Coast average listener data q4 2017
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The document provides listener data for an average radio station in the 4th quarter of 2017. It shows that the majority of listeners were ages 35-54, most listened between 6am and midnight, and the top locations were St. Joseph and Benton Harbor representing 35% combined. Time spent listening averaged 8 hours per week.
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This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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Coast average listener data q4 2017
- 1. Average Listener Data-4th Quarter 2017 46,000+ Webpage Views/ Banner Ad Impressions 24% 76% Ages Reached 18-34 35-54 55+ 25% 55% 20% Gender Reached Top Engagement Times Locations 8 hours/week Persons 25-54/ 6am-Midnight Time Spent Listening St. Joseph Benton Harbor 35% Stevensville/Baroda Bridgman 12% Coloma/Watervliet 10% Hartford/Bangor 5% Niles/Buchanan Galien 5% South Haven/Covert 5% Northern Indiana 4% Berrien Springs Eau Claire 4% Paw Paw/Lawrence Decatur 4% New Buffalo/Sawyer Three Oaks 2% Chicago Area 1% *All statistics in this row from Google Analytics, Civic Science *Google Analytics*3-Year Nielsen TSL Study *Facebook Standing 20,171 High 34,733 High: Total Audience Tuned In Throughout Any Given Day (6a-Mid- night) According to Statistics From RAB, U.S. Census, and Statista Standing: Audience Tuned In At Anytime Between 6a-Midnight According to Statistics From Nielsen and Statista Listener Wave: How Many Are Tuned In? 48% 3% 10% 29% 7% 3% Avg. Facebook Ad Impressions/Clicks 3,832 Reached/Week 93 Clicks/Week