The document discusses a digital marketing campaign run by Z Digital House. It provides details on the campaign's goal of driving conversions through targeted ads on Facebook, LinkedIn and Google Display Network. The campaign targeted customers segmented by data in specific regions like CALA, APAC and EMEA over 4-5 weeks. While it generated some direct leads and average clickthrough rates, the conclusion is that audience targeting and asset creative optimization could be improved for future campaigns.

2. ‫אני‬ ‫מי‬

3. ‫לקוחות‬

4. About us
‫מנכ‬"‫חברת‬ ‫של‬ ‫ובעלים‬ ‫ל‬Z Digital House
‫מעל‬15‫הדיגיטלי‬ ‫השיווק‬ ‫בתחום‬ ‫שנים‬
‫מעל‬50‫הבינ‬ ‫בשוק‬ ‫בעיקר‬ ‫הטכנולוגיה‬ ‫בתחום‬ ‫לקוחות‬"‫ל‬
‫מאות‬‫פרוייקטים‬‫בשנה‬

5. ‫דאטה‬ ‫באמצעות‬ ‫תוכן‬ ‫משפרים‬ ‫כיצד‬
‫דאטה‬
‫שלך‬ ‫הקהל‬ ‫את‬ ‫הכר‬
‫שלך‬ ‫התוכן‬ ‫את‬ ‫הכר‬
‫התוכן‬ ‫הגשת‬
‫התוכן‬ ‫הפצת‬ ‫ניתוח‬
‫ה‬ ‫או‬ ‫ההצלחה‬ ‫מדידת‬ROI

6. About us
‫מנכ‬"‫חברת‬ ‫של‬ ‫ובעלים‬ ‫ל‬Z Digital House
‫מעל‬15‫הדיגיטלי‬ ‫השיווק‬ ‫בתחום‬ ‫שנים‬
‫מעל‬50‫לקוחות‬
‫מאות‬‫פרוייקטים‬‫בשנה‬
‫ב‬ ‫מומחים‬B2B Marketing‫וקהלי‬‫פרימיום‬

7. Goal:
Conversion campaign with targeted audience based on customer segmentation data (about
1000 email records)
Time line: 4-5 weeks campaign
Target:
20 conversions, 1 touch
5 conversions, 2 touches
Platforms:
Facebook - DATA and segmentation by role - 2,000$
LinkedIn – DATA and segmentation by role and industry / company – 2,000 $
GDN - Remarketing by Analytics – 1,000$
Geo-targeting:
CALA - http://lanic.utexas.edu/subject/countries/
APAC - http://apcss.org/about-2/ap-countries/
EMEA - http://istizada.com/list-of-emea-countries/
Background

8. Goal:
Conversion campaign with targeted audience based on customer segmentation data Time line:
4-5 weeks campaign
Platforms:
Facebook - DATA and segmentation by role
LinkedIn – DATA and segmentation by role and industry / company
GDN - Remarketing by Analytics
Geo-targeting:
CALA - http://lanic.utexas.edu/subject/countries/
APAC - http://apcss.org/about-2/ap-countries/
EMEA - http://istizada.com/list-of-emea-countries/
Background

9. CONVERTED?
imt-Rem
Asset Z
loyalty
Asset X
Demo
Asset Y
YesNo
MarketoDriployality
The Flow sketch A
imt-Rem
No
wcw

10. CONVERTED?
imt-Rem
Asset Z
loyalty
Asset X
Demo
Asset Y
YesNo
MarketoDriployality
The Flow sketch A
imt-Rem
No
wcw
Video Blog
ODM

11. Amdocs - MFS

12. Amdocs - MFS

13. • 200 direct leads that part of them grew into business opportunities
• An average CTR: 0.8% for sponsored content. Quality high CTR
• The campaign was very focused and the main target is to be more
accurate and focus on the right creatives and the right audience
optimization in parallel.
• We understand that the vast creative and the pixeling of a lots of assets
gave us the opportunity to improve the campaign with more targeted
audience
Targeting Benchmarks and Conclusions