2011 Social Media Lab PowerPoint

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LeadingAge

A brief presentation about social media and aging services used at the 2011 LeadingAge Annual Meeting Social Media Lab.

51% of those age
50-64 who are
online use social
media

Social networking is the buzz right now in higher education. Flickr, YouTube, Digg, Facebook, and MySpace are where students go to meet new people and share experiences. How can institutions enter into this cyber social networking and, more importantly, why do you need to be a part of this aspect of students’ socialization? This session will not only introduce you to this circle, but also demonstrate how you can beneficially use these sites in your cohesive marketing strategy.

Getting started with Social Media

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NEOSA CIO Symposium 111009Kent State University

Facebook has been the go-to platform for institutions to connect with prospective students. Let's not kid ourselves, though; HigherEd is full of control freaks. And Facebook is out of our control. Via a coordinated content strategy across Facebook and other social platforms, there is room for a college-owned, private social network within your digital strategy. With the ability to more closely control the experience, you can better align with institutional brand, more directly tie to programmatic, business unit goals and more intimately understand your users' personal interests. But a private social network should not stand on its own. This presentation will showcase the success of past private social networks and focus on the challenges and opportunities seen within a private social network for applicants created at Babson College. As result, you will walk away with the motivation to coordinate a digital marketing strategy across multiple social platforms with intentional, distinct goals and purpose for each platform.

Why Integration is Essential to Digital Marketing Success

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Social media is a fad. Digital is dead. Okay, not exactly, but they’ve matured far beyond adolescence. While you are charged with understanding and implementing social media and digital platforms, you are also likely charged with educating on how to thoughtfully integrate these tactics into larger marketing and communication plans. If not, you should be because you, the digital silo-buster, are best prepared to do so. Digital marketing consists of vehicles that should be purposefully integrated within your institutional communication strategies to create the most cohesive experience for your audiences and communities. This session will challenge you to think beyond the channels and empower you with a new definition of integration.

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