Live Webinar: Crash Course in Metrics & Analytics

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When you're focused on marketing to who matters, understanding the impact of your programs is more important than ever. Sophisticated Marketers driven by data are measuring and analyzing their initiatives to get closer to their prospects and optimize ROI. But getting there can be a bumpy road. Data accuracy, alignment, attribution challenges, and metrics varying across the buyer's journey are recipe for headaches for even the most Sophisticated Marketer. Don't fret. In this webcast, LinkedIn's very own Senior Content Marketing Manager, Megan Golden and Senior Marketing Manager, Cassandra Clark, will show you how you can get clear visibility into the impact of your programs throughout the purchase process. We'll also cover the basics on how to leverage LinkedIn Conversion Tracking to optimize your LinkedIn campaigns.

Marketing

REACH
upper funnel
Email Marketing
Display Ads
Search Marketing
Organic Social Media
PR
Paid Social Media
Free Written content
Rich Media content
TACTICS METRICS

NURTURE
Email Marketing
Search Marketing
Display Ads
Paid Social Media
PR
Gated Long-form Content
Webinars
Demos / Trials
TACTICS METRICS
lower funnel

Live Webinar: Crash Course in Metrics & Analytics

Learn how to get the most out of LinkedIn in this advanced session that explores smart ways to organize, manage, track, and optimize your campaigns to achieve maximum results. Expert advertiser and consultant AJ Wilcox shares strategies and tactics for leveraging the LinkedIn platform like a pro. Join AJ and our own in-house demand generation authority Cassandra Clark as they reveal proven techniques for how to: - Structure campaigns for ease of scale, organization, and reporting - Drive leads using LinkedIn’s advanced targeting and accurate, first-party data - Create sophisticated targeting models around key audiences - Bid strategically and budget effectively to accomplish your goals - Launch creative and campaigns at scale - Set up ad tracking for proper attribution

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Live Webinar: Crash Course to Marketing Metrics

Megan Golden, Senior Content Marketing Manager, LinkedIn Amanda Halle, Senior Manager, Marketing, LinkedIn Want to learn how to optimize how you measure full funnel impact? We've got you covered. The second webcast our Sophisticated Marketer's Webcast Series is our Crash Course in Metrics & Analytics and it's exactly what a data-driven marketer like you is looking for. We'll cover data accuracy, alignment, attribution challenges, and more to enable you to prove value.

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Live Webinar: Using LinkedIn for Demand Generation

LinkedIn offers best-in-class solutions for marketers to drive quality leads at scale, unlocking greater ROI With LinkedIn, marketers can (1) target the audiences that matter most to their business -- including the accounts most important to their sales team -- (2) convert prospects in marketing- and sales-qualified leads, and (3) measure and prove the ROI of all your demand gen marketing on LinkedIn, including the quality of the leads you’re collecting for your business.

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Don’t be afraid to experiment with your creative. Sometimes all it takes is a simple word change or image swap to improve your conversion rates and boost your ROI—and that’s what A/B testing is all about. Getting started is easy and LinkedIn can help. Join marketing automation consultant Nicki Powers as she walks you through the basics of how to: - Set up an A/B test - Accurately measure performance - Calculate results and identify winning creative

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Seth Godin says that “Content marketing is the only marketing left.” The marketing world appears to be agreeing with him, as content marketing budgets continue to grow exponentially. But as you build your content strategy, how can you be sure that you’re setting out on a path to success from Day One? Join us for this dynamic, live webcast co-hosted by LinkedIn and the award-winning content marketing agency King Content. Speakers include Jon Lombardo, Creative Lead for LinkedIn’s Creative Agency, and Lieu Pham, VP, Strategy & Innovation for King Content. We will explore the fundamentals to building a strong content marketing strategy—giving you the tools and confidence to secure the budget and succeed from the very start. We’ll cover three key concepts: - Why you need to do a content audit—and how to do one - What types of content you should produce for your audience - How to measure success against short and long-term objectives

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In this presentation, Sean Callahan, Senior Manager, Content Marketing at LinkedIn Marketing Solutions, and Justin Gray from LeadMD will discuss why more marketers are embracing full-funnel marketing. Explore how full-funnel marketing helps companies reach, nurture, and acquire prospects in the upper, middle and lower funnel. Justin will share how LeadMD recommends a full-funnel marketing approach to drive results for its clients. In this webinar, you’ll discover: Why changes in the buyer’s journey have made full-funnel marketing a necessity What metrics are best for each stage of the funnel The most effective tactics for reaching, nurturing, and acquiring prospects and customers

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Live Webinar: What You Need to Succeed with Marketing on LinkedIn

Discover how you can leverage the latest solutions from LinkedIn to reach, nurture and acquire prospects. LinkedIn Director of Marketing Keith Richey shares best practices that both large- and medium-sized companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses. Learn how to reach your audiences, nurture them, and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.

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Discover how you can leverage the latest solutions from LinkedIn to reach, nurture and acquire prospects. LinkedIn Director of Marketing Keith Richey shares best practices that both large and medium-sized companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses. Learn how to reach your audiences, nurture them, and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.

Driving conversions from your LinkedIn Ads

Getting started with conversion tracking is a great first step to measuring the ROI from your LinkedIn ads. Whether you're tracking content downloads or sign-ups for your webinar, we're here to help you succeed with conversion tracking. Please join us for this webcast where we'll discuss topics from setup to interpreting your conversion results. We'll cover top tips for success when getting up and running with conversion tracking. We'll also help you think through different strategies for using conversion tracking for your marketing objectives. Also joining us is Priyank Savla from NetBrain, who will share his experiences with conversion tracking. Savla will discuss how he leveraged conversion tracking to keep a pulse on metrics that matters most to NetBrain, and how he used that information to take his LinkedIn strategy to the next level. In this webcast, you’ll learn: - Top tips and tricks to help you succeed when setting up conversion tracking - Use conversion data and metrics, and optimize for each step of the conversion funnel to get the leads you want - Case Study: Hear from Priyank Savla about how NetBrain used conversion tracking to better understand their leads and use conversion metrics to better optimize their LinkedIn - Sponsored Content performance

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Live Webcast: Demystifying Targeting on LinkedIn

With more than 400M members, LinkedIn is home to the world’s largest network of engaged and educated professionals that come to LinkedIn to share, learn, and connect with one another. Discover how you can reach the audiences that matter most to your busines with valuable content and relevant messages. Join LinkedIn’s in-house marketing experts Irina Skripnik and Cassandra Clark for this 60-minute session, which will provide an insider’s perspective on how to target on LinkedIn. You'll come away from this webcast with a firm grasp of: - How LinkedIn targeting works - Targeting best practices to drive results - How to achieve your account-based marketing objectives

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Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our Team

Interested in fueling even better results with marketing on LinkedIn? Here’s your chance to hear firsthand how the LinkedIn marketing team achieves success. I’ll share our secrets and best practices that you can implement immediately. -Join me to enhance your marketing as you learn how we harness the power of LinkedIn to: - Build awareness and shift perception among the right target audiences - Demonstrate thought leadership - Nurture prospects with content until they are ready to buy - Drive more qualified leads faster than ever before

Live Webinar: The Importance of Full Funnel Content Marketing

Demand Metric recently found that content marketing costs about 63% less than traditional marketing, yet generates almost 3 times as many leads. However, many marketers today struggle with a full funnel approach to content when measured solely on CPL. But with the momentum of content marketing only continuing to increase, is your business leveraging the benefits of content marketing to the fullest extent? In this webcast, we'll explore: - A framework for creating relevant content for each stage of the funnel - How to leverage top funnel content to drive results Influencing the buying committee through content

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Live Webinar: Crash Course in Metrics & Analytics

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