The document outlines a public relations campaign to promote the Cincinnati SportsMedicine Girls High School Shootout using traditional media such as press releases, which resulted in limited success due to receiving event details too close to the event date and challenges distributing time sensitive materials through weekly class meetings; it recommends meeting with athletic directors earlier and encouraging student involvement to address these issues for future events.

1. Brandon Henson
Stephen Schoettmer
Jed Sigal

2.  To promote the Cincinnati SportsMedicine
Girls High School Shootout using traditional
media in order to communicate the most
current information to as many people as
possible

3.  Produced press releases about: Players to
Watch, Halftime Honorees, Spirit Contest and
Q&A with Mollie
 Developed a detailed media contact list to ensure
the right publications received material about the
event
 Published the Q&A with Mollie on the Enquirer
website

7.  Mollie Busam: Program Director. molliebusam@gmail.com
 Mike Dyer: High School Sports Editor, mdyer@enquirer.com
 513-768-8648
 Kelly McBride: Spots Reporter, kmcbride@communitypress.com
 513-576-8246
 Jeanne Houck: Sports Reporter, jhouck@communitypress.com
 513-248-7129
 Tony Meale: Sports Reporter, tmeale@communitypress.com
 513-853-6271
 Nick Dudukovich: Sports Reporter, ndudukovich@communitypress.com
 513-248-7570
 Scott Springer: Sports Reporter, sspringer@communitypress.com
 513-576-8255
 Melanie Laughman: Sports Reporter, mlaughman@communitypress.com
 Tom Skeen: Sports Reporter, tskeen@communitypress.com
 James Weber: Sports Reporter, jweber@nky.com

8.  Receiving detailed information only a couple weeks prior
to the Shootout from schools and Mollie about players to
watch, spirit contest rules, halftime honorees and anti-
bullying campaign
 More difficult getting the word out with very few details
 Sending out four press releases and only one being
published by the Enquirer
 Meeting once a week as a class made it difficult to
distribute time sensitive material

9.  Have a meeting with athletic directors and coaches a
couple months prior to the shootout
-Explain in person that Xavier students will be working on
promoting the event and possibly have Xavier students in
attendance
-Explain how important it is to have key information early,
such as: rosters, players to watch and halftime honorees
-Encourage them to get their student athletes more involved
by promoting the shootout via spoken word and social media
-Prepare PA announcements to hand them, which can be read
at each school’s athletic competitions and other events