The document discusses trends in mobile internet usage in South Korea from 2009 to 2011. It provides data on: 1. The distribution of mobile internet access by device, with over 60% using smartphones. 2. The most popular mobile web sites and apps, led by Naver, Daum, and Cyworld. 3. Google search widget usage on Android phones, with over 50% using it. 4. Needs for portals to provide data and partnerships with mobile native companies.

1. The Portals In 2011
2010. 12. 29
mobizen

2. I Am Not Him.

3. This Is a Personal Opinion.

4. 3 Options

5. 1. Service Segment
2. Grouping & Selection
3. Mobile Web or Mobile Application

6. Multi Channel Strategy In 2009

7. New Value In 2010

8. ?
4.33%
3.46%
3.03%
9.96%
18.18%
61.04%
- Source : mobizen

9. 6
13.29% 1
24.28%
4~5
15.03%
2~3
47.40%
- Source : KT

10. Web Site Ranking
WAP Mobile Web Web
1. Nate 1. Naver 1. Naver
2. Naver 2. Daum 2. Daum
3. Cyworld 3. Nate 3. Nate
4. Show 4. Google 4. Cyworld
5. OZ Lite 5. YouTube 5. Tistory
6. Google 6. Twitter 6.
7. 7. 11 7. MSN
8. Twitter 8. CGV 8. G
9. 11 9. T 9.
10.YouTube 10. G 10.
- Source : Metrix(2010 11 )

13. Android Google Search Widget
29.9%
30.5%
62.9%

14. 1.2% 2%
2.4% 7.90%
2%
7.1%
15.7% 15.70%
54.50%
18.10%
75.2%
- Source : Metrix(2010 11 )

15. Portal Needs Data

16. Mobile Native Company

18. 9.25%
19.65%
15.03%
56.07%
- Source : KT

21. We Need The Partnership
Not Like This

23. Thanks For Listening.
http://www.mobizen.pe.kr
@mobizenpekr