Download to read offline
Uploaded byLeadingAge
2011 Social Media Lab PowerPoint
The document discusses the use of social media by individuals aged 50-64 online, highlighting its role in creating brand awareness, engaging with communities, and enhancing web visibility. It emphasizes the importance of storytelling, job recruiting, and cause marketing through social media. The document suggests that being innovative and attentive to audience feedback can lead to broader reach and more leads.
More Related Content
2011 Social Media Lab PowerPoint
- 1. Social Media Lab Sponsored by
- 3. 51% of thoseage 50-64 who are online use social media
- 5.
- 6.
- 7.
- 8.
- 9.
- 10.
- 11.
- 12.
- 13. Social Media =Web Visits
- 14.
- 15. Create Brand Awareness and Recognition Engage with Online Community BE INNOVATIVE AND ON THE Listen to What People LEADING EDGE are Saying Broader Reach of Leads and Prospects
- 16. Social Media Lab Sponsored by
Editor's Notes
- #5 There are a variety of social media tools out there and senior living organizations/communities are using all of them in some fashion.From Facebook and Twitter to Flickr, Blogs, YouTube and LinkedIn.As you utilize the various tools, there should be some sort of a strategy in place as to why you’re participating. What is it that you want to get out of social media?
- #7 Engaging your followers is key--- are you getting positive comments? Are people giving you the “thumbs up” from your posts? This is all considered measurable and able to be tracked on the Facebook Insights.Have a goal in mind--- when I post something, is it relevant to those following me? Are they likely to respond? Does it make people want to comment?
- #8 The campaign to increase the number of followers has been very successful….In one monththe amount of activity was increased pretty dramatically for a senior living community.
- #14 Another very measurable tool regarding effectiveness of social media or perhaps growing impact is tracking how many people are being referred from the Facebook page to the community website. This is easily tracked by inbound links through analytics.
- #15 In the first 10 months of the Facebook page, it came in the top ten as a referring site to the community website.