Avoiding the Marketing House of Cards 2016Michelle Tripp
It’s 2016. Welcome to the marketing house of cards. Let the battle for the customer begin.
Are you obsessed with growth hacking but don’t have a message worth measuring? Are you relying on Facebook, Twitter, and Google to build a following for free but wonder why it’s not working fast enough? Forget what you’ve been taught. Become a student of the Frank Underwood School of Marketing, where every point of contact with your customer is razor sharp, calculated, and designed to win.
Humans are primal creatures. The trend toward measurement and analytics is powerful, but without a breakthrough message you’re measuring mud. In this session you’ll learn the three critical human motivation strategies that should be built into every campaign. Learn how to touch users in a way that makes them laugh, cry, listen, share, and follow. And most importantly, learn how to structure the ecosystem to stop your followers from being taken over by Facebook, Google, and other channels.
Get the tactical secret sauce for designing successful social promotions, digital advertising, brand experiences, and email campaigns that keep customers addicted to engaging with and sharing your brand.
