This document discusses how mobile engagement can help win elections in 2016 and 2018. It promotes a mobile app platform called GOApp that allows campaigns to interact with voters, recruit volunteers, fundraise, and promote their message through a customizable mobile app. The platform provides tools like messaging, polls, events calendar, and donation functionality to help campaigns connect with constituents and track engagement in real-time. It claims this mobile strategy is more effective than traditional advertising methods and will help campaigns succeed if they embrace this new technology.

1.
What will it take
to win the 2016 and 2018 elections?

2. Introducing
Your entire winning campaign relationship
management solution in a “box”.
Nothing is more effective, targeted, or affordable
then mobile interactive engagement
Nothing!
Not TV, Radio, Email or billboards.
Not neighborhood signage.
Not flyers or leaflets or doorhangers.
Nothing Beats Mobile!
Who will win the next election cycles? You can bet
the most effective campaigns will embrace the
power of mobile to recruit and volunteers, interact
with voters, and raise funds.

3. Do you want to win?Do you want to win?
Did you know?
•Everyone that is going to vote, or that you hope will vote lives
on a smart phone device.
•The behavior change has occurred that finds people sourcing
news, doing search, transacting business, and updating
social networks on their cell and tablet devices.
•Imagine the effectiveness of your digital media messaging if
you are one-to-one, in a two-way conversation with everyone
in the precinct.
•How does an incumbent, or a candidate, or a PAC enter the
mobile digital media age, effectively and affordably?

4. Engage, Interact, Promote, Easily Manage Events, Provoke Testimonials, Recruit
Volunteers, Find New Donors, Track Voters, Build a Database, Evaluate Messaging,
Raise Money all through your Custom Branded Mobile/Tablet Engagement Platform.
What can you do on Mobile?What can you do on Mobile?

5. 1. Your Custom Branding Here!
Upload your logo, select your campaign colors, & choose your customized
GOApp URL.
2. Instant Message Center
Meeting cancelled due to the weather! More hands needed tonight! Send instant
reminders for special events along with other important messages.
3. The Current News & Two-Way Stories
Keep your supporters up-to-date on noteworthy campaign events, recent press,
and developments. Tell your candidate’s story and share testimonials that touch
the hearts of your Registered Users.
4. Social Hub
Let followers conveniently and easily view all your Social Platform messaging in
one central place.
5. Instant Polls
What are your Registered Users thinking? Ask questions and get the answers in real time that will help focus and tune
your messaging.
Customize The Mobile Video Engagement PlatformCustomize The Mobile Video Engagement Platform

6.
6. Recruit Volunteers
Volunteers are critical to mobilizing others in
support of your campaign! Make it easy for supporters to Get Involved and sign-
up for volunteer opportunities!
7. Power of Video
Inspire and impact your audience with short videos that help them feel connected
to you and your campaign platform.
8. Centralized Events Calendar
When is the meeting? When is the fundraising event? Allow your supporters to
easily view and RSVP to upcoming paid or non-paid EVENTS and share with others
why they are attending.
9. Donate or Register
Works with your own merchant account to provide easy access for your
supporters to GIVE at the moment of inspiration or quickly pay an event
registration at the time of invitation receipt.
The Power of a Mobile Video Engagement PlatformThe Power of a Mobile Video Engagement Platform

7. Precinct work is easy for you
and your volunteers without
spending money on tablets.
Walk the neighborhoods, talk to voters,
gather opinions, encourage them to give
you ongoing feedback through their cell
phones by downloading your app, with an
instant link to you.

8. Use the most powerful story telling methodology:
Nothing beats face to face video for telling a story. Not text, not
images, not “tweets”; Nothing beats VIDEO! Until now, creating
short form video was outside the budget of most local campaigns.
GOApp lets you create short form video and instantly upload and
distribute your story to your constituency and independent voters.
Need Volunteers?
Make your pitch!
Need Input?
Call them to action!
Need to Raise Money?
Advance your campaign!
Tell your story in video, and distribute in near real
time to your base, and watch the commitments or
money come in all through your mobile and tablet
app.
Tell Your Story One to One on Mobile!Tell Your Story One to One on Mobile!

9. Promote Your Mobile and Tablet App Through All ofPromote Your Mobile and Tablet App Through All of
Your Media and Events for Instant DownloadsYour Media and Events for Instant Downloads

10. Promote Your Mobile and Tablet App Through All ofPromote Your Mobile and Tablet App Through All of
Your Media and Events for Instant DownloadsYour Media and Events for Instant Downloads

11. Promote Your Mobile and Tablet App Through All ofPromote Your Mobile and Tablet App Through All of
Your Media and Events for Instant DownloadsYour Media and Events for Instant Downloads

12. Follow proven proprietary best practices to provoke a behavior
GOApp provides educational tutorials proven in campaigns that have collectively raised over a billion dollars in
charitable donations and recruited thousands of volunteers! It is not theory or just a “hope and prayer”. These
techniques, available as online webinars, will teach your staff and volunteers how to craft your message and
utilize the GOApp technology platform to provoke the desired result.
Enhance Your Results With Proven Techniques!Enhance Your Results With Proven Techniques!

13. • Build your mobile and tablet app in one day without a
technologist on the GOApp proprietary admin platform.
• Two-way communications through text, comments, image and
video content, and instant polling capacity.
• Increase the quality of campaign events with end-to-end
planning, implementation and follow up for event management.
• Raise funds (one time or serial donations) at the moment of
inspiration with no friction!
NOTE: Did you know that Native Apps are restricted from
accepting donations?!
• Target campaign messaging to pre-selected groups (volunteers,
party members, independents) on a web-enabled mobile device.
Mobile Engagement is Fast, Effective and AffordableMobile Engagement is Fast, Effective and Affordable

14. • Include every prospective voter in the precinct regardless of the
mobile device they use!
• Extend your reach and be instantly downloaded from a promoted link
on campaign promotional collateral!
• Engage, communicate and interact in real-time with volunteers,
prospective voters, and donors.
• Receive results in real-time providing a campaign manager with
meaningful analytics that allows them
to instantly “tune” messaging for campaign effectiveness.
• Focus, and spend for a targeted result without energizing the
opposition.
• Import, export and protect your donor profile information with your
own protected database of information.
• Get started today at a price point affordable by any candidate for any
election race!
Mobile Is Your Best Option For Campaign Success!Mobile Is Your Best Option For Campaign Success!

15. Create a Frictionless Interaction.
Ever been inspired only to get distracted and not follow through? GOApp allows you to give your
constituents a frictionless path to an immediate next step without leaving your mobile application.
Mobile Let’s People Act Now!Mobile Let’s People Act Now!

16. Communicate in real-time with your broad base of supporters.
Update the content of your GOApp easily from your dashboard or send instant notification
messages via the Message Center through the GOApp Platform.
You Can Update Your Mobile App From Anywhere!You Can Update Your Mobile App From Anywhere!

17. Understand in Real-Time Your Results. Was Your Video Effective? You can know
now!
GOApp’s reporting allows you to instantly see the trends happening with your campaign,
messaging, and monitors your level of donations. Use our reporting metrics to change or
tweak messages based on real-time response from your audience.
You Never Have to Guess if You Are BeingYou Never Have to Guess if You Are Being
Effective!Effective!

18. Engage and Protect Your Donors Over Their PhonesEngage and Protect Your Donors Over Their Phones
Build and Protect a Community of Interested Donors.
GOApp helps you build and maintain a community of
interested supporters, keeping them regularly aware of
the campaign work being done and how their
contribution and support has made this possible.
Importantly, the Donor List can be imported, cultivated,
and protected by the GOApp campaign management
platform.

19. Create Image Sliders Using Your Current ContentCreate Image Sliders Using Your Current Content

20. Create Instant Polls That Let People Be Heard!Create Instant Polls That Let People Be Heard!

21. Create Meaningful Donation EngagementCreate Meaningful Donation Engagement
The GOApp Platform

22. Custom-Branding Your App in App Settings is Easy!Custom-Branding Your App in App Settings is Easy!

23. To power up your next campaign,
reach out to your current constituency to maintain loyalty
or mobilize your PAC
please go to: goapp.com, or contact Donald Clark.
We are ready to help you win!
dclark@goapp.com
1 877 42GOAPP (46277)
Mobile VideoMobile Video
Engagement PlatformEngagement Platform