This document discusses trends in mobile devices and screens in Korea in 2012. It notes that: - Smartphone usage in Korea was growing rapidly, with the market size reaching 2,000 billion won in 2011. - Mobile traffic in Korea was increasingly dominated by apps and mobile web browsing over sites like Naver and Cyworld. - Many services were aiming to work across multiple screens like smartphones, tablets, TVs and more in a seamless way using cloud technologies. - Social TV and interacting with content on multiple connected devices was an emerging trend. - Surveys found people increasingly using their mobile devices while watching TV or for activities like social media while viewing.

1. N-Screen Trend In 2012
2011.12
mobizen

2. Hot Korea

3. We’ve Got iPhone, 28 Nov 2009.

4. Korean Smartphone Market Size Trend
2,000
2,000
:
1,883
1,500
1,487
1,000
1,002
722
500 507
313
0 80
09 12 10 1 10 7 10 12 11 3 11 6 11 9 10 28

5. Korean Mobile Traffic Share
* UV 11 1Q 11 2Q
60%
50% 50% 51%
45%
40%
35%
30%
22%
15%
0%
Naver Daum Cyworld
-

6. Real Time Web

7. In 2010
1. Service Segment
2. Grouping & Selection
3. Mobile Web or Mobile App

11. In 2011
Mobile Friendly

15. http://www.youtube.com/watch?v=rNsrl86inpo

18. We Will Make Money

19. PC

20. Smart Phone

21. Smart TV

22. Car Navigation

23. PMP

24. Smart Pad

25. Digital Signage

26. Smart Watch
http://www.youtube.com/watch?v=5PmdgBto-cM

27. Connected Device
MID-Phone PMP PND VG Handheld Tablet PC
400
300
200
100
0
2008 2009 2010 2011 2012
- Gartner, ,

28. N-Screen Service
Seamless
Ubiqutous
3-Screen

29. Cloud Will Help Them

30. Smart TV

31. Screen Interaction

32. TV Mobile Internet
14%
86%
- Source :Yahoo

33. TV Mobile Device
60%
56%
45%
40%
37%
33%
30%
15%
0%
SMS SNS Browsing Mobile App
- Source :Yahoo

35. 25% want to see friends’ watch history
29% use twitter
2010 , 1/3

36. Screen Convergence
In the past month
42% watched
TV on a
Connected
device.
- Source : sidereel

37. Social TV
http://www.youtube.com/watch?v=Yiv_NNJJkRE

38. On-Off Interaction

40. In 'Minority Report'

41. Good For Big Brother

42. Category
/
51% 11% 8% 6% 24%
71% 9% 7% 5% 8%
0% 25% 50% 75% 100%
- Source : Nielsen-Koreaclick

43. 4,000
( : )
3,137
3,014 3,006 2,956
3,000 2,914
2,757 2,713
2,105
1,970
2,000
1,000
0
2002 2003 2004 2005 2006 2007 2008 2009 2010
- Source :

44. 395
400
( : )
307
298
300
271
255
227
200
163
150
140
100
0
2002 2003 2004 2005 2006 2007 2008 2009 2010
- Source :

45. Save the Start-Up

46. Thanks For Listening.
http://www.mobizen.pe.kr