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Brandon Henson
Stephen Schoettmer
           Jed Sigal
   To promote the Cincinnati SportsMedicine
    Girls High School Shootout using traditional
    media in order to communicate the most
    current information to as many people as
    possible
   Produced press releases about: Players to
    Watch, Halftime Honorees, Spirit Contest and
    Q&A with Mollie

   Developed a detailed media contact list to ensure
    the right publications received material about the
    event

   Published the Q&A with Mollie on the Enquirer
    website
   Mollie Busam: Program Director. molliebusam@gmail.com
   Mike Dyer: High School Sports Editor, mdyer@enquirer.com
    513-768-8648
   Kelly McBride: Spots Reporter, kmcbride@communitypress.com
    513-576-8246
   Jeanne Houck: Sports Reporter, jhouck@communitypress.com
    513-248-7129
   Tony Meale: Sports Reporter, tmeale@communitypress.com
    513-853-6271
   Nick Dudukovich: Sports Reporter, ndudukovich@communitypress.com
    513-248-7570
   Scott Springer: Sports Reporter, sspringer@communitypress.com
    513-576-8255
   Melanie Laughman: Sports Reporter, mlaughman@communitypress.com
   Tom Skeen: Sports Reporter, tskeen@communitypress.com
   James Weber: Sports Reporter, jweber@nky.com
   Receiving detailed information only a couple weeks prior
    to the Shootout from schools and Mollie about players to
    watch, spirit contest rules, halftime honorees and anti-
    bullying campaign

   More difficult getting the word out with very few details

   Sending out four press releases and only one being
    published by the Enquirer

   Meeting once a week as a class made it difficult to
    distribute time sensitive material
   Have a meeting with athletic directors and coaches a
    couple months prior to the shootout

-Explain in person that Xavier students will be working on
promoting the event and possibly have Xavier students in
attendance

-Explain how important it is to have key information early,
such as: rosters, players to watch and halftime honorees

-Encourage them to get their student athletes more involved
by promoting the shootout via spoken word and social media

-Prepare PA announcements to hand them, which can be read
at each school’s athletic competitions and other events

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Shootout traditional media presentation

  • 2. To promote the Cincinnati SportsMedicine Girls High School Shootout using traditional media in order to communicate the most current information to as many people as possible
  • 3. Produced press releases about: Players to Watch, Halftime Honorees, Spirit Contest and Q&A with Mollie  Developed a detailed media contact list to ensure the right publications received material about the event  Published the Q&A with Mollie on the Enquirer website
  • 4.
  • 5.
  • 6.
  • 7. Mollie Busam: Program Director. molliebusam@gmail.com  Mike Dyer: High School Sports Editor, mdyer@enquirer.com  513-768-8648  Kelly McBride: Spots Reporter, kmcbride@communitypress.com  513-576-8246  Jeanne Houck: Sports Reporter, jhouck@communitypress.com  513-248-7129  Tony Meale: Sports Reporter, tmeale@communitypress.com  513-853-6271  Nick Dudukovich: Sports Reporter, ndudukovich@communitypress.com  513-248-7570  Scott Springer: Sports Reporter, sspringer@communitypress.com  513-576-8255  Melanie Laughman: Sports Reporter, mlaughman@communitypress.com  Tom Skeen: Sports Reporter, tskeen@communitypress.com  James Weber: Sports Reporter, jweber@nky.com
  • 8. Receiving detailed information only a couple weeks prior to the Shootout from schools and Mollie about players to watch, spirit contest rules, halftime honorees and anti- bullying campaign  More difficult getting the word out with very few details  Sending out four press releases and only one being published by the Enquirer  Meeting once a week as a class made it difficult to distribute time sensitive material
  • 9. Have a meeting with athletic directors and coaches a couple months prior to the shootout -Explain in person that Xavier students will be working on promoting the event and possibly have Xavier students in attendance -Explain how important it is to have key information early, such as: rosters, players to watch and halftime honorees -Encourage them to get their student athletes more involved by promoting the shootout via spoken word and social media -Prepare PA announcements to hand them, which can be read at each school’s athletic competitions and other events