The potential of location data for creating more personalized experiences for app users is obvious. The ability to unite the digital and physical worlds will help companies create the most contextually relevant, personalized mobile engagement possible. This session will show how Parkmobile is using geofence data to surface the most relevant insights about user patterns and behaviors and target push notifications accordingly.

1. Localytics Engage Conference
“The Importance of Being Where Your Users
Are”
November 2016

2. Table of Contents
 Award Winning Location Based Marketing
 Background & Location Based Marketing Industry Trends
 Parkmobile Being Where Users Are

3. Award Winning Location Based Marketing

4. Background & Location
Based Marketing
Industry Trends

5. TOP MOBILE BRANDS
TOP 5 MOBILE PROJECTS
 3 Year Mobile Strategy – Victoria’s Secret,
Weather Channel, Purchasing Power
 Mobile Web Launches & Optimization – Short
Term Priorities, m.dot, Responsive
 Mobile Apps Launches & Redesigns –
iPhone, iPad, Android, Windows Phone
 Mobile Marketing – SMS & Push alert
campaigns, Geotargeting, In-Store, Bar codes
 International Mobile Strategy – Localization,
Product Roadmap, App Store Marketing
Nico du Plessis– Background & Experience

6. Shopkick – First to Drive Location Based Traffic to Stores
Benefits
 Drive incremental foot traffic to partner stores
 Drive incremental revenue from additional trips,
increased basket size, and enhanced conversion rates
from trip to purchase
 Leverage the power of mobile to improve In-Store
experiences
Source: Shopkick

7. 70%
of consumers use
mobile in retail stores
during holiday
63%
of those shoppers access
that retailer’s mobile site or
app
The ForeSee Mobile Satisfaction Index, Jan 2013
63% of Shoppers access the Retailers Mobile Site or App

8. Mobile influences half of Omnichannel Retail driven by
LBM
eCommerce
2015 US Sales
~ $350 Billion
Growing ~7%
YoY
2015 US
mCommerce
~$76 Billion
~25% of eCom Sales
~32% YoY increase
Branding
Retention
Revenue
Acquisition
Engagement
More than 50% of US Retail Sales influenced by
Digital in 2015 (eMarketer)
2015 Brick &
Mortar US Sales
~ $5 Trillion
~4% YoY increase
Key Retail Channels
S
T
O
R
E
S
O
N
L
I
N
E
M
O
B
I
L
E
MOBILE CUTS ACROSS
OMNICHANNEL RETAIL
Objectives of Mobile
Innovation

9. The Weather Channel – SoLoMo

10. Right Time, Right Location, Right Message

11. Leading App Categories for Location Services

12. Ability To Target Consumers & Driving POS Sales Top
LBM Benefits

13. “Social Location Services” & “Location Based
Advertising” Top Areas Of Interest For 2016

14. Parkmobile Overview &
Location Based
Marketing

15. WHO IS PARKMOBILE?
Parkmobile By The Numbers
14
Parkmobile is leading the fast growing industry on every metric
5+ Million
Users
2X+ our closest competitor
36
Of the Top 100 Cities
in the U.S.
70% of addressable market
3X+ our closest competitor
200+ total cities
2,000+
Locations
27%+
Of Parkmobile Members
use Parkmobile when
outside their home market
180,000+
Monthly Downloads
90%
Registration / Download
Rate
200
Exclusive Municipalities
70+
Universities
50+
Airports
99%+
Client Retention Rate

16. WHO IS PARKMOBILE?
Parkmobile By The Numbers
15
Parkmobile is leading the fast growing industry on every metric
4+
Star-Rating in Apple iTunes
Store based on 4,000+
ratings. 10x our closest
competitor
24/7
Customer Support
1st
And only parking provider
to offer on-demand,
reservation and permit
parking as well as transit
and related mobility
700,000+
On-demand Spaces
2.1 million
Exclusive Off-Street
Parking Space Access
100,000+
Daily Transactions
5
Blue Chip Investors
74
Full-Time U.S. Based
Employees
We’re hiring!

17. The Parkmobile Network – Ubiquity Driving Frequency
 Broadest coverage of Municipal, Off-
street, Event venues, Airports and
Universities
16
 Nationwide coverage drives consumer
utilization wherever and whenever they go
‒ 27% of consumers use Parkmobile outside their
home market

18. The Parkmobile Network Effect
 27% of Parkmobile members use
Parkmobile when outside of their home
market
 Network “cluster” impact on city-specific
penetration
 Municipalities within a 4 hour drive of
another Parkmobile market on average see
15% greater adoption
 Market to market adoption further enhanced
through geo-fencing, in-app notifications
and email campaigns
17
Parkmobile Network Effect
“Many of our visitors and residents are familiar with the
application since neighboring communities, such as Rehoboth
and Bethany Beach, also use the service. We look forward to
working with Parkmobile to continue to provide cutting edge
technologies to our constituents”
(Paul Eckrich – City Manager Lewes Hall).
Total Mid-Atlantic: 1.6MM
Users

19. Leverage Social Media To Drive Engagement and
Customer Support

20. Geofencing Launching
 Value of Mobile App Marketing
(Industry Benchmarks)
‒ Push Notifications – 3x more app
launches vs non push enabled
messages (launch app 14.7
times/month vs 5.4 times/month )
‒ In App Messaging – 4x higher
conversion
‒ Geo-fencing – influences purchase
decisions of 39%+ of users
19

21. Rental Car – Reagan DC Airport Places

22. City based Geofencing approach
Declining & High Utility Zones

23. Push Notification – Registration Activation
 1,690 “zero transactors” users have transacted post-push notification
 16% higher view through conversion than control group that did not receive the Push

24. Parkmobile’s National Media Presence