PushSpring provides mobile app audience data and analytics tools to help companies understand user engagement and behavior within their mobile apps. Their solution uses machine learning to create detailed audience segments from billions of mobile signals that can then be used to optimize mobile marketing campaigns and personalize the app experience. The document outlines PushSpring's offering, how it helps address challenges in measuring mobile app performance and ROI, and provides a case study showing how one client was able to generate a 370% lift in click-through rates using PushSpring's data.
A Study on Impact of Online Marketing on Consumer Behaviour in Agartala CityBharat Debbarma
BBA 5th Semester Internal Project made by me for completing the course curriculum of the college.
Viewers can get the Idea and refer it for the project
Complete 12-Month Ecommerce Marketing PlanSumo Group
Do you have big aspirations for your eCommerce business?
Good!
We’ve got just the thing for you...
The secret to eCommerce success is not just to get your products out there and see how they perform.
Without a marketing plan, you might miss out on the fact that 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
In this presentation, I’m going to walk you through a 12-month eCommerce marketing plan you can use to successfully grow your business.
Each month contains actionable and tactical strategies that you’ll be able to refer to again and again throughout the year.
I interned in the retail division of the ESSAR Group Conglomerate, our family business. Looking at the need gap in the market, my team and I spearheaded the hyper-local retail revolution in the mobile retail category to create services that have the benefits of e-commerce, coupled with advantages of traditional retail. This presentation highlights the hyper-local retail revolution in the form of a case study.
A Study on Impact of Online Marketing on Consumer Behaviour in Agartala CityBharat Debbarma
BBA 5th Semester Internal Project made by me for completing the course curriculum of the college.
Viewers can get the Idea and refer it for the project
Complete 12-Month Ecommerce Marketing PlanSumo Group
Do you have big aspirations for your eCommerce business?
Good!
We’ve got just the thing for you...
The secret to eCommerce success is not just to get your products out there and see how they perform.
Without a marketing plan, you might miss out on the fact that 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
In this presentation, I’m going to walk you through a 12-month eCommerce marketing plan you can use to successfully grow your business.
Each month contains actionable and tactical strategies that you’ll be able to refer to again and again throughout the year.
I interned in the retail division of the ESSAR Group Conglomerate, our family business. Looking at the need gap in the market, my team and I spearheaded the hyper-local retail revolution in the mobile retail category to create services that have the benefits of e-commerce, coupled with advantages of traditional retail. This presentation highlights the hyper-local retail revolution in the form of a case study.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
Mobile Marketing: Features that makes it effective, valuable and result ori...adverteaze.com
Mobile handset is mostly if not always within an arm’s reach of their devices owners. The omnipresence nature of the mobile device has made it most valuable media in recent times. Most mobile phone users are within an arm’s reach of their devices over 90 percent of waking hours. It is very personal device which is often part of the intimate identity of their owners, who may personalize or accessorize their devices.
Mobile campaigns are easy to create and execute. It helps you reach out to people all over the world and delivery is almost always guaranteed, unlike other channel of communication. Moreover, the messages are delivered to recipients within seconds.
The channel provides the ability to reach customers 'on-the-go' and create highly effective two-way communication. In addition to this the mobile communication also offers content to be customized to target individuals who have opted to receive them. The medium provides the ability to customize the brand message to a diversified audience. Moreover, the mobile campaign results can also be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods.
We're an technology driven hyper local delivery services company based out of Bangalore to helping restaurants, bakes, medical stores or retail shops engage & manage your business without the worry of delivery.
Plan your digital Marketing strategy
Website Optimization Tips
Learn how to advertise online on Google, Facebook, Instagram, Linkedin
Analyze your data and know what's working
Test and improvise for result
Case Studies
=======
People are on more than 1 platform. So you need to be where they are.
Their time is spent on multiple apps. Their Attention span is decreasing
In UAE, there are 3.1 connected devices per person
30% of searches happening are with location keywords
88% in UAE access the internet daily ( Source google consumer barometer )
96% of UAE use internet via Mobile.
Means, they want quick information. They want it NOW
People expect to get products and services immediately
======
Google Search - If they are searching for you. They are looking for you
Youtube Ads - Good place to share your story with video and be in their minds
Display Ads - Banner ads on multiple websites, good for awareness
Mobile Click to call ads are good for direct response ads
High Qualified Leads, if done right.
======
Google My Business - Local Business.
User Google Keyword Planner, uber suggest tools to find what people are searching about your services.
If there is high amount of search happening, then blog about it.
Create fresh, relevant & useful content / blog once a week.
Make sure to have Good Title of your blog ( Meta Tags )
Build Backlinks using Buzz Sumo
Check your website strengths & weakness using the free tools
======
Blog every week once. Research your topics in demand and blog
Content form = Text, Infographics, Video.
Republish that content on social media.
Get your friends and staff to share the content.
Email the valuable content to your email list.
Measure the engagement and boost post good ones on social media
Repeat
=====
Which audience worked - Age, Gender, City, Job Title, Interest, custom audiences
Which Placement type worked - Facebook / Instagram / Audience Networks
Which Ad creative worked - Single Image / Carousel / Video
Which Device type worked - Mobile / Desktop / iOS / Android
What time of day or day of the week worked.
Which landing page worked better. Or was it the offer
Analyze the above and optimize
Leads Dubai is a Lead generation company in UAE. We try to learn more about digital marketing and help our clients win.
http://leadsdubai.com/digital-marketing-strategy-budget/
Presentation slides from Customer Relationship Management (CRM) workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
A blueprint/ template for your omni-channel roadmap
An omni-channel world, where the customer simultaneously interacts and moves between physical and digital channels, requires a dramatic shift in how we think about and approach retail. Needless to say that every organization needs to become an omni-channel organization. How? A blueprint on how to move to a fully integrated, customer-oriented experience that meets the omni-channel customers expectations.
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
Types, benefits of experiential marketingFactory360
Experiential marketing when done right by the experiential marketing company, it generates rewarding benefits. Here are some of the benefits of experiential marketing…
Introduction to Digital Marketing . Getting started with Online marketing, trends in Digital Marketing , impact of internet , Digital landscape, Social media marketing , types of websites .
The Top Trends in Digital Marketing for 2023 Searchonic
Check our latest infographics on the topic “The Top Trends in Digital Marketing for 2023”. Discover the top digital marketing trends to watch out for in 2023 with this infographic.
Get in touch at sales@searchonic.com and hire digital marketing experts.
In this presentation, I tried to unleash every potential that mobile environment have. There are some "prediction" about future in mobile environment & apps too.
11 Mobile App Retention Strategies for 2016TechAhead
From developer or mobile app business perspective, key factor for developing apps is earning revenues either by selling apps, ad space or end user data to other companies. A closer look at growth of mobile app revenue from 2011 – 2015 and further forecast through 2017 gives a rosy picture.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
Mobile Marketing: Features that makes it effective, valuable and result ori...adverteaze.com
Mobile handset is mostly if not always within an arm’s reach of their devices owners. The omnipresence nature of the mobile device has made it most valuable media in recent times. Most mobile phone users are within an arm’s reach of their devices over 90 percent of waking hours. It is very personal device which is often part of the intimate identity of their owners, who may personalize or accessorize their devices.
Mobile campaigns are easy to create and execute. It helps you reach out to people all over the world and delivery is almost always guaranteed, unlike other channel of communication. Moreover, the messages are delivered to recipients within seconds.
The channel provides the ability to reach customers 'on-the-go' and create highly effective two-way communication. In addition to this the mobile communication also offers content to be customized to target individuals who have opted to receive them. The medium provides the ability to customize the brand message to a diversified audience. Moreover, the mobile campaign results can also be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods.
We're an technology driven hyper local delivery services company based out of Bangalore to helping restaurants, bakes, medical stores or retail shops engage & manage your business without the worry of delivery.
Plan your digital Marketing strategy
Website Optimization Tips
Learn how to advertise online on Google, Facebook, Instagram, Linkedin
Analyze your data and know what's working
Test and improvise for result
Case Studies
=======
People are on more than 1 platform. So you need to be where they are.
Their time is spent on multiple apps. Their Attention span is decreasing
In UAE, there are 3.1 connected devices per person
30% of searches happening are with location keywords
88% in UAE access the internet daily ( Source google consumer barometer )
96% of UAE use internet via Mobile.
Means, they want quick information. They want it NOW
People expect to get products and services immediately
======
Google Search - If they are searching for you. They are looking for you
Youtube Ads - Good place to share your story with video and be in their minds
Display Ads - Banner ads on multiple websites, good for awareness
Mobile Click to call ads are good for direct response ads
High Qualified Leads, if done right.
======
Google My Business - Local Business.
User Google Keyword Planner, uber suggest tools to find what people are searching about your services.
If there is high amount of search happening, then blog about it.
Create fresh, relevant & useful content / blog once a week.
Make sure to have Good Title of your blog ( Meta Tags )
Build Backlinks using Buzz Sumo
Check your website strengths & weakness using the free tools
======
Blog every week once. Research your topics in demand and blog
Content form = Text, Infographics, Video.
Republish that content on social media.
Get your friends and staff to share the content.
Email the valuable content to your email list.
Measure the engagement and boost post good ones on social media
Repeat
=====
Which audience worked - Age, Gender, City, Job Title, Interest, custom audiences
Which Placement type worked - Facebook / Instagram / Audience Networks
Which Ad creative worked - Single Image / Carousel / Video
Which Device type worked - Mobile / Desktop / iOS / Android
What time of day or day of the week worked.
Which landing page worked better. Or was it the offer
Analyze the above and optimize
Leads Dubai is a Lead generation company in UAE. We try to learn more about digital marketing and help our clients win.
http://leadsdubai.com/digital-marketing-strategy-budget/
Presentation slides from Customer Relationship Management (CRM) workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
A blueprint/ template for your omni-channel roadmap
An omni-channel world, where the customer simultaneously interacts and moves between physical and digital channels, requires a dramatic shift in how we think about and approach retail. Needless to say that every organization needs to become an omni-channel organization. How? A blueprint on how to move to a fully integrated, customer-oriented experience that meets the omni-channel customers expectations.
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
Types, benefits of experiential marketingFactory360
Experiential marketing when done right by the experiential marketing company, it generates rewarding benefits. Here are some of the benefits of experiential marketing…
Introduction to Digital Marketing . Getting started with Online marketing, trends in Digital Marketing , impact of internet , Digital landscape, Social media marketing , types of websites .
The Top Trends in Digital Marketing for 2023 Searchonic
Check our latest infographics on the topic “The Top Trends in Digital Marketing for 2023”. Discover the top digital marketing trends to watch out for in 2023 with this infographic.
Get in touch at sales@searchonic.com and hire digital marketing experts.
In this presentation, I tried to unleash every potential that mobile environment have. There are some "prediction" about future in mobile environment & apps too.
11 Mobile App Retention Strategies for 2016TechAhead
From developer or mobile app business perspective, key factor for developing apps is earning revenues either by selling apps, ad space or end user data to other companies. A closer look at growth of mobile app revenue from 2011 – 2015 and further forecast through 2017 gives a rosy picture.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
Apps for Universities, Colleges and SchoolsInstappy
If education is a business (novel one at that) here is why the mobile presence needs a personality.
Instappy is the simple-to-use and built-for-success platform which develops your app idea into a mobile reality. Instappy is for businesses and individuals alike; our goal is to turn your audience's smartphones and tablets into windows of opportunity for you. You can retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.
Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort.
Get yours at www.instappy.com
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
Apps for Restaurants, Diners and Bakeries Instappy
If you are targeting customers with great taste, show them you have great taste.
Food is a visual medium, and like any other marketing initiative your app must appeal to the senses. Simply put it must look fantastic, be intuitive and most importantly bring the cuisine you serve to life at your customers fingertips.
Get yours at www.instappy.com
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
10 Mobile Application Performance Metrics That You Should Be Monitoring in 20...Stackupsolutions
There are millions of apps vying in a similar niche and giving tough times to one another. So, identifying apps with optimal performance and better customer satisfaction is difficult yet critical.
You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
Key learnings:
-New trends and data points around customer behaviour from 2020
-Channels that will continue to deliver on ROI for marketers across the digital world
-Leveraging marketing automation and fraud protection solutions for your user acquisition
-Anticipated changes in customer behaviour and planning better for 2021
Xploree wins 2015 Mobile Marketing New Product Innovation Award from Frost an...Kiran Karthikeyan
By adopting a new approach to mobile marketing that is focused on capturing user’s intent
at a particular moment in time, and by delivering highly relevant content and messages in
a non-interruptive, simple and pleasing manner, Xploree has the potential to be a game
changer for mobile marketers. Frost & Sullivan believes that Xploree will increase the
overall value of mobile marketing by consistently delivering solid results for mobile
marketers. As customers demand more from their marketing partners, solutions such as
Xploree will be in greater demand. Because of its strong overall performance, KeyPoint is
recognized with Frost & Sullivan’s 2015 New Product Innovation Award in Mobile
Marketing.
1. AMIT SINGH (Amit is a customer experience measurement & Market Research Professional)
Phone: +91-8007194747
E-Mail: mailtoasingh@gmail.com
Linkedin - in.linkedin.com/in/amitksinghindian/
2. PUSHSPRING – ONE STOP MOBILE APP DATA ANALYTICS SOLUTION
–
OVERVIEW
The global mobile advertising opportunity is massive, estimated at $69 billion in 2015 and
projected to surpass $100B in 2016. As a result, mobile app publishers are increasingly
expanding the volume and availability of mobile ad inventory. In fact, in 2014, 70% of app
publishers relied on advertising revenue to support their apps, and 69% of these publishers
made portions of their inventory available programmatically through mobile exchanges. With
over 200B monthly in-app impressions available in the US alone on open RTB exchanges
advertisers need methods for identifying and preventing fraudulent impressions and clicks to
avoid paying for non-human traffic.
GLOBAL TRENDS
ü 35 Mn internet users in 1995 - 2.8 Billion internet users in 2014.
ü 80 Mn Mobile Phone users in 1995 – 5.2 Billion users in 2014.
ü Share of web page views – Laptops & Desktops – 62%
ü Share of web page views – Mobile Phones – 31%
ü Share of web page views – Tablets – 7%
ü Share of web page views – Other Device – 0.1%
ü Total Number of Mobile users (Unique Individual) – 3.65 Billion
ü Total Number of mobile subscriptions – 7.09 Billion
ü Platform share of mobile web:-
o Apple safari browsers – 38.9%
o Android webkit browsers – 30.9%
o Other platform bowsers – 30.2%
ü October, 2014 comScore audience data indicates 88% of consumer mobile* internet time
is spent in apps, while 12% is spent browsing the mobile web.
ü But only 18% of mobile internet users perceive their usage as skewing heavily toward apps.
A perception of balanced app-web use holds across demographics.
ü The “app gap” created by this disparity between perception and time spent needs
explanation.
ü For some important content types, app and web usage is very balanced. 42% of mobile
internet users prefer mobile web for search, and app-web preferences are balanced for
shopping, news, and local directory information.
ü Moreover, app usage can actually be mobile web use in disguise. 52% of smartphone
owners say they tap links in mobile apps that take them to web articles they want to read
sometimes or more frequently. Men are more likely than women to use apps to access web
articles at least sometimes.
ü Search and social media are important as the new front doors to mobile web content. 54%
of mobile internet users cite searching (for topics or publications) as a primary way they
find websites they visit, while 29% cite word-of-mouth, and 26% cite links in social media.
3. PUSHSPRING – ONE STOP MOBILE APP DATA ANALYTICS SOLUTION
–
BUSINESS CHALLENGE IN MOBILE APPS AUDIENCE
MARKETING
Mobile apps are altering the business landscape by reinvigorating companies, disrupting
industries, and creating opportunities where previously there were none. Many companies are
scrambling to satisfy customers from a mobile point of view, resulting in a reactive approach to
app investment. The lack of a clear strategy results in suboptimal mobile efforts and
compromised results.
Until now, understanding the ROI from mobile app strategy has been challenging. Mobile
teams are under growing pressure to:
• Quantify the influence of mobile apps on the business across different platforms
• Personalize app content for various audiences
• Understand the effectiveness of app marketing campaigns for driving downloads and
post-download engagement and retention
• Minimize difficult and lengthy implementation cycles for analytics that pull app
developers away from building features without actionable analytics to understand app
ü Mobile ad spend continues to have
significant opportunity when measured
as percent of ad spend on mobile
relative to time spent on mobile
ü Mobile advertising is growing strongly
at 34% YoY but still only 14% of global
Internet advertising spend
ü New ad formats optimized for mobile
are fast/interactive/fun like the
Pinterest Cinematic pin, the Vessel 5
sec ad or the Facebook carousel ad
ü Buy buttons optimized for mobile will
reduce friction in the mobile buying
experience
ü The top apps around the world in usage
and sessions are messaging apps, while
the trends around mobile usage and
advertising all indicate robust growth,
there is still very limited data available
on the breakdown of advertising spend
on mobile web vs mobile apps.
4. PUSHSPRING – ONE STOP MOBILE APP DATA ANALYTICS SOLUTION
–
usage, mobile teams are left to guesswork to improve app performance, which directly
impacts ratings in app marketplaces and affects an organization’s ability to satisfy the
mobile needs of its customers.
PUSHSPRING - MOBILE APPS AUDIENCE DATA ANALYTICS
SOLUTION
PushSpring provides mobile app audience data and
audience intelligence tools for publishers and
advertisers. Using advanced machine learning
techniques applied to billions of monthly mobile
app and device-level signals, PushSpring data
scientists create targeting Personas and custom
segments that represent the most accurate, multi-
dimensional classification of mobile app audiences
available. These audience segments are made
available via the PushSpring Audience Platform
and distributed through industry-leading DMPs,
DSPs, and programmatic platforms to power
mobile marketing objectives for brands and
publishers.
PushSpring offers a quick and easy solution for
brands and advertisers looking to reach mobile app
audiences. We process billions of monthly mobile
app and device-level signals to create a multi-
dimensional classification of mobile app audiences
in the form of Personas and Custom Audience
segments. These can be accessed via the
PushSpring Audience Platform and industry-
leading data partners.
5. PUSHSPRING – ONE STOP MOBILE APP DATA ANALYTICS SOLUTION
–
VALUE PROPOSITION
Pushspring Mobile App Analytics enables mobile
teams to progress along the analytics maturity curve,
giving them the ability to leverage insights to drive
mobile app marketing. Pushspring Mobile App
Analytics is ideal for customers that want to:
ü Align mobile marketing initiatives with key
business objectives
ü Gain real-time insights into cohort behavior
across apps
ü Quantify the influence of mobile channels (across
different platforms) on the business
ü Leverage insights to deliver relevant mobile app
experiences that drive conversion
6. PUSHSPRING – ONE STOP MOBILE APP DATA ANALYTICS SOLUTION
–
THE ADVANCE SOLUTION
Pushspring Mobile App Analytics addresses business challenges with easy-to-use, integrated
app analytics that help mobile teams understand and improve user engagement. Higher
engagement leads to improved consumption and monetization of content through mobile app
channels. App-specific reports and visualizations help to understand how frequently people use
mobile app, what paths they take through the app, and if they convert effectively to drive
profitable returns on your mobile investments. With Pushspring Mobile App Analytics, mobile
teams can:
ü Use a single software development kit (SDK) and an app-centric UI that includes
capabilities for analytics, testing, optimization, and push notifications
ü Geo-target users within points of interest
ü Get up and running with lifecycle, device, app-centric, location, and campaign
metrics
ü Analyze mobile apps in conjunction with other digital channels with one data
platform
KEY BENEFITS OF PUSHSPRING MOBILE APP ANALYTICS
App analytics
ü Gain deep insights that reveal mobile app
user engagement with app store
performance metrics.
ü View app reports and KPIs for user
engagement, app store performance, path
analysis, cohort analysis, retention
analysis, GPS location analysis, lifetime
value analysis, and more.
ü Queue up analytics data when the device is
offline and send it in when the device
comes back online for complete analysis.
ü Measure and report the amount of time
users take to complete key events,
including in-app time and total time to
understand behaviors between in-app
actions.
App implementation
ü Deploy Mobile App Analytics in as little
by integrating one comprehensive SDK
into your apps, complete with built-in
implementation verification.
App-centric user interface
ü Explore data through an interface
designed for mobile app teams that
provides integrated workflows for app
analytics and app optimization activities.
ü Manage multiple apps by specifying the
app type, name, icon, description, and
key metrics that appear in the user
interface.
7. PUSHSPRING – ONE STOP MOBILE APP DATA ANALYTICS SOLUTION
–
CLIENT’S DELIGHT
Case Study: National satellite TV advertiser uses PushSpring data to generate
370% lift in CTR
.
App user acquisition
ü Generate tracking links for your app
campaigns that can be included in paid,
own or earned media.
ü Segment and target customers based on
their lifetime value.
ü Understand the effectiveness of
campaigns in driving app downloads
from the Apple App Store or Google Play.
App optimization—Marketing Cloud
integration
ü Use app analytics data, such as launches,
days since last used, or mobile carrier, to
define audiences for experience testing and
targeting.
ü Create A/B and multivariate tests to evaluate
the effectiveness of app experiences in
driving better engagement and
monetization.
ü Easily move from the analysis of user
behavior to experience optimization with
just one click.
Geo-location analytics and targeting
ü Understand the GPS position of app
users and when they launch the app
within a proximity radius to a point of
interest, such as a retail store, stadium,
or concert venue.
ü Provide app personalization by targeting
users based on their proximity to
iBeacons.
Campaign Details
ü Advertiser: National satellite TV subscription service
ü Campaign objective: Drive mobile signups
ü Targeting: 106 PushSpring Personas vs. Run-of
Technology Category
ü Results
ü 99% aggregate lift
ü 81 Personas showed statistically significant lift vs.
Run-of Technology Category
ü 27 Personas showed greater than 2x lift
ü 4 Personas showed greater than 3x lift
ü 370% maximum lift for Family Caretakers
Persona
8. PUSHSPRING – ONE STOP MOBILE APP DATA ANALYTICS SOLUTION
–
NEW AVENUES & OPPORTUNITIES – PUSHSPRING AUDIENCE
PLATFORM
Marketers’ interest in targeting people—not devices—is on the rise, despite doubts about the
veracity of the data used for mobile audience targeting. To ease marketers’ concerns, the
advertising industry has made several advancements in audience targeting on mobile devices.
Advertisers are generally pleased with the progress that’s been made, but they’re far from
satisfied.
Last year, marketers studied by eMarketer gave mobile ad targeting average grades for
effectiveness, and research showed that many advertisers were skeptical of the data used to
target mobile display ads to specific audience segments on smartphones and tablets.
PushSpring and Oracle Data Cloud partner to bring audience targeting to
mobile apps
PushSpring Persona targeting in the Oracle BlueKai Audience Data Marketplace (ADM), a
Data as a Service for Marketing offering. As Oracle’s launch partner for device-level
targeting, PushSpring enables marketers to reach qualified mobile app audiences by device
advertising ID on iOS and Android platforms.
PushSpring Personas span the dimensions of Demographic, Intent, Interest & Activity, and
Life Stage, and all PushSpring data is quality tested to eliminate fraud, something that has
been and continues to be a major issue in mobile RTB-based advertising. Mobile marketers
can layer top-level PushSpring fraud-free advertising IDs as an additional target to any
existing mobile campaigns to significantly reduce wasted media spend due to device and
click fraud.
As part of the Oracle ADM, PushSpring data can be activated to power audience targeting
across Oracle media partners to inform mobile advertising and site experiences.
9. PUSHSPRING – ONE STOP MOBILE APP DATA ANALYTICS SOLUTION
–
Combined with effective targeting methods, the advantages of in-app advertising over mobile
web are helping brand and performance advertisers alike realize the potential to reach
consumers for more than just driving app installs.
ü Consumer attention is concentrated in mobile apps
ü App installation signals true user interests.
ü Accurate device-level targeting by advertising ID.
ü Fraud is more easily prevented in mobile apps.
ü Attributable brand awareness and engagement.
PushSpring distills billions of deterministically validated, device-level data signals to
create hundreds of millions of PushSpring Persona based profiles. Advertisers and app
owners can use PushSpring custom audiences and pre-defined Personas to drive more
effective advertising, mobile app engagement, and monetization.
Agencies and advertisers can access PushSpring mobile app data for activation via: The
Trade Desk, Oracle Data Cloud, Lotame, Google’s DoubleClick Bid Manager, and through
extended integrations across the marketplace. App owners, publishers, and partners can
work directly with PushSpring to identify unique characteristics of their customer base, and
to create targetable audiences with accuracy based upon deep insights.
10. PUSHSPRING – ONE STOP MOBILE APP DATA ANALYTICS SOLUTION
–
NEW AVENUES
1. SOCIAL MEDIA MONITORING
For 51% of brands, real-time social media engagement is their biggest challenge on social
media. Always on, always connected customers demand quick and easy solutions, on the fly, to
the issues they’re dealing with on a daily basis.
The Pushspring audience Platform offers a variety of unique SaaS offerings, which can enable
brands to listen to their audience on social media and develop an understanding of brand’s
reputation. Monitor everything that’s being said about brand, and track every relevant
conversation. SAAS offerings measure:
ü WHO is talking about/to you (age, gender, nationality, language, etc.)
ü WHAT are their issues (specific pain points, recurring questions, etc.)
ü WHEN are they talking to you (business hours, weekends, etc.)
ü HOW are they talking to you (sentiment, type of language, tone of voice)
ü WHERE are they talking to you (source, region)
By analysing all relevant information, brands can get, positive, negative and neutral feeds.
Through positive feeds, a brand can know about what working for them, and work on further
improvement plans. From negative feeds, one can understand, what going wrong, and
monitoring team can gauge what needs to be done, to get positive customer/brand experience.
2. INTEGRATING, AUTOMATING, AND ANALYZING IOT DATA
In coming days, to capitalize on the wide range of data IoT generates, Pushspring audience
platform can help organizations to overcome three key challenges;
ü Integrating data from multiple social channels
ü Automating the collection of data
ü Analyzing data to effectively identify actionable insights
Only by addressing all three can organizations turn raw data into information and actionable
insights. Simply listening to customers on social media is not enough. Listening is a starting
point. But the end goal is revenue. Those organizations best able to differentiate themselves
have an ability to incorporate social media analytics into their customer and marketing
automation processes, to monetize their investments and integrate insight into their customer
data. This provides a foundation from which organizations can link measurement and the
tactical execution of social media strategies to the imperatives of revenue generation.