לינקדאין מייצרת המון שינויים חדשים שהולכים לשפר את שיווק הB2B ולטעמי. מקוד המרה ורימרקטינג גנרי ועד מערכות אופטימיזציה מתוחכמות ושילוב של פרסום פרוגרמטי. ולא פחות חשוב, פרסום בעברית.
The document outlines the 2017 product direction and roadmap for LinkedIn Marketing Solutions. Some of the key initiatives include:
- Releasing new ad formats like carousel ads and dynamic text ads in the first half of 2017 to help marketers better achieve their objectives.
- Improving analytics and insights through features such as third party impression tracking, campaign recommendations, and expanded demographic reporting to prove campaign value.
- Simplifying access to products through enhanced APIs, availability of text ads through insertion orders, and the launch of a self-service dynamic ads channel.
- Expanding targeting capabilities like sponsored content beyond LinkedIn, website retargeting, contact targeting, and behavioral/intent targeting to help market
Outbrain Lookalike Audiences allows advertisers to target new audiences that share common interests with existing customers or converters based on what content they read online. Lookalike Audiences identifies the attributes of a seed audience, such as site visitors or customers from a CRM, and uses Outbrain's data on user interests and habits to model and dynamically adapt audiences with similar profiles. Initial results from over 30 campaigns found Lookalike Audiences delivered a 45% increase in conversion rate and 30% decrease in cost per acquisition compared to standard Outbrain campaigns.
- Matched Audiences allows advertisers to target website visitors, contacts, and accounts on LinkedIn.
- Website retargeting involves adding a LinkedIn Insight Tag to track visitors and create audience segments. Contact targeting uses uploaded email lists or integrated data. Account targeting uses uploaded company name lists.
- Setting up the audiences involves naming and defining the lists, then selecting them in campaign targeting. Campaigns will launch once a minimum audience size is reached.
Conversion tracking allows advertisers on LinkedIn to measure how clicks or views of Sponsored Updates lead to conversions on their website. Advertisers can tag conversions like form submissions or downloads and receive reporting on metrics like cost per conversion and return on ad spend. The pilot program lets advertisers create conversion tags, add them to campaigns, and see conversion metrics and rates to improve performance.
The document outlines LinkedIn Marketing Solutions' product roadmap for the second half of 2016. The roadmap focuses on further boosting return on investment, providing better measurement and optimization, further strengthening targeting capabilities, and simplifying the platform and improving learning resources. Some key initiatives include expanding sponsored content distribution beyond LinkedIn, new dynamic ad formats, conversion tracking, campaign insights and recommendations, and expanding audience targeting options.
Search Ads 360 is a tool that allows users to centralize, automate, and optimize search marketing campaigns at scale. It includes features like unified reporting, strategic bid optimization, and maximizing retail performance. Users can manage campaigns across multiple search engines and platforms. Search Ads 360 uses machine learning to enhance performance through features like predictive modeling, portfolio bidding, and automated bid strategies. It also allows integration of offline data sources and custom metrics to improve optimization.
Mastering Marketing Automation and Social Paid AdsAdStage
This document discusses how marketing automation can be used to turn strangers into customers and customers into advocates. It highlights how most marketing automation focuses only on email, while consumers spend significant time on social media platforms like Facebook, LinkedIn, and Twitter. The document then outlines strategies for using a marketing automation platform to acquire prospect lists, target audiences on social media, influence prospects with ads, export lead lists to platforms, and implement lead nurturing campaigns across channels.
The webinar covered search engine marketing strategies, including:
1) An overview of search engine marketing and the anatomy of search engine results pages, which include paid and organic search listings.
2) Details on optimizing for organic search through content targeting, user experience, and external links to a website.
3) How paid search works on a pay-per-click auction model and tips to improve quality scores without increasing budgets.
4) Key tips for 2015 like using negative keywords, rebuilding campaigns for quality score refreshes, and leveraging remarketing lists and link reclamation.
The document outlines the 2017 product direction and roadmap for LinkedIn Marketing Solutions. Some of the key initiatives include:
- Releasing new ad formats like carousel ads and dynamic text ads in the first half of 2017 to help marketers better achieve their objectives.
- Improving analytics and insights through features such as third party impression tracking, campaign recommendations, and expanded demographic reporting to prove campaign value.
- Simplifying access to products through enhanced APIs, availability of text ads through insertion orders, and the launch of a self-service dynamic ads channel.
- Expanding targeting capabilities like sponsored content beyond LinkedIn, website retargeting, contact targeting, and behavioral/intent targeting to help market
Outbrain Lookalike Audiences allows advertisers to target new audiences that share common interests with existing customers or converters based on what content they read online. Lookalike Audiences identifies the attributes of a seed audience, such as site visitors or customers from a CRM, and uses Outbrain's data on user interests and habits to model and dynamically adapt audiences with similar profiles. Initial results from over 30 campaigns found Lookalike Audiences delivered a 45% increase in conversion rate and 30% decrease in cost per acquisition compared to standard Outbrain campaigns.
- Matched Audiences allows advertisers to target website visitors, contacts, and accounts on LinkedIn.
- Website retargeting involves adding a LinkedIn Insight Tag to track visitors and create audience segments. Contact targeting uses uploaded email lists or integrated data. Account targeting uses uploaded company name lists.
- Setting up the audiences involves naming and defining the lists, then selecting them in campaign targeting. Campaigns will launch once a minimum audience size is reached.
Conversion tracking allows advertisers on LinkedIn to measure how clicks or views of Sponsored Updates lead to conversions on their website. Advertisers can tag conversions like form submissions or downloads and receive reporting on metrics like cost per conversion and return on ad spend. The pilot program lets advertisers create conversion tags, add them to campaigns, and see conversion metrics and rates to improve performance.
The document outlines LinkedIn Marketing Solutions' product roadmap for the second half of 2016. The roadmap focuses on further boosting return on investment, providing better measurement and optimization, further strengthening targeting capabilities, and simplifying the platform and improving learning resources. Some key initiatives include expanding sponsored content distribution beyond LinkedIn, new dynamic ad formats, conversion tracking, campaign insights and recommendations, and expanding audience targeting options.
Search Ads 360 is a tool that allows users to centralize, automate, and optimize search marketing campaigns at scale. It includes features like unified reporting, strategic bid optimization, and maximizing retail performance. Users can manage campaigns across multiple search engines and platforms. Search Ads 360 uses machine learning to enhance performance through features like predictive modeling, portfolio bidding, and automated bid strategies. It also allows integration of offline data sources and custom metrics to improve optimization.
Mastering Marketing Automation and Social Paid AdsAdStage
This document discusses how marketing automation can be used to turn strangers into customers and customers into advocates. It highlights how most marketing automation focuses only on email, while consumers spend significant time on social media platforms like Facebook, LinkedIn, and Twitter. The document then outlines strategies for using a marketing automation platform to acquire prospect lists, target audiences on social media, influence prospects with ads, export lead lists to platforms, and implement lead nurturing campaigns across channels.
The webinar covered search engine marketing strategies, including:
1) An overview of search engine marketing and the anatomy of search engine results pages, which include paid and organic search listings.
2) Details on optimizing for organic search through content targeting, user experience, and external links to a website.
3) How paid search works on a pay-per-click auction model and tips to improve quality scores without increasing budgets.
4) Key tips for 2015 like using negative keywords, rebuilding campaigns for quality score refreshes, and leveraging remarketing lists and link reclamation.
HeroConf LA - "How to Scale Facebook Ads with Automation", session with Sahil...AdStage
Facebook provides incredible reach for advertisers to find, engage with, and influence their ideal target audience. However, managing Facebook Ads has become increasingly more complex with new objectives, ad placements, and creative types emerging continually – placing strains on marketers’ already thin bandwidth. In this session we’ll cover how to apply elements of marketing ops and automation in order to create robust Facebook systems that drive better results, without the need for continual manual actions. You’ll learn how to:
1. Automate your most tedious & manual Facebook optimization tasks, freeing you up to think about strategy, audience refinement, and creative.
2. Create a set of rules to monitor and optimize your ad campaigns 24/7 based on the KPI metrics you care about.
3. Align your campaigns to be in better alignment the customer journey, showing the most relevant ad creative based on time or a sequence of actions.
Sahil Jain, CEO of AdStage's session presentation at HeroConf LA 2017
Live Webinar: Crash Course in Metrics & AnalyticsLinkedIn
When you're focused on marketing to who matters, understanding the impact of your programs is more important than ever.
Sophisticated Marketers driven by data are measuring and analyzing their initiatives to get closer to their prospects and optimize ROI. But getting there can be a bumpy road. Data accuracy, alignment, attribution challenges, and metrics varying across the buyer's journey are recipe for headaches for even the most Sophisticated Marketer.
Don't fret. In this webcast, LinkedIn's very own Senior Content Marketing Manager, Megan Golden and Senior Marketing Manager, Cassandra Clark, will show you how you can get clear visibility into the impact of your programs throughout the purchase process. We'll also cover the basics on how to leverage LinkedIn Conversion Tracking to optimize your LinkedIn campaigns.
The document provides a 16 step guide for installing Outbrain's new conversion pixel on a website. It outlines removing any existing pixels, accessing the tracking code from the Amplify dashboard, installing the code on all pages, testing that the pixel is added properly, setting up URL-based and event-based conversion tracking, and monitoring conversion data in the dashboard. Key steps include getting the tracking code, installing it on all pages, setting up conversions by name, value, and window, and enabling up to 20 conversions for tracking at a time.
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
How Dynamic Search Ads Can Supercharge Your SEM CampaignsAdStage
The document discusses how to leverage dynamic search ads (DSAs) to improve search engine marketing campaigns. It covers how DSAs work, who should use them, their pros and cons, best practices, and advanced automated strategies. DSAs allow advertisers to target long-tail search queries without having to create many individual ads. The document provides tips on setting up DSAs, optimizing with negative keywords and analytics, and using automation to further optimize bids, budgets, and ad pausing based on performance metrics.
Alexandra Tachalova (SEMrush) - Your Perfect AdWords StrategyeCommerce_Day
So finden Sie die besten AdWords Keywords für Ihre Werbeanzeigen auf Google.
Außerdem: Wie werden Rückschlüsse auf die Anzeigenqualität aus dem Besucherverhalten gezogen?
Vortrag vom Hitmeister e-Commerce Day 2014:
http://www.hitmeister.de/ecommerceday/videos/your-perfect-adwords-strategy/
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
SEO is the process of improving the volume or quality of traffic to a website from search engines through search results. There are various on-page optimization techniques that webmasters can implement, such as optimizing title tags, meta tags, header tags, and image tags. Digital marketing involves promoting brands using the internet, mobile, and other interactive channels, and includes both SEO and paid techniques like paid listings.
SEO is the process of improving the volume or quality of traffic to a website from search engines through search results. There are different types of search engine optimization techniques including white hat SEO which focuses on quality content, black hat SEO which uses spamming techniques, and grey hat SEO which uses some white hat and black hat techniques. On-page optimization is an important first step and includes optimizing title tags, meta tags, and other on-page elements. Pay-per-click advertising involves advertisers paying the host when an ad is clicked, with costs calculated per click, impression, or conversion. Affiliate marketing enables merchants to generate e-commerce revenue without direct sales by paying commissions to affiliate websites that drive
How to fuel your brand with banner ads and remarketing [webinar]Promodo
Even more useful online marketing info here http://www.promodo.com/blog/
Sometimes it happens so that hardly earned visitors come to your site, stay there for a while and leave without performing any target action. How to return such visitors and turn them into buyers? That is when remarketing comes to the rescue. In the webinar we will give you detailed instruction on how to set up remarketing for your website and will tell you about the most successful techniques.
To help you maximize the profit from your banner ads and ensure they appeal to your target audience, we will talk about banner ads design best practices and how this kind of ads can increase the awareness of your brand.
The main points of the webinar:
Banner ads as a tool that raises brand/product awareness
Key elements each banner should possess to drive users to a landing page
Introduction to AdWords remarketing. How to set up remarketing for an online store
Several strategies to segment the audience for the best remarketing results
Webinar: Toolkit for DIY SEO audit of your websitePromodo
This document summarizes a webinar on how to perform an SEO audit of a website. The webinar covered on-site technical audits including analyzing indexed pages, backlinks, and technical SEO factors. It also discussed keyword research tools and competitive analysis tools. Finally, it provided guidance on developing a link building strategy and removing unwanted links, including using Google's disavow tool and third-party services. The speaker was from Promodo and offered a free SEO and conversion rate optimization audit to attendees.
Winning Google AdWords tactics for e-commerce sitesPromodo
This webinar discusses Google AdWords tactics for ecommerce sites. It covers how to structure Google AdWords accounts by region, category, and time. Various ad formats and placements are explained including search, maps, product listings, YouTube, and more. Google AdExtensions like locations, calls, offers, sitelinks, social, products, and apps are also discussed. Dynamic ad extensions and how to configure them are explained. The webinar concludes with discussing automatic rules for campaign management and using Google Analytics to adjust bids. The speaker offers a free online marketing audit to attendees.
In this slide, you can get an idea about Local SEO's important segments, and also for a detailed overview check this youtube video: https://youtu.be/bQBCNHUy2tg
Thank you.
Live Webinar: Programmatic Buying Reach and Acquire High Value Customers at S...LinkedIn
Keren Katz, Programmatic Lead at LinkedIn, will discuss programmatic advertising—the automation of media buying and selling using data and technology that transacts in real-time—and the options available at LinkedIn.
In this session, we’ll cover:
- Why choosing display inventory with a high visibility is crucial in programmatic advertising
- How to access LinkedIn display inventory programmatically
The various auction types available within LinkedIn’s display inventory
Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing
Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. Learn how to set up your school’s Google Analytics to deliver these important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
SaaS Marketing - Blogging, Social and SearchAgile SEO
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
HeroConf LA - "How to Scale Facebook Ads with Automation", session with Sahil...AdStage
Facebook provides incredible reach for advertisers to find, engage with, and influence their ideal target audience. However, managing Facebook Ads has become increasingly more complex with new objectives, ad placements, and creative types emerging continually – placing strains on marketers’ already thin bandwidth. In this session we’ll cover how to apply elements of marketing ops and automation in order to create robust Facebook systems that drive better results, without the need for continual manual actions. You’ll learn how to:
1. Automate your most tedious & manual Facebook optimization tasks, freeing you up to think about strategy, audience refinement, and creative.
2. Create a set of rules to monitor and optimize your ad campaigns 24/7 based on the KPI metrics you care about.
3. Align your campaigns to be in better alignment the customer journey, showing the most relevant ad creative based on time or a sequence of actions.
Sahil Jain, CEO of AdStage's session presentation at HeroConf LA 2017
Live Webinar: Crash Course in Metrics & AnalyticsLinkedIn
When you're focused on marketing to who matters, understanding the impact of your programs is more important than ever.
Sophisticated Marketers driven by data are measuring and analyzing their initiatives to get closer to their prospects and optimize ROI. But getting there can be a bumpy road. Data accuracy, alignment, attribution challenges, and metrics varying across the buyer's journey are recipe for headaches for even the most Sophisticated Marketer.
Don't fret. In this webcast, LinkedIn's very own Senior Content Marketing Manager, Megan Golden and Senior Marketing Manager, Cassandra Clark, will show you how you can get clear visibility into the impact of your programs throughout the purchase process. We'll also cover the basics on how to leverage LinkedIn Conversion Tracking to optimize your LinkedIn campaigns.
The document provides a 16 step guide for installing Outbrain's new conversion pixel on a website. It outlines removing any existing pixels, accessing the tracking code from the Amplify dashboard, installing the code on all pages, testing that the pixel is added properly, setting up URL-based and event-based conversion tracking, and monitoring conversion data in the dashboard. Key steps include getting the tracking code, installing it on all pages, setting up conversions by name, value, and window, and enabling up to 20 conversions for tracking at a time.
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
How Dynamic Search Ads Can Supercharge Your SEM CampaignsAdStage
The document discusses how to leverage dynamic search ads (DSAs) to improve search engine marketing campaigns. It covers how DSAs work, who should use them, their pros and cons, best practices, and advanced automated strategies. DSAs allow advertisers to target long-tail search queries without having to create many individual ads. The document provides tips on setting up DSAs, optimizing with negative keywords and analytics, and using automation to further optimize bids, budgets, and ad pausing based on performance metrics.
Alexandra Tachalova (SEMrush) - Your Perfect AdWords StrategyeCommerce_Day
So finden Sie die besten AdWords Keywords für Ihre Werbeanzeigen auf Google.
Außerdem: Wie werden Rückschlüsse auf die Anzeigenqualität aus dem Besucherverhalten gezogen?
Vortrag vom Hitmeister e-Commerce Day 2014:
http://www.hitmeister.de/ecommerceday/videos/your-perfect-adwords-strategy/
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
SEO is the process of improving the volume or quality of traffic to a website from search engines through search results. There are various on-page optimization techniques that webmasters can implement, such as optimizing title tags, meta tags, header tags, and image tags. Digital marketing involves promoting brands using the internet, mobile, and other interactive channels, and includes both SEO and paid techniques like paid listings.
SEO is the process of improving the volume or quality of traffic to a website from search engines through search results. There are different types of search engine optimization techniques including white hat SEO which focuses on quality content, black hat SEO which uses spamming techniques, and grey hat SEO which uses some white hat and black hat techniques. On-page optimization is an important first step and includes optimizing title tags, meta tags, and other on-page elements. Pay-per-click advertising involves advertisers paying the host when an ad is clicked, with costs calculated per click, impression, or conversion. Affiliate marketing enables merchants to generate e-commerce revenue without direct sales by paying commissions to affiliate websites that drive
How to fuel your brand with banner ads and remarketing [webinar]Promodo
Even more useful online marketing info here http://www.promodo.com/blog/
Sometimes it happens so that hardly earned visitors come to your site, stay there for a while and leave without performing any target action. How to return such visitors and turn them into buyers? That is when remarketing comes to the rescue. In the webinar we will give you detailed instruction on how to set up remarketing for your website and will tell you about the most successful techniques.
To help you maximize the profit from your banner ads and ensure they appeal to your target audience, we will talk about banner ads design best practices and how this kind of ads can increase the awareness of your brand.
The main points of the webinar:
Banner ads as a tool that raises brand/product awareness
Key elements each banner should possess to drive users to a landing page
Introduction to AdWords remarketing. How to set up remarketing for an online store
Several strategies to segment the audience for the best remarketing results
Webinar: Toolkit for DIY SEO audit of your websitePromodo
This document summarizes a webinar on how to perform an SEO audit of a website. The webinar covered on-site technical audits including analyzing indexed pages, backlinks, and technical SEO factors. It also discussed keyword research tools and competitive analysis tools. Finally, it provided guidance on developing a link building strategy and removing unwanted links, including using Google's disavow tool and third-party services. The speaker was from Promodo and offered a free SEO and conversion rate optimization audit to attendees.
Winning Google AdWords tactics for e-commerce sitesPromodo
This webinar discusses Google AdWords tactics for ecommerce sites. It covers how to structure Google AdWords accounts by region, category, and time. Various ad formats and placements are explained including search, maps, product listings, YouTube, and more. Google AdExtensions like locations, calls, offers, sitelinks, social, products, and apps are also discussed. Dynamic ad extensions and how to configure them are explained. The webinar concludes with discussing automatic rules for campaign management and using Google Analytics to adjust bids. The speaker offers a free online marketing audit to attendees.
In this slide, you can get an idea about Local SEO's important segments, and also for a detailed overview check this youtube video: https://youtu.be/bQBCNHUy2tg
Thank you.
Live Webinar: Programmatic Buying Reach and Acquire High Value Customers at S...LinkedIn
Keren Katz, Programmatic Lead at LinkedIn, will discuss programmatic advertising—the automation of media buying and selling using data and technology that transacts in real-time—and the options available at LinkedIn.
In this session, we’ll cover:
- Why choosing display inventory with a high visibility is crucial in programmatic advertising
- How to access LinkedIn display inventory programmatically
The various auction types available within LinkedIn’s display inventory
Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing
Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. Learn how to set up your school’s Google Analytics to deliver these important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
SaaS Marketing - Blogging, Social and SearchAgile SEO
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
This presentation explains how to use personalized URLs (PURLs) and targeted direct mail to generate more leads from marketing efforts. PURLs allow direct mail pieces to contain individualized URLs that drive recipients to customized web pages. An integrated direct marketing solution merges creative services, printing, mailing, personalized web pages and reporting to capture online responses from 42% of direct mail recipients. This provides real-time lead data and lifts response rates 3-5 times through relevant messaging and PURLs.
The document discusses LinkedIn Lead Accelerator, a marketing automation tool for display and social advertising. It outlines 5 steps to use the tool: 1) identify high-value audiences across websites, LinkedIn, and Facebook, 2) synchronize nurture programs across ads and emails, 3) increase conversions with autofill form functionality, 4) optimize campaigns through A/B testing, and 5) measure results through reporting. Customer testimonials highlight generating new leads, sales opportunities, and business through personalized outreach across digital channels.
The document discusses various digital marketing strategies including SEO, SEM, email marketing, social media marketing, affiliate marketing, mobile marketing, and content marketing. For each strategy, it provides a brief definition and overview of the process, including identifying goals and audiences, creating content, promoting campaigns, and measuring results. It also lists some common tools used for each digital marketing tactic.
SharpSpring marketing-automation-stan-stacyStan and Stacy
Marketing automation software allows companies to generate more leads, convert leads to sales, and prove marketing ROI. It captures anonymous website visitors, nurtures leads with personalized content, and identifies sales-ready leads for the sales team. Marketing automation increases revenue by 10-15%, qualified leads by 400%, and conversion rates by 53%. The document recommends SharpSpring as an easy to use, affordable, and fully-featured marketing automation platform.
How to streamline your digital marketing with the right dataRollWorks
View the on-demand recording here: https://www.rollworks.com/resources/webinar/how-to-streamline-your-digital-marketing-with-the-right-data/
In this webinar we cover how to use digital ads to bring in leads for your product. LeanData also shares how to route those leads properly so you increase the chances that they'll convert.
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...Seema Chauhan
Bonwic is a digital marketing company that offers services in digital promotion and branding to help customers engage audiences and communicate messages online. Digital marketing consists of website design and development, social media marketing, search engine optimization, online advertising, email marketing, and other strategies. It provides various benefits for businesses such as increased sales, brand recognition, and higher returns on investment.
How to Improve Customer Experience with Multi-Channel MarketingTakeVivek Srivastava
Understand the needs, wants, and preferences of your target audience . Track customer behaviour, patterns, and adapt to accommodate shifts #webinar with @leadsquared #marketingautomation www.upturnc.com
Bridge metrics channel marketing overview 2013Chris May
This document discusses Bridge Metrics, a company that provides channel marketing and sales programs using their flagship SaaS application Channel Avenue. It summarizes their services including channel marketing automation, demand generation programs, and partner enablement programs. It provides examples of programs and customers. The overall purpose is to describe how Bridge Metrics helps vendors, resellers, and distributors drive value, visibility, and velocity in their channel sales.
What Is Digital Marketing And features of Digital Marketing?apj69856
Digital marketing leverages online channels such as websites, social media, and email to engage target audiences. It encompasses tactics like SEO, PPC advertising, social media marketing, and email campaigns. By utilizing these strategies, businesses can effectively boost brand awareness, drive website traffic, and increase conversions, adapting to the evolving landscape of consumer behavior in the digital age.
TrueAction is an online marketing agency that provides end-to-end eCommerce services including search, SEO, affiliate, media, and email marketing. They have over 300 employees across offices globally. Some key facts about their business include that they drove over $500 million in sales for clients in 2009, have analytics on over $5 billion in sales, and pride themselves on their marketing expertise and integrated approach. Their services include paid search, SEO, display advertising, affiliate marketing, and social media marketing to help drive sales and brand awareness for clients.
This document provides an overview and summary of key aspects of digital marketing planning and strategy. It discusses components of a digital marketing program such as content marketing, social media, search engine optimization, and email marketing. It also outlines several frameworks for digital strategy planning including SOSTAC and RACE. The document concludes with examples of case studies and questions.
Masterclass: Exceed Your Demand Generation GoalsLinkedIn
Marketers are more likely than ever to have a seat at the revenue table with the C-suite. But with this raised profile comes added accountability. Increasingly, marketers are concerned with how to exceed demand gen objectives that demonstrate their impact to the bottom line. Learn how you can target, convert and measure on LinkedIn, and how you can use the platform to deliver real business impact.
This document discusses search engine marketing and digital advertising strategies. It outlines an approach that leverages paid search marketing, search engine optimization, display advertising, and behavioral targeting to reach customers throughout the purchase funnel. Metrics like cost-per-click, cost-per-lead, and cost-per-sale are used to measure online return on investment. The overall strategy recommends a 360 degree digital marketing approach across multiple online media environments.
The document covers several topics related to digital transformation and online reputation management. It discusses digital transformation as the process of using digital technologies to modify business processes and customer experiences. It identifies key components of digital transformation like organizational objectives, digital foundations, and organizational change. It also outlines principles of digital leadership and strategies for online public relations and reputation management, including the goals and benefits and challenges of online PR. Finally, it discusses evaluating the return on investment and cost effectiveness of digital marketing strategies using various metrics.
Now you can deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content at every stage of the buying process.
Join LinkedIn's Head of B2B Marketing Dave Karel and Global Sr. Product Marketing Manager Sudeep Cherian as they walk you through the new Lead Accelerator platform.
You'll learn how to:
- Identify and target your highest value audiences.
- Sequence relevant messaging based on the profile and onsite behavior of your prospect.
- Increase conversion rates on forms using LinkedIn’s Autofill capability.
- Optimize ad creative and nurture stream design through platform-supported A/B testing.
- Measure impact at every stage of the buy process through built-in reporting.
Discover how to reach and engage more of the right people to drive more qualified leads and boost revenue for your business.
Solution Planets : Best Digital Marketing Agency Mulund Mumbai | Contact us NowSolution Planets
Solution Planets Mulund Mumbai is a full-service digital marketing agency that specializes in helping businesses increase their online presence and drive more sales through effective and proven strategies. We offer a wide range of services including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Contact us now! www.solutionpalnets.com
Similar to כול השינויים המשמעותיים בלינקדאין בפרסום (20)
The document provides information about the venue, travel, and accommodation for the GEOCOND M25 Plenary Meeting taking place on May 21-22, 2019 in Stockholm, Sweden. The meeting will be held at RISE CBI Betonginstitutet, located on the campus of KTH in northern Stockholm. Travel options from Arlanda Airport include the Arlanda Express train, Flygbussarna airport coaches, taxi, or driving. A list of nearby hotel accommodations is also included, along with contact information for the host.
The document announces a conference on using nanotechnology in the food industry to be held on May 21, 2019 in Zaragoza, Spain. The event will explore how nanotechnology can benefit food companies and increase profits while addressing consumer concerns over safety. The schedule includes presentations on using nanotechnology to encapsulate essential oils, create smart active packaging, extend food shelf life to reduce waste, and ensure safety throughout production. A roundtable will debate challenges and opportunities in the field from different perspectives.
The document discusses a digital marketing campaign run by Z Digital House. It provides details on the campaign's goal of driving conversions through targeted ads on Facebook, LinkedIn and Google Display Network. The campaign targeted customers segmented by data in specific regions like CALA, APAC and EMEA over 4-5 weeks. While it generated some direct leads and average clickthrough rates, the conclusion is that audience targeting and asset creative optimization could be improved for future campaigns.
A Sixth Victory out of Eight Applications to Mekorot and its Partners
By: Rachel Hedvat, WaTech® Division,
Mekorot, via WaTech® division, the division responsible for Mekorot’s entrepreneurial ventures and innovations, supports and cooperates with companies that submit to the call for proposals funded by the Israel Innovation Authority and Ministry of Energy, in order to promote technological innovation in the State of Israel. Government offices advertise call for proposals for research and technological demonstrations funding. Companies that develop innovative technologies are invited to submit their proposal applications via online platform.
Mekorot, an Israeli water company, supported six out of eight technology company proposals through its WaTech division. The proposals were submitted in response to calls for proposals from the Israeli Ministry of Energy and Israel Innovation Authority. The funded proposals included technologies for electrolytic disinfection, filtration backwash treatment, reducing water flow friction, drone-based infrastructure monitoring, and treating nitrates in desalination brine using algae or green basins. The total funding received for the six projects doubled Mekorot's annual research budget. WaTech and other Mekorot divisions provided support that enabled examination and implementation of advanced technologies.
challenge related to food safety & shelf life extension is the development of antimicrobial food packaging systems that reduce/inhibit/retard the growth of microorganisms in packed food
This document describes research on developing antimicrobial food packaging films containing synergistic combinations of essential oils. Specifically:
- Carvacrol and thymol were found to have synergistic antimicrobial activity against E. coli when combined.
- The essential oils carvacrol and thymol were loaded individually and in combination into halloysite nanotubes to protect the volatile oils during polymer processing.
- Films containing the carvacrol-thymol loaded nanotubes were produced and found to have longer lasting and more potent antimicrobial activity against E. coli compared to films with the individual essential oils.
- The films were effective at reducing E. coli levels in inoculated hummus by 7
The document summarizes research on developing polymer nanocomposites with sustained antimicrobial activity. Halloysite nanotubes (HNTs) were used as carriers for carvacrol, an essential oil with antimicrobial properties. HNTs/carvacrol hybrids were melt compounded with low-density polyethylene (LDPE) to produce films. The films exhibited strong antimicrobial activity against E. coli, L. innocua biofilms, and A. alternata fungi over extended periods, demonstrating their potential for food packaging applications to reduce microbial growth. The HNTs carriers helped retain the volatile carvacrol during high-temperature processing and provided sustained release from the films.
The document provides information about LinkedIn's Dynamic Ads beta test, including two available formats (Follower Ads and Spotlight Ads), how to set up campaigns and ads within Campaign Manager, bidding and budgeting options, and available reporting metrics. It notes that the beta is currently limited to these two formats and one ad size, with additional formats to be added over time, and asks participants not to share the information more widely.
This document announces an innovation competition for improving building construction. It provides details on the competition themes related to upcoming conferences on construction IT, virtual reality, and lean construction from July 4-12. The competition seeks innovative ideas that focus on computing and/or lean construction with potential business value. Submissions are due by April 10 and should include an overview of the idea, literature review, solution details, and business plan. Shortlisted finalists will present at the July conference.
הסמינרים בברליץ מותאמים אישית בהתאם לצרכי החברה וישרתו את המנהלים בחברתכם לכל צורך לטובת פעילות עסקית מוצלחת בזירה המקומית מחד ובזירה הבינלאומית מאידך. הסדנאות העסקיות בברליץ מקיפות את הנושאים הבאים: סמינרים בין תרבותיים: כתיבת מיילים אפקטיבית, פרזנטציות ודיבור מול קהל ,וניהול פגישות ,קונפליקטים ועוד סמינרי מנהיגות : סגירת עסקאות , מנהיגות בניהול, ניהול משא ומתן ועוד סמינרים בנושא תקשורת: ניהול פגישות, אסרטיביות, ניהול קונפליקטים ועוד כמו כן אנחנו בברליץ מציעים תוכניות לימוד שפות בתוך הארגון המותאמות לזמנים הנוחים לכם: נשמח להציע לך מידע על הסדנא ומבצע אישי ובלעדי של 15% הנחה על מבחר הסדנאות שלנו לכל שאלה או מידע תוכלי לחזור אלי באופן אישי
LinkedIn AutoFill allows marketers to instantly populate marketing forms with accurate professional data from LinkedIn profiles to improve conversion rates and the quality of leads. It makes completing forms easy for visitors on any device with a single click by auto-filling forms with LinkedIn data to reduce friction in the marketing process.
This guide provides instructions for setting up a Sponsored InMail campaign on LinkedIn. It covers selecting a sender, crafting the content including the subject line, description and message text, uploading a banner image, defining the target audience based on location, job title and company, and setting the bid, daily budget and campaign dates. The goal is to introduce LinkedIn's Sponsored InMail feature and provide a step-by-step process for launching a new campaign.
This document discusses how LinkedIn can help align sales and marketing efforts through account-based marketing. It notes that LinkedIn has over 60 million senior decision influencers, 40 million decision makers, and 6.8 million C-level executives that can be targeted. It also provides details on how to target specific accounts, tailor content, measure results, and optimize campaigns on LinkedIn.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Be the most effective platform
for marketers to engage
with professionals
LinkedIn Marketing Solutions’ mission
Be the most effective platform
for marketers to engage
with professionals
3. Further boost ROI
Provide better
measurement and
optimization
Further your strength
in targeting
Simplify your platform
& provide better
learning resources
What we’re hearing from our
customers…
4. 2016 Detailed H2 Product Roadmap
Expected Launch
Q3 Q4
Further boost ROI
Sponsored Content Beyond LinkedIn On-going expansion
AutoFill Field only
New Dynamic Ad formats
Better measurement &
optimization
Conversion Tracking
Campaign Insights and Recommendations
Campaign Demographic Reporting Beyond the Click
Expanded analytics APIs for Agencies (Project Voltron/Lockhart)
Top requested reporting updates On-going improvements
Further our strength in
targeting
Account Targeting (Audience Match) Field only Self-Service + Field
Website Retargeting (Audience Match) Self-Service + Field
Marketing Automation Contact Targeting (Audience Match) Self-Service + Field
Simpler platform & better
learning resources
Programmatic Display
Help center development & onboarding series On-going improvements
Sponsored InMail for Self-Service
5. Further boost ROI
Scale professional reach beyond LinkedIn to high quality destinations
Sponsored Content Beyond LinkedIn
6. Simpler platform, better
resources
Reach the right customers with Display Ads using your preferred demand-side platform
(DSP) or agency trading desk (ATD)
Programmatic Display
7. Better measurement &
optimization
Easily measure and optimize the business impact of your LinkedIn Ads
investment using native attribution tools
Conversion Tracking
8. Optimize your campaigns with in-product Insights & Recommendations
Campaign Insights and Recommendations Better measurement &
optimization
Simpler platform, better
resources
9. Sponsored InMail for Self-Service
Simpler platform/better
resources
Brand new self-service channel for marketers to reach professionals in the
most personalized and direct way on LinkedIn
10. Further our strength in
targetingAudience Matching: Website Retargeting and Marketing
Automation Contact Targeting
Target audiences that matter most to your business
11. Campaign Demographic Reporting Beyond the Click
Better measurement &
optimization
Analyze the performance of your campaigns using Campaign Manager rich demographic
reporting to understand who your ads resonate with best
12. Help center development & onboarding series
Simpler platform, better
resources
Establish a go-to customer success destination for how-to guidance and best practices,
and community to scale sales/account services and better enable self-education
Sponsored Content email onboarding series and other
resources point to help center articles
13. Drive more followers for their LinkedIn
Company and Showcase Pages
Showcase job opportunities based on
career history and profile
Drive people to their website
and landing pages
Further boost ROI
Meet new marketing use cases to engage professionals with dynamically
generated, personalized ads.
New Formats for Dynamic Ads
14. Further boost ROI
Piloting in Q4 2016Easily generate high-quality leads from your campaigns, based on a variety of
calls-to-actions and objectives
In-ad lead gen
15. Improve value/ROI
Provide better
measurement and
optimization
Further your strength
in targeting
Simplify your platform
& provide better
learning resources
Sponsored
Content Beyond
LinkedIn
New Dynamic Ads
Formats
Autofill
In-Ad Lead
Forms
Conversion
TrackingCampaign Insights
and
Recommendations
Campaign
Demographic
Reporting
Expanded
analytics API
Account Targeting
Contact Targeting
Website
Retargeting
Marketing
Automation
Contact Targeting
Programmatic
Display
Help center
revamp
Sponsored InMail
for Self-Service