The document discusses the key characteristics of services and how they differ from goods. It notes that services are intangible, perishable, variable, and involve customers. The document outlines different types of services and provides examples. It also discusses challenges in managing services due to their unique characteristics and proposes some ways to address these challenges, such as through training, automation, and managing demand and supply.
WebXpress is an IT Solutions company offering services in the domain of Logistics. We have multiple number of IT solutions in our basket to cater
the growing requirements of the Logistics sector:
1. Transportation Management System
2. Fleet Management System
3. Warehouse Management System
4. E-Commerce Solution
5. Business Intelligence
6. Mobile Solutions
7. Finance and Accounting System
WebXpress has a large customer base, to name a few, Linfox, Agility, Safexpress, ColdEX, Kelvin, Future Supply Chains, DTDC, Surat Goods Transport, Agarwal Packers and Movers and many more.
If you want to know more about our company please visit
www.webxpress.in
Service ,Supply chain management ,Characteristics of service,Product And Service Marketing Mix
Differences B/W Goods and Services,Classification of service,Service encounter,Service blueprint,service marketing triangle, types of marketing traingle.
These are complete slides and are based on the book of christover lovelock and useful for MBA & BBA students... These slides covers all the syllabus of different universities...
WebXpress is an IT Solutions company offering services in the domain of Logistics. We have multiple number of IT solutions in our basket to cater
the growing requirements of the Logistics sector:
1. Transportation Management System
2. Fleet Management System
3. Warehouse Management System
4. E-Commerce Solution
5. Business Intelligence
6. Mobile Solutions
7. Finance and Accounting System
WebXpress has a large customer base, to name a few, Linfox, Agility, Safexpress, ColdEX, Kelvin, Future Supply Chains, DTDC, Surat Goods Transport, Agarwal Packers and Movers and many more.
If you want to know more about our company please visit
www.webxpress.in
Service ,Supply chain management ,Characteristics of service,Product And Service Marketing Mix
Differences B/W Goods and Services,Classification of service,Service encounter,Service blueprint,service marketing triangle, types of marketing traingle.
These are complete slides and are based on the book of christover lovelock and useful for MBA & BBA students... These slides covers all the syllabus of different universities...
In this presentation, we will discuss about forecasting a demand, understanding a demand pattern with respect to time, managing capacity constraints and capacity planning. We will understand the strategies for matching supply and demand for a service through flow charts. We will also talk about the strategies for managing demand to match capacity.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
The Best of Both Worlds: Creating a Business Service Catalog and Technical Service Catalog
If you are having a difficult time determining the scope of services to include in your service catalog, consider developing two service catalogs: a business service catalog that is visible to customers, and a technical support catalog that is used internally by IT. This session will provide a unique perspective on IT services, as well as on creating, maintaining, and utilizing service catalogs and service portfolios. The session will focus on practical guidance, critical process relationships, real-life examples, and interactive learning.
Service Catalog & Request Fulfillment, the cornerstone of IT Service ManagementBMC Software
As your business embraces user self-service, so must your IT department embrace the service catalog. Service catalogs have become the heart of IT management as IT organizations seek to reduce call volume and improve user satisfaction. When embraced by IT and the business, a service catalog provides your customers a comprehensive view of your IT and business service offerings and enables the user to more seamlessly interact with IT and other aspects of the business. BMC Software and Pink Elephant review how adopting ITIL best practices for service catalog management and request fulfillment can help your IT organization
In this presentation, we will discuss about forecasting a demand, understanding a demand pattern with respect to time, managing capacity constraints and capacity planning. We will understand the strategies for matching supply and demand for a service through flow charts. We will also talk about the strategies for managing demand to match capacity.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
The Best of Both Worlds: Creating a Business Service Catalog and Technical Service Catalog
If you are having a difficult time determining the scope of services to include in your service catalog, consider developing two service catalogs: a business service catalog that is visible to customers, and a technical support catalog that is used internally by IT. This session will provide a unique perspective on IT services, as well as on creating, maintaining, and utilizing service catalogs and service portfolios. The session will focus on practical guidance, critical process relationships, real-life examples, and interactive learning.
Service Catalog & Request Fulfillment, the cornerstone of IT Service ManagementBMC Software
As your business embraces user self-service, so must your IT department embrace the service catalog. Service catalogs have become the heart of IT management as IT organizations seek to reduce call volume and improve user satisfaction. When embraced by IT and the business, a service catalog provides your customers a comprehensive view of your IT and business service offerings and enables the user to more seamlessly interact with IT and other aspects of the business. BMC Software and Pink Elephant review how adopting ITIL best practices for service catalog management and request fulfillment can help your IT organization
Chapter 21 Operations and Service ManagementRayman Soe
Richard L. Daft addresses themes and issues directly relevant to both the everyday demands and significant challenges facing businesses today. Comprehensive coverage helps develop managers able to look beyond traditional techniques and ideas to tap into a full breadth of management skills. With the best in proven management and new competencies that harness creativity, D.A.F.T. is Management!
In this presentation, we will discuss elaborately on strategic operations management, concept of strategy, five tasks of strategic management, strategic management process and importance of strategic management. We will also talk about role of operations in strategic management and elements of operations strategy,.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
Introduction to Business Process Re-engineering. A practical guide to positive change. Jim Warner, managing partner at Monument Cloud Solutions, discusses the background and application of BPR using a simple framework.
Quality Management System for Service CompaniesPECB
For most of the service companies, implementing ISO 9001 is a little bit difficult, but when you prepare one project plan for your job, this is going to be easier, just the most important part is to understand that your process should satisfy the requirement not your documents.
Main points covered:
• Simple guidelines to follow in the process
• How to prepare a project plan when implementing ISO 9001
• Tips to ensure process are satisfying requirements
Presenter:
This webinar was presented by Shahriyar Majlesein, PECB Certified Trainer and Executive Director/Operation Manager at SMEC Engineering Group.
Link of the recorded webinar published on YouTube: https://youtu.be/UEUAStzGlGw
The government has challenged public sector procurement professionals as never before to make savings by improving efficiency.
This is not just a matter of encouraging good practice and cutting costs. Ministers want to spend more public money on services
without increasing taxes, creating a strong political imperative to the efficiency drive launched by the 2004 Gershon report.
Officers are under pressure to explore every opportunity to deliver savings without compromising quality. Yet ironically that pressure can lead to waste if they start from scratch in seeking procurement process improvements, or if different parts of large organizations make an uncoordinated approach to markets. Time and resources can be lost ‘reinventing the wheel’ when the work has already been done.
Standardization can help procurement professionals to meet their targets – it allows them to use tried and tested processes to procure products and services that they can be sure will meet their objectives. Standards bring predictability and confidence to procurement, whether an organization uses existing standards or
commissions bespoke ones. They can also help to ensure that procurement meets other policy objectives, such as requirements to foster sustainability or to buy from small businesses.
The government intends the use of better procurement techniques to take root and outlast the present three-year targets – those involved will find standards an invaluable weapon in their efforts to secure continuous improvement.
How is it possible to manage quality of service for a firm, which has wider and deeper service mix?
Take the case of a multiple service provider like ICICI bank and explain various service levels.
Keep it Simple and Make it Fun: Change Management Success Stories from Unityw...Scout RFP
Sourcing and Procurement leaders must make fundamental changes in order to address today’s new, more challenging market environment and prepare for the future. How do you drive adoption of a new process and
then ensure improvements stick across the business? In this session, learn from Namejs Kin, Branch Manager - Procurement at Unitywater and Michael Leiken, Head of Spend Management at LendingTree as they walk you through key
factors to driving change management from a stakeholder perspective. Learn how to map out your timeline -- from build-out to go live -- and involve key stakeholders along the way. Above all, when it comes to change,
these experts will share actionable examples to help keep it simple, make it fun, and ensure it sticks.
Keep it Simple and Make it Fun: Change Management Success Stories from Unityw...Scout RFP
Sourcing and Procurement leaders must make fundamental changes in order to address today’s new, more challenging market environment and prepare for the future. How do you drive adoption of a new process and then ensure improvements stick across the business? In this session, learn from Namejs Kin, Branch Manager - Procurement at Unitywater and Michael Leiken, Head of Spend Management at LendingTree as they walk you through key factors to driving change management from a stakeholder perspective. Learn how to map out your timeline -- from build-out to go live -- and involve key stakeholders along the way. Above all, when it comes to change, these experts will share actionable examples to help keep it simple, make it fun, and ensure it sticks.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
2. Supporting Facility: The physical resources that must be in
place before a service can be sold. Examples are golf course,
ski lift, hospital, airplane.
Facilitating Goods: The material consumed by the buyer or
items provided by the consumer. Examples are food items,
legal documents, golf clubs, medical history.
Information: Operations data or information that is
provided by the customer to enable efficient and
customized service. Examples are patient medical records,
seats available on a flight, customer preferences, location of
customer to dispatch a taxi.
Dr. Swatantra Kumar, SSVGI, Bareilly
3. Explicit Services: Benefits readily observable by the senses.
The essential or intrinsic features. Examples are quality of
meal, attitude of the waiter, on-time departure.
Implicit Services: Psychological benefits or extrinsic
features which the consumer may sense only vaguely.
Examples are privacy of loan office, security of a well lighted
parking lot.
Dr. Swatantra Kumar, SSVGI, Bareilly
4. Degree Degree of Interaction and Customization
of labor Intensity Low High
Service Factory Service Shop
* Airlines * Hospitals
Low * Trucking * Auto repair
* Hotels * Other repair
services
* Resorts and recreation
Mass Service Professional
Service
* Retailing * Doctors
High * Wholesaling * Lawyers
* Schools * Accountants
* Retail banking * Architects
Dr. Swatantra Kumar, SSVGI, Bareilly
9. What are the characteristics of services that will be most
appropriate for Internet delivery?
When does collecting information through service
membership become an invasion of privacy?
What are some management problems associated with
allowing service employees to exercise judgement in
meeting customer needs?
Illustrate the “distinctive characteristics of service
operations” for a service with which you are familiar.
What factors are important for a manager to consider
when attempting to enhance a service firm’s image?
Dr. Swatantra Kumar, SSVGI, Bareilly
10. On the basis of end user
On the basis of degree of tangibility
Degree of customer contact
Degree of expertise
Profit orientation
Dr. Swatantra Kumar, SSVGI, Bareilly
11. Business services
Consumer services
Govt.
Dr. Swatantra Kumar, SSVGI, Bareilly
12. Purely intangible
Services with tangible inputs
Products with service inputs
Dr. Swatantra Kumar, SSVGI, Bareilly
13. Low customer contact
High Customer contact
Dr. Swatantra Kumar, SSVGI, Bareilly
14. High
Moderate
Low
Dr. Swatantra Kumar, SSVGI, Bareilly
15. For profit
Not for profit
Dr. Swatantra Kumar, SSVGI, Bareilly
16. Goods are tangible whereas services are
intangible
Customers participate in many service
processes, activities and transactions
The demand for services is more difficult to
predict than the demand for goods
Services can not be stored as physical
inventory
Service management skills are paramount to
a successful service encounter
Dr. Swatantra Kumar, SSVGI, Bareilly
17. Service facilities typically need to be in close
proximity to the customer
Patents do not protect services
Dr. Swatantra Kumar, SSVGI, Bareilly
20. “you’ll never have product or price advantage
again. They can be easily duplicated, but a
strong customer service culture can’t be
copied” – Jerry Fritz, Director of Management Institute
University of Wisconsin, Madison, WI
Dr. Swatantra Kumar, SSVGI, Bareilly
22. No possibility of the customer to see, touch
or feel the service proposition before or
during its purchase.
No impulse purchase
Very difficult to evaluate or measure quality
in service
The customer cannot stake any claim of
ownership or possession of the service
proposition: he can only experience the offer
Dr. Swatantra Kumar, SSVGI, Bareilly
23. Services cannot be inventoried
Services cannot be easily patented
Services cannot be readily displayed or
communicated
Pricing is difficult
Dr. Swatantra Kumar, SSVGI, Bareilly
24. Simultaneous production and consumption
They can’t be stored and reproduced
Example: Business school enrolments;
cinema show; rail/air travel reservation, they
all expire with time
Time is irrecoverable and so as service
Dr. Swatantra Kumar, SSVGI, Bareilly
25. It is difficult to synchronize supply and
demand with services
Services cannot be returned or resold
Dr. Swatantra Kumar, SSVGI, Bareilly
26. Inconsistent quality and delivery (due to
human element)
Dr. Swatantra Kumar, SSVGI, Bareilly
27. Service delivery and customer satisfaction
depend on employee and customer actions
Service quality depends on many
uncontrollable factors
There is no sure knowledge that the service
delivered matches what was planned and
promoted
Dr. Swatantra Kumar, SSVGI, Bareilly
28. We can’t have any new Gazals from
Legendary Jagjit Singh (of course the old
ones are preserved and can be reproduced)
People is service (both provider and recipient
are important)
For heart surgery you need the doctor and
the patient.
Dr. Swatantra Kumar, SSVGI, Bareilly
29. Customers participate in and affect the
transaction
Customers affect each other
Employees affect the service outcome
Mass production is difficult
Dr. Swatantra Kumar, SSVGI, Bareilly
30. How to address the unique
characteristics of the service
industry
Dr. Swatantra Kumar, SSVGI, Bareilly
31. These are the ways in which intangibility can
be overcome
Visualization
Association
Physical Representation
Documentation
Facts and figures
Dr. Swatantra Kumar, SSVGI, Bareilly
32. Beautiful looking internet sites
Beautiful building and landscapes at
institutions
Well dressed staff at Hotels/hospitals
Big offices of real estate brokers
Dr. Swatantra Kumar, SSVGI, Bareilly
33. Over marketing
Managing Demand ( demand states)
Managing Supply (goods, systems and
processes, people)
Dr. Swatantra Kumar, SSVGI, Bareilly
34. Differential pricing at Cinema theaters
Peak & off peak offers at Holiday resorts
Happy hours at restaurant
Dr. Swatantra Kumar, SSVGI, Bareilly
35. Training of internal customers
Recruitment and selection of internal
customers
Training of external customers
automation
Dr. Swatantra Kumar, SSVGI, Bareilly
36. Automation (ATMs for banking services)
Training is critical (as most service businesses
are people intensive)
Dr. Swatantra Kumar, SSVGI, Bareilly
37. Training of internal customers
Video conferencing
Robotics
Dr. Swatantra Kumar, SSVGI, Bareilly
38. All business organizations are functionally
integrated.
Hence functions overlap and interact
Service operations and service marketing are
intensely affected by each other as the
production and consumption of services is
simultaneous
Dr. Swatantra Kumar, SSVGI, Bareilly
39. All elements within the control of the firm that
communicate the firm’s capabilities and image
to customers or that influence customer
satisfaction with the firm’s product and
services:
Product
Price
Place
Promotion
Dr. Swatantra Kumar, SSVGI, Bareilly
40. Product
Price
Place
Promotion
People
All human actors who play a part in service delivery and thus influence the
buyer’s perceptions: namely, the firm’s personnel, the customer, and other
customers in the service environment.
Physical Evidence
The environment in which the service is delivered and where the firm and
customer interact, and any tangible components that facilitate performance or
communication of the service.
Process
The actual procedures, mechanisms, and flow of activities by which the service
is delivered—the service delivery and operating systems.
Dr. Swatantra Kumar, SSVGI, Bareilly
42. Service Culture
The Critical Importance of Service
Employees
Boundary-Spanning Roles
Strategies for Delivering Service
Quality Through People
Customer-Oriented Service
Delivery
Dr. Swatantra Kumar, SSVGI, Bareilly
43. “A culture where an appreciation for good
service exists, and where giving good service
to internal as well as ultimate, external
customers, is considered a natural way of life
and one of the most important norms by
everyone in the organization.”
- Christian Gronroos
(1990)
Dr. Swatantra Kumar, SSVGI, Bareilly
44. They are the service.
They are the organization in the customer’s
eyes.
They are the brand.
They are marketers.
Their importance is evident in:
the services marketing mix (people)
the service-profit chain
the services triangle
Dr. Swatantra Kumar, SSVGI, Bareilly
45. Company
(Management)
Internal Marketing External Marketing
“Enabling the promise” “Making the promise”
Employees Customers
Interactive Marketing
“Delivering the promise”
Dr. Swatantra Kumar, SSVGI, Bareilly
46. Who are they?
“boundary spanners”
What are these jobs like?
emotional labor
many sources of potential conflict
▪ person/role
▪ organization/client
quality/productivity tradeoffs
Dr. Swatantra Kumar, SSVGI, Bareilly
48. Person versus role
Organization versus client
Client versus client
Dr. Swatantra Kumar, SSVGI, Bareilly
49. Hire for service
competencies and
service
Compete for inclination Be the
the best preferred
people employer
Measure and Train for
reward strong technical and
Hire the
service interactive
performers
right people skills
Customer- Develop
Treat Retain the people to
employees as Oriented Empower
best deliver
customers Service service
employees
people
Delivery quality
Include Provide
employees in needed support Promote
the company’s systems teamwork
vision
Develop Measure
service-oriented internal service
Provide
internal quality
supportive
processes
technology and
equipment
Dr. Swatantra Kumar, SSVGI, Bareilly
50. Servicescape Other tangibles
Facility exterior Business cards
Exterior design Stationery
Signage Billing statements
Parking Reports
Landscape Employee dress
Surrounding environment Uniforms
Brochures
Facility interior Web pages
Interior design Virtual servicescape
Equipment
Signage
Layout
Air quality/temperature
51. Is a clearly defined set of tangible (goods
content) and intangible (Service-content)
features that the customer recognizes, pays
for, uses, or experiences
CBP consists of a primary good or services
coupled with peripheral goods and/or
services, and sometimes a variant
A primary good or service is the core offering
that attracts customers and responds to their
primary wants and needs.
Dr. Swatantra Kumar, SSVGI, Bareilly
52. Peripheral goods or services are those that
are not essential to the primary good or
service, but enhance it.
A variant is a CBP attribute that departs from
the standard CBP and is normally location or
firm specific.
Dr. Swatantra Kumar, SSVGI, Bareilly
53. Peripheral goods Variant
Free Kids
wash play
Anytime area
High
Primary Good speed
Free internet
Coffee Vehicle
& tea
Replacement
Purchasing Peripheral
parts
and services
leasing
Dr. Swatantra Kumar, SSVGI, Bareilly
54. Think of a service
May be an existing or new idea
Draft a plan for service creation and delivery.
Create primary good/service, peripheral
goods/services and variant.
Dr. Swatantra Kumar, SSVGI, Bareilly