Media- Unit 4

1. Unit 4- Pre-production Emily Kelly
Learning Aim, A- Understand the requirements of pre-production of a digital media
product.
Task 1- Sources of Finance for Media Products:
Corporate Finance:
Big companies that make big budget movies have finance in place- they reinvest profit from
earlier productions- they are successful companies and so they attract investors- if they
need it because they are big and successful, they have easy access to borrow money.
Marvel studios/ Disney have a solid financial base and they spend their money on more film
production.
Big companies have a huge financial base behind them – Disney could afford to have big
financial flops, like John Carter, and carry on with barely any effect. UK filmcompanies – and
some Hollywood studios - have been sunk completely by just one significant flop in the past.
Distribution rights:
DNA films made Danny Boyle “28 days later”. They sold the distribution rights (all rights
worldwide in all formats) and 20th century foxes and used the fees from sale to fund
production.
Sponsorship:
Lots of UK television shows have corporate sponsorship. An example of this is just eats
sponsors the X factor.
A company will pay money and in return will have a screen, caption or short video shown
before, after and during advert breaks of the show. For example – Cadbury and Coronation
Street – Superdrug and Love Island.
Sponsorship and product placement is when something is sponsored on the TV. An example
of this is coronation street coming on the TV and being sponsored by compare the
market.com.
Product placement:
Happens on TV, Happens in films. Product placement also happens in television – good
example is 15 (or 30) Minute Meals – Jamie Oliver’s recipes. Product placement in films is
also very common. A film will do deals with all sorts of companies.
Franchising:

2. Unit 4- Pre-production Emily Kelly
Lots of examples of films doing merchandise tie in with fast food companies but also with
toy and game production. Franchising is which several derivative works have been
produced from an original creative work of fiction, such as a film, a work of literature, a
television program or a video game. Examples of this is the lottery.
Crowd funding:
Crowd funding is raising money from a large number of people who each contribute a
relevantly small amount, this can be done by the internet. An example of crowdfunding is
going fund me which is used by a by a number of different people for a number of different
reasons.
Using online sites like kick-starter to raise money from individuals- not investors. Veronica
mars- the TV show was cancelled - the kick starter campaign raised enough money to make
a film.
Independent Funding:
These can be funded by private sources. They might be a very small-scale filmproduction.
Independent funding is any form of media such as newspaper or internet that is free of
influence by government or corporate interests.
Independent films are often screened at local, national, or international films festivals
before distribution. An independent production can rival a mainstream film production if it
has the necessary funding and distribution.
Private funding:
Borrowing money, the money from a bank.
Public Funding:
Public funding in the UK is one of the significant sources of film production that comes from
public finance. This means that funding can come from businesses such as BBC or channel 4.
This also means that production like the national lottery can also be a part of Public funding.
Public finance:
A small number of films are made by public bodies- bbc films, channel 4, which owns film 4
also receive public finance.

3. Unit 4- Pre-production Emily Kelly