From the marketplace to the boardroom, from schools
to households, the free flow of ideas and information
shapes our lives and our everyday decisions. Therefore,
having access to relevant information at any given point
in time and place has become integral for consumers
across the globe. Brazil is no different, where the
population shows a high need for connectedness
and being updated, and indulges in different online
activities on their mobile devices.
Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America ...Ericsson Latin America
Communication is a quintessential need. We meet it by being accessible to our friends, family and extended community in person and more often nowadays, online. Being able to make decisions on-the-go using relevant content that is accessible anytime, anywhere has assumed paramount importance among consumers. This Ericsson ConsumerLab Latin America study highlights the connectivity expectations of consumers as they go about their lives.
Ericsson ConsumerLab: Liberation from locationEricsson
Ericsson ConsumerLab releases report showing consumers are increasingly performing tasks across multiple locations, such as shopping online at work or performing work tasks at home. People spend most of their time indoors and they therefore want to invest more in improving their indoor connectivity experience. Globally, consumers use internet services in a similar manner, although the devices used differ
LSA|14: Gian Fulgoni, Executive Chairman and Co-Founder, comScoreLocalogy
At LSA|14, Gian Fulgoni, Executive Chairman and Co-Founder, comScore, reviewed up-to-the minute statistics showing how consumers are conducting local search today, with a particular focus on the use of mobile devices and the implications for marketers and publishers.
This document discusses mobile usage and its impact on consumers' online behavior. It provides data from comScore showing the rise of mobile/tablet usage and how consumers now spend more time on those devices than desktop for many online activities. Mobile phone searches for local businesses especially see high conversion rates to purchases. The document examines specific categories like retail, maps, weather that have seen desktop usage decline but overall usage grow due to significant mobile increases. It shows mobile driving more on-the-go searches, with phones used most for restaurants/shopping while tablets are for more complete information.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
GMEI 2017: Global Mobile Engagement IndexFilipp Paster
The document summarizes key findings from the GSMA Intelligence 2017 Global Mobile Engagement Index (GMEI). The GMEI measures consumer engagement with mobile services across 56 countries based on usage and frequency of 29 mobile use cases. South Korea ranks first in mobile engagement. Understanding differences in engagement levels and how consumer behavior will evolve over time is important for anticipating industry growth. Regional trends show engagement increasing the most in South Asia as consumers shift from basic voice/text use to utilizing mobile internet services.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
From the marketplace to the boardroom, from schools
to households, the free flow of ideas and information
shapes our lives and our everyday decisions. Therefore,
having access to relevant information at any given point
in time and place has become integral for consumers
across the globe. Brazil is no different, where the
population shows a high need for connectedness
and being updated, and indulges in different online
activities on their mobile devices.
Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America ...Ericsson Latin America
Communication is a quintessential need. We meet it by being accessible to our friends, family and extended community in person and more often nowadays, online. Being able to make decisions on-the-go using relevant content that is accessible anytime, anywhere has assumed paramount importance among consumers. This Ericsson ConsumerLab Latin America study highlights the connectivity expectations of consumers as they go about their lives.
Ericsson ConsumerLab: Liberation from locationEricsson
Ericsson ConsumerLab releases report showing consumers are increasingly performing tasks across multiple locations, such as shopping online at work or performing work tasks at home. People spend most of their time indoors and they therefore want to invest more in improving their indoor connectivity experience. Globally, consumers use internet services in a similar manner, although the devices used differ
LSA|14: Gian Fulgoni, Executive Chairman and Co-Founder, comScoreLocalogy
At LSA|14, Gian Fulgoni, Executive Chairman and Co-Founder, comScore, reviewed up-to-the minute statistics showing how consumers are conducting local search today, with a particular focus on the use of mobile devices and the implications for marketers and publishers.
This document discusses mobile usage and its impact on consumers' online behavior. It provides data from comScore showing the rise of mobile/tablet usage and how consumers now spend more time on those devices than desktop for many online activities. Mobile phone searches for local businesses especially see high conversion rates to purchases. The document examines specific categories like retail, maps, weather that have seen desktop usage decline but overall usage grow due to significant mobile increases. It shows mobile driving more on-the-go searches, with phones used most for restaurants/shopping while tablets are for more complete information.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
GMEI 2017: Global Mobile Engagement IndexFilipp Paster
The document summarizes key findings from the GSMA Intelligence 2017 Global Mobile Engagement Index (GMEI). The GMEI measures consumer engagement with mobile services across 56 countries based on usage and frequency of 29 mobile use cases. South Korea ranks first in mobile engagement. Understanding differences in engagement levels and how consumer behavior will evolve over time is important for anticipating industry growth. Regional trends show engagement increasing the most in South Asia as consumers shift from basic voice/text use to utilizing mobile internet services.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
1) Today's digital consumers are more connected than ever, constantly accessing content across multiple devices like smartphones, tablets, and smart TVs.
2) Device ownership has reached critical mass, with the average American owning 4 digital devices, including smartphones owned by 65% of households.
3) Hispanics are early adopters of digital technology, with 72% owning smartphones and spending over 90 minutes more per month watching online video than the average American.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
U.S. Hispanics Ahead of Digital Curve - Nielsen Consumer Report [Feb 2014]MMW AGENCY
Consumers are more connected than ever, using multiple digital devices like smartphones, tablets, and smart TVs to access content and connect with brands. This is driving changes in media consumption, with content now available across many platforms. Most households now own devices like HDTVs, computers, and smartphones, and spend around 60 hours per week consuming content across screens. Social media usage is also very common, with many consumers accessing social platforms daily from computers and smartphones. Hispanics in particular are ahead of the digital curve, spending more time with digital devices and adopting smartphones faster than other groups.
- The document discusses trends in mobile internet usage based on a survey of over 17,000 internet users across 13 countries
- A key finding is that 69% of internet users accessed the internet through a mobile device in the past year, with smartphones being the most popular
- Usage is growing across demographics but emerging markets and younger users have higher adoption rates
- Activities like email, social media, banking and content consumption are increasingly common on mobile
- Drivers of usage include improved networks and growing availability of useful apps
Digital marketing has gradually increase the marketing share and has given a new dimension to the marketing professional. This document will help you to understand the statistics about how digital marketing has evolved over the years and and helped business
The potential of digital publishing in an emerging market : John WheelerFootnote Summit
The document discusses trends in mobile device and internet usage. It notes that mobile internet traffic now accounts for 3% of all internet traffic, up from 1% just two years ago. In India, 60% of internet traffic now comes from mobile devices, surpassing desktop traffic. The number of mobile devices is also growing rapidly, with over 1.7 billion smartphone and tablet units expected to be sold in 2015, compared to less than 400 million PC and laptop units. Mobile data usage is also doubling annually in many regions. Africa and South America represent large potential growth areas due to rising penetration rates in developing areas.
The document summarizes mobile marketing trends based on data from various research organizations. It finds that smartphone ownership and mobile data usage are growing rapidly. Android and the Apple iOS platform are the leading mobile operating systems, though iOS has a larger overall reach across devices. Mobile activities like social networking, gaming, and music listening are all growing. Location-based check-ins and mobile video viewing are also increasingly common. The number of mobile purchases increased 123% from 2009 to 2010.
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
Vietnam has experienced rapid growth and adoption of digital technologies over the past four years.
1) Smartphones, tablets, laptops, and smart TVs have exploded in popularity as consumers crave connectivity and access to information and entertainment.
2) Smartphones have become the dominant digital platform and are converging to fulfill various roles, with their use expected to continue growing significantly.
3) Mobile phones and social media have surpassed television as the main sources of information for Vietnamese consumers, demonstrating the rise of digital platforms.
Ericsson Mobility Report - June 2015 - North America appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
The document provides an overview of digital media habits and attitudes of consumers in Southeast Asia. It finds that consumers in the region are undergoing both a revolution and evolution in their digital behaviors. There has been a revolution in behaviors as consumers increasingly access media like TV and movies online and on demand across multiple devices. Meanwhile, marketers and content providers are evolving to interact with consumers and distribute content via new digital channels. Social media in particular has transformed how consumers communicate and connect with brands. The rise of smartphones and tablets is also driving new opportunities for online video advertising.
This document summarizes the key findings of a report by Ericsson ConsumerLab on consumer internet usage trends in Latin America. It is based on interviews with over 10,000 consumers across 6 countries in the region. The report found that consumers have a better connectivity experience and are more satisfied when using internet services indoors compared to outdoors. However, younger consumers aged 15-29 are more likely to use services like social media and gaming outdoors. The report also found that as connectivity improves with newer network technologies, consumers are more willing to perform online activities outdoors and are upgrading their network access. Newer communication methods like instant messaging and voice over internet protocol calls are also gaining popularity alongside traditional SMS and voice calls.
Citrix Mobile Analytics Report September 2014: Mobile subscriber data usage t...Citrix
The Citrix Mobile Analytics Report for September 2014 provides insight into the personal experience of the mobile network subscriber and the impact of subscriber data usage on the mobile network. Citrix collected data from a global cross-section of its customers and applied big data analysis techniques to develop the report, which is intended to provide mobile network operators with real-world examples that can inform their decisions as they consider ways to improve their subscribers’ experience and better monetize data traffic. The report further provides the general reader with a snapshot of the state of the mobile data ecosystem.
Ericsson mobility report November 2016 on live streaming trendsKrishna De
Ericsson mobility report Movember 2016 on live streaming trends
See associated materials here https://www.ericsson.com/mobility-report
https://www.ericsson.com/assets/local/mobility-report/documents/2016/emr-november-2016-live-streaming-joins-social-media.pdf
PDF uploaded to be visible to students of my social business and live video training programmes - details at http://www.Krishna.me
Evento Mobilidade 2016 - Tendências do marketing cross device - Armando Rodri...IAB Brasil
The document discusses the shift to a mobile-first world driven by the rapid adoption of smartphones. Some key points:
- Smartphone adoption rates have reached over 50% in most major markets and are replacing other devices more quickly.
- Factors accelerating this shift include the development of larger screens, creation of cross-device experiences, and trends in app usage.
- As ownership increases, focusing on the mobile-first consumer who uses their smartphone for most digital activities will be important.
North America is a highly connected region with ubiquitous internet access and adoption of mobile devices.
(1) By 2020, mobile subscriptions in the US and Canada will reach 480 million, with nearly 450 million being smartphones, tablets, and other connected devices. (2) Data usage is also growing rapidly, increasing at 40% annually to reach 6 exabytes per month by 2020. (3) This growth is driven by increased device ownership per household and higher data consumption on each device, especially smartphones which will use over 14 GB per month on average by 2020.
The document discusses how today's consumers are more connected than ever before due to the proliferation of digital devices and platforms. Consumers now have more choice in how and when they access content. Device ownership has reached critical mass, with the average American household owning 4 digital devices, including HDTVs, computers, and smartphones. This connected lifestyle is driving changes in how consumers engage with media and interact with brands.
The document provides an overview of trends in digital media consumption among US consumers in 2013-2014. It finds that consumers are more connected than ever, owning on average 4 digital devices, and spending over 60 hours per week consuming media across multiple screens. This has led to the rise of second screen usage and social media integration with live content. Younger demographics and Hispanics are particularly active adopters of new digital technologies like smartphones.
This document discusses how digital technology and device ownership has transformed the consumer experience. It finds that today's consumers are more connected than ever, owning on average 4 digital devices, and spending 60 hours per week consuming media across multiple screens. Device ownership is driving changes in how consumers access and engage with content and brands. Younger consumers and Hispanic consumers in particular are early adopters of new digital technologies like smartphones.
Assignment 2 Task 1 Evolution of digital marketing on SlideShareneliremarkable
This assignment delves into Internet accessibility and how that impacts on information search. It discusses Internet use within our consumer society and looks at predicted digital trends for the future.
From the marketplace to the boardroom, from schools
to households, the free flow of ideas and information
shapes our lives and our everyday decisions. Therefore,
access to relevant information at any given time and in
any given place has become integral for consumers
across the globe, and El Salvador is no different.
1) Today's digital consumers are more connected than ever, constantly accessing content across multiple devices like smartphones, tablets, and smart TVs.
2) Device ownership has reached critical mass, with the average American owning 4 digital devices, including smartphones owned by 65% of households.
3) Hispanics are early adopters of digital technology, with 72% owning smartphones and spending over 90 minutes more per month watching online video than the average American.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
U.S. Hispanics Ahead of Digital Curve - Nielsen Consumer Report [Feb 2014]MMW AGENCY
Consumers are more connected than ever, using multiple digital devices like smartphones, tablets, and smart TVs to access content and connect with brands. This is driving changes in media consumption, with content now available across many platforms. Most households now own devices like HDTVs, computers, and smartphones, and spend around 60 hours per week consuming content across screens. Social media usage is also very common, with many consumers accessing social platforms daily from computers and smartphones. Hispanics in particular are ahead of the digital curve, spending more time with digital devices and adopting smartphones faster than other groups.
- The document discusses trends in mobile internet usage based on a survey of over 17,000 internet users across 13 countries
- A key finding is that 69% of internet users accessed the internet through a mobile device in the past year, with smartphones being the most popular
- Usage is growing across demographics but emerging markets and younger users have higher adoption rates
- Activities like email, social media, banking and content consumption are increasingly common on mobile
- Drivers of usage include improved networks and growing availability of useful apps
Digital marketing has gradually increase the marketing share and has given a new dimension to the marketing professional. This document will help you to understand the statistics about how digital marketing has evolved over the years and and helped business
The potential of digital publishing in an emerging market : John WheelerFootnote Summit
The document discusses trends in mobile device and internet usage. It notes that mobile internet traffic now accounts for 3% of all internet traffic, up from 1% just two years ago. In India, 60% of internet traffic now comes from mobile devices, surpassing desktop traffic. The number of mobile devices is also growing rapidly, with over 1.7 billion smartphone and tablet units expected to be sold in 2015, compared to less than 400 million PC and laptop units. Mobile data usage is also doubling annually in many regions. Africa and South America represent large potential growth areas due to rising penetration rates in developing areas.
The document summarizes mobile marketing trends based on data from various research organizations. It finds that smartphone ownership and mobile data usage are growing rapidly. Android and the Apple iOS platform are the leading mobile operating systems, though iOS has a larger overall reach across devices. Mobile activities like social networking, gaming, and music listening are all growing. Location-based check-ins and mobile video viewing are also increasingly common. The number of mobile purchases increased 123% from 2009 to 2010.
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
Vietnam has experienced rapid growth and adoption of digital technologies over the past four years.
1) Smartphones, tablets, laptops, and smart TVs have exploded in popularity as consumers crave connectivity and access to information and entertainment.
2) Smartphones have become the dominant digital platform and are converging to fulfill various roles, with their use expected to continue growing significantly.
3) Mobile phones and social media have surpassed television as the main sources of information for Vietnamese consumers, demonstrating the rise of digital platforms.
Ericsson Mobility Report - June 2015 - North America appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
The document provides an overview of digital media habits and attitudes of consumers in Southeast Asia. It finds that consumers in the region are undergoing both a revolution and evolution in their digital behaviors. There has been a revolution in behaviors as consumers increasingly access media like TV and movies online and on demand across multiple devices. Meanwhile, marketers and content providers are evolving to interact with consumers and distribute content via new digital channels. Social media in particular has transformed how consumers communicate and connect with brands. The rise of smartphones and tablets is also driving new opportunities for online video advertising.
This document summarizes the key findings of a report by Ericsson ConsumerLab on consumer internet usage trends in Latin America. It is based on interviews with over 10,000 consumers across 6 countries in the region. The report found that consumers have a better connectivity experience and are more satisfied when using internet services indoors compared to outdoors. However, younger consumers aged 15-29 are more likely to use services like social media and gaming outdoors. The report also found that as connectivity improves with newer network technologies, consumers are more willing to perform online activities outdoors and are upgrading their network access. Newer communication methods like instant messaging and voice over internet protocol calls are also gaining popularity alongside traditional SMS and voice calls.
Citrix Mobile Analytics Report September 2014: Mobile subscriber data usage t...Citrix
The Citrix Mobile Analytics Report for September 2014 provides insight into the personal experience of the mobile network subscriber and the impact of subscriber data usage on the mobile network. Citrix collected data from a global cross-section of its customers and applied big data analysis techniques to develop the report, which is intended to provide mobile network operators with real-world examples that can inform their decisions as they consider ways to improve their subscribers’ experience and better monetize data traffic. The report further provides the general reader with a snapshot of the state of the mobile data ecosystem.
Ericsson mobility report November 2016 on live streaming trendsKrishna De
Ericsson mobility report Movember 2016 on live streaming trends
See associated materials here https://www.ericsson.com/mobility-report
https://www.ericsson.com/assets/local/mobility-report/documents/2016/emr-november-2016-live-streaming-joins-social-media.pdf
PDF uploaded to be visible to students of my social business and live video training programmes - details at http://www.Krishna.me
Evento Mobilidade 2016 - Tendências do marketing cross device - Armando Rodri...IAB Brasil
The document discusses the shift to a mobile-first world driven by the rapid adoption of smartphones. Some key points:
- Smartphone adoption rates have reached over 50% in most major markets and are replacing other devices more quickly.
- Factors accelerating this shift include the development of larger screens, creation of cross-device experiences, and trends in app usage.
- As ownership increases, focusing on the mobile-first consumer who uses their smartphone for most digital activities will be important.
North America is a highly connected region with ubiquitous internet access and adoption of mobile devices.
(1) By 2020, mobile subscriptions in the US and Canada will reach 480 million, with nearly 450 million being smartphones, tablets, and other connected devices. (2) Data usage is also growing rapidly, increasing at 40% annually to reach 6 exabytes per month by 2020. (3) This growth is driven by increased device ownership per household and higher data consumption on each device, especially smartphones which will use over 14 GB per month on average by 2020.
The document discusses how today's consumers are more connected than ever before due to the proliferation of digital devices and platforms. Consumers now have more choice in how and when they access content. Device ownership has reached critical mass, with the average American household owning 4 digital devices, including HDTVs, computers, and smartphones. This connected lifestyle is driving changes in how consumers engage with media and interact with brands.
The document provides an overview of trends in digital media consumption among US consumers in 2013-2014. It finds that consumers are more connected than ever, owning on average 4 digital devices, and spending over 60 hours per week consuming media across multiple screens. This has led to the rise of second screen usage and social media integration with live content. Younger demographics and Hispanics are particularly active adopters of new digital technologies like smartphones.
This document discusses how digital technology and device ownership has transformed the consumer experience. It finds that today's consumers are more connected than ever, owning on average 4 digital devices, and spending 60 hours per week consuming media across multiple screens. Device ownership is driving changes in how consumers access and engage with content and brands. Younger consumers and Hispanic consumers in particular are early adopters of new digital technologies like smartphones.
Assignment 2 Task 1 Evolution of digital marketing on SlideShareneliremarkable
This assignment delves into Internet accessibility and how that impacts on information search. It discusses Internet use within our consumer society and looks at predicted digital trends for the future.
From the marketplace to the boardroom, from schools
to households, the free flow of ideas and information
shapes our lives and our everyday decisions. Therefore,
access to relevant information at any given time and in
any given place has become integral for consumers
across the globe, and El Salvador is no different.
Nielsen Multis-creen Media Report May 2012 Dung Tri
This Nielsen report summarizes the results of a global survey of over 28,000 online consumers in 56 countries regarding their multi-screen media usage. The survey found that watching video on computers has become as popular as watching TV among online users. Reported online and mobile video viewing is rising, with over half of global online consumers watching videos on mobile phones monthly. Smartphone ownership is increasing globally and tablets are poised for continued growth. Portable devices are affecting media consumption as ownership and intent to purchase smartphones and tablets rises.
Multi-screen media report - May 2012 (Nielsen)Maple Aikon
This Nielsen report summarizes the results of a global survey of over 28,000 online consumers in 56 countries regarding their multi-screen media usage. The survey found that watching video on computers has become as popular as watching TV among online users. Reported online and mobile video viewing is rising, with over half of global online consumers watching videos on mobile phones monthly. Smartphone ownership is up significantly since 2010 and tablets are also gaining popularity globally. The report concludes that portable devices will continue affecting media consumption as their adoption increases.
Sport Business Days, Warsaw School of EconomicsRafal Dylewski
This document discusses how new generations of fans have different expectations for live sports experiences due to their use of technology. Younger fans expect content to be delivered instantly on their terms via mobile devices. They also engage heavily with second screens during events. As a result, event owners must enhance the total fan experience with better WiFi, mobile content, and engagement technologies like beacons to provide a seamless experience and stay relevant. A case study showed how beacons increased fan engagement and purchases at a soccer match in Poland.
Using proven science to understand consumer media behavior is something Nielsen is unrivaled at doing. This is especially true when we look at shifting behaviors beyond the here and now.
In this Ericsson Mobility Report, we introduce a neuroscience study by Ericsson ConsumerLab that captured objective reactions to varied levels of network performance while using a smartphone. It revealed that under time constraints delays in web page load times and video streaming can be as stressful as watching a horror movie. On the other hand, if there are no such delays, we unconsciously become more satisfied with our mobile service provider.
This document provides an overview of the online video landscape. It notes that while TV viewing is still prominent, behaviors are changing as viewership fragments across multiple screens. Nearly 60% of US households now have broadband access and online video streaming is growing rapidly. Younger demographics are more likely to watch online video. Popular online video sites like YouTube see billions of views monthly. The document also discusses how online video provides opportunities for targeted and measurable video advertising compared to traditional TV. It predicts online video advertising spending will continue growing substantially in coming years.
Ericsson ConsumerLab: Experience shapes mobile customer loyaltyEricsson
This document discusses a study on how connectivity experiences shape mobile customer loyalty. Some key findings:
- While networks have improved, smartphone users still frequently face issues like slow loading times. Those with many issues are twice as likely to consider switching operators.
- New emerging video apps and live streaming are placing different demands on networks and causing more issues for some users. Users in South Korea stream 10 hours of live video monthly versus 1.5 hours in the US.
- Smartphone users have developed their own "mental indices" to judge connectivity experiences, like webpage load times and video buffering. Younger users expect operators to focus more on app performance than network coverage.
- Net Promoter Scores alone
O que acontece em Barcelona não fica em Barcelona. No #EricssonTechDay, você pode conferir todas as novidades tecnológicas da Ericsson em IoT, 5G e evolução do 4G.
Network slicing allows operators to create virtualized end-to-end network slices on a shared physical infrastructure to meet the unique requirements of different industries and use cases. It has the potential to significantly increase operators' revenues by 2026 by addressing the needs of industries like automotive, healthcare, manufacturing and more. Dynamic orchestration is key to configuring elements across the RAN, transport and core networks to instantiate and manage these slices for different services and applications with varying latency and throughput needs.
O que acontece em Barcelona não fica em Barcelona. No #EricssonTechDay, você pode conferir todas as novidades tecnológicas da Ericsson em IoT, 5G e evolução do 4G.
From healthcare to homecare: The critical role of 5G in healthcare transforma...Ericsson Latin America
Today, consumers have the power to take control of their health through smartphone apps, wearables and other connected devices – and it has never been easier to lose weight, improve sleep, count calories and get fit. This kind of simple, immediate access is also changing consumer attitudes and expectations when it comes to healthcare. Here we explore the transformation across three healthcare situations: preventative, routine and post-operative care.
Merged Reality: Understanding how virtual and augmented realities could trans...Ericsson Latin America
Incorporating technology into our everyday lives is quickly becoming the norm. The World Economic Forum calls the idea of merging the real with the digital – the Fourth Industrial Revolution. Virtual and augmented realities could encourage a similar technological revolution – one where consumers transition between virtual and physical worlds effortlessly for their everyday life activities.
However, in their current form, virtual and augmented technologies collide rather than merge with our physical reality. Today the bulky headsets cut off the user from their surroundings, as well as hinder mobility, and a highly interactive VR experience can induce nausea for some users.
Consumers expect next-generation networks like 5G to address these challenges and enrich shared experiences by providing a fast and high-bandwidth network.
In this Ericsson ConsumerLab report, we explore the impact of these imminent changes on consumer lifestyles, from the perspective of early adopters, laggards and consumers who are planning to use a headset in the future. We also look at the enabling role that next-generation networks like 5G could play.
A camada de dados da nuvem 5G com várias camadas da Ericsson fornece uma solução de armazenamento composta por várias camadas de dados orquestradas que acomodam diferentes tecnologias de armazenamento em nuvem para atender melhor às diferentes cargas de trabalho de dados, permitindo uma transição tranquila para recursos totalmente compatíveis com versões anteriores.
La red central 5G permite una gran variedad de casos de uso y servicios innovadores que crean nuevas cadenas de ingresos para los proveedores de servicios, así como una producción optimizada de costos de dichos servicios. Muchos aspectos para la implementación de la red principal 5G, están inspirados por la industria de escala web que permite el despliegue continuo y ágil de nuevos servicios, además de la producción de servicios a bajo costo mediante un alto grado de automatización y una gran infraestructura escalable, la cual se comparte entre múltiples servicios.
The 5G core network enables a large variety of innovative use cases and services creating new service provider revenue streams and cost optimized production of those services. Many implementation aspects of the 5G core network are inspired by the web-scale industry enabling agile and continuous rollout of new services and low cost service production through a high degree of automation and a very scalable infrastructure, which is shared among multiple services.
A transformação digital em curso está se acelerando, possibilitando novas oportunidades de negócios tanto para operadoras de telecomunicações quanto para empresas de outros setores. Os principais motivadores são a necessidade de aumento da eficiência, da flexibilidade e de novos modelos de negócios permitidos pela introdução do 5G e o aumento da adoção das tecnologias de nuvem. Espera-se que novos serviços sejam implementados em um ritmo sem precedente.
La transformación digital en marcha acelera y permite nuevas oportunidades comerciales, tanto para los operadores de telecomunicaciones, como para las empresas de otras industrias. Los principales impulsores son la necesidad de incrementar eficiencia, flexibilidad y nuevos modelos comerciales habilitados para la introducción del 5G; así como la necesidad de mejorar la adopción de tecnologías de la nube. Se espera que los nuevos servicios se implementen a un ritmo sin precedentes.
The digital transformation underway is accelerating, enabling new business opportunities both for telecom operators and for enterprises from other industries. The main drivers are the need for increased efficiency, flexibility and new business models enabled by the introduction of 5G and increased adoption of cloud technologies. New services can be expected to be deployed at an unprecedented pace.
Relatório de Mobilidade da Ericsson, Novembro 2016: Gráficos selecionadosEricsson Latin America
O documento apresenta estatísticas sobre assinaturas móveis, tráfego de dados, dispositivos conectados à Internet e preferências dos consumidores em diferentes regiões no terceiro trimestre de 2016.
El documento presenta estadísticas sobre suscripciones móviles, tráfico de datos, dispositivos conectados a Internet y preferencias de los consumidores en América Latina y a nivel global para el tercer trimestre de 2016. Incluye información sobre nuevas suscripciones móviles, penetración de suscripciones, suscripciones por tecnología, tráfico de datos por smartphone y categoría de aplicación, y cifras clave sobre América Latina y el Caribe.
O documento discute a internet das coisas e como ela está presente no nosso dia-a-dia. Ele explica os principais componentes de uma solução de internet das coisas, incluindo sensores, redes locais sem fio, gateways e a internet. Além disso, o documento fornece exemplos práticos de como a internet das coisas pode ser usada em aplicações como automação residencial, rastreamento de aviões e veículos conectados.
Ninguna ciudad en el mundo es sustentable. Y la sustentabilidad es ampliamente considerada como el problema más urgente que atraviesa la humanidad. Se necesita un cambio, y ese cambio ya ha comenzado. Las asociaciones colaborativas y cooperaciones de investigación entre institutos académicos y organizaciones industriales y públicas, están liderando este cambio; un ejemplo de ello es la innovadora investigación sobre las TIC para la sustentabilidad que se está realizando en el Centro para Comunicaciones Sustentables VINNOVA (CESC), en el Real Instituto de Tecnología KTH en Estocolmo, Suecia.
https://www.ericsson.com/mx/news/2016-08-09-society-es_254740127_c
Ericsson and Vivo work together on network optimization in São Paulo, providing a better service to users.
With a population of 12 million people, São Paulo is the largest city in Brazil. In the heart of the business district, smartphone penetration has reached 90 percent. With such a huge number of users in one area, Brazilian operator Vivo required a solution that would improve network quality and enable it to provide a better experience to its many customers.
“People are always using applications, always streaming video. It’s a high density of applications,” said José Pedro Nascimento, Networks VP, Vivo. “So it’s very hard to optimize this and to provide a good customer experience. That’s why we think it’s important to have a special focus on optimization and to give a better service.”
Internet das coisas vai ultrapassar os celulares até 2018
http://www.ericsson.com/br/news/2016-06-01-emr-po_254740127_c
A edição mais recente do (NASDAQ: ERIC) Relatório de Mobilidade da Ericsson revela que a Internet das Coisas (IoT) irá superar os celulares como a maior categoria de dispositivos conectados até 2018.
Entre 2015 e 2021, a expectativa é que o número de dispositivos conectados de IoT cresça 23% anualmente – os aparelhos celulares que utilizam IoT tem a maior previsão de crescimento. Dentre os 28 bilhões de dispositivos totais que estarão conectados até 2021, aproximadamente 16 bilhões serão dispositivos de IoT.
El Internet de las Cosas superará el número de teléfonos móviles para el 2018
http://www.ericsson.com/mx/news/2016-06-01-emr-es_254740127_c
La última edición del Informe de Movilidad de Ericsson (NASDAQ: ERIC) revela que el Internet de las Cosas (IoT) superará a los teléfonos móviles como la más importante categoría de dispositivos conectados para el 2018.
Se estima que el número de dispositivos conectados del IoT crezca un 23 por ciento al año, entre los años 2015 y 2021, de los cuales se prevé que las conexiones móviles de IoT tengan el mayor índice de crecimiento. De los 28 mil millones de dispositivos que estarán conectados en total para el 2021, cerca de 16 mil millones serán dispositivos del IoT.
Apresentação sobre a inauguração do Laboratório de Internet das Coisas da Sociedade Conectada, fruto da cooperação entre o Ministério das Comunicações e a Ericsson.
A cerimônia contou com a presença do Ministro das Comunicações, André Figueiredo.
A implementação desse laboratório será no Centro de Inovação da Ericsson, em Indaiatuba, e tem por objetivo fomentar testes de novas soluções de IoT.
MediaFirst Video Processing is the most advanced
software-defined video processing offering from Ericsson
to address all media processing requirements from
acquisition to video delivery to all screens.
It is built upon nearly 25 years of world-leading video
compression expertise, powered by award winning
in-house R&D and algorithm research and now including
the most comprehensive virtualized video encoding
capabilities in the industry. MediaFirst Video Processing
takes a uniquely powerful and flexible approach to video
processing for the delivery of ultra-high quality video with
the highest efficiency, supporting rapid deployment and
development on any platform, while also offering a unified
workflow. It embraces Ericsson’s move towards software
centric architectures to address operators’ challenges,
while retaining core competencies of performance,
flexibility, scalability and reliability.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
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Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Dr. Sean Tan, Head of Data Science, Changi Airport Group
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- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
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Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
1. January 2015
Key Event Experience services maximize spectators’
satisfaction at the world’s biggest football tournament
#sharedvictory
2. THE EVENT OF
THE YEAR
Hosted at 12 different venues within 12 host cities in
Brazil, the 2014 international football tournament was
one of the most monumental global events of the year.
Between June 12 and July 13, 3.4 million people flocked
to the stadiums to experience it for themselves. In just
4 weeks, 1 million tourists made their way to Brazil from
more than 202 different nations, with a daily average of
485,000 passengers arriving at the host cities’ airports –
higher than for Christmas or the national Carnival.
In terms of attendance, this was the second biggest
football tournament in history. For eight weeks, Brazil
experienced three times the usual level of network traffic.
In order to cater for the concentrated mass of users
present, service providers invested USD 98 million in
mobile telecoms infrastructure, including the installation
of close to 5,000 antennas – mostly within stadium areas.
CONTENTS
SUMMARY 3
IN THE MOMENT 4
MEASURING THE EXPERIENCE 6
TEAMING UP WITH OPERATORS 8
SUSTAINABLE IMPROVEMENTS 10
2 #SHAREDVICTORY DECEMBER 2014
3. “The situation was a big challenge for service
providers,” says Adriano Monteiro, Customer Support
Sales Manager, Ericsson. “It’s what we call a data
surge – and on top of that the expectation on network
performance from a user perspective was very high.
In order to deliver, the Brazilian service providers had
to ensure consistent Operation and Maintenance
processes, good network visibility, and of course
timely capacity and resource management.”
Overall the event generated a staggering 26.7 TB of
data traffic, equivalent to 48.5 million photo uploads and
4.5 million voice calls. The final match between Germany
and Argentina was in a league of its own, creating 1.5 TB
of data traffic during just one game – five times higher
than the average busy hour traffic. This comes to around
20 MB per spectator and is the equivalent of downloading
1,000 full-length movies.
ERICSSON CONSUMERLAB
The consumer data presented in this report is the
result of an Ericsson ConsumerLab study based on
800 interviews in São Paulo and Rio de Janeiro.
Interviews were conducted face-to-face at stadium
exits and surrounding areas after matches. Those
interviewed were Brazilian locals and foreigners aged
15–60 who had watched the matches and carried out
digital activities on their smartphones.
THE SOLUTION
> A five-stage process of network analysis, optimization, testing, monitoring and
compiling a final report
New and temporary hardware to provide additional coverage and capacity inside
and outside the arenas
Experts proactively managing networks in real time to provide speedy problem
resolution and the ability to adjust to the movement of the crowd, covering hotels,
transport hubs and entertainment districts
THE CHALLENGE
Secure a good user experience despite extremely high pressure on the network
Optimize mobile networks to accommodate three times the average level of traffic,
in just two months
Plan and prepare new solutions in multiple areas to ensure a seamless
experience, without impacting the performance of the existing set-up
THE RESULT
75 percent of users gave very positive feedback on mobile network
performance, rating it equal or higher than their daily experience
Reduced impact on network through shortened emergency
recovery time and fewer critical issues
Improvement in network quality throughout the 12 host cities
Summary
The event generated
a staggering 26.7 TB
of data traffic.
#SHAREDVICTORY DECEMBER 2014 3
4. Consumers have become used to instant gratification
when it comes to mobile usage and communication.
They no longer have the patience to wait until they get
home to share their experiences – they want the ability
to communicate and publicize them in the moment.
Breaking social media records
There’s no question that the tournament broke most
social media records. The final match was the single
most talked about sporting event in Facebook history
– surpassing the biggest pro American football game
in 2013. This can be observed in Figure 1. It also
exceeded a famous American film awards ceremony in
2014 and the London 2012 international games.
The semi-final was the most discussed sports game
ever on Twitter, as evidenced in Figure 2.
Different services for different stages
As smartphone usage spiked, a notable trend among
attendees was the differing usage between voice and
data. Subscribers tended to reduce their voice calls
when inside the arena.
Figure 3 on the following page shows the different
areas of mobile phone usage that took place before,
during and after matches, as well as the frequency of
use throughout them. It shows us that during matches,
the most commonly used data traffic services were
instant messaging and social networks. These services
were used more frequently during matches rather than
before or after, with a tendency to peak at half time.
A significant proportion also posted or sent photos
during matches.
Instant messaging was used most of all, with
69 percent of locals and 48 percent of visitors
using it frequently throughout the football tournament.
However, visitors were surprisingly more active when
it came to posting videos online. As well as posting
a higher number of videos, they also posted more
regularly throughout matches.
IN THE MOMENT
The semi-final was the
most discussed sports
game ever on Twitter,
with 35.6 million tweets
35.6 million
people generated
280 million Facebook
interactions during
the final
88 million
The record for most
tweets per minute
came during the final,
reaching 618,000
618,000
Figure 2: Social media figures
Source: Ericsson ConsumerLab; www.fortune.com; www.bbc.com
Figure 1: Comparison of Facebook interactions for different events
Source: Ericsson ConsumerLab; www.mashable.com
Argentina vs. Germany
(The final match)
Pro American football game 2013 American film awards
ceremony 2014
London 2012 international games
120
million
25
million
245
million
280
million
4 #SHAREDVICTORY DECEMBER 2014
Instant messaging was
the most commonly
used service.
5. Figure 3: Mobile phone usage during matches (percent)
Source: Ericsson ConsumerLab Football Event Study, Brazil 2014
Posted or sent a
video online 3284
Posted or sent a
photo online 5548
Used
instant messaging
programs
57512
Made/received
voice calls 56416
Sent or received
text messages (SMS) 35910
Accessed social
networks 4599
#SHAREDVICTORY DECEMBER 2014 5
AfterDuringBefore
6. MEASURING THE
EXPERIENCE
Attendees of the tournament went to the event with
every intention of using their mobile devices to capture
or enhance the experience, and were very happy with
the service they received. Overall, 3 out of 4 users
thought that the mobile phone services they used
throughout the event performed as well as, or better
than, their everyday level of service. Considering traffic
was three times higher than average, this was a highly
successful result.
Figure 4 shows the user experience for some of the
most used services.
During the matches, 96 percent reported using their
mobile phones. However, there were some differences
between locals and visitors when it came to the type
of connection used. The majority of locals used mobile
broadband – 84 percent in all. The corresponding figure
for foreigners was an impressive 50 percent.
Figure 4: User rating of experience per service
Total
Very poor ExcellentAdequate
7 10 38 18 27
9 9 35 16 31
10 11 39 14 26
12 10 35 17 26
Posted or sent a
photo online
Accessed social networks
Used instant
messaging programs
Made/received voice calls
Source: Ericsson ConsumerLab Football Event Study, Brazil 2014
6 #SHAREDVICTORY DECEMBER 2014
7. Differences in behavior were also observed between
locals and foreign visitors. For example, locals showed
a tendency to use instant messaging and social networks
more than international travelers.
Connection type affects usage
In general, users of 4G-enabled smartphones were
more active than 3G or Wi-Fi users. Figure 5 shows
the proportion of 3G, 4G and Wi-Fi users who carried
out different activities before, during or after matches
at least once.
4G users were happier with their experience, with over
50 percent claiming they were ‘very satisfied’ with all
services. In almost all areas, 4G users were 15–20
percent more satisfied than 3G and Wi-Fi users.
Significant growth potential
At the opening match, 43 percent of the phones
in and around the stadium were smartphones.
Operators in regions with higher smartphone
penetration would have likely experienced an
even greater level of data traffic. 70 percent of
traffic was handled by the 3G network, while
30 percent was 4G. 3G smartphones are currently
4 times more common than 4G models, which
equates to 4G subscribers consuming around
71 percent more data than 3G users overall.
3G 4G Wi-Fi
Figure 5: Difference in usage per technology
Watched TV
on a phone
Instant
messaging
86%
92%
76%
76%
69%
82%
63%
59%
82%
61%
69%
73%
60%
27%
38%
40%
22%
29%
32%
14%
17%
27%
7%
6%
21%
83%
74%
72%
11%
17%
Calls
Social
networking
Posted
a picture
SMS
Posted
a video
Event-related
research
Watched
a video
Proportion of people doing different activities before, during or after the match at least once Mobile internet used during the matches
4G users were more active using their
mobile phones than 3G or Wi-Fi users.
82 percent of 4G users posted pictures
while only 61 percent of Wi-Fi users and
59 percent of 3G users did the same.
The exceptions were event-related
research and video, where a larger
number of Wi-Fi users carried out
these activities than 3G/4G users.
3 out of 4 users rated the
performance equal to or better
than their everyday experience.
Source: Ericsson ConsumerLab Football
Event Study, Brazil 2014
#SHAREDVICTORY DECEMBER 2014 7
8. TEAMING UP
WITH OPERATORS
A multi-phase process
Before and throughout the event, several changes were
performed in the network to prepare it for the traffic
increase. The results more than exceeded expectations.
Each of the main Key Performance Indicators (KPIs)
showed improved values for the final match compared
to those recorded one year earlier at the Confederations
Cup – despite the fact that 79 percent more data was
consumed, and that voice traffic increased by 56 percent
at the final. These values are demonstrated in Figure 6.
“We’ve proved beyond doubt that we’re capable of
overcoming the challenges involved in a project like
this,” says Manuel Sierra, Solution Architect, Ericsson.
“It was a difficult task with a very short timeframe,
but we were able to prepare, optimize and monitor the
network successfully within the time we were given, as
well as adapt ourselves and our processes to meet the
needs of our customer.”
Meeting performance targets
As part of the project, Ericsson optimized approximately
3,000 radio base stations for 2G, 3G and 4G, as well
as 60 hot spots along the route at airports, hotels and
stadiums. On top of this, Ericsson also monitored the
entire installed base, including 790 hand-picked points
of interest, such as fan zones.
The design and optimization team performed a dry
run prior to the event, including capacity analysis and
expansion, network audits, hardware verification and
corrections, radio frequency and Distributed Antenna
System (DAS) optimization and cell-on-wheel integration.
Ericsson also provided ample support in the area of
proactive services. Near real-time network data was
processed and analyzed by experts to detect, prioritize
and pre-empt network disturbances before they could
impact performance.
Over the course of the 18 matches monitored by
Ericsson, 4,000 network changes were carried out
to adapt the network capacity for traffic demand,
which fluctuated throughout. For example, as users
entered the stadiums voice traffic would drop, with
spikes at half time and at the end of the game.
Project breakdown:
The most important preparatory phase in the run
up to the event, making sure that all areas of the
network were optimized for maximum output.
2. CAPACITY EXPANSION AND OPTIMIZATION
Ensuring the stability of the network and having
all emergency procedures in place, should any
faults arise.
3. HEALTH CHECK
Checks were carried out 3–4 times per hour to test
that the network was performing as it should.
4. MONITORING
A breakdown and analysis of the final figures was
provided to the customer.
5. FINAL REPORT
Ericsson carried out capacity checks and was able
to identify specific areas that required optimization.
1. NETWORK ANALYSIS
Brazilian operators were faced with the challenge of
providing ample capacity and coverage to subscribers in
and around the venue to secure a good user experience.
The ability to meet this challenge was an important
opportunity to strengthen their brand reputation.
Ericsson provided these operators with its Key Event
Experience solution for the tournament that included
network design, implementation, optimization, real time
traffic management and proactive services. The solution
helps service providers to design and deliver a high
level of network performance, ensuring an optimal user
experience as a result. This is combined with thorough
preparation carried out in advance of any predicted
spikes in network traffic, as well as ensuring the ability
to respond rapidly to any sudden and unforeseen
network demands and performance degradations.
8 #SHAREDVICTORY DECEMBER 2014
It was a difficult task with a very
short timeframe, but we were able
to prepare, optimize and monitor
the network successfully.”
Manuel Sierra, Solution Architect, Ericsson
9. Figure 7 shows how voice and data traffic usage
varied throughout the course of a game. Compared
to voice, data traffic stayed relatively constant.
All of the traffic profiling information recorded will
provide important lessons for the future utilization of
Key Event Experience optimization services. In particular,
the increased usage of smartphones and apps confirms
the need for a high level of app coverage. Applications
must consistently offer sufficient performance in order to
deliver a good user experience. New kinds of KPIs on a
service or application level should be introduced to better
reflect the users’ experience.
Quality maintenance
Overall 1,282 monitoring reports were generated and
91 potential issues identified, which meant critical
situations could be solved to maintain the quality of the
network. Emergency cases were reduced by 35 percent
compared to the previous 12 months. The lead time
performance to solve critical issues was improved to
an average of 37 minutes.
Ericsson helped its customers to improve their network
capabilities in order to cater for the rapid surge in data
usage. Users were impressed by the performance
received, and felt they were able to publish photos
and videos at any time.
Figure 7: 3G voice and data KPIs at São Paulo Stadium (June 23, 2014)
Figure 6: A comparison of KPIs between the 2014 tournament and a similar large tournament in 2013
0 0
1000
1500
2000
2500
3000
3500
200
150
100
50
Download volume Voice trafficUpload volume
9.00
9.15
9.45
10.15
10.45
11.15
11.45
12.15
12.45
13.15
13.45
14.15
14.45
15.15
15.45
16.15
16.45
9.30
10.00
10.30
11.00
11.30
12.00
13.00
12.30
13.30
14.00
14.30
15.00
15.30
16.00
16.30
Busy hour data
traffic increase
30%
3G dropped
call reduction
58%
Voice
traffic increase
56%
Data
traffic increase
79%
Half-time
Source: Ericsson
Source: Ericsson
#SHAREDVICTORY DECEMBER 2014 9
10. SUSTAINABLE
IMPROVEMENTS
In all, there is no doubt that mobile networks in Brazil
have improved drastically as a result of the 2014
international football championship taking place,
especially around arenas. The work carried out from
May to July will last long into the future, and people will
be able to use the telecom event infrastructure that was
created for years to come.
Ericsson supported all major operators during the event.
Taking one of the three largest operators as an example,
4G technology was rolled out to all host cities in time for
the football tournament.
Rising to the challenge
Tackling an event of such scale was not without its
challenges. Very little time was provided between the
stadiums being built and the event taking place for the
operators to prepare their networks. The passive radio
antenna system was shared between all of them, which
made optimization and monitoring more difficult. In one
case, the Distributed Antenna System (DAS) was up and
running just one day before the event began.
The event generated a huge spike in data usage and
added substantial load to the network. What was harder
to predict was the distribution of traffic, which was likely
to vary considerably from the norm – and resulted in
traffic turning up in unexpected areas. This required the
ability to prioritize operations and maintenance tasks in
real time and swiftly address any pain points.
For operators, the project posed both a risk and an
opportunity, as any disruption to their service would
have had a sizeable negative impact on their brand
image, but to succeed would bring great reward in
terms of customer satisfaction.
To ensure the latter required working with an
experienced partner – one with proven strategies
for catering to events of such magnitude.
“There were of course challenges along the way – the
sheer scale of traffic, coordinating activities between
the different customer areas, and keeping on top of any
issues to ensure they were fixed before they caused
any real problems,” says Eduardo Zaccur, Proactive
Services Technical Coordinator, Ericsson. “But this is
nothing we haven’t come up against before – we know
the challenges, but we also know how to resolve them.”
Great performance
The operators were very satisfied with the service
that they received. With Ericsson’s experience driving
the project forward, they were able to overcome the
challenges that arose and secure a great performance
for customers at this special event.
“My advice to operators seeking support for a
large-scale event is to always be prepared for the
unexpected,” says Adriano Monteiro. “Surround your
operations with a skilled team who work well together,
offer high technical expertise, and who have a good
understanding of how the process works within the
different areas. Accomplish all this, and you will have
the best possible chance of bringing a high-quality,
uninterrupted experience to your subscribers.”
Mobile networks in Brazil
have improved drastically
since the tournament.
10 #SHAREDVICTORY DECEMBER 2014
11. Ericsson supported all major
operators during the event.
teamwork
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