Shazam has 96 million monthly active users who perform over 14 billion Shazams of music each month. The document discusses Shazam's size, demographics, and how time is spent with different media. It also provides examples of how artists have benefited from increased Shazams, such as gaining radio airplay or record deals. The document promotes Shazam's targeting capabilities to reach fans based on their Shazaming behavior across devices and recommends campaign types to promote new releases or boost chart placement.

1. Overview Because Music
10th July 2014
Will Mills
VP Music & Content
will.mills@shazam.com

2. 2
© 2014 Shazam
Entertainment

3. CAMPAIGNS ON
6
CONTINENTS
96MM
MONTHLY ACTIVE
USERS
14 BILLION SHAZAMS
AND COUNTING OF THE WORLD’S
DIGITAL MUSIC
SALES7%
3
MILLION GLOBAL USERS
20MM
SHAZAMS
EVERY DAY
NEW SHAZAM’ERS
EVERY MONTH
14MM450+
CAMPAIGNS
© 2014 Shazam Entertainment Source: Shazam internal data and comScore data

4. 6MM
MONTHLY ACTIVE
USERS
4
GERMAN USERS
25MM 1MM
SHAZAMS
EVERY DAY
NEW SHAZAM’ERS
EVERY MONTH
700,000
SIZE & SCALE GERMANY
© 2014 Shazam Entertainment Source: Shazam internal data

5. © 2014 Shazam Entertainment | Source: comScore Mobile Metrix 5
41%
18-49
44%
Male Audience: 51% Female Audience: 49%
25%
W 18-34
29%
M 18-34
31%
F 25-54
34%
M 25-54
F M

6. © 2014 Shazam Entertainment | Source: Nielsen & Google
Radio
14 hours
Cinema
0.3 hours
TV
35 hours
Online
6.5 hours  150x per day
 89% of internet browsing
Mobile
42 hours
TIME SPENT PER WEEK
6

7. MUSIC

8. 0
2000
4000
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14000 01/01/2014
03/01/2014
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25/04/2014
27/04/2014
UK Hideaway Tags per day
Tags
SHAZAM ARTIST JOURNEY KIESZA
© 2014 Shazam Entertainment
8
Single release
(11/04/2014)
136,000 copies sold
“Hideway” went
#1 in UK
(19/04/2014)
Hits #1 in UK Shazam
NR Chart for four
weeks.

9. + “If you get radio airplay, but you don’t get Shazams, you don’t have sh*t”
+ The Chainsmokers, Kongos, SoMo all signed because of Shazam
0
10000
20000
30000
40000
50000
60000
70000
26/01/2013
13/02/2013
03/03/2013
21/03/2013
08/04/2013
26/04/2013
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01/06/2013
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10/11/2013
28/11/2013
16/12/2013
03/01/2014
21/01/2014
08/02/2014
26/02/2014
16/03/2014
AxisTitle
Lorde
Australia
Brazil
Canada
France
Germany
Italy
Japan
Mexico
United Kingdom
United States
0
5000
10000
15000
20000
25000
30000
04/12/2013
09/12/2013
14/12/2013
19/12/2013
24/12/2013
29/12/2013
03/01/2014
08/01/2014
13/01/2014
18/01/2014
23/01/2014
28/01/2014
02/02/2014
07/02/2014
12/02/2014
17/02/2014
22/02/2014
27/02/2014
04/03/2014
09/03/2014
14/03/2014
19/03/2014
24/03/2014
AxisTitle
Clean Bandit
Australia
Brazil
Canada
France
Germany
Italy
Japan
Mexico
United Kingdom
United States
+ Clean Bandit, tracking stronger than Lorde
© 2014 Shazam Entertainment
9
MOBILE IS CHANGING A&R

10. Real world example:
© 2014 Shazam Entertainment
1
0

11. STRICTLY CONFIDENTIAL © Copyright 2014 Shazam Entertainment Ltd.
Shazam ‘News Feed’: an amazing way to reach fans
11
Shazam App is badged News Feed Message is shown in Shazam Link to content in Shazam

12. STRICTLY CONFIDENTIAL © Copyright 2014 Shazam Entertainment Ltd.
News Feed & Shazam Exclusives
12
Chromeo – Debut new
video
Tiesto – Video Premiere
Lilly Allen – Behind the
scenes video
Wiz Khalifa – Single
premiere

13. Targeting Identified Fans On & Off Shazam
Recommended Use: Target the Right People at the Right Time
:
1. Banners: while in the app, no matter
where they are, we can serve a relevant
media – either a banner, Listening
Screen or “Shazam Again” ad
2. News Feed: we badge the app to alert
them of a relevant News Feed post to
pull them back in
3. Facebook: we can target them with a
Shazam post in Facebook, too
Desktop Facebook Placement
News Feed
Banners
Targeting the Fan
Shazam now has smarter targeting capabilities to build a large
audience to target. This means we can reach fans based on
their Shazaming behavior in three ways.

14. STRICTLY CONFIDENTIAL © Copyright 2014 Shazam Entertainment Ltd.
New Album Release
Recommended Use: Promote New Releases
14
Remind millions of people that the album/single
release is available for purchase that Monday with
Listening Screens, and direct them to purchase with
follow-up banners.
Media Includes:
• Listening Screen Takeover
• Listening Screens: 3.5MM+ imps
• Follow-Up Banners: 2MM imps
• Targeted Banners (2.5MM impressions) Media
banners target relevant genres & artists
Listening Screens Follow-Up Banners

15. Weekend Chart Push
Recommended Use: Stay #1 on iTunes Chart for the Week
Run high-impact media during the peak
Shazaming days of the week, Saturday &
Sunday, to keep the single/album at #1 on the
iTunes Chart throughout the week.
Media Includes:
• Listening Screen Takeovers on Saturday
& Sunday (6 MM listening screen total
impressions)
• Supporting media from Thursday to
Sunday (9 MM impressions)
Listening Screens Follow-Up Banners

16. © 2014 Shazam Entertainment
SHAZAM : CONNECT
Connect your media plan through Shazam’s mobile platform.
Connect your targeting and data gathering across all screens.
Connect with your audience on the devices they’re using most.
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BE WHERE THEY ARE
© 2014 Shazam Entertainment | Source: Nielsen, Ipsos, Pew Research
38% of all daily media interactions are on mobile
86% of mobile time is spent in apps vs. 14% in browsers
67% of mobile users visited an advertiser’s site after seeing their mobile ad
72% of tablet owners purchase online from their tablets each week

18. 18© 2014 Shazam Entertainment
SHAZAM TARGETING
Target by Shazam result criteria and App sections
Target demographically
Target geographically, including language
Target by OS, platform, and carrier
Target by day and by day part
Target lookalike audiences on and off Shazam

19. © 2014 Shazam Entertainment 1
CAMPAIGN DATA INSIGHTS
TIME SPENT DATA
Avg. Time Spent
Content Clicks
Content Duration
DEMOGRAPHIC DATA
Key Demo Info
Monthly Trending
GEOGRAPHY
Shazams By Country
Shazams By Region
Shazams By State
DAY PART
Primetime Shazams
Daytime Shazams
Morning Late Shazams
Night Shazams
DEVICE & OS
Totals
Percentages
––iOS
––Android

20. © 2014 Shazam Entertainment
SUMMARY :
Shazam is one of the main drivers of music sales of breaking artists
and artists synced to Adverts and Television shows
Shazam metrics are increasingly important in helping with radio airpla
You can target accurately large amounts of fans who’ve previously
Shazamed your music, via marketing with us
20

21. Thank You
@will_mills_
will.mills@shazam.com