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The Uprise Of Location Based Services Christian Geissendoerfer - CEO
6 in 10 aware of location based services awareness: USA & UK Familiarity: Japan Source: Cross-Tab Marketing Services Report. Microsoft, “Location Based Services Usage & Perceptions Survey”
46% TOOK Action Went into the retailer’s store Source: Cross-Tab Marketing Services Report. Microsoft, “Location Based Services Usage & Perceptions Survey”
40% of Smartphone users have sourced coupons Source:  Google & IPSOS - http://t.co/cHQODSZ
25% MOBILE redemption 1% paper coupons Source: acardo, Valassis & own research
Consumers Marketplace Retailers
the hyper-local mobile ad network  We engage consumers through location targeting and couponing
MOBILE BANNER AD
MOBILE BANNER AD
MOBILE BANNER AD
MOBILE BANNER AD
MOBILE BANNER AD
GRAB YOUR FREE COFFEE GET IT NOW ON m.yoose.com
HOW DOES IT WORK? – DISTRIBUTION
OVER 11,000 PUBLISHER ’S AND DEVELOPERS IN OUR NETWORK!
HOW DOES IT WORK? – REDEMPTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SELF SERVICE & REPORTING
REPORTING WITH MAPS
[object Object],[object Object],CASE STUDY – TRUE YOGA/TRUE FITNESS
McDonald’s achieves a 7% click-thru rate with 39% clicking to route them to the nearest McDonald’s restaurant. CASE STUDY – NAVTEQ / McDONALDS
WHO ELSE? - TRIPADVISOR Local bookings
WHO ELSE? Local deals
WHO ELSE? - GROUPON
QUESTIONS? CHRISTIAN GEISSENDOERFER | Founder & CEO |  [email_address]  | +65 8223 7367 GET IT NOW ON m.yoose.com

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ad:tech - YOOSE - The Uprise of Location Based Services

Editor's Notes

  1. Microsoft LBS Survey
  2. Crosscheck with Google & IPSOS
  3. Competitive Targeting
  4. ----- Meeting Notes (6/16/11 17:02) ----- Mail coupon link to you
  5. Mention competitive targeting