1. The document provides guidelines for a group assignment requiring students to propose a new service concept for an existing or new business. 2. Students must classify their proposed new service according to the framework in the textbook and identify the driver for the new service, such as addressing an issue with an existing business or responding to an environmental trend. 3. The report outline includes sections on the business overview, positioning of the new service concept, buyer behavior considerations, and marketing mix elements for the new service.