The document summarizes topics from a Sport PR lecture at the University of Cincinnati on crisis communications. It provides tips for developing a crisis communications plan, including naming spokespeople, sharing the plan with staff, and holding practice drills. It also discusses two examples of sports crises: a New Jersey high school football hazing scandal and allegations of leniency towards football players accused of crimes at Florida State University. Students are assigned to critique a Bill Belichick press conference and draft a three paragraph email response to donors regarding the Florida State situation.