Precision Search Targeting with AdWords Customer MatchAdStage
In this deck, you'll learn how to use AdWords Customer Match do the following:
- Expand your visibility to more buyers: Use a seed list of your top customers in your CRM and upload it via Customer Match. With Similar Audiences, you can serve ads to people that are similar to people who’ve purchased from you in the past.
- Drive recurring revenue with your past purchasers: Mirror your CRM database lists with your Customer Match lists and run remarketing campaigns that will keep your products top of mind with your prospects and drive more purchases.
- Extend search campaigns to display, YouTube, and gmail ads can help you syndicate your message across various AdWords properties. We’ll walk you through how to do this, but also include what types of results we’re seeing with this added syndication.
Using Negative Keywords to Amplify Positive ResultsJana Fung
In a high volume world, actively managing negative keywords is a strategy that can have a huge impact on increasing conversions and lowering costs. Perhaps more importantly, the proper implementation of negative keywords, by eliminating dubious clicks, improves overall quality scores and traffic. Learn how to use Keyword Opportunities to find the best negative keywords, how to use match-type silos for high volume keywords and understand the negative match type differences between Bing and Google.
Power-charge your Twitter ad campaigns with expert insights on the latest ad formats and targeting strategies. Learn about innovative ways to tap into retargeting, video, live events and more to drive actionable results from real-time engagement on Twitter.
Speakers:
Sahil Jain, CEO at AdStage
Bryan Sise, Senior Manager, Product at Twitter
Moderator:
Ginny Marvin, Editor at Search Engine Land
Bridging the Gap Between Advertisers and People - NewCo 2015 presentation by ...AdStage
Social advertising channels now allow advertisers to serve personalized ads at scale. At AdStage, we're working towards a vision that will marry your CRM and existing databases with your social advertising platforms so it's easier for marketing teams to collaborate across their suite of technology tools. Learn how we're helping businesses with personalized advertising at scale through social ads and CRM data.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
Precision Search Targeting with AdWords Customer MatchAdStage
In this deck, you'll learn how to use AdWords Customer Match do the following:
- Expand your visibility to more buyers: Use a seed list of your top customers in your CRM and upload it via Customer Match. With Similar Audiences, you can serve ads to people that are similar to people who’ve purchased from you in the past.
- Drive recurring revenue with your past purchasers: Mirror your CRM database lists with your Customer Match lists and run remarketing campaigns that will keep your products top of mind with your prospects and drive more purchases.
- Extend search campaigns to display, YouTube, and gmail ads can help you syndicate your message across various AdWords properties. We’ll walk you through how to do this, but also include what types of results we’re seeing with this added syndication.
Using Negative Keywords to Amplify Positive ResultsJana Fung
In a high volume world, actively managing negative keywords is a strategy that can have a huge impact on increasing conversions and lowering costs. Perhaps more importantly, the proper implementation of negative keywords, by eliminating dubious clicks, improves overall quality scores and traffic. Learn how to use Keyword Opportunities to find the best negative keywords, how to use match-type silos for high volume keywords and understand the negative match type differences between Bing and Google.
Power-charge your Twitter ad campaigns with expert insights on the latest ad formats and targeting strategies. Learn about innovative ways to tap into retargeting, video, live events and more to drive actionable results from real-time engagement on Twitter.
Speakers:
Sahil Jain, CEO at AdStage
Bryan Sise, Senior Manager, Product at Twitter
Moderator:
Ginny Marvin, Editor at Search Engine Land
Bridging the Gap Between Advertisers and People - NewCo 2015 presentation by ...AdStage
Social advertising channels now allow advertisers to serve personalized ads at scale. At AdStage, we're working towards a vision that will marry your CRM and existing databases with your social advertising platforms so it's easier for marketing teams to collaborate across their suite of technology tools. Learn how we're helping businesses with personalized advertising at scale through social ads and CRM data.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
Digital Marketing Proposal for 'Academy for Innovation and Management'Rajath D M
Proposal for digital marketing and social media management services for Academy AIM in 2017.
Academy AIM offered Innovation Consulting and Design Thinking workshops for C-suite and other top executives.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
SMX East: How to Reach Ideal Customers Using Advanced Search & Social Tactics...AdStage
Learn the best takeaways from Sahil Jain's SMX East presentation on how to reach your ideal customers using search and social, cross-network tactics.
#SMXEast Panel
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch
Speakers:
Sahil Jain, CEO, AdStage
Maggie Malek, Head of Social, MMI
Tara Siegel, Sr. Director of Social, Pepperjam
Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
Find out about the benefits of using Google AdWords to increase your sales. This presentation will give you an introduction to AdWords and show you how it works.
SMX East: Updating Your SEM Toolbox with Sahil Jain, CEO of AdStageAdStage
Sahil Jain, CEO of AdStage, reveals a list of killer, free SEM tools to boost productivity and increase results of your Google AdWords & Bing Ads search campaigns.
Multi-Channel Lead Nurturing: How to Marry Marketing Automation with Social A...AdStage
Sahil Jain, CEO of AdStage, reveals insights on how to tie advertising to marketing automation campaigns to drive more opportunities and revenue. Learn from his presentation at HubSpot's INBOUND 2016
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
Digital Marketing Proposal for 'Academy for Innovation and Management'Rajath D M
Proposal for digital marketing and social media management services for Academy AIM in 2017.
Academy AIM offered Innovation Consulting and Design Thinking workshops for C-suite and other top executives.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
SMX East: How to Reach Ideal Customers Using Advanced Search & Social Tactics...AdStage
Learn the best takeaways from Sahil Jain's SMX East presentation on how to reach your ideal customers using search and social, cross-network tactics.
#SMXEast Panel
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch
Speakers:
Sahil Jain, CEO, AdStage
Maggie Malek, Head of Social, MMI
Tara Siegel, Sr. Director of Social, Pepperjam
Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
Find out about the benefits of using Google AdWords to increase your sales. This presentation will give you an introduction to AdWords and show you how it works.
SMX East: Updating Your SEM Toolbox with Sahil Jain, CEO of AdStageAdStage
Sahil Jain, CEO of AdStage, reveals a list of killer, free SEM tools to boost productivity and increase results of your Google AdWords & Bing Ads search campaigns.
Multi-Channel Lead Nurturing: How to Marry Marketing Automation with Social A...AdStage
Sahil Jain, CEO of AdStage, reveals insights on how to tie advertising to marketing automation campaigns to drive more opportunities and revenue. Learn from his presentation at HubSpot's INBOUND 2016
How to Reach Ideal Customers Using Search & Social Tactics - SMX West 2017 - ...AdStage
Multidisciplinary search marketers (yes, that means you!) are best prepared to handle the growing complexity of digital advertising and fulfill the omnichannel promise. If you've mastered scripts, bid modifications and elaborate combinations of extensions, using paid search and social media together could be your next big move.
In this session, you'll learn how to apply your hard-earned expertise to marrying search and social media advertising, creating the ultimate combination of push and pull.
Michael McEuen, Director of Marketing at AdStage reveals insights on how to reach your best fit customers using search and social paid media tactics.
Using Negative Keywords to Amplify Positive Results - by Sahil Jain, CEO of A...AdStage
In a high volume world, actively managing negative keywords is a strategy that can have a huge impact on increasing conversions and lowering costs. Perhaps more importantly, the proper implementation of negative keywords, by eliminating dubious clicks, improves overall quality scores and traffic. Learn how to use Keyword Opportunities to find the best negative keywords, how to use match-type silos for high volume keywords and understand the negative match type differences between Bing and Google.
The Journey from Search to Social: Marrying Paid Search with Social AdvertisingAdStage
New tactics to always stay relevant in digital advertising are revealed in this presentation. Learn how to take your paid search expertise and spin it into social advertising for more syndication.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
Fear. Fear is what's holding back your website visitors from becoming customers.
And you know how to "cure" fear? With Social Proof!
In this guide you'll learn how to use social proof to boost your Ads and Landing Pages conversion rate and grow your business faster.
Read the full guide here: http://bit.ly/socialProof
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.
1. Before – After – Bridge
2. Problem – Agitate – Solve
3. Features – Advantages – Benefits (FAB)
4. The 4 C’s
5. The 4 U’s
6. Attention – Interest – Desire – Action (AIDA)
7. A FOREST
8. The 5 basic objections
9. Picture – Promise – Prove – Push (PPPP)
10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy
The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
Digital Advertising: Rethinking Practices for RecruitmmentConverge Consulting
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
In our newest AIS Media Inc. webinar, Search Marketing Success Blueprint, we cover how effective search marketing begins with a close alignment between your business goals and your overall search strategy, ultimately providing patients with the readily available healthcare information they need.
Not only will you dramatically increase website traffic and leads, but enjoy the added benefit of guiding patients to choose your practice through our guide.
Learn new key insights and discover what's worked for clients in your industry. We’ll share tips for using search marketing to immediately begin attracting new patients.
3 ways you're wasting your biddable media budget... and how to fix it!Smart Insights
How to maximize the returns from your biddable media budget
There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns?
In this webinar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them.
You will learn:
- The minefield of marketing metrics and how you can use data to understand your audience
- Cross-channel cannibalisation and the danger of a silo-mentality
- Why last-click attribution isn’t the answer
- Risk-taking – why it’s not just for James Bond!
Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...Christopher Kimball
According to Brad Mauney of LinkedIn, 45 million LinkedIn profiles are viewed each day. Your LinkedIn profile can help you land a new job, create new partnerships, or generate leads. Maximize your chances by following these best practices for optimizing your profile.
Design for Customer Engagement: Digital Marketing StrategyTechedge Group
Episode one of a seven episode podcast series on Design for Customer Engagement. Starting from business objectives, the series focuses on identifying all of the relevant technological components that seamlessly integrate with one another, in order to assist companies in developing an End-to-End Digital Marketing landscape that suits their business strategy. Listen to the full podcast at: http://www.techedgegroup.com/podcast/engaged-by-design/digital-marketing-strategy
Learn about PYLON for LinkedIn Engagement Insights, a new API solution available through our Analytics Partner DataSift.
We’ll take a deep dive into this new analytics offering that allows marketers to use the privacy-protected LinkedIn data of 467M professionals worldwide to cut through the mass of data points and hone in on those that truly matter: allowing you to make data-informed decisions based on the genuine needs of audiences.
Learn how you can:
-- Discover your audience: Gain insight into where to invest your advertising dollars by discovering the audiences that are the most engaged with your content.
-- Create better content: Design successful content campaigns and develop messaging that resonates with your audiences by determining what topics they are interacting with.
-- Build your brand: Discover how audiences engage with your brand, products or services (or those of your competitors) through company, industry and competitive insights.
In this presentation, the team from DataSift will explain how you can identify and measure the right metrics, keeping a pulse on the needs and interests of your target audiences.
Google Grants Q/A Session with Fundly, True North Consulting, and Google. Learn how to get $10k/mo. in Google AdWords through the Google Grants Program.
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
How to Leverage A Strategic Mix of Search and Display Advertising for Maximum...KEO Marketing Inc
A comprehensive online advertising strategy should include a combination of search and display. To streamline the process and get maximum payoff for the time and effort involved, B2B marketers need to create a plan that best incorporates both channels in the most efficient way. This presentation covers the most successful approaches to blending search and display and use both in a way that allows each to support and complement the other.
You’ll learn:
Tips on the most effective ways to align search and display
Ways that search has evolved way beyond simple keywords
Why retargeting has had such a major impact
How expanded sources of data have affected display advertising
About KEO Marketing
KEO Marketing, a leading B2B marketing agency in Phoenix, is committed to developing marketing strategies and plans that help clients succeed. Some of the world’s largest brands have depended on KEO Marketing for marketing programs that deliver tangible and substantial results.
Led by business growth and marketing expert, Sheila Kloefkorn, KEO Marketing Inc. specializes in innovative marketing strategies that deliver results. Some of these solutions include lead generation and nurturing, integrated marketing, marketing automation, inbound marketing, content marketing, search engine optimization, search marketing, email marketing, creative, video marketing, website design and development, app development, online and traditional advertising, local and mobile marketing and much more.
AdStage analyzed over 107 million clicks across Facebook, LinkedIn, and Twitter from January through June 2017. Here's The AdStage State of Paid Social benchmarks including CPC, CPM, and CTR metrics.
How to Reach Your Best-Fit Customers Across Search and Social AdStage
Some of the best opportunities to drive sales already exist in your database. Learn how to reach and nurture prospects and accelerate sales with audience targeting options from Google, Facebook, Twitter and LinkedIn.
Going Beyond Leads: Full Funnel Tracking from Leads to RevenueAdStage
Learn how to track your advertising campaign performance data from leads to revenue and how to use this data to optimize your maximum return on advertising spending (ROAS).
HeroConf LA - "How to Scale Facebook Ads with Automation", session with Sahil...AdStage
Facebook provides incredible reach for advertisers to find, engage with, and influence their ideal target audience. However, managing Facebook Ads has become increasingly more complex with new objectives, ad placements, and creative types emerging continually – placing strains on marketers’ already thin bandwidth. In this session we’ll cover how to apply elements of marketing ops and automation in order to create robust Facebook systems that drive better results, without the need for continual manual actions. You’ll learn how to:
1. Automate your most tedious & manual Facebook optimization tasks, freeing you up to think about strategy, audience refinement, and creative.
2. Create a set of rules to monitor and optimize your ad campaigns 24/7 based on the KPI metrics you care about.
3. Align your campaigns to be in better alignment the customer journey, showing the most relevant ad creative based on time or a sequence of actions.
Sahil Jain, CEO of AdStage's session presentation at HeroConf LA 2017
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016AdStage
This session will walk through PPC strategies for driving new leads, including types of content, channels, and ad targeting strategies. Learn how to design and optimize for conversion by examining examples of ads and lead generation strategies for your landing pages. Additionally, you'll discover the importance of and tactics for conversion tracking. In this session, you'll learn:
- PPC must-haves for lead generation
- Landing page design and optimization
- How to implement conversion tracking
Speaker:
Sahil Jain
CEO, AdStage
@Sahilio
Learn how to build a differentiated, "full funnel testing" CRO model that will continuously win new business and retain clients year over year.
Partner presentation on #DigitalAgencyDay, hosted by Unbounce & HubSpot.
Speakers:
Michael McEuen, Director of Demand Generation, AdStage
Jason Puckett, CEO, AdBasis
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Advanced Ways To Do More with Facebook Custom Audiences
1. Sahil Jain | @sahilio
CEO and Co-Founder | AdStage
Advanced: Ways ToDo More with Facebook
Custom Audiences
2. Sahil
Jain
About Us
@adstage
CEO & Co-founder of @AdStage, @sahilio
Was Co-founder & CMO of Trigger.io @ 20,
Aol @ 19, Yahoo! @ 17, High School &
College dropout.
AdStage All-In-One Ad Platform
Build, deploy & manage ad
campaigns across Google, Bing,
Facebook, Twitter & LinkedIn.
13. Retargeting Across Facebook & Mobile Apps
@adstage
Play Store Apps App Store Apps
Facebook on Web, Tablet, and Mobile devices
14. Facebook Mobile Users
@adstage
1.25B OF 1.44B
FACEBOOK USERS
ARE MOBILE
USERS
14 HOURS PER
MONTH SPENT
ON FACEBOOK
MOBILE
844M OF 936M
DAILY ACTIVE
USERS ARE
MOBILE USERS
Source: Verto 2015Source: Facebook 2015 Source: Facebook 2015
15. One More Thing…
@adstage
FBX PROVIDERS
TAKE A CUT OF
YOUR SPEND
With Custom Audiences you don’t pay an additional premium
22. Example for Content Promotion
@adstage
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
23. Set-up Targeting Based on Web Actions
@adstage
Targeted Audience Excluded Audience
Blog post subscribers
Whitepaper downloads
Case study downloads
Blog post subscribers
Whitepaper downloads
Case study downloads
Webinar registrants
Your target audience
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
24. Other Tricks for Automated Retargeting
@adstage
LAST SEEN ON
YOUR SITE
WEBSITE
ACTIONS
ENGAGEMENT
WITH VIDEO
25. Based on Website Actions
@adstage
Visits website and
subscribes to blog
Receives nurture campaigns
via email and Facebook