Revision uk film and the hollywood context


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Revision uk film and the hollywood context

  1. 1. Section B exam prep UK film industry and the context of Hollywood
  2. 2. What is a British film? <ul><li>A setting in the UK? or </li></ul><ul><li>A focus on British people abroad? </li></ul><ul><li>A predominantly British cast? </li></ul><ul><li>A storyline about some aspect of British life? </li></ul><ul><li>Based on the work of a British author? </li></ul>
  3. 3. The importance of a national film industry <ul><li>Significant returns for the UK economy through film making, inward investment, film exhibition, DVD rentals and sales, film exports </li></ul><ul><li>The UK Film Council estimates that a successful Brit film will make up to 70% of its revenue outside the UK </li></ul>
  4. 4. Question <ul><li>If a film addresses a domestic audience about culturally specific themes, is it likely to find wider distribution difficult? </li></ul><ul><li>Will non British people want to see the film? </li></ul><ul><li>What significant advantage do British filmmakers have over European filmmakers? </li></ul>
  5. 5. British Cinema and Hollywood <ul><li>British film production companies have co-production and distribution with Hollywood studios </li></ul><ul><li>‘ British’ films can be funded and distributed by US companies </li></ul><ul><li>Decisions on which British films to produce and how to market them are often based on the tastes of both domestic and American audiences </li></ul>
  6. 6. Hollywood – a brief overview <ul><li>Hollywood is built around studios </li></ul><ul><li>Companies who aim to make money from films </li></ul><ul><li>Why are Hollywood blockbuster movies so successful? </li></ul>
  7. 7. The Challenge of Hollywood <ul><li>In general Hollywood has been able to continually re-invent itself by responding to a changing marketplace and taking advantage of new opportunities offered by new technologies </li></ul>
  8. 8. Recent British Cinema <ul><li>British film has become more confident in expanding its range to include a wider cross-section of ethnic groupings, gender groupings and cultural groupings </li></ul><ul><li>Promoting diversity and offering a more representative and inclusive national identity </li></ul><ul><li>Slumdog is a recent example! </li></ul>
  9. 9. Slumdog Millionaire <ul><li>2008 </li></ul><ul><li>Funded by Film4 </li></ul><ul><li>Co-production with Celador and Pathe </li></ul><ul><li>Directed by Danny Boyle </li></ul><ul><li>Budget $15,000,000 </li></ul>
  10. 10. A distinctive cinema? <ul><li>180 million tickets sold yearly </li></ul><ul><li>Inward investment to improve the cinemagoing experience </li></ul><ul><li>80% of admissions come out of mainstream American distributors </li></ul><ul><li>British ‘themes’ and values </li></ul>
  11. 11. <ul><li>Hollywood realised that there is serious money to be made in international distribution so they invest heavily </li></ul><ul><li>They retain the rights to their films so secure profits for many years </li></ul><ul><li>British film industry is production led whereby distribution is usually through an American company </li></ul><ul><li>Any money made is not going back into the British film industry </li></ul><ul><li>‘ Cottage’ industry – films made locally by local people </li></ul>UK Production and US distribution
  12. 12. More challenges <ul><li>British film industry unable to respond to increasing audience demand </li></ul><ul><li>Hollywood has diversified and strengthened to develop links with other media and delivery platforms creating vast media empires </li></ul><ul><li>Global market at $63 billion in 2003 </li></ul><ul><li>US takes 80% of this global market </li></ul>