As G322 Key Media Concepts Exam


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As G322 Key Media Concepts Exam

  1. 1. AS G322 Key Media Concepts Exam Section B: Audiences & Institutions
  2. 2. Focus: The Film Industry <ul><li>A study of a specific studio or production company within a contemporary film industry that targets a British audience. </li></ul>
  3. 3. Focus: The Film Industry <ul><li>Focusing on its patterns of: </li></ul><ul><li>Production Distribution Exhibition Consumption by audiences. </li></ul>
  4. 4. Focus: The Film Industry <ul><li>Accompanied by study of contemporary film distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production, marketing and consumption. </li></ul>
  5. 5. Film Four <ul><li>Owned by Channel 4 </li></ul><ul><li>Started in 1982 when it was called Channel 4 Films. </li></ul><ul><li>Has made some of Britain’s most successful </li></ul><ul><li>and critically acclaimed films such as: </li></ul><ul><ul><li>Four Weddings and a Funeral </li></ul></ul><ul><ul><li>Trainspotting </li></ul></ul><ul><ul><li>Elizabeth </li></ul></ul><ul><ul><li>The Last King of Scotland </li></ul></ul><ul><ul><li>Slumdog Millionaire </li></ul></ul><ul><ul><li>Touching the Void </li></ul></ul>
  6. 7. Film Four: Production <ul><li>Relies on joint partnerships with other companies to make films: </li></ul><ul><li>Slumdog Millionaire = Celador Films, Pathe Pictures </li></ul><ul><li>Trainspotting = Polygram, Figment Films </li></ul><ul><li>Four Weddings = Polygram, Working Title </li></ul>
  7. 8. Production Cont. <ul><li>Relies on American studios to distribute their films to an international audience: </li></ul><ul><li>Slumdog Millionaire = Fox Searchlight </li></ul><ul><li>Trainspotting = Miramax Films </li></ul><ul><li>Four Weddings = Gramercy Pictures </li></ul>
  8. 9. Exhibition (Theatrical) <ul><li>Majority of Film Four films are created for a western audience. </li></ul><ul><li>Films are generally smaller than the big American films and will draw smaller audiences. </li></ul><ul><li>Will only be released on a small number of screens because less copies of film are made. </li></ul>
  9. 10. Exhibition (Home) Consumption <ul><li>Film Four uses its digital TV channel of the same name to exhibit its films, this enables them to: </li></ul><ul><li>Promote new films soon to be released </li></ul><ul><li>Promote their own back log of films through the channel </li></ul><ul><li>Be the first to premiere their films on TV, thus drawing in bigger audiences. </li></ul>
  10. 11. Piracy <ul><li>Time span between a films theatrical release and retail release is much shorter, why? </li></ul><ul><li>Effect of digital technology in every home, broadband internet. </li></ul><ul><li>Internet allows for downloading of films, illegal and also file sharing sites. </li></ul>
  11. 12. Piracy <ul><li>Smaller British films suffer because they find it harder to get a film released on DVD. </li></ul><ul><li>Piracy means that less revenue comes back to the distributor and the production company, what does this mean for Film Four? </li></ul>
  12. 13. Benefits of new technology <ul><li>Marketing a film through the internet is relatively cheap and reaches a very wide audience. </li></ul><ul><li>Promoting your film through social networks provides a forum for promotion through word of mouth. </li></ul><ul><li>Getting people to sign up means companies can send txts, emails to raise awareness of films. </li></ul>
  13. 14. Slumdog Millionaire <ul><li>Promoters used a company called Tug to promote the film through the internet. </li></ul><ul><li>Banners placed on key sites such as the Google search engine gave optimum advertising for the film. </li></ul><ul><li>Appealed to mass audiences through its key common themes and inter-textual reference of well a known game show. </li></ul>
  14. 15. Trainspotting <ul><li>Released before internet advertising the film was promoted through its music. </li></ul><ul><li>The songs chosen for the film were so popular that the soundtrack went on to 20 million copies. </li></ul><ul><li>Was the film for the 1990’s generation of young adults. Equivalent to Kidulthood in 2000’s. </li></ul>
  15. 16. Four Weddings and a Funeral <ul><li>Used a famous American actress, Andie MacDowell to: </li></ul><ul><li>A – get made </li></ul><ul><li>B – draw audiences, especially in the USA. </li></ul><ul><li>Was stereotypically British and relied on these to create the comedy and promote the film to international audiences. </li></ul>
  16. 17. Section B: Institutions and Audiences Exam question <ul><li>Answer the question below, making detailed reference to examples from your case study material to support points made in your answer. </li></ul><ul><li>2 Discuss the issues raised by an institution’s need to target specific audiences within a media industry which you have studied. </li></ul><ul><li>[50] Marks </li></ul>