1. The document discusses the mobile strategy of a Korean portal company. 2. It focuses on the portal's mobile web, applications, and WAP services. For applications, it highlights apps for TV and maps on various platforms like Windows Mobile. 3. It also briefly mentions the portal's plan to develop mobile services around key areas like killer apps, 3C, networks, and business models while exploring partnerships similar to Apple's ecosystem.

1. 포탈의 모바일 전략
1.
2. BM
3. Daum
oojoo@hanmail.net
http://oojoo.co.kr

2. •
•
• UI, UX
• BM
• ?

3. Platform
HW Service Network
&
Contents
SW

4. PC

5. WWW

6. Mobile

7. Three Keywords in Mobile

8. Killer App in Mobile

9. 3C in Mobile

10. Network
Time
Space

12. BM
,
( )
,
(Skype, Remember the milk)

13. 3200
, 5000
, ,
: 5000
1 , 5

15. Daum’s Mobile
• Mobile Web
• , ,
• App
• : TV , MAP / 3rd
• WinMo : TV , MAP
• Wap
•

17. WAP

18. “sameness”
‘difference’

20. iPhone Ecosystem
Marketplace
3rd Party User
Partnership
Apple - AT&T - Google/Yahoo

21. Portal, ,
CP
Service/Contents Infra, EcoSystem
Market Place