The document discusses the growing market opportunity for mobile virtual communities that allow Generation Me, consisting of 200 million teens and young adults, to express themselves and socialize. It notes that mobile phone usage among teens in the US will soon surpass desktop usage, and that iPod users tend to be younger than iPhone users. It introduces Funji as a mobile virtual community that will provide a space for teens to freely self-express and achieve through mobile activities and content while socializing with others.

1. FUNJI
+ + =
250M users
Mobile
Virtual
Community
IMVU(US)- $12M/yr
Cyworld(Korea)- $100M/yr App store
Tencent(China)- $340M/yr
$1B

2. The future is mobile for 200M Generation Me
ME! ME! ME!
• $200B/yr in discretionary spending
• Mobile phones in the U.S will surpass the popularity of desktops for Teens
• iPod users are younger than iPhone users (70%=13-24)
• There are more iPod than iPhone (100M>25M)

3. What
most of
teens
Bored!! tweet!
Restricted in real life
Lack of real life experience
BUT in virtual world...
They are free & better than anyone with more real
world experience.
ex) Can you txt faster then them?
Can you beat them with game scores?

4. Funji provides a mobile space for them to be a star
Self expression & Visit others &
achievements make friends
Talk about mobile
activities & content
4