This document outlines the format requirements and content outline for a mini project report. It specifies that the report should be 75 pages, use 12-point Times New Roman font with double spacing. It provides a detailed outline of the report sections including an executive summary, enterprise description, products/services description, industry and competition analysis, SWOT analysis, and sub-plans for marketing, operations, human resources, finances, critical measures, and milestones. The last date to submit the report is January 31, 2022 and it requires 3 hard copies with less than 20% plagiarism.
summer training on Customer Satisfaction at Shri Krishna Rolling Mills Ltd.Aparna Sharma
This document summarizes a summer training report on customer satisfaction at Sri Krishna Rolling Mills Ltd. in Jaipur, India. The report discusses research methodology used including objectives, sampling, and sample size. It provides an overview of the company, its products, mission, and certifications. Data is analyzed from customer surveys on factors influencing purchases, satisfaction levels, and preferred payment methods. Key findings indicate quality and price most influence customers while some desire better service and availability. Suggestions include emphasizing service, improving marketing strategies, and considering customers' payment preferences to increase satisfaction.
Final report of summer training during MBA - REPORT ON MGVCL (Electricity Dis...CHARMI BRAHMBHATT
This document provides background information on Madhya Gujarat Vij Company Limited (MGVCL), including that it is a power distribution company in Gujarat formed in 2005 as a subsidiary of Gujarat Electricity Board. MGVCL distributes electricity across 5 districts in central Gujarat. The document outlines MGVCL's capital structure, board of directors, key officials, and awards/recognitions received for its performance and initiatives.
This document appears to be a summer training report submitted by a student named Aparna Sharma to fulfill requirements for an MBA degree. The report focuses on assessing customer satisfaction at Sri Krishna Rolling Mills Ltd. in Jaipur, India. It includes chapters on the company profile, research methodology used in the study, data analysis and interpretation of findings, and conclusions. The research methodology discusses objectives of studying factors influencing customer purchase decisions and satisfaction levels. A sample of 35 current and past customers in Jaipur was used to collect primary data through random and stratified sampling.
Nikita rai mba 3rd sem summer training projectDeepVyas25
The document provides details about Nikita Rai's 3-month internship at TopTrove Foundation, focusing on their training and development practices. It outlines Nikita's responsibilities which included sorting resumes, scheduling interviews, conducting interviews, selecting candidates, document scanning and filing, and assisting with new employee orientation. The document also provides background on TopTrove Foundation, including their vision, mission, quality policies, organizational structure, and code of conduct.
The Death of Marketing & The Rise of the Content Engineer 2schulmanthorogood
The document discusses how customer behaviors and demands are changing, requiring companies to adapt their marketing approaches. It outlines the rise of user-generated content and social media as important conversations that companies need to listen to. It then provides guidance on how to become a "content engineer" by understanding goals, creating a content strategy, using data analytics, developing relevant content, distributing content widely, and continuously measuring and optimizing efforts.
The document discusses a study conducted on the effectiveness of training at Kemrock Industries and Exports Ltd. It includes an acknowledgement, preface, table of contents, and introduction describing the research conducted for a dissertation submitted to the Faculty of Commerce at The Maharaja Sayajirao University of Baroda to partially fulfill the requirements for a Bachelor's degree in Business Administration. The study was supervised by Smit Pandya and conducted by the student Kinjal Desai.
This document is a dissertation report submitted by Ranjan Kumar to Acharya Institute of Management and Sciences in partial fulfillment of the requirements for a Master of Business Administration degree. The report studies customer satisfaction at Reliance Fresh retail outlets in Bangalore, India. It includes declarations by Ranjan Kumar and his advisor Prof. K. Ranganathan, as well as certificates of approval. Ranjan Kumar acknowledges and thanks those who supported the completion of his dissertation report.
The document provides an overview of strategic management and competitive analysis. It discusses the need to carefully analyze competitors, including defining who they are, analyzing their strengths and weaknesses, and analyzing a company's own strengths and weaknesses. Competitive analysis helps companies understand customer needs and develop effective strategies. The document also discusses profiling competitors, identifying new potential competitors, factors that influence marketing strategies, and the role of marketing management.
summer training on Customer Satisfaction at Shri Krishna Rolling Mills Ltd.Aparna Sharma
This document summarizes a summer training report on customer satisfaction at Sri Krishna Rolling Mills Ltd. in Jaipur, India. The report discusses research methodology used including objectives, sampling, and sample size. It provides an overview of the company, its products, mission, and certifications. Data is analyzed from customer surveys on factors influencing purchases, satisfaction levels, and preferred payment methods. Key findings indicate quality and price most influence customers while some desire better service and availability. Suggestions include emphasizing service, improving marketing strategies, and considering customers' payment preferences to increase satisfaction.
Final report of summer training during MBA - REPORT ON MGVCL (Electricity Dis...CHARMI BRAHMBHATT
This document provides background information on Madhya Gujarat Vij Company Limited (MGVCL), including that it is a power distribution company in Gujarat formed in 2005 as a subsidiary of Gujarat Electricity Board. MGVCL distributes electricity across 5 districts in central Gujarat. The document outlines MGVCL's capital structure, board of directors, key officials, and awards/recognitions received for its performance and initiatives.
This document appears to be a summer training report submitted by a student named Aparna Sharma to fulfill requirements for an MBA degree. The report focuses on assessing customer satisfaction at Sri Krishna Rolling Mills Ltd. in Jaipur, India. It includes chapters on the company profile, research methodology used in the study, data analysis and interpretation of findings, and conclusions. The research methodology discusses objectives of studying factors influencing customer purchase decisions and satisfaction levels. A sample of 35 current and past customers in Jaipur was used to collect primary data through random and stratified sampling.
Nikita rai mba 3rd sem summer training projectDeepVyas25
The document provides details about Nikita Rai's 3-month internship at TopTrove Foundation, focusing on their training and development practices. It outlines Nikita's responsibilities which included sorting resumes, scheduling interviews, conducting interviews, selecting candidates, document scanning and filing, and assisting with new employee orientation. The document also provides background on TopTrove Foundation, including their vision, mission, quality policies, organizational structure, and code of conduct.
The Death of Marketing & The Rise of the Content Engineer 2schulmanthorogood
The document discusses how customer behaviors and demands are changing, requiring companies to adapt their marketing approaches. It outlines the rise of user-generated content and social media as important conversations that companies need to listen to. It then provides guidance on how to become a "content engineer" by understanding goals, creating a content strategy, using data analytics, developing relevant content, distributing content widely, and continuously measuring and optimizing efforts.
The document discusses a study conducted on the effectiveness of training at Kemrock Industries and Exports Ltd. It includes an acknowledgement, preface, table of contents, and introduction describing the research conducted for a dissertation submitted to the Faculty of Commerce at The Maharaja Sayajirao University of Baroda to partially fulfill the requirements for a Bachelor's degree in Business Administration. The study was supervised by Smit Pandya and conducted by the student Kinjal Desai.
This document is a dissertation report submitted by Ranjan Kumar to Acharya Institute of Management and Sciences in partial fulfillment of the requirements for a Master of Business Administration degree. The report studies customer satisfaction at Reliance Fresh retail outlets in Bangalore, India. It includes declarations by Ranjan Kumar and his advisor Prof. K. Ranganathan, as well as certificates of approval. Ranjan Kumar acknowledges and thanks those who supported the completion of his dissertation report.
The document provides an overview of strategic management and competitive analysis. It discusses the need to carefully analyze competitors, including defining who they are, analyzing their strengths and weaknesses, and analyzing a company's own strengths and weaknesses. Competitive analysis helps companies understand customer needs and develop effective strategies. The document also discusses profiling competitors, identifying new potential competitors, factors that influence marketing strategies, and the role of marketing management.
This document summarizes a study on customer satisfaction with MY CAR vehicle service center. It includes the objectives to study customer satisfaction strategies of Maruti Udhyog Ltd. and analyze satisfaction levels. A questionnaire was administered to 50 MY CAR customers in Bhopal to assess satisfaction with various aspects of service like communication, wait times, staff interaction, service quality and charges. Data analysis found most customers received service reminders, had wait times of 2-5 minutes, and rated cleanliness and staff interactions positively. However, over half desired better settlements and claims. Most were convinced of on-time vehicle delivery and reasonable repair charges. The study aims to help MY CAR identify strengths and weaknesses to improve customer satisfaction.
This document is a project report submitted by Mitesh Ghiya to the University of Rajasthan in partial fulfillment of a Bachelor of Business Administration degree. The report provides a financial overview of the telecom sector in India, with a focus on Bharat Sanchar Nigam Limited (BSNL). The report includes sections on financial analysis, BSNL's profile, research methodology, a SWOT analysis, conclusions, and suggestions. Mitesh Ghiya conducted the project under the guidance of Dr. Dileep Singh to analyze BSNL's financial performance and strategies in the competitive telecom industry.
Dissertation report on performance appraisalMonika Deswal
This document appears to be a dissertation project report submitted for an MBA degree. It discusses a study conducted on employee satisfaction with performance appraisals at Hotel Samrat in New Delhi. The report includes an introduction to the hotel industry and Hotel Samrat, objectives and scope of the study, a literature review on relevant concepts like human resource management and performance appraisal, the research methodology used, data analysis and findings, and conclusions and suggestions.
The document provides an overview of social media marketing in India. It discusses key topics like the growth of social media usage in India, popular social media platforms used for marketing, and common social media marketing strategies. Some key statistics are presented on India's digital landscape and the potential of social media marketing in the large Indian market. The role of social media engagement and interactions in marketing is also highlighted.
SIP Report: Understanding Brand Awareness for ClicktoFameZaheer Sayyed
The document presents a study on understanding brand awareness for ClicktoFame, a professional photography studio in Bangalore, India. It outlines the objectives of determining awareness levels, interest based on demographics, and competitor brands. An exploratory research design is proposed to collect primary data through questionnaires from 100 respondents in Bangalore to analyze awareness and make recommendations.
a study on CRM practise of LAXMI HYUNDAI(NEPAL)anand karki
This document provides details about an internship report on customer relationship management practices at Laxmi Hyundai. The report aims to study Laxmi Hyundai's CRM strategies and identify customer needs, grievances, and suitable promotional strategies. The internship was conducted over 12 weeks under the guidance of faculty and Laxmi Hyundai staff. The objectives are to understand customer relationships, identify customer needs and issues, and help the company retain existing customers through effective CRM.
This document provides a summer internship project report on a study of employee retention at Balaji Formulations Pvt. Ltd. It includes an introduction describing the importance of employee retention. It then provides details about the company such as its vision, mission, management team, and key product lines. The report explores factors affecting employee retention at Balaji Formulations and was conducted as part of an MBA program.
USHealthNet will provide an integrated internet application service platform for healthcare professionals and consumers. For professionals, it will integrate administrative, communication, and research functions into a single web-based solution. For consumers, it will offer a free health, wellness, and self-service portal. The company plans to partner with other healthcare companies and acquire physicians and their patients to build a large user base. Its goal is to lower costs for physicians while improving care quality and patient relationships.
The global lighting market is undergoing changes driven by urban growth and energy efficiency. It is estimated to be worth €110 billion by 2020, growing at 6% annually from 2010-2016 and 3% from 2016-2020. General lighting makes up the largest segment at around 75% currently and is expected to reach 80% by 2020. LED lighting is driving market growth as construction increases in emerging markets and higher priced LED technology becomes more widely used. The lighting market is comparable in size to the global TV and computer markets but has received less attention until now.
This document is a project report submitted for a Bachelor of Commerce degree. It examines employee satisfaction at Ebenezer Printpack (P) Ltd in Thrissur, Kerala. The report includes an introduction discussing the importance of human resources and employee satisfaction to organizational success. It also outlines the objectives, research methodology, and limitations of the study. The report contains literature review, data analysis and interpretation, findings, suggestions, and a conclusion regarding levels of satisfaction among employees at Ebenezer Printpack. Tables and figures present survey results on various factors influencing job satisfaction.
An Internship report on Employee satisfaction of National Bank Ltd. Shekh Ishtiak Ahamed
This document provides an overview of an internship report submitted by Shekh Ishtiak Ahamed to Saleh Md. Arman on employee satisfaction at National Bank Limited's Jatrabari branch in Bangladesh. The report includes an introduction describing the background and objectives of studying employee satisfaction. It also describes the organization profile of National Bank Limited, including its vision, mission, goals, and various banking products and services. The document outlines the report's methodology, including data collection through questionnaires and analysis of responses. It acknowledges some limitations of the study due to time constraints and access to information.
This document is a letter of transmittal for an internship report submitted to fulfill the requirements of a Bachelor of Business Administration program. The author expresses gratitude to their academic supervisor for guidance. They worked to identify the basic information and preventive measures about the promotion strategy of S-FONE in Bangladesh. The letter acknowledges that while the analysis may not provide a clear picture, the author put forth their best effort. It requests that any queries about the report be addressed to the author.
This document provides an overview of a summer internship project report on digital marketing. It includes sections on the introduction and background of the topic, objectives and scope of the project, literature review, research methodology, findings from research conducted on digital marketing in India, and conclusions. The project analyzed key aspects of digital marketing such as search engine optimization, social media marketing, and trends in internet and social media usage in India. It also outlined the work done by the intern over 5 weeks, which involved tasks such as analyzing digital marketing strategies of companies, creating social media posts, and handling a company's website and social media pages.
This document discusses customer relationship management (CRM). It begins by defining CRM and outlining its key concepts, including the evolution from transactional to relationship-based approaches. CRM is described as a business strategy to understand customers in order to build long-term relationships. The document then discusses the internal and external relationships that CRM seeks to manage. It explains how CRM has evolved from a focus on individual transactions to developing ongoing customer relationships through coordinated marketing and sales efforts.
This document provides an overview of a student project on customer satisfaction of Airtel mobile services in India. It includes an acknowledgment section thanking the student's guide. The document then outlines the contents which will cover an introduction to customer satisfaction, Airtel's company profile, products and services, SWOT analysis, distribution and sales, targeting, data analysis, findings and conclusions. It describes the research methodology as using a survey method with a sample size of 100 customers and data collection through questionnaires. The need for the study is to understand customer service importance and marketing/management skills for organizational growth by assessing Airtel customer satisfaction levels.
The document discusses reward management and its importance in increasing employee efficiency, specifically looking at KFC in Bangladesh. It provides background on KFC and discusses how reward management can motivate employees and help them feel valued. The literature review covers intrinsic and extrinsic rewards and why reward management is important for attracting, retaining and motivating employees. It explains that a reward system can increase employee performance, loyalty and morale, while decreasing absenteeism. The study aims to evaluate how KFC's reward system impacts employee satisfaction and job performance.
This document provides an outline for a business plan covering key sections such as an executive summary, company description, products/services, marketing plan, operational plan, management team, financial plan, and appendices. The executive summary introduces the business and should be 2 pages or less. The company description provides details on ownership, history, strengths, challenges, and long-term goals. The marketing plan analyzes the target market, competition, and promotional strategies. The operational plan outlines daily operations, production, inventory, suppliers, personnel, and legal considerations. The financial plan includes profit/loss projections and cash flow statements.
A business plan outlines a company's goals, operations, finances, and marketing strategies. It identifies objectives and helps ensure those goals are met. Business plans are important as they attract investors, guide the company, and help avoid failure by providing a roadmap. An effective plan considers the reader and desired response, describes the company and products or services, analyzes the market and competition, and provides financial projections and strategies for success.
This document summarizes a study on customer satisfaction with MY CAR vehicle service center. It includes the objectives to study customer satisfaction strategies of Maruti Udhyog Ltd. and analyze satisfaction levels. A questionnaire was administered to 50 MY CAR customers in Bhopal to assess satisfaction with various aspects of service like communication, wait times, staff interaction, service quality and charges. Data analysis found most customers received service reminders, had wait times of 2-5 minutes, and rated cleanliness and staff interactions positively. However, over half desired better settlements and claims. Most were convinced of on-time vehicle delivery and reasonable repair charges. The study aims to help MY CAR identify strengths and weaknesses to improve customer satisfaction.
This document is a project report submitted by Mitesh Ghiya to the University of Rajasthan in partial fulfillment of a Bachelor of Business Administration degree. The report provides a financial overview of the telecom sector in India, with a focus on Bharat Sanchar Nigam Limited (BSNL). The report includes sections on financial analysis, BSNL's profile, research methodology, a SWOT analysis, conclusions, and suggestions. Mitesh Ghiya conducted the project under the guidance of Dr. Dileep Singh to analyze BSNL's financial performance and strategies in the competitive telecom industry.
Dissertation report on performance appraisalMonika Deswal
This document appears to be a dissertation project report submitted for an MBA degree. It discusses a study conducted on employee satisfaction with performance appraisals at Hotel Samrat in New Delhi. The report includes an introduction to the hotel industry and Hotel Samrat, objectives and scope of the study, a literature review on relevant concepts like human resource management and performance appraisal, the research methodology used, data analysis and findings, and conclusions and suggestions.
The document provides an overview of social media marketing in India. It discusses key topics like the growth of social media usage in India, popular social media platforms used for marketing, and common social media marketing strategies. Some key statistics are presented on India's digital landscape and the potential of social media marketing in the large Indian market. The role of social media engagement and interactions in marketing is also highlighted.
SIP Report: Understanding Brand Awareness for ClicktoFameZaheer Sayyed
The document presents a study on understanding brand awareness for ClicktoFame, a professional photography studio in Bangalore, India. It outlines the objectives of determining awareness levels, interest based on demographics, and competitor brands. An exploratory research design is proposed to collect primary data through questionnaires from 100 respondents in Bangalore to analyze awareness and make recommendations.
a study on CRM practise of LAXMI HYUNDAI(NEPAL)anand karki
This document provides details about an internship report on customer relationship management practices at Laxmi Hyundai. The report aims to study Laxmi Hyundai's CRM strategies and identify customer needs, grievances, and suitable promotional strategies. The internship was conducted over 12 weeks under the guidance of faculty and Laxmi Hyundai staff. The objectives are to understand customer relationships, identify customer needs and issues, and help the company retain existing customers through effective CRM.
This document provides a summer internship project report on a study of employee retention at Balaji Formulations Pvt. Ltd. It includes an introduction describing the importance of employee retention. It then provides details about the company such as its vision, mission, management team, and key product lines. The report explores factors affecting employee retention at Balaji Formulations and was conducted as part of an MBA program.
USHealthNet will provide an integrated internet application service platform for healthcare professionals and consumers. For professionals, it will integrate administrative, communication, and research functions into a single web-based solution. For consumers, it will offer a free health, wellness, and self-service portal. The company plans to partner with other healthcare companies and acquire physicians and their patients to build a large user base. Its goal is to lower costs for physicians while improving care quality and patient relationships.
The global lighting market is undergoing changes driven by urban growth and energy efficiency. It is estimated to be worth €110 billion by 2020, growing at 6% annually from 2010-2016 and 3% from 2016-2020. General lighting makes up the largest segment at around 75% currently and is expected to reach 80% by 2020. LED lighting is driving market growth as construction increases in emerging markets and higher priced LED technology becomes more widely used. The lighting market is comparable in size to the global TV and computer markets but has received less attention until now.
This document is a project report submitted for a Bachelor of Commerce degree. It examines employee satisfaction at Ebenezer Printpack (P) Ltd in Thrissur, Kerala. The report includes an introduction discussing the importance of human resources and employee satisfaction to organizational success. It also outlines the objectives, research methodology, and limitations of the study. The report contains literature review, data analysis and interpretation, findings, suggestions, and a conclusion regarding levels of satisfaction among employees at Ebenezer Printpack. Tables and figures present survey results on various factors influencing job satisfaction.
An Internship report on Employee satisfaction of National Bank Ltd. Shekh Ishtiak Ahamed
This document provides an overview of an internship report submitted by Shekh Ishtiak Ahamed to Saleh Md. Arman on employee satisfaction at National Bank Limited's Jatrabari branch in Bangladesh. The report includes an introduction describing the background and objectives of studying employee satisfaction. It also describes the organization profile of National Bank Limited, including its vision, mission, goals, and various banking products and services. The document outlines the report's methodology, including data collection through questionnaires and analysis of responses. It acknowledges some limitations of the study due to time constraints and access to information.
This document is a letter of transmittal for an internship report submitted to fulfill the requirements of a Bachelor of Business Administration program. The author expresses gratitude to their academic supervisor for guidance. They worked to identify the basic information and preventive measures about the promotion strategy of S-FONE in Bangladesh. The letter acknowledges that while the analysis may not provide a clear picture, the author put forth their best effort. It requests that any queries about the report be addressed to the author.
This document provides an overview of a summer internship project report on digital marketing. It includes sections on the introduction and background of the topic, objectives and scope of the project, literature review, research methodology, findings from research conducted on digital marketing in India, and conclusions. The project analyzed key aspects of digital marketing such as search engine optimization, social media marketing, and trends in internet and social media usage in India. It also outlined the work done by the intern over 5 weeks, which involved tasks such as analyzing digital marketing strategies of companies, creating social media posts, and handling a company's website and social media pages.
This document discusses customer relationship management (CRM). It begins by defining CRM and outlining its key concepts, including the evolution from transactional to relationship-based approaches. CRM is described as a business strategy to understand customers in order to build long-term relationships. The document then discusses the internal and external relationships that CRM seeks to manage. It explains how CRM has evolved from a focus on individual transactions to developing ongoing customer relationships through coordinated marketing and sales efforts.
This document provides an overview of a student project on customer satisfaction of Airtel mobile services in India. It includes an acknowledgment section thanking the student's guide. The document then outlines the contents which will cover an introduction to customer satisfaction, Airtel's company profile, products and services, SWOT analysis, distribution and sales, targeting, data analysis, findings and conclusions. It describes the research methodology as using a survey method with a sample size of 100 customers and data collection through questionnaires. The need for the study is to understand customer service importance and marketing/management skills for organizational growth by assessing Airtel customer satisfaction levels.
The document discusses reward management and its importance in increasing employee efficiency, specifically looking at KFC in Bangladesh. It provides background on KFC and discusses how reward management can motivate employees and help them feel valued. The literature review covers intrinsic and extrinsic rewards and why reward management is important for attracting, retaining and motivating employees. It explains that a reward system can increase employee performance, loyalty and morale, while decreasing absenteeism. The study aims to evaluate how KFC's reward system impacts employee satisfaction and job performance.
This document provides an outline for a business plan covering key sections such as an executive summary, company description, products/services, marketing plan, operational plan, management team, financial plan, and appendices. The executive summary introduces the business and should be 2 pages or less. The company description provides details on ownership, history, strengths, challenges, and long-term goals. The marketing plan analyzes the target market, competition, and promotional strategies. The operational plan outlines daily operations, production, inventory, suppliers, personnel, and legal considerations. The financial plan includes profit/loss projections and cash flow statements.
A business plan outlines a company's goals, operations, finances, and marketing strategies. It identifies objectives and helps ensure those goals are met. Business plans are important as they attract investors, guide the company, and help avoid failure by providing a roadmap. An effective plan considers the reader and desired response, describes the company and products or services, analyzes the market and competition, and provides financial projections and strategies for success.
This business plan outlines the key elements needed to start a new business, including an executive summary, table of contents, details about the business, marketing strategies, financial projections, and supporting documents. The executive summary should be 1-2 pages and cover the business products/services, target customers, reasons for success, owners' experience, and future outlook. The business section describes the company mission/goals, legal structure, management team, and challenges. The marketing section covers the product benefits, industry trends, target niche, competitors, and promotional strategies. Financial data includes startup costs, funding sources, and 3-year cash flow projections. Supporting documents provide resumes, references, and materials to back up plan assumptions.
The document provides an overview of a marketing class for small business owners. It discusses the importance of having a business plan and marketing strategy. The class will help attendees write the business and marketing sections of their plans by identifying their target market and competitors, developing a positioning statement, and choosing appropriate marketing tactics. Attendees will learn how to clearly describe their business and communicate its value to potential customers.
The document outlines questions to help define a competitive strategy. It discusses determining an organization's purpose, core competencies, goals, competitive advantages, and growth focus. Answering questions about mission, skills, market standing, barriers, and strategic approach can help create a comprehensive and focused competitive strategy. Consistency across responses is important to develop an effective strategy to overcome barriers and achieve goals.
This document outlines the key sections and content to include in a business plan. It describes the typical structure of a business plan, including a cover page, executive summary, table of contents, description of the business and products/services, market analysis, competition, management team, financial projections, and supporting documents. For each main section, it provides guidance on the types of information to include, such as describing the business goals, market size and trends, competitive advantages, marketing strategy, and three-year financial projections.
The document provides guidance on creating an effective marketing plan. It outlines key sections to include such as historical background, marketing goals and objectives, market analysis, strengths/weaknesses/opportunities/threats analysis, and financial information. The plan should demonstrate a thorough understanding of the target market and strategies to attract customers and gain a competitive advantage.
This document summarizes the agenda and content for Session 2 of a small business development center workshop on July 13, 2004. The session will include recapping homework from Session 1, analyzing the participant's industry and competitors, refining the value proposition, developing operating plans, sales projections, and marketing plans, and assigning homework for the next session.
aTable of ContentsExecutive Summary2HighlightsObjec.docxrock73
a
Table of Contents
Executive Summary 2
Highlights
Objectives
Mission Statement
Keys to Success
Description of Business 2
Company Ownership/Legal Entity
Location
Interior
Hours of Operation
Products and Services
Suppliers
Service
Manufacturing
Management
Financial Management
Start-Up/Acquisition Summary
Marketing 2
Market Analysis
Market Segmentation
Competition
Pricing
Appendix 2
Start-Up Expenses
Determining Start-Up Capital
Cash Flow
Income Projection Statement
Profit and Loss Statement
Balance Sheet
Sales Forecast
Milestones
Break-Even Analysis
Miscellaneous Documents
Executive Summary
Write this last so that you can summarize the most important points from your business plan. Provide a concise but positive description of your company, including objectives and accomplishments. For example, if your company is established, consider describing what it set out to do, how it has accomplished goals to date, and what lies ahead. If new, summarize what you intend to do, how and when you intend to do it, and how you think you can overcome major obstacles (such as competition). You can also choose to use the following four subheadings to organize and help present the information for your executive summary. Note: to delete any tip, such as this one, just click the tip text and then press the spacebar.
Highlights
Summarize key business highlights. For example, you might include a chart showing sales, expenses and net profit for several years. Note: to replace the sample chart data with your own, right-click the chart and then click Edit Data.
Objectives
For example, include a timeline of the goals you hope you to achieve.
Mission Statement
To Embrace Technology and Design, Develop energy saving products that will significantly reduce our Carbon Foot by using less electricity.
Keys to Success
Keep it simple
Create a box shifting enterprise, thus keeping overheads and staffing cost low
With minimum capital the business can be home grown
Use and Grow local talent. By reducing the travel time to and from work, allows employees to have more downtime. Ensuring that there is flextime, especially during children school holiday season.
This will allow employee loyalty and good product services to our customers.Description of Business
The business identifies house hold use or commonly used products in the market. And using technology rethinking the task and design, develop and bring to market devise that will save at least 25% electrical usage per year.
The company must only box shift the products, this will keep overheads, low and profit high. With minimum investments. This will allow the company to be flexible and stay focus on finding target products, filter these through rigorous design, fiscal and marking criteria to ensure they meet the company’s mission.
Company Ownership/Legal Entity
Indicate whether your business is a sole proprietorship, corporation (type), or partnership. If appropriate, define the business type (such as manufacturing, me ...
Strategy creates context for operating decisions.
It establishes the playing field and provides guidance for decision-making, the experience and skills needed by employees, positioning of marketing and advertising, the priority of initiatives, how to structure the company, and a many other issues.
In developing strategy, leaders make conscious and informed choices about who they are and what they stand for:
–What are our core values and beliefs?
–What markets and customer groups will we serve?
–What products and services will we offer and how profitable is each one?
–What infrastructure, core processes and resources must we have to succeed?
–What competitive advantages will cause us to succeed?
–What core competencies must we have to fuel our growth?
–How will we sell our products and services?
–How will we market our products and services?
–What financial results will we achieve?
In this A to Z we will cover some of the main elements of business strategy and give you some tricks and tips along the way!
IV. Instructions Marketing Plan This section provides details o.docxchristiandean12115
IV. Instructions: Marketing Plan
This section provides details on your industry, the competitive landscape, your target market and how you will market your business to those customers.
Market research
This section of your plan should explain:
· The total size of your industry
· Trends in the industry – is it growing or shrinking?
· The total size of your target market, and what share is realistic for you to obtain
· Trends in the target market – is it growing or shrinking? How are customer needs or preferences changing?
Barriers to entry
What barriers to entry does your startup face, and how do you plan to overcome them? Barriers to entry might include:
· High startup costs
· High production costs
· High marketing costs
· Brand recognition challenges
· Finding qualified employees
· Need for specialized technology or patents
· Tariffs and quotas
· Unionization in your industry
Threats and opportunities
Once your business surmounts the barriers to entry you mentioned, what additional threats might it face? Explain how the following could affect your startup:
· Changes in government regulations
· Changes in technology
· Changes in the economy
· Changes in your industry
Use the SWOT Analysis Worksheet on the next page to identify your company’s weaknesses and potential threats, as well as its strengths and the potential opportunities you plan to exploit.
SWOT Analysis Worksheet
Strengths
Weaknesses
Opportunities
Threats
Product/ Service Offering
Unique Product and Services
Online Presence
Online Market
Intense Compeition
Brand/ Marketing
Appealing to a wide range of ages
Advertising is limited because of low brand awareness
Advertising and marketing can help boost the brand image nationally
Staff/HR
Strong Management
Hiring a great staff with knowledge of the things associated with the gimmick used
Hiring High School and college students
Cohesion affected by the age and experience differences
Finance
Strong backing of investors
Viable industry and high exchange means low market share
Partnerships with major technology companies (Samsung, Microsoft, Sony)
Rise in price of raw materials can affect profitability
Operations/
Management
Strong management
Hiring management with knowledge of food service and entertainment
Staying on the cutting edge
Operating as such not to ditto other establishments
Market
Military in the area enjoy sports and/or video games
Ensuring all ages feel welcome.
Advertising and marketing can help boost the brand image nationally specially in smaller cities
Threat from established competitors and new entrants
Can any of your strengths help with improving your weaknesses or combating your threats? If so, please describe how below.
A strength we have at our disposal is our unique products and services. Using these services we open ourselves to many possibilities to combat our online presence such as being able to stream our gaming onto the internet on sites such as YouTube or Twitch. This is someth.
This document is a business plan for Example Corporation owned by three individuals. It includes sections on executive summary, company description, products/services, marketing plan, operations, management, and financial plan. The marketing plan section describes the company's target market, competitors, pricing, promotion strategy, and sales forecast. The operations section addresses production, location, legal/regulatory issues, personnel, and suppliers.
Marketing planning for on the activitiesgaurav jain
The document provides an outline for the contents of a comprehensive marketing plan, including sections on marketing goals and objectives, market analysis, SWOT analysis, marketing focus, promotion, price, and financial information. The purpose is to clearly show the steps that will be undertaken to achieve business objectives over the 1-5 year period covered by the plan. Key elements include sales, profit, pricing, and product objectives; environmental and consumer analysis; identifying strengths, weaknesses, opportunities, and threats; and describing the product or service, location, promotion strategies, and pricing approach. Financial projections should show expected sales and market share with and without the proposed marketing strategies.
BUSINESS PLAN
Creating an extensive business plan is unnecessary for most businesses to get started. Keep it short when
you are getting started. You don’t have time to write a 50-page document and no one wants to read it
either. However, the exercise of creating a business plan offers you several benefits that more than
outweigh the investment of time:
• The process of thinking and writing the plan provides clarity to your business • If capital is needed from beyond your savings, investors want to see a plan that demonstrates a solid
understanding and vision for your business • The plan will help you to prioritize the tasks that are most important • With growth, the plan offers a common understanding of the vision to new leaders • It is something you should continually review and update over time
A simple business plan for a product or service company that is just forming, can be completed rather
quickly. Write it simply keeping in mind who the audience might be. It needs to be understandable,
readable, and realistic.
This template is organized into seven sub-plans or sections to be completed. It is recommended to
complete the Executive Summary last once the other sections have been completed. As you move from
the Company Overview to the Financial Plan, the writing should tell the story of your motivation, your
vision, why you will be successful, how you will achieve success, and how you will measure it.
It will be important to keep your plan up to date so you can see your progress, celebrate success, and
adjust where you missed the mark. This is best done on a quarterly, if not monthly basis
The document provides guidance on creating an effective seed funding pitch in 12 steps:
1. Introduce your product/service with "the grab" in 1 concise statement.
2. Identify a big problem your customers face and how you will solve it.
3. Explain your specific solution - the product/service and how it solves the problem.
4. Describe the market opportunity - size, growth, potential customers.
5. Outline your competitive advantage over similar solutions.
6. Highlight your qualified founding team's relevant experience and passion.
7. Detail your revenue model and how your business can scale globally.
8. Review accomplishments and upcoming milestones.
The document discusses competitive strategies and the business environment. It covers how business strategy is created through analysis of internal resources and the external environment. Key aspects of strategy include formulation, implementation, managing competition through pricing and communication. Understanding customers is important, and tools like conjoint analysis can provide insights. Effective strategies consider the nature of the operating environment and routes to achieving competitive advantage like focusing on areas of strength. The effectiveness of strategic systems should be evaluated based on factors like alignment with goals and flexibility.
This document provides tips and strategies for conducting a competitive analysis. It defines competitive analysis as evaluating how top competitors use different marketing tactics to generate leads, sales, and traction. The document outlines several key aspects of competitors to analyze, including their products/services, costs, market share, target audience, unique selling propositions, and marketing tactics and results. Conducting an in-depth competitive analysis is important for understanding a competitor's strengths and weaknesses in order to improve a business's own marketing strategy.
Managerial skills and Business ethics and Business planSusrit Basnet
The document discusses managerial skills and the business planning process. It begins by outlining the four main types of managerial skills: conceptual skills, human skills, technical skills, and communication skills. It then describes the seven steps of decision making: diagnosing problems, analyzing problems, generating alternatives, evaluating alternatives, reaching decisions, choosing implementation strategies, and monitoring and evaluating. The remainder of the document focuses on building a business plan, outlining the seven essential sections including executive summary, company description, market analysis, organization and management, marketing plan, funding request, and financial projections.
Question 1 Which of the following is NOT one of the three main.docxaudeleypearl
Question 1
Which of the following is NOT one of the three main elements of radical design?
Changes to existing process
Training
Measuring the results using the predetermined metrics
A vision of which specific performance metrics will best reflect the success of overall business strategy
Question 2
Differentiation can best be described as:
Results when an organization has the lowest cost.
The organization has identified itself as unique in the marketplace.
The difference between price and cost.
Value of the product and the actual cost to provide or produce.
Question 3
Which of the following is NOT a common risk of offshoring?
Long transition periods that decrease the cost of savings
Additional technology, telecommunications, travel, process changes, and management overhead required in order to relocate and supervise operations outside one’s own country
Increase labor costs
Geopolitical unrest (war and crime)
Question 4
Identify the 3 Organization Structures:
Formal, Informal, Open
Deductive, Inductive, Conductive
Hierarchical, Flat, Matrix
Open, Hierarchical, Formal
Question 5
Radically changing a business is not easy task. Research done to determine why companies failed to reach their goals reveal some of the more common reasons include:
Lack of training
Introducing unnecessary complexity into the new process design
Lack of a coherent communications program
all of these
Question 6
Which of the following is NOT a support activity in the value chain of a firm?
Human Resources
Purchasing
Service
Technology
Question 7
As the Manager of a new work group you are to explain the dynamics of System Hierarchy. Explain the 3 levels of the hierarchy along with the function and value of the different components. Finally, how do these components build upon each other and with each other.
H
essay-ans-_17933
Question 8
Enterprise systems address knowledge capture and use across many functions of an organization. Identify three different types of enterprise systems that solve common business strategy needs. Briefly describe the logistical flow of information through that system. Use the kind of description that you would use with a client while have lunch or dinner with them.
Question 9
Explain designing a framework for getting work done? Your answer should be approximately 2 or 3 paragraphs (300 words). Please clearly state the necessary components and explain how they work in developing an effective framework. Please cite a minimum of 2 resources including material external to the course.
Question 10
Select a company of your choice and explain their approach to the three primary strategies for achieving a competitive advantage according to Michael Porter. Your answer should be a minimum of 200 words and cite all resources.
Page 28 of 28
Page 27 of 27Business Plan for a Startup Business
The business plan consists of a narrative and several financial works ...
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Leveraging Generative AI to Drive Nonprofit Innovation
5 6242549284709860311
1. Mini Project Report Format
No of pages in the report : 75
Font size = 12
Font = Times New Roman
Spacing = Double Spacing
Alignment = Justify
Last Date for Submitting the
report to your respective
mentors- 31st January 2022
2. 3
(3 Hard Bound Copies of the
report is to be submitted after
getting the Plagiarism Check
Report of less than 20% )
3. 4
OUTLINE OF REPORT
● Front Page
● Plag Certificate
● Certificate (forwarded by faculty)
● Declaration
● Acknowledgement
● Table of Content
● List of table and figures
● Executive Summary
● Enterprise Description
● Products / Services Description
● Industry Analysis
● Competition Analysis
● SWOT Analysis
● Marketing Sub-Plan
● Operations Sub-Plan
● Human Resources Sub-Plan
● The Budget
● Liquidity
● Financial Sub-Plan
● SELECTED OPTIONS AND CRITICAL MEASURES
● Milestone Schedule
● Appendix
4. 5
1. EXECUTIVE SUMMARY
This section is a brief overview of the whole Business Plan.
Description of Business: Provide some information about the product or service you wish to offer.
·
The Market: What markets do you intend to target?
·
Growth Potential: What is the potential for your business? (What do you hope to achieve in one to
three years’ time?)
·
Sales & Profit Forecast: Give a summary of the sales and profit forecast figures (for the next three
years).
·
Financial Requirements: How much money would you requirements
1. To start the business.
2.
To sustain your business during the first three years.
·
Utilisation of Finances: What will the loan/overdraft/investment be used for?
·
Where will you source your funding from: Loan, Bank Overdraft, Personal funds?
·
Repayment of Loans: How long do you expect the loan repayment period to be?
·
List of Critical Issues for the Success of the Project:
Present a list of the critical success factors most likely to affect your project.
·
Assistance required: What assistance would you require to help you launch your
project?
2. ENTERPRISE DESCRIPTION
It is important that you demonstrate a clear understanding of the business you would like to be in.
You should also explain your business concept and the reasons why you think it will be a success.
Provide an overview of your business idea
What inspired you to choose this line of business?
What personal qualities and experience will you invest in the business?
5. 6
In what way is your concept innovative? What are you offering that other businesses do not offer
already?
Do you believe there is a real need for your product or service?
Where do you see your business in the medium and long term?
3. PRODUCT OR SERVICE DESCRIPTION
This section helps you to think about your product or service which reflects on your ability to
understand and cater for your clients’ expectations.
Provide a detailed description of your product or service.
What innovative features does your product or service offer?
How does your product or service distinguish itself from other products or services already existing
on the market?
Can you list three unique selling points offered by your product or service?
How will your product or service satisfy client needs and expectations?
4. INDUSTRY ANALYSIS
This section helps you to understand the industrial environment you intend to work in and through it
you can identify important changes that are likely to take place in your market.
How big is the sector you will be operating in?
How many companies already operate in this sector?
What are the general sector trends? Is it growing, static or slowing down?
Can you perceive any important changes in this sector?
How can these changes affect your business?
Are you aware of any Political, Economic, Social, Technological, Legislative or Environmental
changes that could seriously affect your business in the medium or long term? This is known as the
PESTLE analysis.
How desirable do you consider this sector to be for new, local entrants and from other areas?
5. COMPETITION ANALYSIS
6. 7
In order to compete successfully in any business you need to know your competitors. It is useful to
study how and why they achieve success. Also you need to be aware of their failures to avoid
committing the same errors.
Who are your most important competitors?
What are their main strengths and weaknesses?
How can you be different?
How can your product or service be more competitive?
What are your competitors’ pricing policies? How do these affect your sales strategies?
Can you list your main competitors and their estimated market share?
6. SWOT ANALYSIS
This section enables you to look closely at the internal strengths and weaknesses of your business,
and to identify external threats and potential opportunities.
S = Strengths
W = Weaknesses
O = Opportunities
T = Threats
Strengths
Provide a list of your core competencies that give your product or service certain advantages.
(Example: High quality, competitive pricing, customer care)
Weaknesses
Given the necessary resources, which areas of your business would you need to improve?
(Example: Lack of funds, lack of management skills, unskilled workforce)
Opportunities
Given the right conditions, which business opportunities can you identify for growth and greater
profitability?
7. 8
(Example: New markets, export potential, joint venture proposal)
Threats
Think about possible factors which could adversely affect your business in the future.
(Example: Imported products, new entrants, political and economic changes)
7. MARKETING SUB-PLAN
It is no use having the greatest product in the world if you cannot sell it.
This section focuses on your potential customers and allows you to see whether your products can
satisfy their needs.
The Product
List three important features that make your product or service worth having. Example: design,
functionality, reliability.
List three features where you think your product or service could be improved.
Can you list three major competitors that offer similar products or services to yours? Can you identify
differences between your product and theirs?
In what aspects can your product or service be described as innovative?
What image do you want to project with your product or service?
Do you have any plans to add more products or services to your current portfolio?
The Customer
Will your business depend on one main customer or will you sell to a wide variety of customers?
If you plan to sell to a wide variety of customers, list five types of customers that are likely to buy
your product or service.
Do you plan to have a uniform approach to all customer groups or will you vary your strategies
accordingly?
What measures will you employ to identify customer requirements with regard to your product or
service?
8. 9
How do you plan to collect customer feedback in order to ensure that your product or service has a
high degree of customer satisfaction?
Pricing
How will you price your products? Explain the reasons behind your pricing strategies.
How will your prices compare with those of your competitors?
Do you intend to give your customers credit? Explain the reasons behind your decision
In order to explain and justify your pricing strategy you must touch on the following points:
Compare it to your competitors pricing
Show that you are profitable at that level
Explain the rationale behind your price
Setting a price is not easy but there are a couple of techniques you can use to guide you.
The first thing to do is to assess if you have control over your prices. It could very well be that you
have limited control over your prices. If you are in a price driven market where all your competitors
price at Rs 100 it can be complicated to justify a higher price to your customers.
Now if you have control over your prices you then need to come up with a figure. Here are the two
main strategies that you can use to do so:
Cost plus pricing: this consists in adding a percentage margin to the cost of the good or service you
are selling. The advantage of this strategy is that you are guaranteed to earn your margin on every
sale. The disadvantage is that your price could be below or above what customers are willing to pay
for a product or service.
Benefit driven pricing: this consists in estimating the gain procured by your goods or service to the
customer and setting the price as a fraction of this gain. It is easier to do when your product or
service procure a hard benefit (i.e. when you can quantify the money your customer will save) than
when you product procures a soft benefit (i.e. when you cannot easily quantify the value of the
benefit as for example if it makes your customer save time). The advantage of this technique is that
it allows you to maximise the price of your goods and services. The disadvantage is that it usually
requires trying different price points in order to find the right market price.
The Place
9. 10
Where do you plan to sell your product or service?
Directly from the factory
From a showroom
E-Commerce
Other (give details)
How easy will it be for your customers to gain access to your products or services? Give details.
If you feel that customers will find it difficult to access your products, can you suggest ways of
improving the situation?
Mention three ways in which your competitors facilitate access to their products or services for their
customers.
How do you plan to get the product to the market?
Distribute the product yourself?
Employ full/part-time salesmen?
Enter into a distribution agreement with third parties?
Online sales
The Promotion
What methods of advertising do you intend to use for your product or service?
Newspapers and magazines
Television
Radio
Sponsorships
Internet (websites, e-newsletters, search engine optimization)
Other (specify)
10. 11
If you intend to use any of the media mentioned above, which do you rate as the most effective and
why?
How do your competitors advertise their products? Do you think their methods are effective?
Brand and product positioning
tag-lines
Target customer personas and profiles
8. OPERATIONS SUB-PLAN
This section helps you to look at your internal operations in detail to see if your business can be run
efficiently and effectively. It draws attention to your team and allows you to develop strategies for
good and effective management.
Do you already have business premises or are you planning to buy/lease/rent them in the near
future?
Give details of your business location and premises
How long and how well will the present premises (if any) meet your business needs?
Are the business premises you have identified easily accessible to your clients?
Give details of equipment/machinery/vehicles you will require to operate your business (such as
purpose, current value and future replacement date)
Give details of equipment/other items which you plan to acquire or lease in the near future (such as
purpose, costs and credit terms)
Make up a list of your main suppliers and their credit terms
Plan on contingency suppliers in case of emergencies
Do you intend to operate a quality management system of any sort? Are you planning to apply for
quality certification?
What type of quality system?
Who will take charge of implementing it?
11. 12
What are the timings for its introduction?
Ensure you are conformant with Health and Safety and/or Environmental regulations relevant to your
business
9. HUMAN RESOURCES SUB-PLAN
People are the greatest resource of any business venture. This section focuses your attention on
your workforce, their training needs as well as their material needs in terms of health & safety,
professional development, job satisfaction and remuneration.
Describe your Management Structure (If you do not have a management structure, list those people
who can assist you with the running of the business).
How many people do you plan to employ? (Full Time / Part Time)
What types of skills and/or experience are you looking for?
What training will your work force require to be able to meet your future plans?
What measures do you plan to adopt to ensure employee loyalty?
How soon do you think you will need to expand your workforce?
Plan you own development and that of your management team as your business continues to
expand.
10. THE BUDGET
The budget provides the financial planning detail for every aspect of the business e.g. employee
costs, rent, IT investments, machinery costs, sales value , direct material costs, shipping and freight
charges, etc. The ultimate target that should result from the budget is the budgeted net profit. It is a
key tool for operating the business, and by facilitating comparison of actual performance versus
budgeted performance, it highlights the operating VARIANCES to management.
The budgeted net profit, after taxation, when expressed as a percentage of the net investment in the
business, gives the Return On Investment - ROI - the single most important piece of financial data
and the reason for being in business in the first place.
Prepare a detailed budget
12. 13
Plan periodical reviews of actual performance against budget
Prepare a corrective action plan for the variances that will inevitably occur
Set the basis for the Return on Investment you wish the business to give you
11. LIQUIDITY
Liquidity is fundamental to every business in relation to being able to trade and meet obligations.
Management monitors the risks in liquidity by tracking cash movements with a Cash Flow Forecast
ensuring adequate cash or facilities to raise money to carry out the business.
How will you keep control of your cash flow?
How will you finance the changes you may need to make in your business?
12. FINANCIAL SUB-PLAN
Business is all about the management of products, services and money. To enable management to
do their job, the tool they need is management information.
Information relating to business performance is transmitted via management accounts. These are
therefore a very powerful and essential reporting mechanism requiring high priority attention.
Successful businessmen understand how money works but need to have the information to support
the decision making.
Calculate the break-even point of your business and how soon you can reach it. Take into
consideration all the costs involved:
Direct Costs are generally straightforward to identify as they relate specifically to a product: e.g.
labour, material and shipping costs.
Indirect costs, for example rent and service charges, need to be included in the general overheads
and a proportion of those general overheads will need to be added to the cost of each product to
arrive at its true cost. The principle is that overheads also need to be covered and therefore “the
overhead recoupment cost” is an important financial that needs to be kept up to date to make sure
that your sales prices cover all the costs of running the business.
Give the amount of overdraft / funds needed as shown in the cash flow forecast.
Can you offer any security to support your financial requirements?
13. 14
Over what period will loan/overdraft be repaid and are these repayments included in the cash flow
forecast?
How much do you and your partners plan to invest in the business?
Do you have access to other sources of funds? Give details if any.
Do you have any contingency plans if your sales turn out to be lower or the costs higher than your
forecast?
Have you taken account of tax consideration in your calculations?
13. SELECTED OPTIONS AND CRITICAL MEASURES
Following a careful analysis of your business you should now be in a position to make a list of logical
options open to you.
Once the options have been identified, you should be in a position to list a number of critical
measures that need to be implemented in line with the options you have selected.
Now that you have carried out a systematic analysis of your project, you should be in a position to
look at your options in a more formal manner. Consider your options very carefully and seek advice
in order to be in a position to draw up a list of critical measures you need to implement in order to
launch your project. These measures should also indicate what kind of assistance (technical and
financial) you require to get started. As a result of the analysis carried out in the preceding sections
make a list of the critical measures you need to carry out, such as:
Look into energy savings efficiencies on machinery
Apply for ISO certification
Invest in training for management
Invest in training for employees
Employ new staff
Carry out market research
Invest in Information Technology Systems
Seek new premises
Seek foreign partners
14. 15
Look for new market segments
Others
14. MILESTONE SCHEDULE
This is a list of all the critical measures that are mentioned in the Business Plan. When implemented,
the measures in the milestone schedule will help your enterprise become more efficient.
At this stage, after having gone through the Business Planning Process, you should be in a much
better position to identify and prioritize your needs in line with the realities of your business venture.
Once you have identified the critical measures, you should plan their implementation over a three
year period. Base your decisions on the information provided by your Business Plan. When
implemented, the critical measures in the milestone schedule will help your enterprise become more
competitive. The milestone schedule should include:
The type of assistance required (based on the critical measures)
The date of implementation of these measures
The cost of implementing such measures
Other information specific to the business that needs to be monitored at a glance
The table below is a sample Milestone Schedule. The information given within is by no means
exhaustive and is only meant to serve as an example.
Milestone Schedule (Example)
ASSISTANCE R
EQUIRED
DATE OF
IMPLEMENTATION
COST (000
rs)
Operations
15. 16
ISO Certification
January - May 10,000
Health & Safety Standards February 3,000
IT Systems
March - April 8,000
Payroll System
May
3,000
New Machinery
January 11,000
Human Resources
Consultancy
January - May 5,000
March - May
Employ New Staff September 1,000
Management Training February 800