Downloaded 23 times
Uploaded byAdStage
Mastering Marketing Automation and Social Paid Ads
This document discusses how marketing automation can be used to turn strangers into customers and customers into advocates. It highlights how most marketing automation focuses only on email, while consumers spend significant time on social media platforms like Facebook, LinkedIn, and Twitter. The document then outlines strategies for using a marketing automation platform to acquire prospect lists, target audiences on social media, influence prospects with ads, export lead lists to platforms, and implement lead nurturing campaigns across channels.
More Related Content
Similar to Mastering Marketing Automation and Social Paid Ads
Mastering Marketing Automation and Social Paid Ads
- 1. Mastering Marketing Automation: TurningStrangers into Customers and Customers into Advocates
- 2. About AdStage Manage adcampaigns across Google, Bing, Facebook, LinkedIn, and Twitter
- 3. We All KnowThe Power of Marketing Automation
- 4. However, This OnlyCovers Email VS
- 5. Time Spent PerDay on Social Media 41 MIN 21 MIN 21 MIN 10 MIN 17 MIN 17 MIN Source: eMarketer, November 2014
- 6. Reach and Scale Updated:September 2015 1.49B USERS 400M USERS 100M USERS 364M USERS 304M USERS 100M USERS
- 7. In Fact, StudiesShow Source: LeapJob Source: Cirrus ONLY 2% OF COLD CALLS RESULT IN A BOOKED APPOINTMENT COMPANIES OF 150-500 TYPICALLY HAVE 6 OR 7 DECISION MAKERS
- 8.
- 9. 2 Types ofStrategic Company Lists Sales Top Prospect List Website Visitor Company List
- 10. Top Prospects Listsin CRM HubSpot Salesforce Intercom
- 11. Top Prospects Listsin CRM
- 12. Using Reverse IPLookup
- 13. Promote Top ofthe Funnel Content on LinkedIn WEBINAR CASE STUDY GUIDE / WHITEPAPER BLOG POST / INFOGRAPHIC Top of the Funnel Bottom of the Funnel
- 14. Precise Targeting withLinkedIn Ads Company Targeting Job Title Targeting
- 15. Industry and JobTitle Targeting with LinkedIn Ads AND
- 16. Industry or JobTitle Targeting with Facebook Ads OR
- 17. Overlap Targeting inAdStage
- 18.
- 19. Exporting Lead Listsfrom your CRM/MA FUNNEL STAGES • OPEN • CONTACTED • QUALIFIED • PROPOSAL
- 20. Exporting Lead Listsfrom your CRM/MA
- 21. Upload Lists intoFacebook and Twitter
- 22. Manage Audiences AcrossBoth Platforms
- 23. Ads for EveryStage of the Funnel OPEN QUALIFIEDCONTACTED PROPOSAL
- 24. Using Dynamic Retargeting forLead Nurturing
- 25. Example of LeadNurturing Email Drip WEBINAR CASE STUDY GUIDE / WHITEPAPER BLOG POST / INFOGRAPHIC
- 26.
- 27. Amplify It withDynamic Retargeting on Social WEBINAR CASE STUDY GUIDE / WHITEPAPER BLOG POST / INFOGRAPHIC Cold Leads Warmer Leads
- 28. Using These TrackingPixels Facebook Website Custom Audience Twitter Conversion Tracking Website Tag
- 29.
- 30. Logic with ExclusionTargeting WEBINAR CASE STUDY GUIDE / WHITEPAPER BLOG POST / INFOGRAPHIC Targeted Audience Excluded Audience Blog post subscribers Whitepaper downloads Case study downloads Blog post subscribers Whitepaper downloads Case study downloads Webinar registrants Your target audience
- 31. Examples of Adsin Feeds
- 32. Example Journey forthe End User Visits website and does not convert Visits LinkedIn, clicks an ad, and subscribes to blog Receives three touch points for nurture campaigns via email, Facebook, and Twitter
- 33. Adding Social Adsto Different Lead Stages
- 34. Questions? CEO and Co-Founder ofAdStage @sahilio SAHIL JAIN bit.ly/adstage-launch-2016 For today’s slides LAUNCH Scale @adstage