As a CRM customer, you've now seen many of the benefits of utilizing CRM technology. Companies like yours that have adopted CRM technologies now have a platform that includes their customer information, the status of customers and prospects in the buying cycle, and a log of the interactions the customer has had with their company. The next logical step for many organizations is to create marketing programs that leverage the great data they have in their CRM.
Marketing automation and CRM together can improve marketing effectiveness by:
Improving sales efficiency and productivity.
Build relationships through effective communication.
Leverage rich CRM data to improve marketing effectiveness.
Better measure effectiveness of marketing campaigns through marketing automation and CRM.
While ABM isn't new, many of the modern technologies that make it more accessible, scalable and repeatable for B2B organizations are. Watch this #LLS16 webinar where Act-On team executives will share insights to help you kick start your ABM programs: http://dg-r.co/2blBYeW
As a CRM customer, you've now seen many of the benefits of utilizing CRM technology. Companies like yours that have adopted CRM technologies now have a platform that includes their customer information, the status of customers and prospects in the buying cycle, and a log of the interactions the customer has had with their company. The next logical step for many organizations is to create marketing programs that leverage the great data they have in their CRM.
Marketing automation and CRM together can improve marketing effectiveness by:
Improving sales efficiency and productivity.
Build relationships through effective communication.
Leverage rich CRM data to improve marketing effectiveness.
Better measure effectiveness of marketing campaigns through marketing automation and CRM.
While ABM isn't new, many of the modern technologies that make it more accessible, scalable and repeatable for B2B organizations are. Watch this #LLS16 webinar where Act-On team executives will share insights to help you kick start your ABM programs: http://dg-r.co/2blBYeW
What do you do when you need to get your message out to people for whom you don't have email addresses? How do you get in front of a market that you want to target when you can't buy email lists (that's a no-no) and the target market you want is on social media? What if you're just seeing flat open rates on email and you need to revitalize your audience? Well, if you're like a growing population of organizations, you're turning to marketing automation to turn your content into leads and gaining a deeper understanding of your members.
Join us for a free interactive workshop to educate you on marketing automation, assess your organization's readiness and help you prepare a realistic timeline and budget.
A quick reference guide to help sales execs review their lead generation, qualification and opportunity sales cycle mapping to improve current business processes.
HIGHROAD U WEBINAR: USING MARKETING AUTOMATION TO GROWHighRoad Solution
What do you do when you need to get your message out to people for whom you don't have email addresses? What if you're just seeing flat open rates on email and you need to revitalize your audience? Well, if you're like a growing population of organizations, you're turning to marketing automation to turn your content into leads and gaining a deeper understanding of your members. This month we'll explore the topic of Using Marketing Automation to Grow. Join us for this webinar as we get an overview of how important Marketing Automation is for your organization.
Masterclass: Advanced Strategies on LinkedIn LinkedIn
You’ve launched campaigns, A/B tested, and know LinkedIn best practices….
Now it's time to take your LinkedIn campaigns to the
next level. Learn how with the help of this deck from our Masterclass series!
Digital Marketing KPIs Measurement - By Waqas LakhaniWaqas Lakhani
SEO KPI Measurement
Here is a list of common SEO metrics worth considering include to measure SEO Content marketing campaign.
Metrics:
1. Organic search ranking position
2. Organic traffic improvement for targeted keywords
3. Quality inbound links
4. Business leads sales online enquiries
5. Referral web traffic from social media sites
6. Number of social shares and bookmarks
7. Generated online revenue
8. Unique visits
9. Customer engagement (bounce rate; time on web page)
10. Customer conversions
11. Referral web sites
12. Percentage increase of search traffic
13. Top pages getting search traffic
14. Unique Pages
15. Indexation: pages getting traffic
16. Links: Link velocity (growth)
17. Non-branded vs. branded keyword(s)
Content Marketing KPIs
Content Marketing is mainly focus on creating and distribution of high quality online content to targeted customers and audiences, web visitors. Help web marketers in engaging the focused customers for a longer period of time. IT Improves Brand Value.
Some Common Content Writers KPIs are as following:
• Create Really Great Content, Really!
• Be Consistent
• Know Your Audience
• Pick the RIGHT Keywords
• Reuse and Recycle
• PR Building Skills
Social Media KPIs
Reach
1. Number of Fans and Followers
2. Demographics and Location
Engagement
3. Number of Active Followers
4. Likes and Shares
5. Comments
6. Mentions
7. Retweets
8. Traffic Data
SOCIAL SHARES
• Number of shares needed to equal a visit.
• Number of “likes” compared to traffic count. (If “likes” are higher than traffic it implies content is not being read.)
PLATFORM
• Network used to share
• ROI of each platform for comparison
• Amount of time spent on content.
SEO, SMO, Content Marketing - Distribution Channels
• Blogs
• Images
• Videos
• Reports
• Case studies
• Infographics
• Whitepapers
• Microsites
• PDFs
• Articles
• Press releases
• Guides
• Social bookmarking
• Social network
• Social news
Masterclass: Exceed Your Demand Generation GoalsLinkedIn
Marketers are more likely than ever to have a seat at the revenue table with the C-suite. But with this raised profile comes added accountability. Increasingly, marketers are concerned with how to exceed demand gen objectives that demonstrate their impact to the bottom line. Learn how you can target, convert and measure on LinkedIn, and how you can use the platform to deliver real business impact.
Thebitbag Affiliate Program - Content Commerce Syndication PluginSamuelLee276
Thebitbag is a content platform that connects thousands of affiliate marketers and merchants.
Thebitbag’s editors and writers host and create high quality stories such as reviews, listicles, quizzes, retail industry insights, tips, trends and big brands discount offers.
Affiliate marketers are able to monetize their fans or followers through sharing engaging stories with affiliate link ready.
How To Build A Website Experience That'll 10x Your Conversions: 5 Tweaks To MakeMarketo
The B2B buyer has changed. With a limitless world of information, endless options, and reviews at their fingertips, your buyer now holds all the cards. However, most businesses haven’t accounted for this shift in the balance of power. They continue putting out generalized marketing content to customers who want and expect a personalized experience. So determined to change that, we partnered up with Drift to explain the new way to market to customers in the digital age. Watch Drift’s Dan Murphy and Marketo’s Paulo Martins run through the simple tweaks you can make to your website experience to engage more prospects and skyrocket your conversions.
In this workshop, we'll explore methods and tools to evolve your current email creative. Learn how to critique your designs from a marketer and user point of view, and determine where your program lies on the design sophistication spectrum.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
ADMA Certificate In Digital Marketing - Paid Media PresentationBe Media Be Media
Scott Forrest, Digital Strategist & Head Of Digital Services at Be Media, presents a quick overview of Paid Digital Media in Australia to professionals in the ADMA Digital Marketing Certificate course in Perth on 26.10.17
HighRoad U Webinar: Gaining New Leads Through eBooksHighRoad Solution
This month we'll explore the topic of Gaining New Leads through eBooks. Join us for this webinar as we get an overview of how important gaining new leads through eBooks is for your organization.
לינקדאין מייצרת המון שינויים חדשים שהולכים לשפר את שיווק הB2B ולטעמי. מקוד המרה ורימרקטינג גנרי ועד מערכות אופטימיזציה מתוחכמות ושילוב של פרסום פרוגרמטי. ולא פחות חשוב, פרסום בעברית.
SaaS Marketing - Blogging, Social and SearchAgile SEO
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
What do you do when you need to get your message out to people for whom you don't have email addresses? How do you get in front of a market that you want to target when you can't buy email lists (that's a no-no) and the target market you want is on social media? What if you're just seeing flat open rates on email and you need to revitalize your audience? Well, if you're like a growing population of organizations, you're turning to marketing automation to turn your content into leads and gaining a deeper understanding of your members.
Join us for a free interactive workshop to educate you on marketing automation, assess your organization's readiness and help you prepare a realistic timeline and budget.
A quick reference guide to help sales execs review their lead generation, qualification and opportunity sales cycle mapping to improve current business processes.
HIGHROAD U WEBINAR: USING MARKETING AUTOMATION TO GROWHighRoad Solution
What do you do when you need to get your message out to people for whom you don't have email addresses? What if you're just seeing flat open rates on email and you need to revitalize your audience? Well, if you're like a growing population of organizations, you're turning to marketing automation to turn your content into leads and gaining a deeper understanding of your members. This month we'll explore the topic of Using Marketing Automation to Grow. Join us for this webinar as we get an overview of how important Marketing Automation is for your organization.
Masterclass: Advanced Strategies on LinkedIn LinkedIn
You’ve launched campaigns, A/B tested, and know LinkedIn best practices….
Now it's time to take your LinkedIn campaigns to the
next level. Learn how with the help of this deck from our Masterclass series!
Digital Marketing KPIs Measurement - By Waqas LakhaniWaqas Lakhani
SEO KPI Measurement
Here is a list of common SEO metrics worth considering include to measure SEO Content marketing campaign.
Metrics:
1. Organic search ranking position
2. Organic traffic improvement for targeted keywords
3. Quality inbound links
4. Business leads sales online enquiries
5. Referral web traffic from social media sites
6. Number of social shares and bookmarks
7. Generated online revenue
8. Unique visits
9. Customer engagement (bounce rate; time on web page)
10. Customer conversions
11. Referral web sites
12. Percentage increase of search traffic
13. Top pages getting search traffic
14. Unique Pages
15. Indexation: pages getting traffic
16. Links: Link velocity (growth)
17. Non-branded vs. branded keyword(s)
Content Marketing KPIs
Content Marketing is mainly focus on creating and distribution of high quality online content to targeted customers and audiences, web visitors. Help web marketers in engaging the focused customers for a longer period of time. IT Improves Brand Value.
Some Common Content Writers KPIs are as following:
• Create Really Great Content, Really!
• Be Consistent
• Know Your Audience
• Pick the RIGHT Keywords
• Reuse and Recycle
• PR Building Skills
Social Media KPIs
Reach
1. Number of Fans and Followers
2. Demographics and Location
Engagement
3. Number of Active Followers
4. Likes and Shares
5. Comments
6. Mentions
7. Retweets
8. Traffic Data
SOCIAL SHARES
• Number of shares needed to equal a visit.
• Number of “likes” compared to traffic count. (If “likes” are higher than traffic it implies content is not being read.)
PLATFORM
• Network used to share
• ROI of each platform for comparison
• Amount of time spent on content.
SEO, SMO, Content Marketing - Distribution Channels
• Blogs
• Images
• Videos
• Reports
• Case studies
• Infographics
• Whitepapers
• Microsites
• PDFs
• Articles
• Press releases
• Guides
• Social bookmarking
• Social network
• Social news
Masterclass: Exceed Your Demand Generation GoalsLinkedIn
Marketers are more likely than ever to have a seat at the revenue table with the C-suite. But with this raised profile comes added accountability. Increasingly, marketers are concerned with how to exceed demand gen objectives that demonstrate their impact to the bottom line. Learn how you can target, convert and measure on LinkedIn, and how you can use the platform to deliver real business impact.
Thebitbag Affiliate Program - Content Commerce Syndication PluginSamuelLee276
Thebitbag is a content platform that connects thousands of affiliate marketers and merchants.
Thebitbag’s editors and writers host and create high quality stories such as reviews, listicles, quizzes, retail industry insights, tips, trends and big brands discount offers.
Affiliate marketers are able to monetize their fans or followers through sharing engaging stories with affiliate link ready.
How To Build A Website Experience That'll 10x Your Conversions: 5 Tweaks To MakeMarketo
The B2B buyer has changed. With a limitless world of information, endless options, and reviews at their fingertips, your buyer now holds all the cards. However, most businesses haven’t accounted for this shift in the balance of power. They continue putting out generalized marketing content to customers who want and expect a personalized experience. So determined to change that, we partnered up with Drift to explain the new way to market to customers in the digital age. Watch Drift’s Dan Murphy and Marketo’s Paulo Martins run through the simple tweaks you can make to your website experience to engage more prospects and skyrocket your conversions.
In this workshop, we'll explore methods and tools to evolve your current email creative. Learn how to critique your designs from a marketer and user point of view, and determine where your program lies on the design sophistication spectrum.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
ADMA Certificate In Digital Marketing - Paid Media PresentationBe Media Be Media
Scott Forrest, Digital Strategist & Head Of Digital Services at Be Media, presents a quick overview of Paid Digital Media in Australia to professionals in the ADMA Digital Marketing Certificate course in Perth on 26.10.17
HighRoad U Webinar: Gaining New Leads Through eBooksHighRoad Solution
This month we'll explore the topic of Gaining New Leads through eBooks. Join us for this webinar as we get an overview of how important gaining new leads through eBooks is for your organization.
לינקדאין מייצרת המון שינויים חדשים שהולכים לשפר את שיווק הB2B ולטעמי. מקוד המרה ורימרקטינג גנרי ועד מערכות אופטימיזציה מתוחכמות ושילוב של פרסום פרוגרמטי. ולא פחות חשוב, פרסום בעברית.
SaaS Marketing - Blogging, Social and SearchAgile SEO
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
Element Three and Cirrus ABS join forces to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
Learn how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
How to use Search Engine Optimization (SEO), Pay-Per-Click (PPC) and Analytics to help pull business-to-business prospects through the sales funnel. Developed for Online Marketing Connect's Search Focus Week, May 2011. By Stacy Williams, President, Prominent Placement, Inc.
Leveraging Web Analytics to Increase Conversion - Market STL PresentationErin Moloney
In this presentation given to a group of attendees at the Market St. Louis Interactive Marketing Conference on April 1, 2010, I go over the basics of using Google Analytics to track activity on your site, increase conversion rate, gain business intelligence about your customers, and use alerts & reports to measure performance.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
What's the thinking behind digital transformation and its effects on win back campaigns for membership-based associations and organizations? Join this webinar to learn more. Recording: https://zoom.us/recording/play/UfurFHmcAaCnNxYo063WMR8jUmw9xuBoV7_I8sppPjKE_-ZbWiIg7etv21jNJHzL
Associations are thinking strategically about their chapter and component communication models and how to best employ digital marketing to get the biggest return.
HighRoad & CSystems Joint Webinar: Using Marketing Automation to Grow Event R...HighRoad Solution
Every association executive knows that events drive a significant portion of the organization's revenue, but did you know that 30-40% of all emails that associations send focus on getting members to register? It's clear that associations are currently doing event marketing, but is it as effective as it could be? Join this session as we discuss different ways to target, incent & create buzz about your event through Marketing Automation. We'll show you how to get a much better response & allow you to send smarter & more sophisticated emails.
HighRoad U Webinar: Budgets, Roadmaps & MarTech Project ManagementHighRoad Solution
Do you know how to develop a comprehensive approach to project management and how to build a roadmap with a realistic budget? Join this webinar and we will help you learn how to effectively track all your projects, assign ownership & allocate resources, document scope, budget and timelines from a digital & agile marketing methodology viewpoint.
ASAE Lunch Learning Webinar: the digital black box using technology to bring ...HighRoad Solution
Have disconnects between what the marketing or communications team is doing and how the registrations, product purchases and certification course enrollments are showing up? Follow a standard 4-send email sequence before every event? Want to understand which sources are really referring you web traffic so that you can understand where leads originate? If so, you’re not alone! This webinar will expose marketing automation as a tool that can shed light on how individuals are interacting with all of your digital touchpoints—web, email, social and more—so that you can understand buying signals.
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINEHighRoad Solution
Today’s buyer makes 70% of their purchase decision based on the content on your website. Does your website have the content elements, interactive features and more importantly—stories—that are needed to turn your website into a lead generating machine? Join our webinar to learn what you can add to your website today to help attract and convert more customers.
Inbound Lunch Bunch: Using Digital Advertising for Membership GrowthHighRoad Solution
You need Millennials to join. You need Gen X to spend more & get engaged. You need Boomers to stick around. How do you do this in today’s digital world when you can’t buy email lists, fax doesn’t work & direct mail is so expensive? Join this session to learn about digital advertising growth strategies and how associations are using it to deliver top-line growth in their readership, product categories, membership & event registrations.
HIGHROAD & C-SYSTEMS JOINT WEBINAR: HOW ARE ORGS ARE USING MARKETING AUTOMATIONHighRoad Solution
Is marketing automation just a buzz word for an updated approach to email marketing? While many vendors on the market are saying this, it's just not true. Marketing automation is really a marketing approach that focuses on nurturing one individual at a time through a buyer's journey that allows your organization to quickly identify who is truly interested in what you're offering and who isn't. Marketing automation has arrived in the association industry and so many organizations are asking us for help in understanding the choices out there and how organizations are proceeding. So we put together a how & why webinar to go through options, considerations and examples.
ASAE Lunch Learning Webinar: Win Back Lapsed MembersHighRoad Solution
Have lapsed members? We all do and we all know that some subset of our lapsed member list would return if we only ran the right campaign. Join this webinar to learn about win back strategies and how you can employ marketing automation to re-activate lapsed members.
HighRoad U Webinar: Using Digital Advertising for Membership GrowthHighRoad Solution
You need Millennials to join. You need Gen X to spend more & get engaged. You need Boomers to stick around. How do you do this in today’s digital world when you can’t buy email lists, fax doesn’t work & direct mail is so expensive? Join this session to learn about digital advertising growth strategies and how associations are using it to deliver top-line growth in their readership, product categories, membership & event registrations.
April 2017 Inbound Lunch Bunch- Using Marketing Automation to GrownHighRoad Solution
What do you do when you need to get your message out to people for whom you don't have email addresses? What if you're just seeing flat open rates on email and you need to revitalize your audience? Well, if you're like a growing population of organizations, you're turning to marketing automation to turn your content into leads and gaining a deeper understanding of your members. This month we'll explore the topic of Using Marketing Automation to Grow. Join us for this webinar as we get an overview of how important Marketing Automation is for your organization.
ASAE Lunch Learning Webinar: SEO + Content: The Perfect Match to Generate New...HighRoad Solution
Is your organization actively utilizing an SEO strategy that ties together with your content marketing? If not, this webinar is for you as we learn how to blend SEO techniques with content marketing to generate new leads and garner deeper engagement that leads to repeat purchases. We will address the basics of SEO, debunk myths and talk about how SEO fits in with today’s world of marketing automation.
HighRoad & C-Systems Webinar: Email Marketing v Marketing AutomationHighRoad Solution
If your organization is accumulating a growing list of leads with email addresses, it's probably time to take a look at marketing tools that will ensure effective digital interactions with those leads. Before you start looking at vendors and software platforms, you might want to begin with a basic question. What is the difference between email marketing and marketing automation? Join this webinar and find out
March 17 2017 Inbound Lunch Bunch: Building Digital Ecosystems that Deliver ROIHighRoad Solution
Inbound marketing is so new to the association market that it might make you feel like you're back in elementary school where everything is new. We're embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound.
We're taking a lot of the standards of elementary school---we're keeping it simple, making it fun and creating a super positive learning environment where the only dumb question is the one you don't ask.
HighRoad U Webinar: Building Digital Ecosystems that Deliver ROIHighRoad Solution
This month we'll explore the topic of Building Digital Ecosystems that Deliver ROI. Join us for this webinar as we get an overview of how important building digital ecosystems that deliver ROI is for your organization.
ASAE Lunch Learning Webinar: Email Trends: What's in Style for 2017HighRoad Solution
Clothes go out of style. Haircuts & facial hair go out of style. Shoes go out of style. Style is everything and especially in digital. Think about it—fonts, images, website layout—they all have a style that tells the user whether your organization “gets it” or not. We update our website before our email templates even though email is the #1 communication device that’s representing your organization’s brand to the member. For many of us, our emails are extremely out of date and need a makeover! Join this webinar to learn the looks and techniques that make people view your email as befitting a vibrant community.
This month we'll explore the topic of Ecommerce for Associations. Join us for this webinar as we get an overview of how important Ecommerce for Associations is for your organization.
Industry Trends: Why Associations are Adopting Marketing AutomationHighRoad Solution
Marketing automation has arrived in the association industry and so many organizations are asking us for help in understanding the choices out there and how organizations are proceeding, that we put together a how & why webinar to go through options, considerations and examples.
This month we'll explore the topic of Ecommerce for Associations. Join us for this webinar as we get an overview of how important Ecommerce for Associations is for your organization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5. Month Topic Webinar Toolkit Inbound Lunch Bunch Analyst Brief
September Using Interactive
Content to Convert
Prospects to
Customers
Web Content Audit Using Interactive Content
to Convert Prospects to
Customers (Application)
SDMA Report Findings
October Using Banner Ads to
Attract Customers
Competitive Product Sales
Reference
Using Banner Ads to
Attract Customers
Content Marketing for
Lead Generation
November Gaining New Leads
through eBooks
Blogging Maturity
Assessment
Gaining New Leads
through eBooks
Thought Leadership as a
Differentiator
December Personalizing the
Member Experience
Customer Engagement
Plan Methodology
Personalizing the Member
Experience
How is Personalization
Changing Brand
Communications
6. Month Topic Webinar Toolkit Inbound Lunch Bunch Analyst Brief
January Using Webinars for
Lead Generation
Using Webinars for Lead
Generation
February Ecommerce for
Associations
Shopping Market
Methodology
Ecommerce for
Associations
March Building Digital
Ecosystems that
Deliver ROI
Online Advertising ROI
Calculator
Building Digital
Ecosystems that Deliver
ROI
Marketing Automation-
Gaining Insight &
Increasing Revenue
April Using Marketing
Automation to
Grow
Marketing Automation
Metrics
Using Marketing
Automation to Grow
May Using Digital
Advertising for
Membership
Growth
Advertising & Budget Using Digital Advertising
for Membership Growth
SDMA Survey Results
June Understanding Lead
Funnels
9. Fundamentals of MA
Top of the Funnel (ToFU)
Middle of the Funnel (MoFU)
Bottom of the Funnel (BoFU)
Our Traditional World of Communication
with Members
10. Your Info Distribution Channels
• Website
• Microsites
• Ecommerce
• Blogs
• Social
• LinkedIn
• Twitter
• YouTube
• Webinars
• Events
• Email
• Automation
• Promotion vs Retention
• Advertising
• Organic
• Paid
12. Campaign Goal
Collect insights and contact information for targeted
personas
Provide an offer that is compelling to the persona
Collect initial email address and then initiate workflows
for additional follow up
End-goal is to get qualified leads and eventually convert to
members
13. Target Audience / Personas
Young professionals in Payroll
who are looking for specific
information on basic topics in
the field
Don’t know who APA is
Likely tasked to get something done but
with not a lot of internal, hand-on
training
Generation: Millennial
14. Landing Page
Visual Branding
Web Page – SEO optimized
Offer is clear – note
positioning of message
15. The Ask
The Form – the most
important element of the
campaign
How much data can you get away
with asking?
What will you do with the data?
16. Thank You
Thank you page is to the
point – not too overwhelming
Secondary user journey
back to a section on the site
Automated email on its way
17. Email with Download
Link
Automatically sends when
form is submitted
Get to the point – give them the
offer!
18. Automated Workflow
Build branches – for those
who clicked on the link to
download – wait 1 week and
send next offer
Those who didn’t – wait 3
days and remind that the
offer is waiting to be
downloaded
19. How to Measure Success
Identify your metrics:
# of email clicks
# of landing page views
# of form submissions
# of download clicks
Page referrers – where is your traffic to your Landing Page coming from?
Direct Email
Organic Search
Direct Traffic
Referrals
20. MA Platforms
Combine a variety of tools into one platform tied together by a
campaign to allow for ROI reporting
Tools typically include:
SEO/SEM
Email
Landing Pages
Forms
Blogs
Website Tracking Code
Lead Scoring
Personas
Anonymous User Tracking
Social Media Monitoring & Publishing
Automation Flows
Banner Ad Management
Website Page Management
Sales Opportunity Management/Notification
All this in ONE platform!!!
Benefits?
-Insights & intelligence
-Operational efficiency
-Greater lead gen for greater
revenue
Purpose of MA Platforms:
To use content marketing to
move users through sales
funnels to understand return
on investment.
21. Integrated Stack
+Plus Connector bridging the network
of marketing applications together to
simplify the flow of buyer’s data for
marketers.
AMSEMS
Email
EPC
Email
MA
+Plus Connector +Plus Connector
Landing Page
CMS
23. Transaction Saved in AMS or CRM
The E-Commerce site saves the transaction inside the
AMS
Gives Marketer Insight Data
Hard to Make the Data Actionable and Usable When Only
in the AMS or CRM
24. Save Transactions in Marketing
Platform
Integrate Purchase History Data Real Time in the Marketing
Automation Platform
Use Tracking Scripts to Capture Activity
Gives You Insight into Marketing Campaign Performance
Makes Data Actionable
Predictability
Trigger Automation Campaigns
Persona Development
25. How? JavaScript Conversion Codes
JavaScript is the technology framework that allows
marketers to retrieve web analytics and track conversions.
Marketing automation platform use tracking scripts on
your websites.
Tracking scripts send information to the marketing
automation platforms.
26. Anonymous Users and Cookies
Anonymous users are web visitors that have never filled
out a form or clicked a link in an email.
Marketing Automation platforms use cookies to identify
the contact viewing the webpage
E-Commerce systems capture the email address on
purchase step in the shopping cart journey.
The email address captured identifies the customer.
27. Call to Action
Please provide feedback for 2017-2018
School is back in session starting in September
Editor's Notes
No one tool. No swiss army knife.
You can’t build a house with a swiss army knife.
You need a set of tools.