The document outlines the details of group projects for a Sport PR class at the University of Cincinnati. It includes the group project teams and their presentation dates, the assignments for each group, expectations for the projects, and components of a PR planning outline. It also lists in-class assignments to build sports TV newscasts and conduct a sport event audit due on November 17th.

1. Sport PR
Lecture: 10.3.15
University of Cincinnati
By Jackie Reau

2. Cincinnati Sports
Professionals Network
Annual Meeting

3. Group Project Meetings

4. Groups Project Teams & Presentation Dates
#1: Brandalik, Dadey, Dearwester, Dinkelacker
-November 17
#2: Dowd, Fricke, Hall, Helton, Henderson
-November 17
#3: Huber, Kearns, Kimmel, Martin, Meyer
-December 1
#4: Mitsch, Neubert, Phillips, Poston
-November 24
#5: Schwiebert, Stewart, Trentman, Weinberg
-December 1
#6: Wilhelm, Wilson, Wirkus, Scarberry
-December 1

5. Groups Project Assignments
#1: Community Introduction of Coach Harkes
#2: Charity Event for the Team to support the
American Heart Association
#3: Campaign to reach UC students to buy season
tickets
#4: Campaign to reach local youth soccer teams to
buy single game tickets
#5: Campaign to reach local businesses to buy
premium seats
#6: Campaign to cross promote games with local
pubs to sell tickets and create fan communities

6. Groups Project Expectations
*Full team participation
*A PR Plan using the Planning Outline
discussed in class
*Working knowledge of Campaign and
Elements
*A minimum of three tactics
*Creativity
*Written report, verbal presentation with
PowerPoint

7. Public Relations Planning
Objective
Target Audiences (internal and external)
Key Messages for Each Audience
Tactics
Timeline of Activity/Responsible Staff
Budget
Measurement

8. Do newspapers matter?

9. Collaboration is Key in PR
Demise of the Rocky Mountain News

10. In-Class Assignment
Build a three minute sports TV newscast
-headlines and video
#1: Cincinnati
#2: Miami, FL
#3: Boston
#4: Columbus
#5: San Francisco
#6: Dallas

11. Sport Event Audit:
Conduct it next week
No lecture on 11/10
Due in class on 11/17