The document outlines the key steps in designing goods and services according to an integrated framework:
1) Establishing strategic mission/vision and conducting market analysis and understanding competitive priorities.
2) Designing customer benefit packages and configuring detailed goods/service/process designs.
3) Developing manufactured goods and selecting processes.
4) Designing service delivery systems, encounters, and introducing/deploying to markets for evaluation.
It defines the relations, promises and marketing efforts between the three key stakeholders in services marketing - companies, providers (employees), and customers. Internal marketing is done between company and providers, external marketing is performed between companies and customers, and interactive marketing takes place between customers and providers.Marketing service triangle plays a very important role in service industries.
It defines the relations, promises and marketing efforts between the three key stakeholders in services marketing - companies, providers (employees), and customers. Internal marketing is done between company and providers, external marketing is performed between companies and customers, and interactive marketing takes place between customers and providers.Marketing service triangle plays a very important role in service industries.
A global supply chain is made up of the interrelated organizations, resources, and processes that create and deliver products and services to end customers. In the instance of global supply chains, it is extended around the world
Any company that uses parts and services from another factory overseas faces issues with global supply chain management
A form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. The government sector, with its court, employment services, hospitals, loan agencies, military services, police and fire department, postal service and schools, in the service business. An essential ingredient to any service provision is the use of appropriate staff and people. Refers to the systems used to assist the organization in delivering the service. Where is the service being delivered? Physical Evidence is the element of the service mix.
Offering a unique service which was not not earlier offered into the market is called new service and the process of designing such new service is called New Service Development.
A global supply chain is made up of the interrelated organizations, resources, and processes that create and deliver products and services to end customers. In the instance of global supply chains, it is extended around the world
Any company that uses parts and services from another factory overseas faces issues with global supply chain management
A form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. The government sector, with its court, employment services, hospitals, loan agencies, military services, police and fire department, postal service and schools, in the service business. An essential ingredient to any service provision is the use of appropriate staff and people. Refers to the systems used to assist the organization in delivering the service. Where is the service being delivered? Physical Evidence is the element of the service mix.
Offering a unique service which was not not earlier offered into the market is called new service and the process of designing such new service is called New Service Development.
1
Chapter 8
Design for Six Sigma
1
Design for Six Sigma
Design for Six Sigma (DFSS) represents a set of tools and methodologies used in product development for ensuring that goods and services will meet customer needs and achieve performance objectives and that the processes used to make and deliver them achieve six sigma capability.
2
2
DFSS Methodology: DMADV
Define – establish goals
Measure – identify voice of the customer and define CTQ measures
Analyze – propose and evaluate high-level design concepts
Design – design the details of the product and processes used to produce it
Verify – ensure that the product performs as expected and meets customer requirements
3
Features of DFSS
A high-level architectural view of the design
Use of CTQs with well-defined technical requirements
Application of statistical modeling and simulation approaches
Predicting defects, avoiding defects, and performance prediction using analysis methods
Examining the full range of product performance using variation analysis of subsystems and components
4
Concept Development
Concept development – the process of applying scientific, engineering, and business knowledge to produce a basic functional design that meets both customer needs and manufacturing or service delivery requirements.
5
Innovation
Innovation involves the adoption of an idea, process, technology, product, or business model that is either new or new to its proposed application.
The outcome of innovation is a discontinuous or breakthrough change that results in new and unique goods and services that delight customers and create competitive advantage.
6
Types of Innovation
1. An entirely new category of product (for example, Twitter)
2. First of its type on the market in a product category already in existence (for
example, the DVD player)
3. A significant improvement in existing technology (for example, the Blu-ray
disc technology)
4. A modest improvement to an existing product (for example, the latest iPad)
7
Creativity
Creativity is seeing things in new or novel ways.
Creativity tools, such as brainstorming and “brainwriting,” are designed to help change the context in which one views a problem or opportunity, thereby leading to fresh perspectives.
8
Understanding the Voice of the Customer
What is the product (good or service) intended to do?
Technical requirements, sometimes called design characteristics, translate the voice of the customer into technical language, specifically into measures of product performance.
9
Design Development
Design development - the process of applying scientific, engineering, and business knowledge to produce a basic functional design that meets all CTQs – both customer needs and manufacturing or service delivery requirements.
Design development usually starts with a high-level design and then moves toward more detail design of components ...
JamesSticky NoteThis is an introduction to a volume of t.docxchristiandean12115
James
Sticky Note
This is an introduction to a volume of the Journal of Education devoted to my papers. This piece is quite close to my paper "What is Literacy?".
1
Chapter 8
Design for Six Sigma
1
Design for Six Sigma
Design for Six Sigma (DFSS) represents a set of tools and methodologies used in product development for ensuring that goods and services will meet customer needs and achieve performance objectives and that the processes used to make and deliver them achieve six sigma capability.
2
2
DFSS Methodology: DMADV
Define – establish goals
Measure – identify voice of the customer and define CTQ measures
Analyze – propose and evaluate high-level design concepts
Design – design the details of the product and processes used to produce it
Verify – ensure that the product performs as expected and meets customer requirements
3
Features of DFSS
A high-level architectural view of the design
Use of CTQs with well-defined technical requirements
Application of statistical modeling and simulation approaches
Predicting defects, avoiding defects, and performance prediction using analysis methods
Examining the full range of product performance using variation analysis of subsystems and components
4
Concept Development
Concept development – the process of applying scientific, engineering, and business knowledge to produce a basic functional design that meets both customer needs and manufacturing or service delivery requirements.
5
Innovation
Innovation involves the adoption of an idea, process, technology, product, or business model that is either new or new to its proposed application.
The outcome of innovation is a discontinuous or breakthrough change that results in new and unique goods and services that delight customers and create competitive advantage.
6
Types of Innovation
1. An entirely new category of product (for example, Twitter)
2. First of its type on the market in a product category already in existence (for
example, the DVD player)
3. A significant improvement in existing technology (for example, the Blu-ray
disc technology)
4. A modest improvement to an existing product (for example, the latest iPad)
7
Creativity
Creativity is seeing things in new or novel ways.
Creativity tools, such as brainstorming and “brainwriting,” are designed to help change the context in which one views a problem or opportunity, thereby leading to fresh perspectives.
8
Understanding the Voice of the Customer
What is the product (good or service) intended to do?
Technical requirements, sometimes called design characteristics, translate the voice of the customer into technical language, specifically into measures of product performance.
9
Design Development
Design development - the process of applying scientific, engineering, and business knowledge to produce a basic functional design that meets all CTQ.
This webinar will focus on Re-Engineering Obsolete Printed Circuit Boards. Many OEM's are finding their mature PCB designs are peppered with a dwindling supply of obsolete components and/or they are paying for additional labor to install inefficient thru-hole components. These challenges will often lead to compromised schedules and strained margins.
We will review the items required to make the process of redesigning a customer's antiquated or obsolete printed circuit board into a contemporary and cost effective product.
This complete presentation has a set of sixty six slides to show your mastery of the subject. Use this ready-made PowerPoint presentation to present before your internal teams or the audience. All presentation designs in this Expense Management PowerPoint Presentation Slides have been crafted by our team of expert PowerPoint designers using the best of PPT templates, images, data-driven graphs and vector icons. The content has been well-researched by our team of business researchers. The biggest advantage of downloading this deck is that it is fully editable in PowerPoint. You can change the colors, font and text without any hassle to suit your business needs. http://bit.ly/39vrTIB
This PPT deck displays sixty five slides with in depth research. Our Cost Management PowerPoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Cost Management PowerPoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement. http://bit.ly/378cCeY
A Statistical Approach to Resolve Conflicting Requirements in Pervasive Compu...Osama M. Khaled
Pervasive computing systems are complex and challenging. In this research, our aim is to build a robust reference architecture for pervasive computing derived from real business needs and based on process re-engineering practices. We derived requirements from different sources grouped by selected quality features and worked on refining them by identifying the conflicts among these requirements, and by introducing solutions for them. We checked the consistency of these solutions across all the requirements. We built a mathematical model that describes the degrees of consistency with the requirements model and showed that they are normally distributed within that scope.
Full paper:
https://www.researchgate.net/publication/316582796_A_Statistical_Approach_to_Resolve_Conflicting_Requirements_in_Pervasive_Computing_Systems?_iepl%5BviewId%5D=GYzOmb1HA01ScDf1IJ1T8eif&_iepl%5BprofilePublicationItemVariant%5D=default&_iepl%5Bcontexts%5D%5B0%5D=prfpi&_iepl%5BtargetEntityId%5D=PB%3A316582796&_iepl%5BinteractionType%5D=publicationTitle
Citation
Osama M. Khaled, Hoda M. Hosny, Mohamed Shalan (2017). A Statistical Approach to resolve conflicting requirements in pervasive computing systems. The 12th International Conference on Evaluation of Novel Approaches to Software Engineering (ENASE 2017), Porto, Portugal, 28-29 April 2017.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
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Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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5. Strategic Mission and
Vision
Strategic and Market Analysis
and understanding Competitive
Priorities
Customer Benefit Package
Design and Configuration
Detailed Goods, Service and
Process Design
6. Strategic Mission and
Vision
Strategic and Market
Analysis and
understanding
Competitive Priorities
Customer Benefit
Package Design and
Configuration
Detailed Goods, Service
and Process Design
Manufactured Good
Design and
Development
7. Strategic Mission and Vision
Strategic and Market Analysis
and understanding Competitive
Priorities
Customer Benefit Package Design
and Configuration
Detailed Goods, Service and
Process Design
Manufactured Good Design and
Development
Manufactured Good Design and
Development
Process and Selection and Design
8. Strategic Mission and Vision
Strategic and Market Analysis
and understanding Competitive
Priorities
Customer Benefit Package Design
and Configuration
Detailed Goods, Service and
Process Design
Manufactured Good Design and
Development
Manufactured Good Design and
Development
Process and Selection and Design
Service and Service Delivery
System Design
9. Strategic Mission and Vision
Strategic and Market Analysis
and understanding Competitive
Priorities
Customer Benefit Package Design
and Configuration
Detailed Goods, Service and
Process Design
Manufactured Good Design and
Development
Manufactured Good Design and
Development
Process and Selection and Design
Service and Service Delivery
System Design
Service Encounter Design
10. Strategic Mission and Vision
Strategic and Market Analysis
and understanding Competitive
Priorities
Customer Benefit Package Design
and Configuration
Detailed Goods, Service and
Process Design
Manufactured Good Design and
Development
Manufactured Good Design and
Development
Process and Selection and Design
Service and Service Delivery
System Design
Service Encounter Design
Market
Introduction/Deployment
11. Strategic Mission and Vision
Strategic and Market Analysis
and understanding Competitive
Priorities
Customer Benefit Package Design
and Configuration
Detailed Goods, Service and
Process Design
Manufactured Good Design and
Development
Manufactured Good Design and
Development
Process and Selection and Design
Service and Service Delivery
System Design
Service Encounter Design
Market Introduction/Deployment
Market Evaluation
13. ROBUST DESIGN AND THE
TAGUCHI LOSS FUNCTION
The performance of a good or
service is affected by
variations that occur during
production or service delivery,
environmental factors, and
the ways in which people use
it.
14. Goods that are insensitive
to external sources of
variation are called robust
15. Genichi Taguchi
• A Japanese engineer who made numerous
contributions to the field quality management,
explained the economic value of reducing variation in
manufacturing. Taguchi maintaned that the
traditional practice of meeting design specification is
inherently flawed.
16. Traditional Goal Post View of Conforming to
Specifications
Tolerance
0.480 0.520
LossLoss
No Loss
0,500
17. Taguchi measured quality as the
variations from the target value of
design specification and then
translated that variation into an
economic “loss function” that
expresses the cost of variation in
monetary terms. The economic loss
applies to both goods and services.
18. Taguchi assumed that losses can be
approximated by a quadratic
function so that larger deviations
from target cause increasingly
larger losses.
22. Reliability
• Is the probability that manufactured good, piece of equipment, or
system performs its intended function for a stated period of time
under specified operating conditions.
Note : A system could be a service process where each stage (work
activity or station) is analagous to a companent part in a
manufactured good.
23. This definition has four important elements :
• Probability
• Time
• Performance
• Operating conditions
24. Probability
• A probability of .97 indicates that, on average, 97 out of 100 times the
item will perform it function for a given period of time under
specified operating conditions.
25. Time
• A device having a reliabilty of .97 for 1,000 hours of operation is
inferior to one that has the same reliability for 5,000 hours of
opertion, if the objective of the device is long life.
26. Performance
• The reliabilty of a system is the probability that the system will
perform satisfactorily over a specified period of time
27. Operation Conditions
• Many manufactured goods consist of several components that are
rearranged in series but are assumed to be interdependent of one
another.
28. Structure of a Serial System
Component
1
Component
n
Component
2
. . .
29. • If we know the reliabilty, pj, for each component, j, we can compute
the total reliability of an n-component series system, Rs.
• If the individual reliabilities are denoted by P1, P2, . . ., Pn Land the
system reliability is denoted by Rs, then
31. Structure of a Parallel System
Component
1
Component
n
Component
2
.
.
.
32. Equation 6.3
• The system reliabiilty of an n- component parallel system is computed
as:
Rp = 1 – (1-p1) (1-p2) (1-p3) ... (1-pn)
33. Combinations of series and parallel
components
• Compute the reliability of the parallel components using the equation
Rp = 1 – (1-p1) (1-p2) (1-p3) ... (1-pn) and treat the result as a single
series component
• Use the equation Rs = (p1) (p2) (p3) ... (pn) to compute the reliability
if the resulting series system.
34. Subassemblies Reliabilites
To find the reliability of the proposed product design , we note that this is a series system and use equation 6.2
A CB
.98 .99.91
Rs = (p1) (p2) (p3) ... (pn)
= (.98) (.91) (.99)
= .883, or 88.3%
35. Modified Design
Now suppose that the original subassembly B is duplicated, creating a
paralle path
Illustration 6.7
What is the reliability of this configuration?
B
B
A C
.91
.98 .99
.91
36. The reliability of the parallel system for subassembly B is
Rp = 1 - (1-.91) (1-.91)
= 1 – (.09) (.09)
= 1 - .0081
= .9919
37. Rs = (p1) (p2) (p3)
= (.98) (.9919) (.99)
= .962, or, 96.2%
The reliabilty of the total product increases from 88.3% tp 96.2% for an
absolute increase of 7.9%
38. Quality Finction Deployment
• is both a philosophy and a set of planning and communication tools that
focuses on costumer requirements in coordinating the design ,
manufacturing, and marketing of goods or services.
• Costumer requirements, as expressed in the costumers own terms, are
called the voice of the costumer.
• QFD focuses on turning the voice of the costumer into specific technical
requirements that characterize a design and provide the “blueprint” for
manufacturing or service delivery. Technical requirements might include
materials, size and shapeof parts, strength requirements, service
procedures to follow, and even employee behavior during costumer
interactions. The process is initiated with a matrix, which because of its
structure (shown in Exhibit 6.8) is often called the House of Quality.