2. Creativity – What is it?
Ability to see familiar things in a new light
A PROCESS that brings ideas with value - innovation
3. Mistakes:
Good ideas just happen
Some people are creative, other aren’t
I’m not intelligent enough
4. 5 steps of creative process
1. Preparation
2. Incubation
3. Insight4. Ideas
5. Elaboration
Implementation of
ideas
Finding needs/
opportunities/
problems
Generation and
evaluation of ideas
Problem exploration
Gathering and
reflecting on
informations
5. How to generate new ideas – techniques 1/4
1. Breaking through patterns
Challenge assumptions
Reword the problem
Think in reverse
Express yourself through different media
6. How to generate new ideas – techniques 2/4
2. Connect the unconnected
Use random imput
Mind-map possible ideas
7. How to generate new ideas – techniques 3/4
3. Shift perspective
Get someone else’s perspective
Play “if I were” game
8. How to generate new ideas – techniques 4/4
4. Employ enablers
Change environment
Creative loafing time
Shutting out distractions
Belief in yourself
Fan and humor
9. 6 thinking hats
Rational - facts
Negative - caution
Optimistic - benefitsEmotion/intuition
- feelings
Little criticism
- creativity
Control - process
