Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
Going Mobile: Serving the Always On, Always ConnectedBusinessOnline
The mobile space has quickly transformed into a legitimate marketing platform in and of itself, and should no longer be treated as merely an extension of the desktop website. In order to effectively interact and engage with customers accessing your site on their mobile devices, you must first develop a solid mobile marketing strategy and better understand the differences, limitations and opportunities that mobile offers. Join us as we provide an overview on the mobile landscape and the opportunities that exist for marketers now, and moving forward into the future.
Key Points of Interest:
* Latest Mobile Internet Usage Statistics
* Opportunities, Limitations, and Differences Between Desktop vs. Mobile Websites
* The Importance of Context in Mobile
* Different Mobile Marketing Tactics to Engage Your Audience
* Key Differences in B2B vs. B2C Mobile Strategy
A brief overview of digital trends and developments for 2012...its not meant to be massively comprehensive, nor overly detailed, its just my view on some interesting things that are going on in the digital world currently
The Intersection of Ideas in Open Source and Open StandardsRobert Sutor
While some claim that open source and standards have nothing to do with each other, I disagree. How does one benefit the other? How are they inter-twined historically? Where should their relationship be stronger?
On Sunday, October 10, 2011 at the National Beer Wholesalers Association convention in Las Vegas, NV members from each of Beer's Three-Tier distribution system joined me on stage to share their experiences and perspectives on Social Media with a Mobile and Local lens: SoLoMo. Speakers include Kathy Benning, EVP Global Marketing and Brand Development of Buffalo Wild Wings; Kim Jordan, CEO of New Belgium Brewing Company; Bob Mack, Digital and Social Media, Monarch Distributing and World Class Beers; Brian Mullaly, VP Technology and Development, Elixyr Distributing; and Stephen Surman, VP, Digital Strategy for Anheuser-Busch/InBev. The introductory slides were presented by @MarkSilva
Overview of LocalSocial, the new Social Proximity Framework from Rococo Software. LocalSocial is designed to make it easy for software developers to add rich proximity functionality to their mobile applications. It consists of client side libraries (for Android and J2ME today) plus a web service that is called by the library.
In our latest POV Mobile: The Great Connector, we examine how mobile is changing the world and how brands can create immersive and O.P.E.N. mobile experiences to exceed consumers’ expectations.
With more than 1.5 million developers worldwide, Appcelerator's ecosystem is a key part of its developers' success. Nolan Wright, Appcelerator's CTO, will discuss how ISVs like PayPal and Box.net are adding great fuel to the Titanium development fire with new capabilities and resources for mobile developers.
Nolan Wright, Co-founder and CTO, leads engineering and product management at Appcelerator.
iMediaShare integrates smartphones with internet-enabled TVs and game consoles, PS3 and Xbox included, making it possible to browse and play the phone media content from other devices.
A brief summary of location based technologies and techniques, including indoor proximity methods. This talk was given at the Victoria & Albert museum (London) to the Museum Computer Group.
Going Mobile: Serving the Always On, Always ConnectedBusinessOnline
The mobile space has quickly transformed into a legitimate marketing platform in and of itself, and should no longer be treated as merely an extension of the desktop website. In order to effectively interact and engage with customers accessing your site on their mobile devices, you must first develop a solid mobile marketing strategy and better understand the differences, limitations and opportunities that mobile offers. Join us as we provide an overview on the mobile landscape and the opportunities that exist for marketers now, and moving forward into the future.
Key Points of Interest:
* Latest Mobile Internet Usage Statistics
* Opportunities, Limitations, and Differences Between Desktop vs. Mobile Websites
* The Importance of Context in Mobile
* Different Mobile Marketing Tactics to Engage Your Audience
* Key Differences in B2B vs. B2C Mobile Strategy
A brief overview of digital trends and developments for 2012...its not meant to be massively comprehensive, nor overly detailed, its just my view on some interesting things that are going on in the digital world currently
The Intersection of Ideas in Open Source and Open StandardsRobert Sutor
While some claim that open source and standards have nothing to do with each other, I disagree. How does one benefit the other? How are they inter-twined historically? Where should their relationship be stronger?
On Sunday, October 10, 2011 at the National Beer Wholesalers Association convention in Las Vegas, NV members from each of Beer's Three-Tier distribution system joined me on stage to share their experiences and perspectives on Social Media with a Mobile and Local lens: SoLoMo. Speakers include Kathy Benning, EVP Global Marketing and Brand Development of Buffalo Wild Wings; Kim Jordan, CEO of New Belgium Brewing Company; Bob Mack, Digital and Social Media, Monarch Distributing and World Class Beers; Brian Mullaly, VP Technology and Development, Elixyr Distributing; and Stephen Surman, VP, Digital Strategy for Anheuser-Busch/InBev. The introductory slides were presented by @MarkSilva
Overview of LocalSocial, the new Social Proximity Framework from Rococo Software. LocalSocial is designed to make it easy for software developers to add rich proximity functionality to their mobile applications. It consists of client side libraries (for Android and J2ME today) plus a web service that is called by the library.
In our latest POV Mobile: The Great Connector, we examine how mobile is changing the world and how brands can create immersive and O.P.E.N. mobile experiences to exceed consumers’ expectations.
With more than 1.5 million developers worldwide, Appcelerator's ecosystem is a key part of its developers' success. Nolan Wright, Appcelerator's CTO, will discuss how ISVs like PayPal and Box.net are adding great fuel to the Titanium development fire with new capabilities and resources for mobile developers.
Nolan Wright, Co-founder and CTO, leads engineering and product management at Appcelerator.
iMediaShare integrates smartphones with internet-enabled TVs and game consoles, PS3 and Xbox included, making it possible to browse and play the phone media content from other devices.
A brief summary of location based technologies and techniques, including indoor proximity methods. This talk was given at the Victoria & Albert museum (London) to the Museum Computer Group.
Some slides I presented at MWC 2010 in the Innovation and Fragmentation stream, on behalf of O2 Litmus, although this is my own interpretation, not the official O2 line per se.
This presentation is aimed at operator folk generally, not just the API/dev-community folks, so it's a bit basic.
Why user data is core to the next wave of mobile innovation, including the role of Big Data. This presentation to Ericsson VPs visiting Ericsson Silicon Valley, so has a service provider perspective.
Overview of where we are and where we're headed with using mobiles as computers rather than voice machines. Includes mention of possible Mobile 3.0 memes.
Why Do We Hang Art (and Nests) On Our Walls?Paul Golding
A brief examination of the psychology and motivations for hanging art on the walls inside our homes. From an "evolutionary biological" point of view, it serves no purpose.
What will Mobile Marketing 2.0 look like? Certainly nothing like the Web but mixing Mobile Apps and the most personal Marketing channel, there is a clear opportunity to engage in a deep conversation with the fans of your brand & products. So, do not wait tomorrow, start doing it today!
Native, Web App, or Hybrid: Which Should You Choose?Softweb Solutions
Which Should You Choose? Native, webapp or Hybrid, each of these types of apps has their advantages and disadvantages. let's learn more about Technology Selection.
The Top Technologies Used To Develop a Mobile App.pdfTechugo
Although a mobile solution is essential, choosing the right technology for mobile app development is equally important. These technologies can be used by startups to make their business ideas more appealing to investors.
The Top Technologies Used To Develop a Mobile App.pdfTechugo
The world is rapidly changing, and the COVID-19 Pandemic has only helped to accelerate that change. For example, E-learning has seen a boom in remote work, teleconferences, and ecommerce due to the Pandemic. In addition, the e-learning sector boomed as millions of children moved to mobile phones to continue their education while the rest of the world shut down.
Mobile Developer's Guide To The Galaxy 12th EditionMarco Tabor
The latest edition of the popular free book about mobile technologies, aimed at developers and decision makers alike.
Over 20 experts from the mobile community introduce you to topics like app prototyping, developing Android/ iOS/ Java ME/ BlackBerry and Windows Phone apps, cross-platform development, mobile app analytics, accessibility in mobile apps, LBS, augmented reality, app monetization, app stores and a lot more.
This book has been distributed on barcamps, conferences, industry events and at universities worldwide- over 50,000 hardcopies have been printed until today. It's probably the most up-to-date publication you will find.
Pick Your Poison – Mobile Web, Native or Hybrid?Effective
Presented at Denver Startup Week - October 2012
As developers, one of the largest challenges is deciding what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a thorny question because there isn’t a black-and-white answer. The solution can sit anywhere from pure mobile web to pure native mobile, or somewhere in between. In this session, Shane Church, technical lead at EffectiveUI, uncovers how the answer is tied to deep consideration of architecture decisions, the needs of the user, and the business goals for both the short and long term. He goes step-by-step through the questions and project considerations they should address when preparing to embark on a mobile development project. You'll learn that your responses to these questions will drive a clear path to the right decision that keeps end-users and organizational goals in line.
Pick Your Poison – Mobile Web, Native, or Hybrid? - Denver Startup Week - Oct...Shane Church
As developers, one of the largest challenges is deciding what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a thorny question because there isn’t a black-and-white answer. The solution can sit anywhere from pure mobile web to pure native mobile, or somewhere in between. In this session, Shane Church, Technical Lead at EffectiveUI, will uncover how the answer is tied to deep consideration of architecture decisions, the needs of the user, and the business goals for both the short and long term. He’ll take attendees step-by-step through the questions and project considerations they should address when preparing to embark on a mobile development project. Attendees will also learn that their responses to these questions will drive a clear path to the right decision that keeps end-users and organizational goals in line.
Backgrounded on Rococo Software including three product areas:
- Java/Bluetooth and JSR82
- Bluetooth in the Browser with BONDI / WAC / JIL
- Social Proximity Framework : LocalSocial
Dynamic Pricing for Personal Unsecured LoansPaul Golding
An outline of the mathematics and technicalities of predicting personalized loan pricing -- i.e. the next step beyond pure risk-based pricing. Based largely on the work of Robert Phillips.
Mobile Ecosystem Dynamics (CTO Briefing)Paul Golding
A guide to the key dynamics of the mobile ecosystem today and in the next 3 years. Opportunities across the ecosystem plus the strategic importance of developers, platforms and software DNA.
From Apples to Augmented Cognition (Current and Future Trends in Mobile)Paul Golding
There were over 1 Trillion text messages sent across the globe last year. In more than 60 countries, there are more connected mobiles than there are people. We usually notice that our mobile is missing before we notice a missing wallet or keys. Mobiles have become one of the most important electronic devices in our lives, enabling unprecedented
levels of communication and entirely new business opportunities that drive a trillion-dollar industry. Since the Apple iPhone, we have entered yet another wave of mobile innovation that is rapidly headed to a world where nearly every task in our lives, including thinking, will be augmented by mobiles.
Paul Golding is one of the world's prominent experts in this exciting field, with over 20 years of experience. He has 16 patents in the core technology and has worked for major companies and brands all over the world. He is a leading author and speaker and advises many companies at the board level.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
Going Mobile With Mobile 2.0 (V0.2)
1. 1
Going Mobile in a Mobile 2.0 World
Paul Golding (04-Dec-2008) v0.2
Web Goes Mobile #3, Brussels, Belgium.
Copyright Paul Golding, 2008
2. 2
Paul G - Book and blog...
wirelesswanders.com
Copyright Paul Golding, 2008
3. 3
Paul G - Credentials...
Mobilist since 1990, last 12 in applications
Worked in all parts of the mobile ecosystem
Wireless Wanders consulting (UK), ThumbJot (UK)
Advisory board mConnected (Singapore)
Recently Chief Applications Architect, Motorola
Architect/designer of numerous mobile/Internet solutions
Holder of 14 patents in mobile technology
Workshops, consulting,training: O2, Vodafone, 3 UK, 3 Italia, Virgin Mobile, Etisalat, Du,
BSkyB, OMTP, BT, GSMA, Netscape, Morroc Telecom, Orascom, CSL, Al Jazeera, Lucent,
NTT DoCoMo, MTC, Extreme, Metrowalker, B&Q...
Copyright Paul Golding, 2008
4. 4
What is Mobile 2.0?
Is it significant?
Is it useful?
How do we use it?
5. Starts with the device 5
Mobile 1.0 Mobile 2.0
First internet-capable mobile First internet-centric mobile
Poor user experience Usable!
6. Mobile 2.0 - from talking to doing 6
Organise lunch with friends
Feel notifications via watch “sleek device”
Find a popular meeting place
Share video clips
Locate the meeting place
Hail a taxi
Sense “friend of a friend” in the area
Talking Compare shopping prices (via barcodes)
Find somewhere to eat
Scan & Share the bill
Pin feedback about the eatery in mid-air
Find CRM data for making a deal
Network with friends, contacts, associates
etc.....
More of our digital living can be
managed via the mobile. This
presents many opportunities.
Copyright Paul Golding, 2008
8. 8
First laptop 1985 (Toshiba) 400 million laptops today
First iPod 2001 (Apple) 200 million iPods today
1.2 Billion mobiles sold annually!
59 countries: mobiles > people!
1.2 billion active email users
versus 2.5 billion active text users!
50% email senders want reply < 24 hours
84% texters want reply < 5 minutes!
Mobile 2.0 - the ‘remote control’ for digital living
13. Some ways to engage with mobile users... 13
Text messaging quiz Product alerts In-call announcements
Mobile coupons Mobile landing page IVR
Text 4 content Location-texting Interstitial voice ads
YES!
Text polling QR Codes Mobile IM
Mobile microsite Bluetooth Presence
Mobile portal Videophony Promo MIDlets
Mobile RSS Video clip alerts Promo iPhone-lets
Mobile Ads Cell broadcast Web-start Icons
WAP Push Flash texting Photo uploads
Mobile games Ambi-ads RFID
Tell-a-friend texting Interstitial TV ads Click-to-call
etc...there are at least 20 more that I know of....
14. 14
Mobile 2.0 Drivers
Increased device usability
Greater Web 2.0-dependency
More data-friendly tariffs
Social networks are mobilizing
App stores
Greater user participation
Transactional capability (€)
15. !
Lots of devices
Lots of
technologies
Lots of tools
Lots of ideas
Lots of confusion
Mobilising can be messy
You will need a strategy
(C) Copyright Paul Golding, 2008
16. Experiences
quot;Servicesquot;
Service Enablers
(e.g. Presence, IM, VoIP, Media Store)
Platforms and Networks
(e.g. SDP, IMS, Billing) (e.g. 3G, WiMAX, DVB-H)
Message = try to think about UX
Designate a UXA, cultivate the UX mindset
Focus: User Experience!
(C) Copyright Paul Golding, 2008
17. Brainstorm your UX values...
e.g. “Seamless”
Experience = seamless integrated
experience across all channels
(web, mobile, TV etc.)
e.g. “Connected”
Experience = easy to connect…with
people, places and “my digital
world” (e.g. my blogs, my social Example:
networks, my virtual worlds) Times Mobile
has the UX goal of
e.g. “Personalised” “Flow”
Experience = personalised and highly
relevant services, and increasingly
context-aware
Copyright Paul Golding, 2008
18. Mobile 2.0 - Some Success Criteria 18
Successful
Mobile Experience
Discovery Unboxing Investing Passion/ Accessible/ Anticipation Conversation
Evangelism Contextual
Can I easily find Does it work out Is this easy to I will want to I can easily use
the service? of the box? use? I will love using I can easily keep coming this with others
this because... bump into this back because...
Does it say Can I play Why should I because... I can easily find
something immediately or carry on using I will want to tell I look forward to others
meaningful to do I have to “get this? others It understands new features
me on the box? it?” because... my needs because... It adapts to my
Can I easily because... social
Does it make Can I invite ‘bump into’ If I stop using relationships
me a promise? others? this? this, I will miss it It adapts to my
because... situation It adapts to my
Is it one click Does it get because... social context
away? better the more I How is my
use it? loyalty
rewarded?
Mobile Web 2.0 Ecosystem
Transparent business terms and tariff
Open, secure and extensible architecture
Reliable network/technology
Copyright Paul Golding (www.paulgolding.com) 2008
Copyright Paul Golding, 2008
19. Think about seamless multi-channel user experience!
Producers
Ideas Events News Opinions Media
Content Management Platform
Mobile Channel Broadcast Channel Web Channel
Socially-enable
Mobile as umbilical to ALL
everything
channels
Make seamless for users, BUT
Utilise cross-channel
also developers, partners and
personalization/bundling
advertisers
(C) Copyright Paul Golding, 2008
20. Build seamless ecosystem using Web 2.0
Middle
Browser
ware <meta-data>
Middle
ODP Workflow/CRM
ware
Rich Media
Middle
ware
CMS
Social
Platform(s)/API Web 2.0
Affiliation
DVB-H Middle
ware
Open APIs
Middle
Others
ware
<meta data> Social Affiliation
Unified workflow Mashable/open Ecosystem
(C) Copyright Paul Golding, 2008
21. Adopt the right mobilization approach 21
“Shrink to fit” “Umbilical Cord”
Content Services
BIG
Mobile touch-points
Small
Replication of experience “Always on” mobile engagement
22. 22
! Native or
Browser
Almost certainly BOTH...
?
be guided by UX goals, touch-points and design, not dogma
(C) Copyright Paul Golding, 2008
23. Opportunity: Social Applications 23
Rankings Poking Highscores Ratings
Gifting Quizzes Polling Messaging
Web 2.0 (“GGG”)
Social APIs
24. 24
Today: Silo mobile architecture...
Rich IO
Browser Messaging Comms
Media (Sensors)
Web Telco Telco OS OS
bound bound bound bound bound
25. 25
Future: Rich Mobile Applications
Rich IO
Messaging Comms
Media (Sensors)
API API API API
Offline sync Browser
“Always on” web
Web 2.0 “Mobile OS”
(e.g. Widgetization)
API API
Telco Telco OS OS
26. Possible Mobile 3.0 tipping points (TP)... 26
TP = Rich Mobile Browsers?
TP = Femtocells?
Rich Mobile
Apps
Agile Sensor
Access Proliferation
TP = RFID?
Smartphone
Adoption
Mobile 3.0? Cloud
(immersion) Computing
TP = Android? App Social TP = Multi-network
Stores Computing content vending?
TP = iPhone? TP = Social APIs?
All of these technologies have already landed!
Mobile 3.0 = when most of our digital services will become mobilized
27. 27
Summary
Mobiles are a BIG part of our lives, getting bigger = more mobilization!
Mobiles will play greater role in ‘digital life management’ (remote control?)
Numerous touch-points can be exploited, more to come (e.g. sensors)
Many drivers - Web 2.0 dependency, devices, tariffs, etc.
User Experience is important, inc. multi-channel (seamless)
Social applications present major opportunity (generally)
Future is immersion in richer mobile services - just waiting for the tipping
points, not the technology (except for ongoing device improvement)
28. Thank you
Paul Golding
paul@paulgolding.com
wirelesswanders.com
Follow @pgolding
(C) Copyright Paul Golding, 2008