This document outlines plans to create a website for the Texas Women's Rugby club. The goals are to share information about matches and tournaments, provide photos and videos, and have contact links for recruits and fans. The site would include a calendar, highlights, officer contacts, and a donation page. Marketing would be through the existing Facebook page and emails to families and players. The goal is 500 total views within a month of launching on April 27, 2015. After implementing, the site received 496 views within the target time frame, mostly from the US.

1. Texas Women’s Rugby

2. My goal is to create an active webpage
for Texas Women’s Rugby.
• This group currently
has a Facebook page
and inactive Twitter
account.

3. Key Points
• Potential visitors should care because this
website could be shared with UT recruits and out-
of-state rugby players who’d like an inside look at
the club.
• My target audience would be rugby players of
any skill level or rugby fans who have a general
interest in the sport.
• This website is needed because one does not
exist for Texas Women’s Rugby and it would help
reach a broader audience.

4. Home Calendar Photos Contact
Live Update Feed:
Placed first at the Dallas
tournament! Go Horns.
Find us
on FB!
Live
Twitter
feed
Welcome!
Next
Event:
Donate
here.

5. Included Features
• I would include an updated calendar with
upcoming matches.
• Video highlights and photos.
• Officers page with email links to make contact
easier.
• Donation page for alumni and fans.
• FB/Twitter feed for live updates.

6. Marketing
• The marketing channels I will use are
Facebook and email.
• Facebook- post on the TWR page and
encourage others to share.
• Email- I will email family members our page to
keep up with the team and encourage other
players to do the same.

7. Why: The Rationale
• Sharing this page will help our team look more
professional.
• It helps more potential players see who we are
as a team and what kind of
events/tournaments we participate in.

8. Campaign messages
• Facebook- “Follow us here for tournament
updates, photos and contact information!”
• Email- “Hi (friends/family), you can stay
updated with the team and I at our website
here: www…org”

9. Traffic goal
• My goal is 500 total hits on my webpage.

10. Date of implementation
• This will start Monday April 27, 2015.

14. Marketing Results
Implemented April 29, received 43 sessions.
Next four days only had 21 views.
However, Monday May 4 had 54 views. Possibly due to tournament results being
made public nationally.

15. My goal was 500 total views. I fell just short at 496.
90 percent of my visitors were new.
My bounce rate was 57.69%. I can correct this by possibly posting more and
having even more promotion.

16. Access Locations
My most popular country was the US with 142 sessions, a bounce rate of 55.63%
and a 00:41 duration.
Third most popular was Germany with 29 sessions, a bounce rate of 79.31 percent
and a 00:14 duration, possibly due to the language barrier.

17. • www.texaswomensrugby.org