This document discusses how LinkedIn can help align sales and marketing efforts through account-based marketing. It notes that LinkedIn has over 60 million senior decision influencers, 40 million decision makers, and 6.8 million C-level executives that can be targeted. It also provides details on how to target specific accounts, tailor content, measure results, and optimize campaigns on LinkedIn.

2. 2
Align sales and marketing by seamlessly
engaging influencers and decision makers
across your key accounts on LinkedIn

3. Source: LinkedIn data;
Senior Level Decision
Influencers
60MM+
Decision Makers
40MM+
C-level execs
6.8MM+
Opinion Leaders
10.7MM+
Match your target account list to over 8 MM+
Company Pages on LinkedIn

4. 4
Align program dollars and resources against priority accounts that are determined
in partnership with your sales team
Use Case Why How
Audience and reach
Accurately target influencers across
prospect organization
Relevancy
Tailor Sponsored Updates and
Sponsored InMail campaigns to accounts
that matter most
Business impact
Deliver relevant content that translates
into meaningful results
Your target audience
Define your account list and streamline
your focus using LinkedIn profile-based
targeting like seniority and job function
Your Content
Create relevant and valuable content to
drive impactful engagement among
your key accounts
Your Results
Measure the effectiveness of your
campaigns and optimize your content
Re-engagement
Re-establish a connection with your lost
opportunities through valuable and
relevant content
Thought leadership
Deepen relationships with your current
customers and have a voice amongst your
target accounts
Business results
Deliver marketing-influenced leads to your
sales team

5. Extending Account-based marketing seamlessly across
devices with SU and Sponsored InMail

6. 6
Getting Started with Account Targeting on LinkedIn
Your business account may have up to 5 active lists. Multiple campaigns can run
using the same list within one account.
You can both include and exclude a target account list.
Suggested companies per account list is 500 minimum companies and 30,000
maximum companies
Please provide a .csv file for each target list with company name under one column
1
Select from a variety of profile-based targeting options including job seniority, job
function, job title, member skills, member degree, member field of study, etc.
At this time Account Targeting is not available when using Member Personas
2
At this time Account Targeting is only available through Sponsored InMail and
assisted service Sponsored Updates.
Please work with your account team to identify the right product mix for your
marketing goals
3
4
Standard Sponsored Updates and Sponsored InMail reporting will be available.
Please work with your account team to review results and optimize your campaigns.
5
Add profile-based targeting
Identify the right product(s) to
achieve your goals
Select the campaigns to run
against this list
Review your results and optimize
Prepare your target company
list

7. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.