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Spreading the word
The document discusses various approaches to marketing and getting buy-in for an institutional repository from internal and external stakeholders. Internally, it recommends training librarians, hosting information sessions, creating newsletters and web content, and leveraging champions. Externally, it suggests engaging with harvesters, directories, and services to increase international exposure. Metrics and impact monitoring are also addressed. The overall aims are to promote awareness and use of the repository through effective communication and collaboration across the institution.
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Spreading the word
- 1. Marketing & Gettingbuy-in Ina Smith Spreading the word – Marketing & Getting Buy-in Ina Smith 25 November 2015
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- 3. Internal (1) • Library:Marketing (all), Training (Cataloguers, Submitters, Reviewers, Librarians) • Identify events: Research Week, OA Week, PG Research Orientation, Exhibits, Open Day • Lunch-hour sessions/ 60 minute sessions • Invite all to a Webinar session/share YouTube video • Departmental meetings/ visits/ seminars • Individual appointments
- 4. Internal (2) • CampusNewsletter e.g. next training for PG’s • IR Newsletter on blog/ e-mail – communicate • Online form/ wiki feedback • Work with web team, research office • Show what’s been done by other institutions! • Demo champions • Pamphlets, Posters, Exhibits, Info on Web page – all info readily available on web • Plasma screen – ppt on specific Collection • Ask others to link to you! • OA Policy
- 5. Internal (3) • Addinfo to email signature • Social media: Facebook, Twitter, Blog, etc. • Google Profile of researchers • Researchers/students must also help promote own work • Links to full text from univ. research report • Posters, pamphlets • Comments to social media • Communicate to researchers – pro-active
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- 14. Use Quotes “This projecthas transformed my life as a Dean in three ways. First, it made me aware of the power of technology in managing the multiplicity of written tasks—media articles, media interviews, newspaper columns, intellectual pieces—that simply drift into spaces where I can never find these original writings. Second, it made me aware of the efficiency of dissemination of ideas in this information age if one simply took the time to create such a web space. Third, it made me aware of the power of collaboration between academic authors and the academic information services (library)— something that I had not explored until now. I am deeply grateful to the persistence of my academic library colleagues in opening up this new world in the life of a busy Dean” - Prof. Jonathan Jansen, Dean of the Faculty of Education, University of Pretoria, Personal E-mail Communication, May 08, 2006.
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- 16. In order tobe harvested ...
- 17. OAI Base URL Moreinfo: http://www.openarchives.org/OAI/openarchivesprotocol.html “There is a single base URL for all requests. The base URL specifies the Internet host and port, and optionally a path, of an HTTP server acting as a repository. Repositories expose their base URL as the value of the baseURL element in the Identify response. Note that the composition of any path is determined by the configuration of the repository's HTTP server. “
- 18. Example Base URL Howto find your OAI base URL: http://www.openarchives.org/OAI/2.0/guidelines-static-repository.htm http://www.openarchives.org/OAI/openarchivesprotocol.html http://scholar.sun.ac.za/oai/request?verb= GetRecord&metadataPrefix=oai_ dc&identifier=oai:scholar.sun.ac.za:10019.1/255
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- 21. What are theharvesters looking for?
- 22. Test your OAIbase URL http://re.cs.uct.ac.za/
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- 25. UIUC OAI Registryhttp://gita.grainger.uiuc.edu/registry/
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- 30. Google & GoogleScholar Google: https://support.google.com/webmasters/ans wer/6259634?hl=en Google Scholar: https://support.google.com/scholar/troublesh ooter/2898950?hl=en
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- 37. Monitoring Usage &Impact (DSpace)
- 38. Monitoring Usage &Impact (Google Analytics) Link GA in DSpace Configuration
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