone, iPad and even the Dropbox website! If something happens to your iPhone
or iPad, your stuff is always safe in Dropbox!

28. iStudiez Pro is a student's planner which shows all the events you have for the
current day. Take advantage of iStudiez Pro easy navigation and never miss
another course, lecture and lab, track tasks and deadlines, plan homework, arrange
assignments and much more!

29. Quick Graph is the best graphic calculator. It is a powerful, high quality,
graphic calculator. It's capable of displaying explicit and implicit (opt) equations as
well as inequalities (opt) in both 2D and 3D, in all standard coordinate systems:
cartesian, polar, spherical and cylindrical, all with amazing speed and beautiful
results, which can be copied, emailed or saved to the photo library.

30. IFormulas provides an clean slate to effortlessly look up mathematical
formulas. Provides basics to survive your Algebra, Calculus, Chemistry, Geometry
or Trigonometry class. Contains over 380 different formulas, definitions, properties,
etc.

31. The National Geographic's World Atlas puts our best maps in the palm of your
hand. Browse the world as you do in your classroom with the new interactive 3D
globe. Spin, pan, rotate and switch between three different map styles including
our classic (blue-ocean), executive (antique-inspired) and satellite image.

32. Star Walk is an education app that allows users to easily locate and identify
20,000+ objects in the night sky. The 360-degree, touch control star map displays
constellations, stars, planets, satellites, and galaxies currently overhead from
anywhere on Earth.

33. A
For
David Duncan
David@WSIgotWebSolutions.c
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