Unit 8 assignment 1b


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  • http://en.wikipedia.org/wiki/Marvel_Entertainmenthttp://www.theguardian.com/business/2009/aug/31/disney-marvel-buy-outhttp://en.wikipedia.org/wiki/The_Walt_Disney_Company
  • http://scifi.about.com/od/comicbooks/a/disney-marvel.htmhttp://screenrant.com/disney-marvel-deal-stan-lee-rob-23947/
  • Unit 8 assignment 1b

    1. 1. Unit 8 Assignment 1b Hajar Abdullah http://btecacland.wordpress.com
    2. 2. What companies were involved? What are the companies involved famous for • • • The companies involved was Disney, which is a parent company and it bought Marvel Entertainment, which is now a subsidiary company as it belongs to Disney. Disney also owns Walt Disney Studios, Disney Music Group, Disney Theatrical Group, Disney-ABC Television Group, Radio Disney, ESPN Inc., Disney Interactive Media Group, Disney Consumer Products, Disney India Ltd., The Muppets Studio, Pixar Animation Studios, UTV Software Communications, and Lucasfilm. Marvel Entertainment also has subsidiaries within it, like Marvel Studios, Marvel Animation and MVL Productions LCC. Walt Disney is famous for Pirates of the Caribbean Dead man’s chest, Alice in wonderland, The lion king, The chronicles of Narnia, Tangled and Cars. Marvel Entertainment is famous for the Avengers, Iron man, Spiderman, Men in Black and X-Men.
    3. 3. When and why did the deal take place? • The deal between Walt Disney and Marvel took place 31st August 2009. The deal took place so that Disney could sell Marvel’s characters and properties through a range of media formats and different markets. In addition, it gives Disney an opportunity to gain a male target audience. They have content that appeals to young and teen girls but they didn’t really have much content that appeals to buys. Through this way, they can gain extra money.
    4. 4. How has the deal increased the power or influence of the company within the film industry – is there any evidence of a monopoly or oligopoly – if so please explain? • The deal has increased the power and influence of Walt Disney through various ways. They can now target boys and so can get even more people interested in their content. They also dominate more of the film and media market now. So they are an even bigger oligopoly.
    5. 5. What do you think the impact will be on the other major film companies? • Marvel and Walt Disney's deal will impact other major film companies as many major film companies like universal and paramount have deals with marvel. In addition, Disney now has a chance to gain more audience and so this will negatively impact on the major film companies because there’s a risk of people not being interested in them anymore so they have to work harder to make interesting films.
    6. 6. What are the key issues with this ownership deal find at least 3 issues- this will require you to research. • 1st issue:One of the main issues that many marvel fans were worried about is that Disney will try to make marvel characters similar to Disney characters. For example, making Spiderman like prince charming. • 2nd issue: Another issue about this ownership deal is the money. Walt Disney paid $4 billion to Marvel and there’s no guarantee that they haven’t overpaid them and will badly effect their finances. • 3rd issue: There are existing deals between Marvel and other major film companies. For example, Universal already has a license to have marvel characters in their theme park, and they also have deals with Paramount, Fox and Universal for future films.
    7. 7. Summarise what you have learnt about how ownership practices work within the film industry. • There are different types of ownerships in the film industry. First of all, some companies like 21st century fox and Universal are oligopolies as they dominate the film industry. They are called major film companies. There are also parent companies like Disney. This means that they own subsidiaries. For example, they own Marvel entertainment, Lucasfilm and the Muppets studio, to name a few. Working title films is a subsidiary as it is owned by Universal studios. There is also horizontal and vertical integration. Horizontal integration is when a studio owns a range of companies at the same stage. Disney has horizontal integration as it owns a number of production companies like Marvel and Lucasfilm. Vertical Integration is when a studio owns companies at each level. For example, Warner Bros. have vertical integration as it owns Warner Bros. International Cinemas, Warner Bros. Entertainment Group, Warner Independent pictures, new line cinema and other companies as well.
    8. 8. What are the different ways in which the FILM industry makes money from audiences • The film industry makes money from the audience in a number of ways. • Product placement: This is when a company or manufacturer pays the film to place their products in the film and so the film will gain money for advertising the products. • Sponsorship: Sometimes a company will give a studio money for their film. For example, subway sponsors hunger games. And so, they now can use hunger names in their adverts and so gain more customers. • Private investment: when money comes to the company from a financial investor, company, instead of it coming from the government. • Development funds: This is when money is given to a filmmaker when they are doing a new project. • Corporate investment: This is when corporate funds are invested directly into external start up companies.
    9. 9. What is meant by product placement – what famous examples are there of films that have used product placement. • Product placement is when a company pays a film company so that they could show their brands in a film. For example, in the film Back to the future 2, it shows Marty travelling to the future and finding special lace free Nike shoes and a Pepsi perfect. This is product placement as it advertises the two brands and so increases the chance of the brand being more popular.
    10. 10. How does product placement help films to make money (explore a big blockbuster film)? • When Back to the future uses product placement; it gains money from each company. For example they use, Nike, Pepsi, coca cola, Mattel and many other products. So each company pays them a certain amount of money for that and so the movie has a bigger budget and can be better quality.
    11. 11. Where do Independent film companies get their funding – explore development funds, film funding schemes etc. Explain how development funds and film funding schemes work. • Independent film companies get their funding through various ways. One way is development funding. This is the money you get until your film is being officially in pre production. It is the money you need to use for your idea until you can present it to investors. In the UK, the BFI have development funding for every stage of development until pre-production. • Film funding is the money you get for production and pre-production. The BFI also have a film fund for production and post production.
    12. 12. Explain how sponsorship deals work within the film industry – provide an example of a sponsorship deal for a recent film • Avengers assemble was sponsored by Acura. This means that Acura cars can state that they sponsor avengers assemble. This way, the movie will have a bigger budget as Acura cars will pay them money and the company can attract more customers and so more money.