Getting Buy-in for Marketing Institutional Repositories
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Marketing your repository and the content of the repository.
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Getting Buy-in for Marketing Institutional Repositories
- 1. Marketing & Getting buy-in Ina Smith Spreading the word – Marketing & Getting Buy-in Ina Smith 25 November 2015
- 3. Internal (1) • Library: Marketing (all), Training (Cataloguers, Submitters, Reviewers, Librarians) • Identify events: Research Week, OA Week, PG Research Orientation, Exhibits, Open Day • Lunch-hour sessions/ 60 minute sessions • Invite all to a Webinar session/share YouTube video • Departmental meetings/ visits/ seminars • Individual appointments
- 4. Internal (2) • Campus Newsletter e.g. next training for PG’s • IR Newsletter on blog/ e-mail – communicate • Online form/ wiki feedback • Work with web team, research office • Show what’s been done by other institutions! • Demo champions • Pamphlets, Posters, Exhibits, Info on Web page – all info readily available on web • Plasma screen – ppt on specific Collection • Ask others to link to you! • OA Policy
- 5. Internal (3) • Add info to email signature • Social media: Facebook, Twitter, Blog, etc. • Google Profile of researchers • Researchers/students must also help promote own work • Links to full text from univ. research report • Posters, pamphlets • Comments to social media • Communicate to researchers – pro-active
- 10. Research Directorate Web Page
- 14. Use Quotes “This project has transformed my life as a Dean in three ways. First, it made me aware of the power of technology in managing the multiplicity of written tasks—media articles, media interviews, newspaper columns, intellectual pieces—that simply drift into spaces where I can never find these original writings. Second, it made me aware of the efficiency of dissemination of ideas in this information age if one simply took the time to create such a web space. Third, it made me aware of the power of collaboration between academic authors and the academic information services (library)— something that I had not explored until now. I am deeply grateful to the persistence of my academic library colleagues in opening up this new world in the life of a busy Dean” - Prof. Jonathan Jansen, Dean of the Faculty of Education, University of Pretoria, Personal E-mail Communication, May 08, 2006.
- 16. In order to be harvested ...
- 17. OAI Base URL More info: http://www.openarchives.org/OAI/openarchivesprotocol.html “There is a single base URL for all requests. The base URL specifies the Internet host and port, and optionally a path, of an HTTP server acting as a repository. Repositories expose their base URL as the value of the baseURL element in the Identify response. Note that the composition of any path is determined by the configuration of the repository's HTTP server. “
- 18. Example Base URL How to find your OAI base URL: http://www.openarchives.org/OAI/2.0/guidelines-static-repository.htm http://www.openarchives.org/OAI/openarchivesprotocol.html http://scholar.sun.ac.za/oai/request?verb= GetRecord&metadataPrefix=oai_ dc&identifier=oai:scholar.sun.ac.za:10019.1/255
- 21. What are the harvesters looking for?
- 22. Test your OAI base URL http://re.cs.uct.ac.za/
- 25. UIUC OAI Registry http://gita.grainger.uiuc.edu/registry/
- 30. Google & Google Scholar Google: https://support.google.com/webmasters/ans wer/6259634?hl=en Google Scholar: https://support.google.com/scholar/troublesh ooter/2898950?hl=en
- 37. Monitoring Usage & Impact (DSpace)
- 38. Monitoring Usage & Impact (Google Analytics) Link GA in DSpace Configuration