Brainstorming is most effective when participants do background research so they understand the topic, a moderator is selected to guide the process, and post-it notes are available to capture as many ideas as possible without judgment. Successful brainstorming follows rules like deferring criticism, building on others' ideas, focusing on quantity over quality of ideas, and allowing only one conversation at a time. Proper brainstorming dos include research, listening to others, and ensuring any conclusions are implemented.

1. How to Brain Storm-Tips to Great Ideas Presented by Bigi Huang Ann Yu

2. Before a Brain Storming Session… Background Research MAKE SURE everyone is on the same level Meeting Place: New, Visualizable tools Find a Moderator Prepare A LOT of Post-its

3. Why Brainstorming doesn’t work? Group members worry of what others think Group member wait for free-riding others’ idea Group members only wait for their turn to talk

4. Seven rules of idea-generating session Defer judgment Build on the ideas of others Encourage wild ideas Go for quantity Be visual Stay focused on the topic One conversation at a time

5. Solution: Mind Brainstorming dos & don’ts Don’t outlaw/criticize silly ideas Don’t limit the discussion to the expert’s opinion Do prior research Listen to what others say Get the conclusion Implemented

6. Thank you for your attention